In conversation with <a href="https://www.linkedin.com/in/rajaramkudli/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Rajaram Kudli</a>, an IITian, researcher, teacher, entrepreneur, consultant and advisor. <a href="https://www.linkedin.com/in/madhavinadig/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Madhavi Nadig</a> continues the conversation with Dr. Rajaram, in this part he touches upon AI, learning and personalisation in learning.<ul><li>Use of AI and its positive impact on learning</li><li>His experience of starting a learning institute for unemployed graduates and how they became employable</li><li>How can online classes cater to the motivation of learning?</li><li>Personalised training with AI</li><li>Learning cannot be competitive</li><li>His method of personalised teaching as a teacher for his students</li><li>Personalized, compassion driven, student teacher relationship cannot be replaced.</li><li>AI is automated least common denominator of human intelligence</li><li>Self awareness, learning and unlearning</li></ul> This podcast is brought to you by <a href="https://adepticlabs.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> with support from the team at <a href="https://clearlyblue.in/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>. Write to us at <a href="mailto:podcasts@adepticlabs.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">podcasts@adepticlabs.com</a>. Follow us on LinkedIn at <a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> and <a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>.

In conversation with Rajaram Kudli, an IITian, researcher, teacher, entrepreneur, consultant and advisor. Madhavi Nadig continues the conversation with Dr. Rajaram, in this part he touches upon AI, learning and personalisation in learning.Use of AI and its positive impact on learningHis experience of starting a learning institute for unemployed graduates and how they became employableHow can online classes cater to the motivation of learning?Personalised training with AILearning cannot be competitiveHis method of personalised teaching as a teacher for his studentsPersonalized, compassion driven, student teacher relationship cannot be replaced.AI is automated least common denominator of human intelligenceSelf awareness, learning and unlearningThis podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Aedge

Conversation with an educator - Part 2

In conversation with <a href="https://www.linkedin.com/in/rajaramkudli/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Rajaram Kudli</a>, an IITian, researcher, teacher, entrepreneur, consultant and advisor. <a href="https://www.linkedin.com/in/padmajanarsipur/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Padmaja’s</a> conversation with Dr. Rajaram covers a gamut of topics, from all his experiences through his life and his views on all things education in the present day.<ul><li>Rajaram Sir’s background, education and experiences as an educator and his views on the current scenario.</li><li>Anecdotes from his days of being an industrial management professor.</li><li>His journey from Belgaum to IIT</li><li>Experiences of his Phd</li><li>Learning by insight. Engage with anything with a serious question.</li><li>His core values as an educator</li><li>Thoughts on what makes for impactful learning for adults.</li></ul> This podcast is brought to you by <a href="https://adepticlabs.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> with support from the team at <a href="https://clearlyblue.in/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>. Write to us at <a href="mailto:podcasts@adepticlabs.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">podcasts@adepticlabs.com</a>. Follow us on LinkedIn at <a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> and <a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>.

In conversation with Rajaram Kudli, an IITian, researcher, teacher, entrepreneur, consultant and advisor. Padmaja’s conversation with Dr. Rajaram covers a gamut of topics, from all his experiences through his life and his views on all things education in the present day.Rajaram Sir’s background, education and experiences as an educator and his views on the current scenario.Anecdotes from his days of being an industrial management professor.His journey from Belgaum to IITExperiences of his PhdLearning by insight. Engage with anything with a serious question.His core values as an educatorThoughts on what makes for impactful learning for adults.This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Conversation with an educator - Part 1

In conversation with <a href="https://www.linkedin.com/in/geethanjali-jn/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Geethanjali</a>, a UX designer at Nference. Geethanjali talks about her work in UX and her journey from being an architect to pursuing a career in design.<ul><li>Being an ‘artsy’ kid, chose to study architecture to explore her creative abilities.</li><li>Enjoyed creating interesting spatial experiences rather than just aesthetic designs.</li><li>Visualising a design and aiding in getting it built was a skill  she had already mastered.</li><li>These were transferable skills that could be easily applied to UX design. </li><li>Similarities between architecture and UX design.</li><li>Adapting from thinking in 3D to visualise design on a screen.</li><li>Transferable skills from interior design to UI design.</li><li>UX design process followed by Geethanjali.</li><li>Projects that Geethanjali is proud of, that includes a project she undertook for the interview at Clearly Blue!</li><li>Advice for people aspiring to venture into UX design.</li></ul> This podcast is brought to you by <a href="https://adepticlabs.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> with support from the team at <a href="https://clearlyblue.in/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>. Write to us at <a href="mailto:podcasts@adepticlabs.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">podcasts@adepticlabs.com</a>. Follow us on LinkedIn at <a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> and <a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>.

In conversation with Geethanjali, a UX designer at Nference. Geethanjali talks about her work in UX and her journey from being an architect to pursuing a career in design.Being an ‘artsy’ kid, chose to study architecture to explore her creative abilities.Enjoyed creating interesting spatial experiences rather than just aesthetic designs.Visualising a design and aiding in getting it built was a skill  she had already mastered.These were transferable skills that could be easily applied to UX design. Similarities between architecture and UX design.Adapting from thinking in 3D to visualise design on a screen.Transferable skills from interior design to UI design.UX design process followed by Geethanjali.Projects that Geethanjali is proud of, that includes a project she undertook for the interview at Clearly Blue!Advice for people aspiring to venture into UX design.This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Blueprints to Wireframes

A few weeks ago, Adeptic Labs had the opportunity to conduct a workshop at Srishti Manipal Institute of Art, Design and Technology. So we thought of inviting some of their design students to share their experiences as design students. This conversation with Chitra explored - <ul><li>Chosing design as a course of choice</li><li class="ql-indent-1">From wanting to become a doctor, engineer, theatre person and knowing that they wanted to be only a designer</li><li>Challenges and experiences of staying in the problem space, solving fights with friends using a design mindset, </li><li>Letting go of assumptions while trying to build the right product</li><li>Research and design, having to observe people for hours</li><li>Being influenced by having a parent in marketing</li><li>Design is a continuum</li><li>Influences in their design journey through spiritual exploration, cultivating their own lines of inquiry, being influenced by friends and family and going back to them when they are stuck, influence of having a parent in marketing and the creation of impactful campaigns</li><li> unlearning at Srishti with a course on chaos and turning traditional learning on its head</li><li>How research helps in design, like a scientific mind</li><li>Engineering approaches have rules, designers work more openly</li><li>Theatre influencing design and vice versa, seeing design through theatre as reflections of the world we live in, actors and designers minds are  like a begging bowl always waiting to be filled with anything coming their way, curating and creating experiences</li><li>What unlearning meant in their first year at design school</li><li>Their perspectives on what people aspiring to learn design should take note of</li></ul> Jahanavi Goel:An aspiring service designer with strong observational skills, empathetic approach, and ability to develop and deliver practical and conscientious solutions. Currently studying at Srishti Manipal Institute of Art, Design &Technology, pursuing Business Services and System Design. Abhiram Jois:Abhiram Jois is a human centred design student at Srishti Manipal institute. He is currently associated with the collective Design Beku and is working on a project called COWKI (Community owned wireless knowledge infrastructure) that enables communities to co create local knowledge repositories and self host meaningful digital services. He also did a semester of student exchange with The Glasgow School of Art where he studied interaction design. His areas of interest include UI/UX, design research, open data/software, HCI4D and ICT4D.  Rhea Mittal:A 3rd-year student pursuing Human Centered Design at Srishti Manipal Institute (SMI), Bangalore. She recently completed a student exchange semester in Besign, The Sustainable Design School, France. And currently interning as a design researcher at IIT Delhi and has previously interned as a UI/UX Designer, Product Designer, UX researcher and Graphic designer.Linkedin profile: <a href="https://www.linkedin.com/in/rhea-mittal/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/rhea-mittal/</a>Website: <a href="https://rheamittal04013ae9.myportfolio.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://rheamittal04013ae9.myportfolio.com/</a>

