A majority of products fail each year, though the percentage of these products keeps changing, the reason behind this is very common.&nbsp;Marketing Myopia is a concept which focuses on immediate or short-term growth strategies instead of taking care of the needs and wants of the customers. It is a very common mistake brand make as they are more concerned about profits and sales of the company, rather than the customer experience.&nbsp;This video talks about the concept of marketing myopia, its causes, and how companies like Kodak, Blackberry, Nokia were ruled out of the market.&nbsp;

A majority of products fail each year, though the percentage of these products keeps changing, the reason behind this is very common.&nbsp;Marketing Myopia is a concept which focuses on immediate or short-term growth strategies instead of taking care of the needs and wants of the customers. It is a very common mistake brand make as they are more concerned about profits and sales of the company, rather than the customer experience.&nbsp;This video talks about the concept of marketing myopia, its causes, and how companies like Kodak, Blackberry, Nokia were ruled out of the market.&nbsp;

Advertere TV

THE BIGGEST REASONS WHY BRANDS DIE |E22| ADVERTERE TV EXPLAINS

As more and more people are giving attention to the climate crisis, brands are also taking steps towards conserving the environment and are going ‘Green’.In this episode, we are diving into one of the main forms of marketing which is growing day by day, which is Green marketing.It is the marketing of eco-friendly products and services. It is also defined as the practice of developing and advertising products based on their real or perceived environmental sustainability.

As more and more people are giving attention to the climate crisis, brands are also taking steps towards conserving the environment and are going ‘Green’.In this episode, we are diving into one of the main forms of marketing which is growing day by day, which is Green marketing.It is the marketing of eco-friendly products and services. It is also defined as the practice of developing and advertising products based on their real or perceived environmental sustainability.

Why are brands so focused on their product's environmental benefits? | E21 | Advertere TV Explains

How do brands form a connection with their audience or how do they know exactly what their customers want?The answer to all these questions is Neuromarketing! Neuromarketing forms the bridge between brands and consumers’ minds. Neuromarketing, in simpler words, is a brand’s attempt to understand consumer psychology. Neuromarketing is present around us in ways that we are not even aware of. In today’s episode, we have discussed how Neuromarketing can be defined as a marketing tool to do market research and make consumer-centric decisions. TIMESTAMPS0:00-0:17 Preview0:18-0:46 Introduction0:47-1:10 What is Neuromarketing?1:11-1:37 How does it work?1:38-3:10 Neuromarketing tools3:11-3:32 Pros of Neuromarketing3:33-4:10 Cons of Neuromarketing4:11-4:30 Neuro Marketing going mobile4:31-5:12 Examples of Neuromarketing5:13-5:39 Conclusion5:40-6:01 Outro Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend.----------------------------------------------------------------------------------------------- Subscribe to our channel for more insightful content:<a href="http:// https://www.youtube.com/channel/UCO-pBm48XMavz3qud5szFTg" target="_blank"> https://www.youtube.com/channel/UCO-pBm48XMavz3qud5szFTg</a>You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: <a href="https://www.instagram.com/advertere.tms/" target="_blank">https://www.instagram.com/advertere.tms/</a>LinkedIn: <a href="https://www.linkedin.com/company/advertere-tms" target="_blank">https://www.linkedin.com/company/advertere-tms</a>

How do brands form a connection with their audience or how do they know exactly what their customers want?The answer to all these questions is Neuromarketing!Neuromarketing forms the bridge between brands and consumers’ minds. Neuromarketing, in simpler words, is a brand’s attempt to understand consumer psychology.Neuromarketing is present around us in ways that we are not even aware of.In today’s episode, we have discussed how Neuromarketing can be defined as a marketing tool to do market research and make consumer-centric decisions.TIMESTAMPS0:00-0:17 Preview0:18-0:46 Introduction0:47-1:10 What is Neuromarketing?1:11-1:37 How does it work?1:38-3:10 Neuromarketing tools3:11-3:32 Pros of Neuromarketing3:33-4:10 Cons of Neuromarketing4:11-4:30 Neuro Marketing going mobile4:31-5:12 Examples of Neuromarketing5:13-5:39 Conclusion5:40-6:01 OutroAdvertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend.----------------------------------------------------------------------------------------------- Subscribe to our channel for more insightful content: https://www.youtube.com/channel/UCO-pBm48XMavz3qud5szFTgYou can reach us at: info@advertere.org Check out Advertere: The Marketing SocietyInstagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/advertere-tms

