Joining me today on Vartalap is Digital Consultant, Technology journalist & Podcast host of The String - Abhishek Baxi, where we’re going to be discussing the situation with print media and journalists in the country. Having recently joined Neowin as a senior editor, he will continue to be a contributor at The Morning Context & columnist at Hindustan Times, he’s also the founder/editor of The Podcast Hub, an online publication about podcasts and podcasting, which is how we first connected! I love reading but more importantly newspapers. I think with everything going digital especially now, its been tough for print to not just stay relevant but also feasible. It’s sad but how is it looked upon from a journalist’s POV? Is print really dying? Or is this temporary and maybe we’ll see them bounce back after COVID?

All things digital

Episode 7

In conversation with Digital Thought-smith, Karan Varma on SEO and its linkage with public relations. We had a blast making that connect and feeding off each others experiences!

Vartalap episode 2: SEO & PR - what’s the connection?

Email me at shivajisinha31@gmail.com with your feedback, suggestions and opinions! Whats new? Facebook launched its own Messenger Rooms last week | TikTok along with their brand partners have launched Small Gestures | Instagram introduces Live Donations to support causes| Instagram released two updates – testing a new ‘Challenges’ sticker and a ‘Stay Home’ AR collection in the Stories gallery | Snapchat is associating with a range of brands to offer integrated AR Lenses, and bring the rising popularity of Snap Camera into play | ZEE5, Cosmos-Maya sign multi-project deal | World's biggest film festivals unite for 10-day global streaming event | Dice Media comes back with ‘Firsts’ in partnership with Bumble and Cadbury Dairy Milk Silk | Sony launches digital series to show achievements of Indian athletes at Olympics | Google purged 2.7 billion bad ads in 2019, COVID-19 fake ads next target Campaigns of the week: <a href="https://www.instagram.com/sfmomsmagic/?igshid=2izzacsmy5o4">ITC’s 'Stay Strong Moms' campaign</a> | <a href="https://www.youtube.com/watch?v=C6T7W47JPEk">Parle-G thanks frontline workers through ‘Aap hai toh hum hai’ digital film</a>&nbsp;| <a href="https://www.youtube.com/watch?v=rn38MSf-eKM">Switzerland Tourism's new campaign urges travellers to dream now travel later</a> | <a href="https://www.visitnsw.com/love-nsw/zoom">Virtual trip around NSW through Zoom ready assets</a>. Closing thoughts on what I’ve learned not just by observing but while also planning with my clients this week is that a relevant message is way more important than just following the herd. I think we are always so focused on share of voice and numbers we forget if what we’re saying really is worth it? If you’re in an agency or on the other side, do you also wonder how to tell your client or boss that the proposed campaign is shit? I know easier said than done and we all have to sometimes compromise and implement ridiculous campaigns. But the important thing is did you make yourself heard or did you just quietly execute? My conscience is clear if I know I've fought for it at least. What do you guys think? Do email me your thoughts. Till then, have a wonderful week ahead!

Email me at shivajisinha31@gmail.com with your feedback, suggestions and opinions! Whats new? Facebook launched its own Messenger Rooms last week | TikTok along with their brand partners have launched Small Gestures | Instagram introduces Live Donations to support causes| Instagram released two updates – testing a new ‘Challenges’ sticker and a ‘Stay Home’ AR collection in the Stories gallery | Snapchat is associating with a range of brands to offer integrated AR Lenses, and bring the rising popularity of Snap Camera into play | ZEE5, Cosmos-Maya sign multi-project deal | World's biggest film festivals unite for 10-day global streaming event | Dice Media comes back with ‘Firsts’ in partnership with Bumble and Cadbury Dairy Milk Silk | Sony launches digital series to show achievements of Indian athletes at Olympics | Google purged 2.7 billion bad ads in 2019, COVID-19 fake ads next target Campaigns of the week: ITC’s 'Stay Strong Moms' campaign | Parle-G thanks frontline workers through ‘Aap hai toh hum hai’ digital film&nbsp;| Switzerland Tourism's new campaign urges travellers to dream now travel later | Virtual trip around NSW through Zoom ready assets. Closing thoughts on what I’ve learned not just by observing but while also planning with my clients this week is that a relevant message is way more important than just following the herd. I think we are always so focused on share of voice and numbers we forget if what we’re saying really is worth it? If you’re in an agency or on the other side, do you also wonder how to tell your client or boss that the proposed campaign is shit? I know easier said than done and we all have to sometimes compromise and implement ridiculous campaigns. But the important thing is did you make yourself heard or did you just quietly execute? My conscience is clear if I know I've fought for it at least. What do you guys think? Do email me your thoughts. Till then, have a wonderful week ahead! 

#2 This week in digital

Email me at shivajisinha31@gmail.com with your feedback, suggestions and opinions! Campaign of the week links: <a href="https://www.youtube.com/watch?v=k-Um4rDO9vE">#AageKiSoch - Upskill Anthem - I | upGrad</a> <a href="https://www.youtube.com/watch?v=MwOqevYvFfg">#RewindKia | Let’s all Just Rewind!</a> <a href="https://www.youtube.com/watch?v=yR5oliNZi4o">ICICI Prudential Mutual Fund - Ghar Baithe Kuch Smart Karein? | SIP Smart Investors</a> <a href="https://play.google.com/store/apps/editorial_collection/promotion_topic_play_apart_together_campaign?hl=en">Games that bring us together</a> <a href="https://www.adgully.com/nodwin-gaming-adopts-playaparttogether-campaign-for-india-92380.html">NODWIN Gaming Adopts #PlayApartTogether Campaign for India</a>

Email me at shivajisinha31@gmail.com with your feedback, suggestions and opinions! Campaign of the week links: #AageKiSoch - Upskill Anthem - I | upGrad #RewindKia | Let’s all Just Rewind! ICICI Prudential Mutual Fund - Ghar Baithe Kuch Smart Karein? | SIP Smart Investors Games that bring us together NODWIN Gaming Adopts #PlayApartTogether Campaign for India 

#1 This week in digital

With all things digital, the idea is to discuss well all things digital thats happening in India. Apart from a weekly news forum, it will hopefully involve some two sided conversations with strangers and friends in this field!

With all things digital, the idea is to discuss well all things digital thats happening in India. Apart from a weekly news forum, it will hopefully involve some two sided conversations with strangers and friends in this field! 

Introduction

A weekly rambling of whats happening in Digital India with some insights and conversations thrown in to make it sound posh.

hubhopper

All things digital

hubhopper