A few weeks ago, Adeptic Labs had the opportunity to conduct a workshop at Srishti Manipal Institute of Art, Design and Technology. So we thought of inviting some of their design students to share their experiences as design students. This conversation with Chitra explored -Chosing design as a course of choiceFrom wanting to become a doctor, engineer, theatre person and knowing that they wanted to be only a designerChallenges and experiences of staying in the problem space, solving fights with friends using a design mindset, Letting go of assumptions while trying to build the right productResearch and design, having to observe people for hoursBeing influenced by having a parent in marketingDesign is a continuumInfluences in their design journey through spiritual exploration, cultivating their own lines of inquiry, being influenced by friends and family and going back to them when they are stuck, influence of having a parent in marketing and the creation of impactful campaigns unlearning at Srishti with a course on chaos and turning traditional learning on its headHow research helps in design, like a scientific mindEngineering approaches have rules, designers work more openlyTheatre influencing design and vice versa, seeing design through theatre as reflections of the world we live in, actors and designers minds are  like a begging bowl always waiting to be filled with anything coming their way, curating and creating experiencesWhat unlearning meant in their first year at design schoolTheir perspectives on what people aspiring to learn design should take note ofJahanavi Goel:An aspiring service designer with strong observational skills, empathetic approach, and ability to develop and deliver practical and conscientious solutions. Currently studying at Srishti Manipal Institute of Art, Design &Technology, pursuing Business Services and System Design. Abhiram Jois:Abhiram Jois is a human centred design student at Srishti Manipal institute. He is currently associated with the collective Design Beku and is working on a project called COWKI (Community owned wireless knowledge infrastructure) that enables communities to co create local knowledge repositories and self host meaningful digital services. He also did a semester of student exchange with The Glasgow School of Art where he studied interaction design. His areas of interest include UI/UX, design research, open data/software, HCI4D and ICT4D. Rhea Mittal:A 3rd-year student pursuing Human Centered Design at Srishti Manipal Institute (SMI), Bangalore. She recently completed a student exchange semester in Besign, The Sustainable Design School, France. And currently interning as a design researcher at IIT Delhi and has previously interned as a UI/UX Designer, Product Designer, UX researcher and Graphic designer.Linkedin profile: https://www.linkedin.com/in/rhea-mittal/Website: https://rheamittal04013ae9.myportfolio.com/

Unlearning by design

In conversation with the marketing team at Clearly Blue Digital, with <a href="https://www.linkedin.com/in/chitra-gurjar/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Chitra </a>from Adeptic Creative Labs.<a href="https://www.linkedin.com/in/aishwarya-kandakur-5414631a9/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">Aishwarya</a>, <a href="https://www.linkedin.com/in/snegha-k-91a68a127/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">Snegha</a> and <a href="https://www.linkedin.com/in/sakshi-sipani-49a20b193/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">Sakshi</a> talk about marketing in their own words. This team is a very young team of enthusiastic, creative and passionate people who share  - <ul><li>What attracted each one to the world of marketing</li></ul>- Spontaneously and in the course of work- Asking google, and finding out the why behind marketing- did DM once and learned it formally at Clearly Blue <ul><li>Learning about marketing via home business and passion-driven careers</li></ul>- learning patience when getting those followers- being consistent- engaging with followers, building your network <ul><li>Being consistent by</li></ul>- Making genuine and valid connections in the online world <ul><li>Changes in marketing tools in the last 2 years, rise of automation</li><li>Marketing in a B2B business, seeing outcomes is a while away unlike B2C</li><li class="ql-indent-1">Takes time for people to recognize a brand, how one presents their brand matters</li><li class="ql-indent-1">Quality is more important than quantity</li><li class="ql-indent-1">Tell the story of who you are as a business or product</li><li class="ql-indent-1">Building a portfolio of a business</li><li>Challenges faced as a new marketing team</li><li>Helping new companies get started with marketing</li><li>Messages for aspiring marketeers</li><li class="ql-indent-1">Learning through experiences on the job</li><li class="ql-indent-1">Focus on the how</li><li class="ql-indent-1">Being consistent flexible and adaptable</li></ul> This podcast is brought to you by <a href="https://adepticlabs.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> with support from the team at <a href="https://clearlyblue.in/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>. Write to us at <a href="mailto:podcasts@adepticlabs.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">podcasts@adepticlabs.com</a>. Follow us on LinkedIn at <a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> and <a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>.

In conversation with the marketing team at Clearly Blue Digital, with Chitra from Adeptic Creative Labs.Aishwarya, Snegha and Sakshi talk about marketing in their own words. This team is a very young team of enthusiastic, creative and passionate people who share  -What attracted each one to the world of marketing- Spontaneously and in the course of work- Asking google, and finding out the why behind marketing- did DM once and learned it formally at Clearly BlueLearning about marketing via home business and passion-driven careers- learning patience when getting those followers- being consistent- engaging with followers, building your networkBeing consistent by- Making genuine and valid connections in the online worldChanges in marketing tools in the last 2 years, rise of automationMarketing in a B2B business, seeing outcomes is a while away unlike B2CTakes time for people to recognize a brand, how one presents their brand mattersQuality is more important than quantityTell the story of who you are as a business or productBuilding a portfolio of a businessChallenges faced as a new marketing teamHelping new companies get started with marketingMessages for aspiring marketeersLearning through experiences on the jobFocus on the howBeing consistent flexible and adaptableThis podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Authentic Connections

Continuing this series of Rarely Rational, we feature <a href="https://www.linkedin.com/in/pnarsipur/" target="_blank" style="color: rgb(17, 85, 204);">Padmaja</a> and <a href="https://www.linkedin.com/in/chitra-gurjar/" target="_blank" style="color: rgb(17, 85, 204);">Chitra</a> from Adeptic Creative Labs, examining experiences of Negativity Bias through various lenses. This conversation covers - <ul><li>Why do we have a propensity as humans towards negatively charged experiences</li><li>How current banking applications evoke feelings of failure due to their design</li><li>Exploring aspects of inclusivity, accessibility, and putting the user first, to counter negativity bias as UX designers</li><li>Simple things people have done to enable the last-mile auto mechanic</li><li>Considering the user experience to be a memorable and pleasurable experience</li><li>Humans today have the potential to think positively and steer themselves out of challenging situations, yet they chose to dwell amidst negatively charged environments</li><li>Tips for UX designers</li><li>A powerfully positive statistic on cancer survival</li></ul> This podcast is brought to you by <a href="https://adepticlabs.com/" target="_blank" style="color: rgb(17, 85, 204);">Adeptic Creative Labs</a> with support from the team at <a href="https://clearlyblue.in/" target="_blank" style="color: rgb(17, 85, 204);">Clearly Blue Digital</a>. Write to us at <a href="mailto:podcasts@adepticlabs.com" target="_blank" style="color: rgb(17, 85, 204);">podcasts@adepticlabs.com</a>. Follow us on LinkedIn at <a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="color: rgb(17, 85, 204);">Adeptic Creative Labs</a> and <a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="color: rgb(17, 85, 204);">Clearly Blue Digital</a>.