How Do Brands Read Your Mind?| E20 | Advertere TV Explains

With the world going digital, so have the marketers. Online marketing has now evolved into a mainstream marketing platform.Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. However, online marketing keeps changing as the industry is continuously evolving. From the rise of voice marketing to a shift towards video content marketing, new trends keep emerging in this dynamic ever-changing landscape.And that is why marketers need to stay updated about these marketing trends and plan their strategies accordingly. Advertere Tv has decided to come to your rescue and update you on the latest and expected digital marketing trends in the near future.We will be discussing trends like AI, Chatbots, voice optimized tools, video marketing, and their impact on the marketing world. We will be soon coming up with part 2 of this video, so stay tuned!Link of Episode 1 : https://www.youtube.com/watch?v=Jr_3UQ3MQo0&t=1s---------------------------------------------------------------------------------------------- Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend. ----------------------------------------------------------------------------------------------- Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretvInstagram : https://www.instagram.com/advertere.tms/LinkedIn : https://www.linkedin.com/company/adve

Top Digital Marketing Trends in 2021 & Beyond | P1 | E19 | Advertere TV Explains

Marketing is the analysis and interpretation of selling, promoting, advertising, doing research, etc. Watch us discuss a marketing type that people often misconceptualize, and address as a scam. Yes! We are talking about the very controversial business model; Network Marketing.What's all the buzz about? How does it work? What are its pros and cons? We have tried to answer all of these questions. We will be coming up soon with part 2 of ‘Network Marketing 101’. STAY TUNED! We hope you will enjoy watching this one.Advertere TV Explains; is a segment where we pick interesting anecdotes, case studies, and concepts related to marketing and business and break them down for you in a manner that is easy to comprehend.P.S. This episode aims to provide information about network marketing, Advertere TV doesn’t intend to promote or persuade anyone to operate on this.----------------------------------------------------- Time Stamps 0:00 – Intro01:47 – how does it work?2:36 – benefits to business and distributors04:01 – Dark side05:09 – benefits to the consumers07:10 – Amway08:11 – eBiz------------------------------------------------------------Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretv?s...You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/adve...---------------------------------------------------------- #adverteretv #adverteretvexplains #adverteretvsnippets

Network Marketing: Business or Scam? | Part 1 | Episode – 18 | Advertere TV Explains

Sharing sensitive information with employees? No company in its sane mind would do it, right?Well, we have a rule breaker: Netflix.Ever wondered what is the secret sauce to their successful run in the streaming industry or how they compete at such a significant pace?Here, you'll find all your answers!Welcome to yet another episode of Advertere TV.In today's episode, we'll be covering some more steps that the company takes to strengthen and retain their culture.Moving on to why Netflix thinks 'sharing sensitive information with employees' is a good move and lastly the infamous 'The Keeper Test.'Well, if your partner is a keeper or not, we don't know. But let's find out if Netflix is.----------------------------------------------------------------00:00- Introduction00:29- Concluding previous part01:08- Strengthening the Culture01:52-Unusual culture at netflix02:46- Decentralised decision making03:50- Culture Reinforcement05:43-Healthy performance reviews06:17-More freedom to employees08:15- Conclusion09:33- Outro------------------------------------------------------------------------Watch this episode on Youtube: https://youtu.be/6IRvgbD29cQSubscribe to our channel for more insightful content: https://youtube.com/channel/UCO-pBm48XMavz3qud5szFTgYou can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/advertere-tms #adverteretv #adverteretvexplains #adverteretvsnippets

Sharing sensitive information with employees? No company in its sane mind would do it, right?Well, we have a rule breaker: Netflix.Ever wondered what is the secret sauce to their successful run in the streaming industry or how they compete at such a significant pace?Here, you'll find all your answers!Welcome to yet another episode of Advertere TV.In today's episode, we'll be covering some more steps that the company takes to strengthen and retain their culture.Moving on to why Netflix thinks 'sharing sensitive information with employees' is a good move and lastly the infamous 'The Keeper Test.'Well, if your partner is a keeper or not, we don't know. But let's find out if Netflix is.----------------------------------------------------------------00:00- Introduction00:29- Concluding previous part01:08- Strengthening the Culture01:52-Unusual culture at netflix02:46- Decentralised decision making03:50- Culture Reinforcement05:43-Healthy performance reviews06:17-More freedom to employees08:15- Conclusion09:33- Outro------------------------------------------------------------------------Watch this episode on Youtube: https://youtu.be/6IRvgbD29cQSubscribe to our channel for more insightful content: https://youtube.com/channel/UCO-pBm48XMavz3qud5szFTgYou can reach us at: info@advertere.orgCheck out Advertere: The Marketing SocietyInstagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/advertere-tms#adverteretv #adverteretvexplains #adverteretvsnippets

