Recently, Avex CEO and Founder John Surdakowski posted a poll on LinkedIn asking eCommerce brands what will be most important to their growth over the next year. The options included paid social, conversion rate optimization, and customer loyalty. Listen to the episode to find out which strategy got the highest votes, and why David and John think each topic ranked the way they did. - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: David Anzalone, John Surdakowski

Agency X

The Results Are In: Which Strategy Helps eCommerce Brands Grow the Most?

After the fifteenth version of the iPhone operating system was released on September 20th, 2021, John and David decided to sit down and talk about the short-term and long-term changes to how digital marketing (especially email marketing) will operate for eCommerce merchants.  - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: David Anzalone, John Surdakowski

How Apple's iOS 15 Update Will Impact eCommerce Digital Marketing

This week, John had the pleasure of picking Gina's brain about all things Syte, the leading product discovery platform for eCommerce. We talk about how product discovery works, its applications, and the importance of customer experience in eCommerce. Let us know if you're interested in any of the many things Syte has to offer for your business.  - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: John Surdakowski, Gina Yuter

Improving Customer Experience Using Product Discovery with Gina Yuter, Partnership Manager at Syte

In this (unfortunately cut short) episode, John talks to Tomo about his journey into founding a children's food company. Noshi is a brand that sells nutritious food paint in hopes to get kids, especially picky kids, to like what they're eating. Tomo had the idea after phasing out of his job as a fashion product photographer and phasing into being a father of two. Learn about what it takes to sell DTC and through retailers by listening to the episode! - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: John Surdakowski, Tomo Delaney

From Fashion to Food: How to Develop an eCommerce Brand with Tomo Delaney, Founder/CEO of Noshi

John and Luis sit down to discuss how user-generated content, such as reviews and photos, can help build a community for DTC brands.  Okendo is a certified Shopify Plus app used to showcase customer's experiences via their curated reviews. Let us know if you're interested in using Okendo to increase conversions and customer loyalty. - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: John Surdakowski, Luis Espinal

Engaging Customers using UGC with Luis Espinal, Agency Partner Manager at Okendo

After crossing paths a few times over the years, John finally sat down with Matt to talk about his vast experience with eCommerce and DTC brands.  Matt is the CEO and co-founder of the eCommerce marketplace/database called The Fascination that gives consumers a trustworthy source for which products are best to spend their hard-earned money on. He is also a Founding Member of Leesa, a DTC mattress company created in 2014.  - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: John Surdakowski, Matt Hayes

The Past, Present, and Future of DTC Brands with Matt Hayes, CEO & Co-Founder of The Fascination

While the start of the summer season can mean pool time, vacations, and relaxing, it means something completely different for e-commerce shop owners. Avoid the common summer sales slump with these tips from John and David.  - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: David Anzalone, John Surdakowski

Beating the E-commerce Summer Slump

After recently having a conversation with a client about doing their first product drop, John and David decided to dedicate a podcast episode to the topic. They go over when your brand is ready for a drop, the best ways to prepare, and tips on the tech side of things.  - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: David Anzalone, John Surdakowski

Best Practices for Product Drops

Whether it's an FAQ section, multistep vs. single-step, or scarcity timers, the strategy behind your shop's checkout experience is important. In this episode, John and David give their opinion on what factors should and shouldn't be considered at the checkout stage when using Shopify or Shopify Plus.  - We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: David Anzalone, John Surdakowski

How to Utilize Customizable Checkout on Shopify Plus

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - Meet Michael Joson, Avex Designs' very own Project Manager! Michael's last role was with a cannabis subscription box company. In this episode, he shares his insights on the best practices for supporting subscription returns and cancellations when it comes to customer retention, especially when the products are fragile.  - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: David Anzalone, Michael Joson

Subscription Cancellations & Returns Strategy with Michael Joson, Avex Project Manager

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - Landing pages are a great way to create conversions for your products. In this episode, David and John explore the best practices for an efficient landing page when it comes to development, design, and copy. Also included in this episode is John's love letter to meat delivery company Butcher Box.  - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: John Surdakowski, David Anzalone

All About Landing Pages

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - The process of creating the most efficient marketing stack on Shopify can be intimidating. In this episode, we break down our seven go-to apps for email marketing, displaying UGC, and other various e-commerce marketing efforts.  - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: John Surdakowski, David Anzalone

Best Marketing Apps On Shopify

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - One of the most common questions we get from brands is about when the right time is to upgrade from Shopify to Shopify Plus. Our answer: it depends. We go over the most important things to consider when thinking about if upgrading is the right choice for your company.  - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: John Surdakowski, David Anzalone

When Should Your Company Upgrade To Shopify Plus?

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - How many emails should your brand send out every week? What are the best email practices for subscription-based brands? We answer these questions and more with the help of our guest, Morgan, who is Avex's very own email marketing manager. - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: John Surdakowski, David Anzalone, Morgan Mulloy

E-commerce Email Marketing Do's and Don'ts (w/Morgan Mulloy, our Email Marketing Manager)

We'd like to thank Gorgias for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a month free by speaking to their team here: https://gorgias.grsm.io/avexoffer6592 - Do e-commerce experts know it all? Not without data! We discuss how Avex uses data such as click heat maps and performance per acquisition source to help brands make smart decisions on improving their site's user experience and overall sales. - This podcast is hosted by Avex Designs: a design, development, and growth e-commerce agency specializing in Shopify Plus. - Connect With Us: John Surdakowski, David Anzalone

Data-Backed UX Design Decisions for E-commerce Brands

We're Agency X, a podcast where we talk about our own experiences running a digital agency, Avex Designs. We'll cover a variety of digital topics including design, development, eCommerce and more.

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Agency X

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