Continuing this series of Rarely Rational, we feature Padmaja and Chitra from Adeptic Creative Labs, examining experiences of Negativity Bias through various lenses. This conversation covers -Why do we have a propensity as humans towards negatively charged experiencesHow current banking applications evoke feelings of failure due to their designExploring aspects of inclusivity, accessibility, and putting the user first, to counter negativity bias as UX designersSimple things people have done to enable the last-mile auto mechanicConsidering the user experience to be a memorable and pleasurable experienceHumans today have the potential to think positively and steer themselves out of challenging situations, yet they chose to dwell amidst negatively charged environmentsTips for UX designersA powerfully positive statistic on cancer survivalThis podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Rarely Rational - Negativity Bias

In this episode of our Rarely Rational series, <a href="https://www.linkedin.com/in/madhavinadig/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Madhavi Nadig</a> and <a href="https://www.linkedin.com/in/jyothi25/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Jyothi Sridhar</a> discuss why people love to look for patterns, and when they find these patterns they want to associate a meaning to them.  <ul><li>While we have heard of women shattering the glass ceiling, there is also a problem of them ‘falling off the glass cliff’.</li><li>Illusion of validity is where in which a person overestimates their ability to interpret and predict accurately the outcome when analyzing a set of data.</li><li>People think they have found patterns and are convinced only by those patterns.</li><li>Confident about the decision made by this perception.</li><li>Reasons for this cognitive bias. Identifying patterns is what the human brain is conditioned to do.</li><li>People love to look for patterns, and when they find these patterns they want to associate a meaning to them.</li><li>Example from Mahabharatha where Yudhishitira might have succumbed to this Illusion of validity. Yudhishtira agreed to play dice with Duryodhana & Shakuni after he won once. Why so over confident despite knowing Shakuni was a master of the dice?</li><li>Daily trading in the stock markets show instances when people fall prey to the illusion of validity.</li><li>Nithin Kamath - Founder of Zerodha said ‘How useful is collecting & analysing tons of data is a question I ask my peers. We have no data team at Zerodha as we believe it doesn't give useful insights…’</li><li>If you have a list of contacts, then you can’t market your new product to all of them. Position your product and figure out the subset of contacts for whom this product is relevant. Example of illusion of validity in marketing. Already existing users might not be the target audience to every new feature or product that is launched.</li><li>Interesting incident about how statisticians figured out how to reinforce aircrafts and prevent too much damage during the world war.  </li><li>Illusion of validity in user research.</li><li>How Interpreting data when data is actually missing can lead to incorrect outcomes.</li><li>Avoiding this bias - by not always looking for data to tell a coherent story.</li><li>Seek out different opinions and interpretations.</li><li>Madhavi’s shares an experience at an Ad-tech company showing how data can change the perception of reality.</li><li>Which is safer? Flights or cars?</li></ul> This podcast is brought to you by <a href="https://adepticlabs.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> with support from the team at <a href="https://clearlyblue.in/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>. Write to us at <a href="mailto:podcasts@adepticlabs.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">podcasts@adepticlabs.com</a>. Follow us on LinkedIn at <a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> and <a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>.

In this episode of our Rarely Rational series, Madhavi Nadig and Jyothi Sridhar discuss why people love to look for patterns, and when they find these patterns they want to associate a meaning to them. While we have heard of women shattering the glass ceiling, there is also a problem of them ‘falling off the glass cliff’.Illusion of validity is where in which a person overestimates their ability to interpret and predict accurately the outcome when analyzing a set of data.People think they have found patterns and are convinced only by those patterns.Confident about the decision made by this perception.Reasons for this cognitive bias. Identifying patterns is what the human brain is conditioned to do.People love to look for patterns, and when they find these patterns they want to associate a meaning to them.Example from Mahabharatha where Yudhishitira might have succumbed to this Illusion of validity. Yudhishtira agreed to play dice with Duryodhana & Shakuni after he won once. Why so over confident despite knowing Shakuni was a master of the dice?Daily trading in the stock markets show instances when people fall prey to the illusion of validity.Nithin Kamath - Founder of Zerodha said ‘How useful is collecting & analysing tons of data is a question I ask my peers. We have no data team at Zerodha as we believe it doesn't give useful insights…’If you have a list of contacts, then you can’t market your new product to all of them. Position your product and figure out the subset of contacts for whom this product is relevant. Example of illusion of validity in marketing. Already existing users might not be the target audience to every new feature or product that is launched.Interesting incident about how statisticians figured out how to reinforce aircrafts and prevent too much damage during the world war.  Illusion of validity in user research.How Interpreting data when data is actually missing can lead to incorrect outcomes.Avoiding this bias - by not always looking for data to tell a coherent story.Seek out different opinions and interpretations.Madhavi’s shares an experience at an Ad-tech company showing how data can change the perception of reality.Which is safer? Flights or cars?This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Rarely Rational - Illusion of validity

In this episode of our Rarely Rational series, <a href="https://www.linkedin.com/in/madhavinadig/" target="_blank" style="color: rgb(17, 85, 204);">Madhavi Nadig</a> and <a href="https://www.linkedin.com/in/jyothi25/" target="_blank" style="color: rgb(17, 85, 204);">Jyothi Sridhar</a> discuss why courtesy may not always be welcome. Courtesy Bias makes it hard to get unfiltered opinions, since people may withhold their real views due to courtesy. <ul><li>“Satyam bruyat, priyam bruyat, na bruyat satyam apriyam, priyam cha nanrutam bruyat”</li><li>Jyothi thinks this shloka aptly captures user researchers' expectations of their participants</li><li>If feedback is not honest or incomplete, then it's not very useful to the researchers</li><li>User researchers seek critical feedback</li><li>Purely positive feedback is useful only in boosting egos</li><li>To be nice and positive, people withhold sharing negative aspects while giving feedback</li><li>Family and close friends give raw, unfiltered feedback. Madhavi and Jyothi wish their target group did the same too.</li><li>Due to Courtesy Bias, users value being courteous over honesty in their feedback</li><li>Some participants fabricate opinions that they think will please the researchers</li><li>Courtesy Bias stems from cultural conditioning, a people-pleasing mindset, hesitation to disagree, etc</li><li>Madhavi takes all qualitative feedback with a pinch of salt and looks for broad themes</li><li>Jyothi tries to make her interviewees feel comfortable enough to share their thoughts openly</li><li>Madhavi suggests taking power imbalance out of the equation</li><li>Courtesy Bias could stem from introvertedness, feelings of Imposter Syndrome, paucity of time, or apathy</li><li>One may exhibit Courtesy Bias in public, but express freely in private settings</li><li>Closed polls may be better than open polls</li><li>NPS scores give you a sense of who's a promoter, detractor, or passive about your product</li><li>Individual user interviews may yield better insights than focus groups</li><li>It's hard to convey negative feedback without sounding rude or harsh</li><li>How do you handle negative feedback, if you get it?</li><li>What appears as Courtesy Bias, could stem from multiple other unconscious biases</li><li>Courtesy Bias is itself a form of Response Bias</li><li>Madhavi suggests explicitly disassociating from the product so that users won't worry about hurting your sentiments</li><li>Ensure questions aren't leading, so people don't feel the pressure to agree (to be "courteous")</li><li>Jyothi believes news channels have figured out how to use Courtesy Bias to raise their TRPs</li><li>Madhavi thinks the shloka needs an addition—don't propagate half-truths either.</li></ul> This podcast is brought to you by <a href="https://adepticlabs.com/" target="_blank" style="color: rgb(17, 85, 204);">Adeptic Creative Labs</a> with support from the team at <a href="https://clearlyblue.in/" target="_blank" style="color: rgb(17, 85, 204);">Clearly Blue Digital</a>. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at <a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="color: rgb(17, 85, 204);">Adeptic Creative Labs</a> and <a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="color: rgb(17, 85, 204);">Clearly Blue Digital</a>.