Netflix and Its Policies | Episode 17 | Advertere TV Explains

Are you a beginner? Heard all the fuss about Bitcoin and Doge but don't know what it is all about?Advertere TV brings you this eye-opening interview with CA Aishwary Gupta, a decentralized finance expert, who will break down cryptocurrency in layman's language and will clear all your doubts along the way. We will also dive into the associated risks and potential benefits of cryptocurrency and different types of it; answering all the how's and when's related to investing and what precautions you can take. A step by Advertere Tv to guide you through the journey of cryptocurrency. If you enjoyed today's episode, please feel free to like and subscribe as it motivates us to make more new and fresh content for you. Hope you enjoy it! Advertere TV Interviews is a segment where we invite bright minds for a conversation and try to pick their minds on areas in which they specialise. We try to derive the most valuable experiential insights and practical advice so that you guys, the listeners, can apply them and reap the rewards.-----------------------------------------------------------Newsletter: https://wa.me/message/A247J3KK4O5UM1- Paid Blockchain Fundamentals course: Understand the technology powering the ecosystem of cryptocurrency: https://www.skill91.com/s/store/courses/description/5fc87b3a0cf2cde411028842--Blockchain-Fundamentals?affCode=IMMFHR- Decentralised Finance: https://www.skill91.com/s/store/courses/description/605ee9210cf2ee8ac45c4bea--Decentralised-Finance-Applications-of-Smart-Contract?affCode=IMMFHR- Free Cryptocurrency Course: Subscribe to the newsletter and by the end of this month, you will have the course delivered to you.- LinkedIn: CA Aishwary Gupta | https://www.linkedin.com/in/aishwary1992/-----------------------------------------------------------TIMESTAMPS0:00 – What to look in a cryptocurrency?5:13 – Does history matters?5:54- Advice for newbies8:05 – Is it the right time to invest in bitcoin?9:07 – How to avoid volatility 10:51- Is crypto a medium of exchange?12:51 – Disadvantages of Crypto13:38- Tip culture in crypto17:03- effect of china19:34- Let’s talk about different exchanges24:23- Hardware wallets26:47- How much should a beginner invest?28:11- Projects to look out for30:25- courses31:46- Final piece of advice33:43 – Disclaimer Subscribe to our channel for more insightful content: https://youtube.com/channel/UCO-pBm48XMavz3qud5szFTg Watch the video on YouTube: https://youtu.be/sZ4kiyzxS8A Watch Part 1 on YouTube: https://youtu.be/y8tw09P9UA8 You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/ LinkedIn: https://www.linkedin.com/company/adve... #adverteretv​ #adverteretvexplains​#adverteretvsnippets​ #advertereinterviews

Are you a beginner? Heard all the fuss about Bitcoin and Doge but don't know what it is all about?Advertere TV brings you this eye-opening interview with CA Aishwary Gupta, a decentralized finance expert, who will break down cryptocurrency in layman's language and will clear all your doubts along the way.We will also dive into the associated risks and potential benefits of cryptocurrency and different types of it; answering all the how's and when's related to investing and what precautions you can take.A step by Advertere Tv to guide you through the journey of cryptocurrency.If you enjoyed today's episode, please feel free to like and subscribe as it motivates us to make more new and fresh content for you. Hope you enjoy it! Advertere TV Interviews is a segment where we invite bright minds for a conversation and try to pick their minds on areas in which they specialise. We try to derive the most valuable experiential insights and practical advice so that you guys, the listeners, can apply them and reap the rewards.-----------------------------------------------------------Newsletter: https://wa.me/message/A247J3KK4O5UM1- Paid Blockchain Fundamentals course: Understand the technology powering the ecosystem of cryptocurrency: https://www.skill91.com/s/store/courses/description/5fc87b3a0cf2cde411028842--Blockchain-Fundamentals?affCode=IMMFHR- Decentralised Finance: https://www.skill91.com/s/store/courses/description/605ee9210cf2ee8ac45c4bea--Decentralised-Finance-Applications-of-Smart-Contract?affCode=IMMFHR- Free Cryptocurrency Course: Subscribe to the newsletter and by the end of this month, you will have the course delivered to you.- LinkedIn: CA Aishwary Gupta | https://www.linkedin.com/in/aishwary1992/-----------------------------------------------------------TIMESTAMPS0:00 – What to look in a cryptocurrency?5:13 – Does history matters?5:54- Advice for newbies8:05 – Is it the right time to invest in bitcoin?9:07 – How to avoid volatility 10:51- Is crypto a medium of exchange?12:51 – Disadvantages of Crypto13:38- Tip culture in crypto17:03- effect of china19:34- Let’s talk about different exchanges24:23- Hardware wallets26:47- How much should a beginner invest?28:11- Projects to look out for30:25- courses31:46- Final piece of advice33:43 – Disclaimer Subscribe to our channel for more insightful content: https://youtube.com/channel/UCO-pBm48XMavz3qud5szFTgWatch the video on YouTube: https://youtu.be/sZ4kiyzxS8AWatch Part 1 on YouTube: https://youtu.be/y8tw09P9UA8You can reach us at: info@advertere.orgCheck out Advertere: The Marketing SocietyInstagram: https://www.instagram.com/advertere.tms/ LinkedIn: https://www.linkedin.com/company/adve...#adverteretv​ #adverteretvexplains​#adverteretvsnippets​ #advertereinterviews

Cryptocurrency for Beginners | Part 2 | Interview with Aishwary Gupta | Episode 16 | Advertere TV Interviews

Are you a beginner? Heard all the fuss about Bitcoin and Doge but don't know what it is all about?Advertere TV brings you this eye-opening interview with CA Aishwary Gupta, a decentralized finance expert, who will break down cryptocurrency in layman's language and will clear all your doubts along the way.We will also dive into the associated risks and potential benefits of cryptocurrency and different types of it; answering all the how's and when's related to investing and what precautions you can take.A step by Advertere Tv to guide you through the journey of cryptocurrency. If you enjoyed today's episode, please feel free to like and subscribe as it motivates us to make more new and fresh content for you. Hope you enjoy it! Advertere TV Interviews is a segment where we invite bright minds for a conversation and try to pick their minds on areas in which they specialise. We try to derive the most valuable experiential insights and practical advice so that you guys, the listeners, can apply them and reap the rewards. -Newsletter: https://wa.me/message/A247J3KK4O5UM1- Paid Blockchain Fundamentals course: Understand the technology powering the ecosystem of cryptocurrency: https://www.skill91.com/s/store/courses/description/5fc87b3a0cf2cde411028842--Blockchain-Fundamentals?affCode=IMMFHR- Decentralised Finance: https://www.skill91.com/s/store/courses/description/605ee9210cf2ee8ac45c4bea--Decentralised-Finance-Applications-of-Smart-Contract?affCode=IMMFHR- Free Cryptocurrency Course: Subscribe to the newsletter and by the end of this month, you will have the course delivered to you. TIMESTAMPS0:00 – INTRO2:37 – PURPOSE OF CRYPTOCURRENCY8:43- WHAT IS BLOCKCHAIN?15:05 – PRESENT SITUATION CRYPTO20:43 – INFLATIONARY AND DEFLATIONARY CURRENCY28:01- DON’T LOOK FOR TRENDS30:53 – FUTURE OF CRYPTOCURRENCY33:30- TRULY DECENTRALIZED PLATFORM36:52- POTENTIAL OF ETHEREUM---------------------------------Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretv?sub_confirmation=1 Watch the video on youtube: https://youtu.be/y8tw09P9UA8 You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/&nbsp; LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/ #adverteretv​ #adverteretvintervie​w #adverteretvsnippets​

Are you a beginner? Heard all the fuss about Bitcoin and Doge but don't know what it is all about?Advertere TV brings you this eye-opening interview with CA Aishwary Gupta, a decentralized finance expert, who will break down cryptocurrency in layman's language and will clear all your doubts along the way.We will also dive into the associated risks and potential benefits of cryptocurrency and different types of it; answering all the how's and when's related to investing and what precautions you can take.A step by Advertere Tv to guide you through the journey of cryptocurrency.If you enjoyed today's episode, please feel free to like and subscribe as it motivates us to make more new and fresh content for you. Hope you enjoy it!Advertere TV Interviews is a segment where we invite bright minds for a conversation and try to pick their minds on areas in which they specialise. We try to derive the most valuable experiential insights and practical advice so that you guys, the listeners, can apply them and reap the rewards.-Newsletter: https://wa.me/message/A247J3KK4O5UM1- Paid Blockchain Fundamentals course: Understand the technology powering the ecosystem of cryptocurrency: https://www.skill91.com/s/store/courses/description/5fc87b3a0cf2cde411028842--Blockchain-Fundamentals?affCode=IMMFHR- Decentralised Finance: https://www.skill91.com/s/store/courses/description/605ee9210cf2ee8ac45c4bea--Decentralised-Finance-Applications-of-Smart-Contract?affCode=IMMFHR- Free Cryptocurrency Course: Subscribe to the newsletter and by the end of this month, you will have the course delivered to you.TIMESTAMPS0:00 – INTRO2:37 – PURPOSE OF CRYPTOCURRENCY8:43- WHAT IS BLOCKCHAIN?15:05 – PRESENT SITUATION CRYPTO20:43 – INFLATIONARY AND DEFLATIONARY CURRENCY28:01- DON’T LOOK FOR TRENDS30:53 – FUTURE OF CRYPTOCURRENCY33:30- TRULY DECENTRALIZED PLATFORM36:52- POTENTIAL OF ETHEREUM---------------------------------Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretv?sub_confirmation=1Watch the video on youtube: https://youtu.be/y8tw09P9UA8You can reach us at: info@advertere.orgCheck out Advertere: The Marketing SocietyInstagram: https://www.instagram.com/advertere.tms/&nbsp;LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/#adverteretv​ #adverteretvintervie​w #adverteretvsnippets​