In this episode of our Rarely Rational series, Madhavi Nadig and Jyothi Sridhar discuss why courtesy may not always be welcome. Courtesy Bias makes it hard to get unfiltered opinions, since people may withhold their real views due to courtesy.“Satyam bruyat, priyam bruyat, na bruyat satyam apriyam, priyam cha nanrutam bruyat”Jyothi thinks this shloka aptly captures user researchers' expectations of their participantsIf feedback is not honest or incomplete, then it's not very useful to the researchersUser researchers seek critical feedbackPurely positive feedback is useful only in boosting egosTo be nice and positive, people withhold sharing negative aspects while giving feedbackFamily and close friends give raw, unfiltered feedback. Madhavi and Jyothi wish their target group did the same too.Due to Courtesy Bias, users value being courteous over honesty in their feedbackSome participants fabricate opinions that they think will please the researchersCourtesy Bias stems from cultural conditioning, a people-pleasing mindset, hesitation to disagree, etcMadhavi takes all qualitative feedback with a pinch of salt and looks for broad themesJyothi tries to make her interviewees feel comfortable enough to share their thoughts openlyMadhavi suggests taking power imbalance out of the equationCourtesy Bias could stem from introvertedness, feelings of Imposter Syndrome, paucity of time, or apathyOne may exhibit Courtesy Bias in public, but express freely in private settingsClosed polls may be better than open pollsNPS scores give you a sense of who's a promoter, detractor, or passive about your productIndividual user interviews may yield better insights than focus groupsIt's hard to convey negative feedback without sounding rude or harshHow do you handle negative feedback, if you get it?What appears as Courtesy Bias, could stem from multiple other unconscious biasesCourtesy Bias is itself a form of Response BiasMadhavi suggests explicitly disassociating from the product so that users won't worry about hurting your sentimentsEnsure questions aren't leading, so people don't feel the pressure to agree (to be "courteous")Jyothi believes news channels have figured out how to use Courtesy Bias to raise their TRPsMadhavi thinks the shloka needs an addition—don't propagate half-truths either.This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Rarely Rational - Courtesy Bias

This episode is a new one in our ‘Rarely Rational’ series where we explore cognitive biases. <a href="https://www.linkedin.com/in/madhavinadig/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.linkedin.com/in/madhavinadig/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Madhavi Nadig</a> and <a href="https://www.linkedin.com/in/jyothi25/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Jyothi Sridhar</a> talk about the ‘Peak-end rule’<ul><li>Chinese whispers - a popular children’s game. </li><li>Psychologists talk about two kinds of ‘selves’. Experiencing self and the narrating self. Are we playing chinese whispers with ourselves?</li><li>What is the peak-end rule?</li><li>The peak-end rule says we do not remember experiences accurately. The way we judge our experiences is mostly dependent on what we felt at our worst/best moments.</li><li>People curating their memories on social media exhibit a similar behaviour. Where their experiences are remembered by what they felt at the worst/best moments.</li><li>Childbirth is a classic example of how a positive ending takes over the overall painful experience.</li><li>Even seemingly boring movies can leave you with a lasting impression if the ending was great.</li><li>Madhavi’s experience with UPI both as a customer and as a vendor. </li><li>Raising awareness about ALS with a trend called Ice bucket challenge as an example for peak-end rule. The peak of this experience was the person’s reaction when the icy water hit them.  </li><li>A recent Shark tank India episode had people who pitched about their makeup brand and one of their customer acquisition strategies was to conduct makeup tutorial events at 5-star hotels with free food. </li><li>If the last experience about a product was negative, Peak end rule is used to mitigate that negativity by way of giving out humorous error messages and leaving the user with a smile. </li><li>Experience with doctors</li><li>Ratings or NPS scores need to be taken with a pick of salt. Reviewers most likely rate the service or product with their bias of peak-end rule. </li><li>Spin doctors - people who are skilled at doing public relations for celebrities maintaining their reputation in the public to hide any bad raps they might have received at any point.</li></ul> This podcast is brought to you by<a href="https://adepticlabs.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> Adeptic Creative Labs</a> with support from the team at<a href="https://clearlyblue.in/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> Clearly Blue Digital</a>. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at<a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> and<a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>.

This episode is a new one in our ‘Rarely Rational’ series where we explore cognitive biases.  Madhavi Nadig and Jyothi Sridhar talk about the ‘Peak-end rule’Chinese whispers - a popular children’s game. Psychologists talk about two kinds of ‘selves’. Experiencing self and the narrating self. Are we playing chinese whispers with ourselves?What is the peak-end rule?The peak-end rule says we do not remember experiences accurately. The way we judge our experiences is mostly dependent on what we felt at our worst/best moments.People curating their memories on social media exhibit a similar behaviour. Where their experiences are remembered by what they felt at the worst/best moments.Childbirth is a classic example of how a positive ending takes over the overall painful experience.Even seemingly boring movies can leave you with a lasting impression if the ending was great.Madhavi’s experience with UPI both as a customer and as a vendor. Raising awareness about ALS with a trend called Ice bucket challenge as an example for peak-end rule. The peak of this experience was the person’s reaction when the icy water hit them.  A recent Shark tank India episode had people who pitched about their makeup brand and one of their customer acquisition strategies was to conduct makeup tutorial events at 5-star hotels with free food. If the last experience about a product was negative, Peak end rule is used to mitigate that negativity by way of giving out humorous error messages and leaving the user with a smile. Experience with doctorsRatings or NPS scores need to be taken with a pick of salt. Reviewers most likely rate the service or product with their bias of peak-end rule. Spin doctors - people who are skilled at doing public relations for celebrities maintaining their reputation in the public to hide any bad raps they might have received at any point.This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Rarely Rational - Peak end rule