Cryptocurrency for Beginners | Interview with Aishwary Gupta | Episode 15 | Part 1 | Advertere TV Interviews

Communication is the key to unlocking many doors in life, so today Advertere TV presents you communicating through content where we will unravel upon many famous topics about content at the same time learn some new things along the way according to the perspective of Akshit Dangi, one of the core members of advertere.&nbsp;If you enjoyed today's episode please feel free to like and subscribe as it motivates us to make more new and fresh content for you.Hope you enjoy it!&nbsp;Advertere TV Interviews is a segment where we invite bright minds for a conversation and try to pick their minds on areas in which they specialise. We try to derive the most valuable experiential insights and practical advice so that you guys, the listeners, can apply them and reap the rewards. ---------------------- Time Stamps: 0:00 - Introduction2:23 - How Akshit developed his passion for writing5:13 - Akshit's preferred style of writing8:56 - What Akshit tries to communicate through his content10:30 - Writer's voice or relatable content15:15 - Akshit's opinion on short form content19:30 - Importance of timing21:01 - The kind of work Akshit doesn't enjoy23:06 - How to constantly stay motivated as a content creator25:15 - Writing for a college society vs. writing in the REAL market27:59 - How to crack content internships, jobs and gigs36:14 - Akshit's sources of inspiration 39:45 - Advice for budding content creators43:15 - The conclusion and CTA ---------------------- Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretv?sub_confirmation=1 Watch the video on youtube: You can reach us at: info@advertere.org Check out Advertere: The Marketing SocietyInstagram: https://www.instagram.com/advertere.tms/&nbsp;LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/ #adverteretv​ #adverteretvexplains​#adverteretvsnippets​

Communication is the key to unlocking many doors in life, so today Advertere TV presents you communicating through content where we will unravel upon many famous topics about content at the same time learn some new things along the way according to the perspective of Akshit Dangi, one of the core members of advertere.&nbsp;If you enjoyed today's episode please feel free to like and subscribe as it motivates us to make more new and fresh content for you.Hope you enjoy it!&nbsp;Advertere TV Interviews is a segment where we invite bright minds for a conversation and try to pick their minds on areas in which they specialise. We try to derive the most valuable experiential insights and practical advice so that you guys, the listeners, can apply them and reap the rewards.---------------------- Time Stamps:0:00 - Introduction2:23 - How Akshit developed his passion for writing5:13 - Akshit's preferred style of writing8:56 - What Akshit tries to communicate through his content10:30 - Writer's voice or relatable content15:15 - Akshit's opinion on short form content19:30 - Importance of timing21:01 - The kind of work Akshit doesn't enjoy23:06 - How to constantly stay motivated as a content creator25:15 - Writing for a college society vs. writing in the REAL market27:59 - How to crack content internships, jobs and gigs36:14 - Akshit's sources of inspiration 39:45 - Advice for budding content creators43:15 - The conclusion and CTA ----------------------Subscribe to our channel for more insightful content: https://www.youtube.com/adverteretv?sub_confirmation=1Watch the video on youtube:You can reach us at: info@advertere.orgCheck out Advertere: The Marketing SocietyInstagram: https://www.instagram.com/advertere.tms/&nbsp;LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/#adverteretv​ #adverteretvexplains​#adverteretvsnippets​

Learn to Communicate Through Content | Interview with Akshit Dangi | Episode - 14 | Advertere TV Interviews

THE WAIT IS OVER!We present to you: The Complete Guide on Getting InternshipsAlmost every question related to the topic, we have tried answering it in the best way possible FOR YOU. Everything we knew about internships: perspectives, insights, tactics, tips, resources, etc. WE HAVE INCLUDED THEM ALL! Use the following timestamps to conveniently listen to only what you want to know/solve for. Timestamps: 0:00 - Intro2:24 - Importance of internships6:54 - Definition of a good internship17:36 - Do you need skills beforehand to get an internship?25:39 -&nbsp;How do you know if a particular internship will be the right fit for you?33:46 - Platforms/places to look for internships47:10 - Can you get internships through LinkedIn?57:56 - How many internships to apply for at once?59:27 - Are you required to build a resume for getting an internship? If yes, then how should you go about it?1:10:11 - Should you take online courses before applying for internships?1:14:51 - How to choose a company and a profile for internships?1:21:09 - How to manage internships with commitments like CA?1:28:04 - Some online course suggestions for internships Hope you find it useful! YouTube Link: Please SHARE IT WITH OTHERS if you were able to derive any value from it. Also, COMMENT DOWN BELOW if there are still any questions/concerns left unaddressed. You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/

THE WAIT IS OVER!We present to you: The Complete Guide on Getting InternshipsAlmost every question related to the topic, we have tried answering it in the best way possible FOR YOU.Everything we knew about internships: perspectives, insights, tactics, tips, resources, etc.WE HAVE INCLUDED THEM ALL!Use the following timestamps to conveniently listen to only what you want to know/solve for.Timestamps:0:00 - Intro2:24 - Importance of internships6:54 - Definition of a good internship17:36 - Do you need skills beforehand to get an internship?25:39 -&nbsp;How do you know if a particular internship will be the right fit for you?33:46 - Platforms/places to look for internships47:10 - Can you get internships through LinkedIn?57:56 - How many internships to apply for at once?59:27 - Are you required to build a resume for getting an internship? If yes, then how should you go about it?1:10:11 - Should you take online courses before applying for internships?1:14:51 - How to choose a company and a profile for internships?1:21:09 - How to manage internships with commitments like CA?1:28:04 - Some online course suggestions for internshipsHope you find it useful!YouTube Link:Please SHARE IT WITH OTHERS if you were able to derive any value from it.Also, COMMENT DOWN BELOW if there are still any questions/concerns left unaddressed.You can reach us at: info@advertere.orgCheck out Advertere: The Marketing SocietyInstagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/

Everything about Internships | The Complete Guide for Beginners

Swipe Left or Right. Sounds familiar? Well then, it's a match!In today's episode, we will discuss how Tinder and Bumble have restructured online dating experience and were able to swiftly replace traditional dating apps like Scout, OkCupid and Momo. While Tinder turned dating into a game of swiping Left or Right, Bumble has cleverly structured the whole business model and its values around women empowerment. While staying on the topic we will also dwell on the marketing techniques they used; highlighting why Bumble's step to choosing Instagram influencers with fewer followers over celebrities turned out to be a big reason for their success. If that is not surprising, wait till you hear that Tinder and Bumble share a connection with a massive scandal. Hope you enjoy the episode! Advertere TV Explains is a segment where we pick interesting anecdotes, case studies and concepts related to the field of marketing and business, and break them down for you in a manner that is easy to digest. ---------------------- Timestamps: 0:00 - Introduction0:38 - Tinder's story2:35 - Tinder's success formula3:37 - Tactics which worked for Tinder6:44 - Welcome aboard Bumble!8:10 - Bumble's features and functionalities10:01 - Bumble's value proposition12:45 - Conclusion and CTA ---------------------- Watch the episode on YouTube: https://www.youtube.com/watch?v=3dVn-571QrY You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/ #adverteretv #adverteretvexplains #adverteretvsnippets

Swipe Left or Right. Sounds familiar? Well then, it's a match!In today's episode, we will discuss how Tinder and Bumble have restructured online dating experience and were able to swiftly replace traditional dating apps like Scout, OkCupid and Momo.While Tinder turned dating into a game of swiping Left or Right, Bumble has cleverly structured the whole business model and its values around women empowerment.While staying on the topic we will also dwell on the marketing techniques they used; highlighting why Bumble's step to choosing Instagram influencers with fewer followers over celebrities turned out to be a big reason for their success. If that is not surprising, wait till you hear that Tinder and Bumble share a connection with a massive scandal.Hope you enjoy the episode!Advertere TV Explains is a segment where we pick interesting anecdotes, case studies and concepts related to the field of marketing and business, and break them down for you in a manner that is easy to digest.---------------------- Timestamps:0:00 - Introduction0:38 - Tinder's story2:35 - Tinder's success formula3:37 - Tactics which worked for Tinder6:44 - Welcome aboard Bumble!8:10 - Bumble's features and functionalities10:01 - Bumble's value proposition12:45 - Conclusion and CTA---------------------- Watch the episode on YouTube: https://www.youtube.com/watch?v=3dVn-571QrYYou can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/ #adverteretv #adverteretvexplains #adverteretvsnippets