In this episode of Aedge, <a href="https://www.linkedin.com/in/sushmita-charlu/" target="_blank" style="color: rgb(0, 102, 204); background-color: transparent;">Sushmita Charlu</a>, a designer with a multi-disciplinary approach, chats with <a href="https://www.linkedin.com/in/madhavinadig/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Madhavi Nadig</a>, the CTO of <a href="https://adepticlabs.com/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Adeptic Creative Labs</a>. It is a free-wheeling conversation covering Sushmita’s diverse body of work and her thoughts around industrial design, circular economy, sustainability, game design with recycled materials and designing for water equity.<ul><li>Unable to choose between arts and science, Sushmita chose to study Design where she didn’t have to give up either.</li><li>She graduated as a Product & Interface Designer from <a href="https://www.srishtimanipalinstitute.in/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Srishti Institute of Art, Design and Technology</a>, studying industrial design and UX design.</li><li>Her mentor kindled her interest in sustainability with a book called “Cradle to Cradle”, which talks about moving away from a linear economy to a circular economy.</li><li>An ideal design is one which lives perpetually, maybe in different forms over time, but nothing is wasted.</li><li>Cradle, here, is a metaphor for birth. Products are (re)born with a new form once the previous form is obsolete.</li><li>Sushmita has found her ikigai in industrial design and creating a circular economy </li><li>As an industrial designer, she looks at products as a service to people.</li><li>At every stage from production to packaging to delivery, as an industrial designer, she considers how to create a circular economy.</li><li>India had a strong circular economy in the past, when repairing and renting products were the norm.</li><li>Pride in product ownership led to the collapse of the service economy.</li><li>Now, with renewed interest, both consumers and companies are realising the benefits of a circular economy.</li><li>Industrial designers must consider the locally available systems and service economies while designing for that region.</li><li>In her current role at Good Business Lab, Sushmita focuses more on social sustainability than environmental sustainability.</li><li>She designs interventions for blue collar workers in the space of physical & mental health and safety.</li><li>The interventions are created with a human-centric approach, delivered as a service, not as acts of charity.</li><li>She incentivises businesses to invest in such interventions and helps them recognise the business returns from them.</li><li>As a non-profit labour innovation lab, Good Business Lab measures the effectiveness of such interventions using quantitative research techniques like randomised control trials.</li><li>Having government-mandated Environment, Social and corporate Governance (ESG) norms pushed corporates to invest in sustainability initiatives whose results are not seen in the short-term.</li><li>Greenwashing is easy. But real change requires time, strategy, innovation and prioritisation.</li><li>Madhavi wants to know the hurdles preventing the adoption of sustainable alternatives. Sushmita quips that she has opened a can of tofu and shrimp!</li><li>Though sustainable alternatives are more expensive right now, when sustainable businesses are supported and encouraged to scale, in the future, they should become more affordable.</li><li>Millennials & Gen-Z are currently open to paying the premium for sustainability</li><li>Blue collar workers, who are busy earning their living, will opt for the cheapest alternative.</li><li>Sustainable businesses can be encouraged with monetary investments and hyperlocal consumption.</li><li>Flatheads, a sustainable brand of shoes, received a lot of support from the public after the founder appeared on Shark Tank.</li><li>Shark Tank is showcasing many sustainable businesses from across India and it’s heartening to see them get funded.</li><li>Sushmita calls millennials the “ready-made generation”, the first generation to have free access to and consume mass-produced goods.</li><li>Madhavi observes that there are fewer people around to repair things today.</li><li>The Japanese art of kintsugi values restoring things. But restoring things today is tedious.</li><li>Sushmita shares that this is due to planned obsolescence, a strategy adopted by many businesses.</li><li>Tech companies continue to take back your used gadgets while pushing you to upgrade by purchasing newer gadgets.</li><li>Sushmita’s entrepreneurship journey with <a href="http://studiovrtta.com/" target="_blank" style="color: rgb(17, 85, 204);">Vrtta</a> includes creating an Icelandic strategy game called Hnefatafl using reconstituted tetrapacks for <a href="https://kavade.org/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Kavade Toy Hive</a>. It was an effort to combine the ancient with the modern.</li><li>Madhavi loves the new-found focus on Indian games. She appreciates the revival of ancient Indian games and the creation of new ones, like <a href="https://www.tacitgames.in/post/a-year-of-making-boardgames" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Hampi</a>, with artfully created pieces and minimal packaging.</li><li>Sushmita prefers a minimalistic style which is almost a blank canvas and adds a pop of colour using rich fabrics. She chooses long-lasting furniture which will keep her carbon footprint low in future as well.</li><li>Sushmita was concerned that Ikea’s entry into India would kill the local furniture market. But she’s observed a trend where people get ideas from Ikea’s curation, but purchase locally.</li><li>How does one start a career in design? What skills must they acquire?</li><li>Sushmita shares her experience of up-skilling with <a href="https://advdes.org/Offsite" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Offsite</a>, a program about Industrial Design.</li><li>In the <a href="https://bali.fabevent.org/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Bali Fab Fest</a>, Sushmita and her inter-disciplinary group designed a solution to tackle the water crisis that Bali faces as a tourist island.</li><li>Sonam Wangchuk recently went on a Climate Fast to draw attention to the water shortage in Ladakh, due to climate change.</li><li>To promote Water Equity, Sushmita’s Fab Fest team open-sourced their design with clear instructions to replicate it locally. They have received some funding too.</li><li>Sushmita advises new designers to figure out what they love and pursue it relentlessly.</li><li>She is working on social and sustainable design projects with her international peers from the Offsite course.</li><li>Her pet project involves creating a circular economy for coffee.</li><li>Since Sushmita has interviewed designers as the co-host of the <a href="http://designlota.com/" target="_blank" style="color: rgb(17, 85, 204);">Design Lota</a> podcast, she had hoped there would be no bad karma in this one.</li></ul> Sushmita is a designer with a multi-disciplinary approach to her work. Her work lies at the intersection of creative problem solving, technology and envisioning a sustainable (present and) future. Sushmita is currently a Senior Design Associate at <a href="https://www.goodbusinesslab.org/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Good Business Lab</a>. She is also a co-founder & designer at <a href="http://studiovrtta.com/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Vrtta</a>, a collaborative focused on sustainability and craft. This podcast is brought to you by<a href="https://adepticlabs.com/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;"> Adeptic Creative Labs</a> with support from the team at<a href="https://clearlyblue.in/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;"> Clearly Blue Digital</a>. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at<a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> </a><a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Adeptic Creative Labs</a> and<a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> </a><a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Clearly Blue Digital</a>.

In this episode of Aedge, Sushmita Charlu, a designer with a multi-disciplinary approach, chats with Madhavi Nadig, the CTO of Adeptic Creative Labs. It is a free-wheeling conversation covering Sushmita’s diverse body of work and her thoughts around industrial design, circular economy, sustainability, game design with recycled materials and designing for water equity.Unable to choose between arts and science, Sushmita chose to study Design where she didn’t have to give up either.She graduated as a Product & Interface Designer from Srishti Institute of Art, Design and Technology, studying industrial design and UX design.Her mentor kindled her interest in sustainability with a book called “Cradle to Cradle”, which talks about moving away from a linear economy to a circular economy.An ideal design is one which lives perpetually, maybe in different forms over time, but nothing is wasted.Cradle, here, is a metaphor for birth. Products are (re)born with a new form once the previous form is obsolete.Sushmita has found her ikigai in industrial design and creating a circular economy As an industrial designer, she looks at products as a service to people.At every stage from production to packaging to delivery, as an industrial designer, she considers how to create a circular economy.India had a strong circular economy in the past, when repairing and renting products were the norm.Pride in product ownership led to the collapse of the service economy.Now, with renewed interest, both consumers and companies are realising the benefits of a circular economy.Industrial designers must consider the locally available systems and service economies while designing for that region.In her current role at Good Business Lab, Sushmita focuses more on social sustainability than environmental sustainability.She designs interventions for blue collar workers in the space of physical & mental health and safety.The interventions are created with a human-centric approach, delivered as a service, not as acts of charity.She incentivises businesses to invest in such interventions and helps them recognise the business returns from them.As a non-profit labour innovation lab, Good Business Lab measures the effectiveness of such interventions using quantitative research techniques like randomised control trials.Having government-mandated Environment, Social and corporate Governance (ESG) norms pushed corporates to invest in sustainability initiatives whose results are not seen in the short-term.Greenwashing is easy. But real change requires time, strategy, innovation and prioritisation.Madhavi wants to know the hurdles preventing the adoption of sustainable alternatives. Sushmita quips that she has opened a can of tofu and shrimp!Though sustainable alternatives are more expensive right now, when sustainable businesses are supported and encouraged to scale, in the future, they should become more affordable.Millennials & Gen-Z are currently open to paying the premium for sustainabilityBlue collar workers, who are busy earning their living, will opt for the cheapest alternative.Sustainable businesses can be encouraged with monetary investments and hyperlocal consumption.Flatheads, a sustainable brand of shoes, received a lot of support from the public after the founder appeared on Shark Tank.Shark Tank is showcasing many sustainable businesses from across India and it’s heartening to see them get funded.Sushmita calls millennials the “ready-made generation”, the first generation to have free access to and consume mass-produced goods.Madhavi observes that there are fewer people around to repair things today.The Japanese art of kintsugi values restoring things. But restoring things today is tedious.Sushmita shares that this is due to planned obsolescence, a strategy adopted by many businesses.Tech companies continue to take back your used gadgets while pushing you to upgrade by purchasing newer gadgets.Sushmita’s entrepreneurship journey with Vrtta includes creating an Icelandic strategy game called Hnefatafl using reconstituted tetrapacks for Kavade Toy Hive. It was an effort to combine the ancient with the modern.Madhavi loves the new-found focus on Indian games. She appreciates the revival of ancient Indian games and the creation of new ones, like Hampi, with artfully created pieces and minimal packaging.Sushmita prefers a minimalistic style which is almost a blank canvas and adds a pop of colour using rich fabrics. She chooses long-lasting furniture which will keep her carbon footprint low in future as well.Sushmita was concerned that Ikea’s entry into India would kill the local furniture market. But she’s observed a trend where people get ideas from Ikea’s curation, but purchase locally.How does one start a career in design? What skills must they acquire?Sushmita shares her experience of up-skilling with Offsite, a program about Industrial Design.In the Bali Fab Fest, Sushmita and her inter-disciplinary group designed a solution to tackle the water crisis that Bali faces as a tourist island.Sonam Wangchuk recently went on a Climate Fast to draw attention to the water shortage in Ladakh, due to climate change.To promote Water Equity, Sushmita’s Fab Fest team open-sourced their design with clear instructions to replicate it locally. They have received some funding too.Sushmita advises new designers to figure out what they love and pursue it relentlessly.She is working on social and sustainable design projects with her international peers from the Offsite course.Her pet project involves creating a circular economy for coffee.Since Sushmita has interviewed designers as the co-host of the Design Lota podcast, she had hoped there would be no bad karma in this one.Sushmita is a designer with a multi-disciplinary approach to her work. Her work lies at the intersection of creative problem solving, technology and envisioning a sustainable (present and) future. Sushmita is currently a Senior Design Associate at Good Business Lab. She is also a co-founder & designer at Vrtta, a collaborative focused on sustainability and craft.This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Designing Sustainability

This is a conversation between <a href="https://www.linkedin.com/in/pnarsipur/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Padmaja</a> and <a href="https://www.linkedin.com/in/chitra-gurjar/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Chitra</a> from Adeptic Creative Labs about Padmaja’s unique experience working with a whole of different kinds of stakeholders in the healthcare industry and her experiences working on a UX project amidst doctors and designers. <ul><li>Project started in 2019, a collaboration consortium in the cardiology space for an in procedure product</li><li>She took on a UX program manager role, along with 2 designers and other important members in the team. A 3 year project.</li><li>The huge learning curve in doing Ethnography studies, user research, talking to doctors, super specialization within cardiac science and combination of physics.</li><li>Going to hospitals in the US and in India, observing doctors, observing animal trials</li><li>Interviewed doctors and technicians, doing a follow-me-home study</li><li>Being deferential is key to stay in the conversation, MD's and PhD's, world's best - asking them to teach the team.</li><li>Challenge was working at their level, learning cardiology 1-0-1, and attending midnight classes with a lot of reading up. A very kind and accommodating environment.</li><li>Be open about not understanding, people have to be given the time, immersion of sorts, a guru-shishya parampara.</li><li>Team setup - Engineering team - relying on UI specs, stories, strong backend engineers paved the way for success.</li><li>Recruited people from across the world - Armenia, Peru, France, Russia with a need to work in stealth mode</li><li>Anonymising user specs, cardio to geo spatial</li><li>Team collaboration - in-person travel, until Covid hit, and then remote working, daily scrum calls, intensive spec writing, mockups and prototypes</li><li>Clinicians responded better to high fidelity prototypes and mock walkthroughs with engineering teams</li><li>Becoming closer as a team, staring at each other over a zoom call in all meetings.</li><li>High fidelity prototypes v/s wireframes - a flip</li><li>Challenges with legends, Mimicking what's there in the real world, showing new experiences, no interference in garden variety features needed to stay the same</li><li>Having doctors in the core team, who made time, the clinical rep who spoke for the team was fully engaged</li><li>Lessons for UX folks from this experience.</li></ul> This podcast is brought to you by<a href="https://adepticlabs.com/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;"> Adeptic Creative Labs</a> with support from the team at<a href="https://clearlyblue.in/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;"> Clearly Blue Digital</a>. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at<a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> </a><a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Adeptic Creative Labs</a> and<a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> </a><a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Clearly Blue Digital</a>.

This is a conversation between Padmaja and Chitra from Adeptic Creative Labs about Padmaja’s unique experience working with a whole of different kinds of stakeholders in the healthcare industry and her experiences working on a UX project amidst doctors and designers.Project started in 2019, a collaboration consortium in the cardiology space for an in procedure productShe took on a UX program manager role, along with 2 designers and other important members in the team. A 3 year project.The huge learning curve in doing Ethnography studies, user research, talking to doctors, super specialization within cardiac science and combination of physics.Going to hospitals in the US and in India, observing doctors, observing animal trialsInterviewed doctors and technicians, doing a follow-me-home studyBeing deferential is key to stay in the conversation, MD's and PhD's, world's best - asking them to teach the team.Challenge was working at their level, learning cardiology 1-0-1, and attending midnight classes with a lot of reading up. A very kind and accommodating environment.Be open about not understanding, people have to be given the time, immersion of sorts, a guru-shishya parampara.Team setup - Engineering team - relying on UI specs, stories, strong backend engineers paved the way for success.Recruited people from across the world - Armenia, Peru, France, Russia with a need to work in stealth modeAnonymising user specs, cardio to geo spatialTeam collaboration - in-person travel, until Covid hit, and then remote working, daily scrum calls, intensive spec writing, mockups and prototypesClinicians responded better to high fidelity prototypes and mock walkthroughs with engineering teamsBecoming closer as a team, staring at each other over a zoom call in all meetings.High fidelity prototypes v/s wireframes - a flipChallenges with legends, Mimicking what's there in the real world, showing new experiences, no interference in garden variety features needed to stay the sameHaving doctors in the core team, who made time, the clinical rep who spoke for the team was fully engagedLessons for UX folks from this experience.This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Doctors and Designers

In this episode of Aedge, <a href="https://www.linkedin.com/in/deepasrinivasan/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Deepa Srinivasan</a>, the Design Director at <a href="https://www.kickdrum.com/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Kickdrum</a>, converses with <a href="https://www.linkedin.com/in/sakshi-sipani-49a20b193/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Sakshi Sipani</a>, a young designer at <a href="https://clearlyblue.in/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Clearly Blue</a>, and <a href="https://www.linkedin.com/in/madhavinadig/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Madhavi Nadig</a>, the CTO of <a href="https://adepticlabs.com/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Adeptic Creative Labs</a>. It is an open conversation where they explore how design is integral to building good products, the interactions between designers and various stakeholders, and how engineering teams and designers collaborate to deliver great products and user experiences. Deepa also shares many tips for young designers. <ul><li>User research is very important to build good user experiences</li><li>Deepa advises Sakshi to share unfinished designs with stakeholders, as early as possible, to get better feedback</li><li>Studies show that people hesitate to ask for major changes when they think the design is “finished”</li><li>Ideally, designers should be involved at every stage of the product development life cycle</li><li>By considering engineers’ inputs early in the design process, designers can ensure that their design has a feasible implementation</li><li>It’s best if designers work closely with engineering teams and build products iteratively</li><li>Deepa’s mentor pushes her to understand other people’s mindsets</li><li>As a designer, it’s very important to try and get into somebody else’s shoes to get their perspective</li><li>The way a design appears to a 25-year-old may not be the same to someone older or with poorer eyesight</li><li>One example of gaining a new design perspective is to switch to using only keyboard shortcuts for a few days</li><li>Designing with keyboard shortcuts in mind could help voice enabled interfaces as well</li><li>Deepa suggests discussing designs with different people, even if they don’t fit the user personas</li><li>Though designers typically frown upon “Hallway Testing”, Deepa finds it useful</li><li>At IBM, during a hackathon style event, Deepa teamed up with folks from the IoT team and built a product to monitor daily water consumption</li><li>As the team unpacked the complicated problem, they realised how many stakeholders were involved, including secondary stakeholders like apartment associations</li><li>Deepa believes it’s important for designers to be able to listen to a different point of view</li><li>Biases are unavoidable, but try to check yourself every time you speak</li><li>Listen, understand and empathise with the points of view of the end-users, developers, stakeholders and the business</li><li>Empathy is very important for designers</li><li>With so many points of view to consider, designer needs to learn to navigate and negotiate their path</li><li>To stay updated on changes in the design world, develop the habit of reading every day</li><li>Podcasts help you learn from designers around the world, even if it’s not something you’re currently working on</li><li>In order to not get outdated, expose yourself to new ideas via reading, podcasts, meetups</li><li>Deepa periodically does courses with the Interaction Design Foundation to stay updated and attends their meetups</li><li>When ideas stop flowing, it’s good to take a break, do something you enjoy and let your subconscious come up with a new idea</li><li>When an idea strikes her in the middle of the night, Deepa wakes up and jots it down immediately</li><li>If you’re stuck with a problem, find out how others have solved it</li><li>To avoid getting biased majorly, make sure to look for different points of view.</li></ul> <a href="https://www.linkedin.com/in/deepasrinivasan/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Deepa</a> has over 20 years of experience in the field of user experience design. As a designer, she helps companies find solutions to their problems and turn ideas into tangible products. In her previous avatars, Deepa worked in online advertising, designed the user experience for various products and even ran her own design studio for a few years. Now, she works as the Design Director at <a href="https://www.kickdrum.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Kickdrum</a>. Deepa also has several hobbies, painting being her favourite. She paints in watercolour and acrylic. This podcast is brought to you by <a href="https://adepticlabs.com/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Adeptic Creative Labs</a> with support from the team at <a href="https://clearlyblue.in/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Clearly Blue Digital</a>. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at <a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Adeptic Creative Labs</a> and <a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Clearly Blue Digital</a>.