Bumble vs Tinder | Reviewing the Major Online Dating Apps | Episode - 12 | Advertere TV Explains

The pandemic caused due to the coronavirus outbreak has been disastrous for both people's health as well as the economy.While most businesses and companies experienced losses and shutdowns, we do know of examples that not only survived this immensely tough period but flourished in it. In today's episode, we discuss the impact of COVID-19 on various sectors and industries (majorly covering the Indian context), and how startups and businesses have shown signs of life and prosperity. Hope you enjoy it! Advertere Roundtable is a segment where we pick noteworthy topics and exchange thoughts over them. While most of the insights we discuss are backed by comprehensive research, we aren't afraid to give voice to our personal judgement and thoughts. ---------------------- Timestamps: 0:00 - Introduction1:59 - How the 'essentials' sector is thriving during the pandemic6:17 - A golden period for startups10:45 - Businesses fulfilling their social responsibility12:43 - Speaking of the fast-food industry15:07 - Assessing the apparel industry's performance18:02 - Let's talk consumer durables20:43 - A roller-coaster ride for the automobiles sector22:55 - The final verdict ---------------------- Watch the episode on YouTube: https://www.youtube.com/watch?v=OCNl9BI115E You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/ #adverteretv #covid19 #startups

The pandemic caused due to the coronavirus outbreak has been disastrous for both people's health as well as the economy.While most businesses and companies experienced losses and shutdowns, we do know of examples that not only survived this immensely tough period but flourished in it.In today's episode, we discuss the impact of COVID-19 on various sectors and industries (majorly covering the Indian context), and how startups and businesses have shown signs of life and prosperity.Hope you enjoy it!Advertere Roundtable is a segment where we pick noteworthy topics and exchange thoughts over them. While most of the insights we discuss are backed by comprehensive research, we aren't afraid to give voice to our personal judgement and thoughts.---------------------- Timestamps:0:00 - Introduction1:59 - How the 'essentials' sector is thriving during the pandemic6:17 - A golden period for startups10:45 - Businesses fulfilling their social responsibility12:43 - Speaking of the fast-food industry15:07 - Assessing the apparel industry's performance18:02 - Let's talk consumer durables20:43 - A roller-coaster ride for the automobiles sector22:55 - The final verdict---------------------- Watch the episode on YouTube: https://www.youtube.com/watch?v=OCNl9BI115EYou can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/ #adverteretv #covid19 #startups

Impact of COVID-19 on Business & Startups | Advertere TV Roundtable

Do you own a pair of Nike Jordan shoes?I bet you know someone who does. Isn't it weird for people to obsess over a shoe range just because it has the name of a famous basketball player on it? Well, there's a reason behind that. Let us help you out with the explanation. In today's episode, we start off by praising the globally recognised apparel and shoe brand Nike, for spotting the opportunity of creating a product in collaboration with the champion basketball player Michael Jordan, which enriched the legacy (and pockets) of both Nike and Michael Jordan. Later, we all discuss how the brand Reebok tried to replicate Nike's success strategy but failed miserably to the extent that it has almost vanished from the market today. Hope you enjoy it! Advertere TV Explains is a segment where we pick interesting anecdotes, case studies and concepts related to the field of marketing and business, and break them down for you in a manner that is easy to digest. ---------------------- Time Stamps: 0:00 - Introduction 0:32 - The Nike-Jordan story 2:36 - Why Reebook failed to replicate Nike's success strategy5:12 - Conclusion 5:52 - The End and CTA ---------------------- Watch the episode on YouTube: https://youtu.be/f9FkNhkbASk You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/ #adverteretv #adverteretvexplains #adverteretvsnippets

Do you own a pair of Nike Jordan shoes?I bet you know someone who does.Isn't it weird for people to obsess over a shoe range just because it has the name of a famous basketball player on it?Well, there's a reason behind that. Let us help you out with the explanation.In today's episode, we start off by praising the globally recognised apparel and shoe brand Nike, for spotting the opportunity of creating a product in collaboration with the champion basketball player Michael Jordan, which enriched the legacy (and pockets) of both Nike and Michael Jordan.Later, we all discuss how the brand Reebok tried to replicate Nike's success strategy but failed miserably to the extent that it has almost vanished from the market today. Hope you enjoy it! Advertere TV Explains is a segment where we pick interesting anecdotes, case studies and concepts related to the field of marketing and business, and break them down for you in a manner that is easy to digest.---------------------- Time Stamps: 0:00 - Introduction 0:32 - The Nike-Jordan story 2:36 - Why Reebook failed to replicate Nike's success strategy5:12 - Conclusion 5:52 - The End and CTA ----------------------Watch the episode on YouTube: https://youtu.be/f9FkNhkbASkYou can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/ #adverteretv #adverteretvexplains #adverteretvsnippets