In this episode of Aedge, Deepa Srinivasan, the Design Director at Kickdrum, converses with Sakshi Sipani, a young designer at Clearly Blue, and Madhavi Nadig, the CTO of Adeptic Creative Labs. It is an open conversation where they explore how design is integral to building good products, the interactions between designers and various stakeholders, and how engineering teams and designers collaborate to deliver great products and user experiences. Deepa also shares many tips for young designers.User research is very important to build good user experiencesDeepa advises Sakshi to share unfinished designs with stakeholders, as early as possible, to get better feedbackStudies show that people hesitate to ask for major changes when they think the design is “finished”Ideally, designers should be involved at every stage of the product development life cycleBy considering engineers’ inputs early in the design process, designers can ensure that their design has a feasible implementationIt’s best if designers work closely with engineering teams and build products iterativelyDeepa’s mentor pushes her to understand other people’s mindsetsAs a designer, it’s very important to try and get into somebody else’s shoes to get their perspectiveThe way a design appears to a 25-year-old may not be the same to someone older or with poorer eyesightOne example of gaining a new design perspective is to switch to using only keyboard shortcuts for a few daysDesigning with keyboard shortcuts in mind could help voice enabled interfaces as wellDeepa suggests discussing designs with different people, even if they don’t fit the user personasThough designers typically frown upon “Hallway Testing”, Deepa finds it usefulAt IBM, during a hackathon style event, Deepa teamed up with folks from the IoT team and built a product to monitor daily water consumptionAs the team unpacked the complicated problem, they realised how many stakeholders were involved, including secondary stakeholders like apartment associationsDeepa believes it’s important for designers to be able to listen to a different point of viewBiases are unavoidable, but try to check yourself every time you speakListen, understand and empathise with the points of view of the end-users, developers, stakeholders and the businessEmpathy is very important for designersWith so many points of view to consider, designer needs to learn to navigate and negotiate their pathTo stay updated on changes in the design world, develop the habit of reading every dayPodcasts help you learn from designers around the world, even if it’s not something you’re currently working onIn order to not get outdated, expose yourself to new ideas via reading, podcasts, meetupsDeepa periodically does courses with the Interaction Design Foundation to stay updated and attends their meetupsWhen ideas stop flowing, it’s good to take a break, do something you enjoy and let your subconscious come up with a new ideaWhen an idea strikes her in the middle of the night, Deepa wakes up and jots it down immediatelyIf you’re stuck with a problem, find out how others have solved itTo avoid getting biased majorly, make sure to look for different points of view.Deepa has over 20 years of experience in the field of user experience design. As a designer, she helps companies find solutions to their problems and turn ideas into tangible products. In her previous avatars, Deepa worked in online advertising, designed the user experience for various products and even ran her own design studio for a few years. Now, she works as the Design Director at Kickdrum. Deepa also has several hobbies, painting being her favourite. She paints in watercolour and acrylic.This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

A Touch of Design

This Aedge episode is a conversation between Sneha Laxman, an instructional designer with a varied career background, <a href="https://www.linkedin.com/in/chitra-gurjar/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Chitra</a> and <a href="https://www.linkedin.com/in/madhavinadig/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Madhavi</a> from Adeptic Creative Labs.<ul><li>Sneha’s introduction to instructional design. Being an ex-service person, retiring from the Indian Army as a captain. Transitioning from technical writing to Instructional designer.</li><li>Drawing parallels between being trained as an Army officer and what was required to be a technical writer. Assessing requirements and getting the task done is a common trait that is looked for in any field.</li><li>Sneha’s varied career, starting from a telemarketing professional, chemistry teacher and researcher at C.F.T.R.I, Indian Army, technical writer and now an Instructional designer.</li><li>Challenges Sneha faced in her various career shifts.</li><li>Pursuit of finding something exciting to do and learn</li><li>Learnings as a technical writer. Importance of Needs analysis</li><li>Balance between enjoyable learning and driving actual impact on the ground.</li><li>Most impact can be achieved by catering to what drives the learner</li><li>Corporate learning and its challenges</li><li>Social learning or learning with peers in different settings.</li><li>Sneha’s advice to aspiring Instructional designers.</li></ul>This podcast is brought to you by<a href="https://adepticlabs.com/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;"> Adeptic Creative Labs</a> with support from the team at<a href="https://clearlyblue.in/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;"> Clearly Blue Digital</a>. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at<a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> </a><a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Adeptic Creative Labs</a> and<a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="color: rgb(0, 0, 0); background-color: transparent;"> </a><a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Clearly Blue Digital</a>.

This Aedge episode is a conversation between Sneha Laxman, an instructional designer with a varied career background, Chitra and Madhavi from Adeptic Creative Labs.Sneha’s introduction to instructional design. Being an ex-service person, retiring from the Indian Army as a captain. Transitioning from technical writing to Instructional designer.Drawing parallels between being trained as an Army officer and what was required to be a technical writer. Assessing requirements and getting the task done is a common trait that is looked for in any field.Sneha’s varied career, starting from a telemarketing professional, chemistry teacher and researcher at C.F.T.R.I, Indian Army, technical writer and now an Instructional designer.Challenges Sneha faced in her various career shifts.Pursuit of finding something exciting to do and learnLearnings as a technical writer. Importance of Needs analysisBalance between enjoyable learning and driving actual impact on the ground.Most impact can be achieved by catering to what drives the learnerCorporate learning and its challengesSocial learning or learning with peers in different settings.Sneha’s advice to aspiring Instructional designers.This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Pursuit of learning

The Aedge podcast explores branding in this episode through a conversation between <a href="https://www.linkedin.com/in/linda-jacob-986154170/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Linda Jacob</a>, who conducts branding exercises for Clearly Blue Digital, and <a href="https://www.linkedin.com/in/chitra-gurjar/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Chitra Gurjar</a> from Adeptic creative labs. The essence of this chat includes - <ul><li>Linda’s serendipitous introduction into the world of branding.</li><li>Branding is about understanding the client, their vision, who they are and who they want to represent.</li><li>When you meet a person for the first time, there is an introductory talk that follows. Branding is like an extension of that conversation for organisations.</li><li>Taking the essence of an organisation and talking about that organisation to others is one simplistic way of looking at branding.</li><li>Customers buy into a brand or trust the brand based on the character the brand identifies with. </li><li>People like to hear the story behind a brand. Humanising a brand brings more connection with customers.</li><li>What does it take to be a brand expert and conduct branding exercises?</li><li>Who in an organisation should attend branding exercises?</li><li>What are brand archetypes?</li><li>What is the importance of helping organisations understand their brand archetype?</li><li>Give the brand all the human elements to evoke an emotion in customers.</li><li>Brand Archetypes can evolve through the company’s journey.</li><li>How difficult is it for companies to rebrand themselves?</li><li>Linda’s thoughts on how people of different thoughts converge and come together to an understanding during a branding session.</li><li>Including everybody’s participation in a remote branding session.</li><li>The crux of a branding exercise is to understand the user persona. The brand archetype should resonate with the user persona.</li></ul> This podcast is brought to you by<a href="https://adepticlabs.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> Adeptic Creative Labs</a> with support from the team at<a href="https://clearlyblue.in/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> Clearly Blue Digital</a>. Write to us at podcasts@adepticlabs.com. Follow us on LinkedIn at<a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Adeptic Creative Labs</a> and<a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Clearly Blue Digital</a>.

The Aedge podcast explores branding in this episode through a conversation between Linda Jacob, who conducts branding exercises for Clearly Blue Digital, and Chitra Gurjar from Adeptic creative labs. The essence of this chat includes - Linda’s serendipitous introduction into the world of branding.Branding is about understanding the client, their vision, who they are and who they want to represent.When you meet a person for the first time, there is an introductory talk that follows. Branding is like an extension of that conversation for organisations.Taking the essence of an organisation and talking about that organisation to others is one simplistic way of looking at branding.Customers buy into a brand or trust the brand based on the character the brand identifies with. People like to hear the story behind a brand. Humanising a brand brings more connection with customers.What does it take to be a brand expert and conduct branding exercises?Who in an organisation should attend branding exercises?What are brand archetypes?What is the importance of helping organisations understand their brand archetype?Give the brand all the human elements to evoke an emotion in customers.Brand Archetypes can evolve through the company’s journey.How difficult is it for companies to rebrand themselves?Linda’s thoughts on how people of different thoughts converge and come together to an understanding during a branding session.Including everybody’s participation in a remote branding session.The crux of a branding exercise is to understand the user persona. The brand archetype should resonate with the user persona.This podcast is brought to you by Adeptic Creative Labs with support from the team at Clearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs and Clearly Blue Digital.

Essence of Branding

This is a conversation between the Co founder and CEO of EdSanta education, <a href="https://www.linkedin.com/in/krishnarohan/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Rohan Krishna</a> and <a href="https://www.linkedin.com/in/chitra-gurjar/" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Chitra Gurjar</a> from Adeptic Creative Labs. <ul><li>Ed Santa is an Ed tech company which is 5.5 years old.</li><li>Rohan has experience in marketing branding and building products in a US based company</li><li>He has also dabbled in the retail sector in Europe, building products</li><li>Completed masters from University of Aberdeen MBA</li><li>Worked in Finding new products that can be introduced into the market and finding customers.</li><li>Finding for someone v/s building a product.</li><li>Joining an EdTech firm, learning all about a product and performing multiple roles</li><li>What to do with an idea? Getting the ABC's right. Start with market sizing, segment and need, understanding user personas</li><li>Discovering user personas for the learning space - has been made complex; understanding stakeholders</li><li>Reaching the end user in an enterprise requires crossing many hurdles</li><li>Dealing with different mindsets in enterprises, well structured systems</li><li>Learning ecosystem is made complex; don't ask when you last took a course, learning always happens in-line with work</li><li>Does learning always have to be structured? Online courses are not always the solution</li><li>The myriad forms of learning - one size does not fit all; experiences with various enterprises</li><li>Personalised, contextual byte-sized learning - to suit needs of the learner</li><li>The organisation's expectations from necessary structured learning v/s an individual discovering what's necessary</li><li>Enterprises looking to enhance learner engagement, going out to find courses that work</li><li>Going hand in hand with the kind of work being done with individual growth plans; battling the content fatigue</li><li>Importance of organic learning acknowledged by the enterprise</li><li>Researching adult learning - points of view from an Indian education scenario; </li></ul>Advice for people considering a career in EdTech <ul><li>There's enough room for everyone; know your competition</li><li>Understanding paying capacities; challenges for B2B and B2C, outreach for each and in-line with your funds</li><li>Understanding organisation processes and functions</li><li>Finding the right problem to solve</li></ul> Rohan’s Brief: Rohan Krishna is a serial entrepreneur. He joined hands with EdSanta's founding team with zest and vision to change how the world learns. In just a few years, he was able to crystalise his dream into reality with EdTech brands under the EdSanta umbrella – Elite Learning, Get me a Course, Get Me Guru, Get Me Employed, and AdSmart. In Rohan's words, EdSanta's vision is to "make learning accessible, effective, engaging, and personalised for everyone." His authored book, "Knowing What's Ignored: A Little Extra For Extraordinary Outcomes At Work," is an excellent read for aspirants pursuing their master's degree in business administration! A true-blue explorer, Rohan absorbs and enjoys new cultures and food while traveling globally. An innovator at heart, Rohan has a patented remote-controlled robotics product to his credit. This podcast is brought to you by<a href="https://adepticlabs.com/" target="_blank" style="color: rgb(248, 161, 53);">Adeptic Creative Labs</a> with support from the team at<a href="https://clearlyblue.in/" target="_blank" style="color: rgb(248, 161, 53);">Clearly Blue Digital</a>.Write to us at <a href="mailto:podcasts@adepticlabs.com" target="_blank" style="color: rgb(248, 161, 53);">podcasts@adepticlabs.com</a>.Follow us on LinkedIn at <a href="https://www.linkedin.com/company/adeptic-creative-labs/" target="_blank" style="color: rgb(248, 161, 53);">Adeptic Creative Labs</a> and<a href="https://www.linkedin.com/company/clearly-blue-digital-pvt-ltd/" target="_blank" style="color: rgb(248, 161, 53);">Clearly Blue Digital</a>.

This is a conversation between the Co founder and CEO of EdSanta education, Rohan Krishna and Chitra Gurjar from Adeptic Creative Labs.Ed Santa is an Ed tech company which is 5.5 years old.Rohan has experience in marketing branding and building products in a US based companyHe has also dabbled in the retail sector in Europe, building productsCompleted masters from University of Aberdeen MBAWorked in Finding new products that can be introduced into the market and finding customers.Finding for someone v/s building a product.Joining an EdTech firm, learning all about a product and performing multiple rolesWhat to do with an idea? Getting the ABC's right. Start with market sizing, segment and need, understanding user personasDiscovering user personas for the learning space - has been made complex; understanding stakeholdersReaching the end user in an enterprise requires crossing many hurdlesDealing with different mindsets in enterprises, well structured systemsLearning ecosystem is made complex; don't ask when you last took a course, learning always happens in-line with workDoes learning always have to be structured? Online courses are not always the solutionThe myriad forms of learning - one size does not fit all; experiences with various enterprisesPersonalised, contextual byte-sized learning - to suit needs of the learnerThe organisation's expectations from necessary structured learning v/s an individual discovering what's necessaryEnterprises looking to enhance learner engagement, going out to find courses that workGoing hand in hand with the kind of work being done with individual growth plans; battling the content fatigueImportance of organic learning acknowledged by the enterpriseResearching adult learning - points of view from an Indian education scenario; Advice for people considering a career in EdTech There's enough room for everyone; know your competitionUnderstanding paying capacities; challenges for B2B and B2C, outreach for each and in-line with your fundsUnderstanding organisation processes and functionsFinding the right problem to solveRohan’s Brief:Rohan Krishna is a serial entrepreneur. He joined hands with EdSanta's founding team with zest and vision to change how the world learns. In just a few years, he was able to crystalise his dream into reality with EdTech brands under the EdSanta umbrella – Elite Learning, Get me a Course, Get Me Guru, Get Me Employed, and AdSmart. In Rohan's words, EdSanta's vision is to "make learning accessible, effective, engaging, and personalised for everyone." His authored book, "Knowing What's Ignored: A Little Extra For Extraordinary Outcomes At Work," is an excellent read for aspirants pursuing their master's degree in business administration! A true-blue explorer, Rohan absorbs and enjoys new cultures and food while traveling globally. An innovator at heart, Rohan has a patented remote-controlled robotics product to his credit.This podcast is brought to you byAdeptic Creative Labs with support from the team atClearly Blue Digital.Write to us at podcasts@adepticlabs.com.Follow us on LinkedIn at Adeptic Creative Labs andClearly Blue Digital.

Beyond formal learning

A podcast about learning, design and marketing.

hubhopper

Aedge

hubhopper