How Brands Grow by Spotting WINNERS | Episode - 10 | Advertere TV Explains

Why does a company change their logo? Is there a good enough reason for them to spend extra money on fancy redesigning? What's the need for redoing something which already works fine? If you haven't already guessed it, this concept is called rebranding. In today's episode, we discuss the basics of rebranding, the steps involved in the process, the pros and cons of undergoing it, and at the end, we discuss some real-world examples of companies that were successful in their rebranding campaigns. Hope you enjoy it! Advertere TV Explains is a segment where we pick interesting anecdotes, case studies and concepts related to the field of marketing and business, and break them down for you in a manner that is easy to digest. ---------------------- Time Stamps: 0:00 - Introduction0:42 - 3 Rules for Rebranding2:27 - The Pros and Cons5:33 - Why rebranding is a NECESSITY6:46 - Successful rebranding campaigns8:22 - The End and CTA ----------------------Watch the episode on YouTube: https://youtu.be/dCxR1ANrh2k You can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/​LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/

Why does a company change their logo? Is there a good enough reason for them to spend extra money on fancy redesigning? What's the need for redoing something which already works fine?If you haven't already guessed it, this concept is called rebranding. In today's episode, we discuss the basics of rebranding, the steps involved in the process, the pros and cons of undergoing it, and at the end, we discuss some real-world examples of companies that were successful in their rebranding campaigns.Hope you enjoy it!Advertere TV Explains is a segment where we pick interesting anecdotes, case studies and concepts related to the field of marketing and business, and break them down for you in a manner that is easy to digest.----------------------Time Stamps:0:00 - Introduction0:42 - 3 Rules for Rebranding2:27 - The Pros and Cons5:33 - Why rebranding is a NECESSITY6:46 - Successful rebranding campaigns8:22 - The End and CTA----------------------Watch the episode on YouTube: https://youtu.be/dCxR1ANrh2kYou can reach us at: info@advertere.org Check out Advertere: The Marketing Society Instagram: https://www.instagram.com/advertere.tms/​LinkedIn: https://www.linkedin.com/company/advertere-tms/mycompany/

What is Rebranding | Rebranding 101 | Advertere TV Explains

Do you think discharging a huge chunk of employees at once is a sound move for a company? Is it a sensible decision to remove the strict rules and guidelines which govern the behaviour of an organisation? Is it wise to give considerable autonomy to your employees, the fear being that they may misuse that power? Well, Netflix thinks so. In 2009, when Netflix came out with a document called the 'Netflix Culture Deck' which was nothing but a presentation that contained Netflix's reinvented HR policies, people and businesses were taken aback! The document went viral and is relevant to date. Numerous people still refer to it to gain insights about cultivating an empowering company culture that is actually actionable. From cutting down on 40% of its workforce to eradicating stringent rules which guided people's behaviour in the company, Netflix made some brave and interesting moves. And it turned out to be an extraordinary decision for them as they were able to derive impressive results afterwards.

Do you think discharging a huge chunk of employees at once is a sound move for a company? Is it a sensible decision to remove the strict rules and guidelines which govern the behaviour of an organisation?Is it wise to give considerable autonomy to your employees, the fear being that they may misuse that power?Well, Netflix thinks so. In 2009, when Netflix came out with a document called the 'Netflix Culture Deck' which was nothing but a presentation that contained Netflix's reinvented HR policies, people and businesses were taken aback!The document went viral and is relevant to date. Numerous people still refer to it to gain insights about cultivating an empowering company culture that is actually actionable.From cutting down on 40% of its workforce to eradicating stringent rules which guided people's behaviour in the company, Netflix made some brave and interesting moves. And it turned out to be an extraordinary decision for them as they were able to derive impressive results afterwards. 

EP #8 - How Netflix is THRIVING with Its Unique Company Policies

Advertere TV is an initiative that aims to bring to you some interesting concepts, conversations, and stories revolving around marketing, management and business. As a community that loves marketing, we try to decode the stories behind successful companies, brands and personalities. After all, great marketing is all about exceptional storytelling, right? Reach us at: E-mail: info@advertere.org Instagram: https://instagram.com/advertere.tms LinkedIn: linkedin.com/company/advertere-tms

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