AGS Laboratories, the world’s preeminent authority on diamond grading, tackles “The Real Ideal” in the latest podcast from the diamond grading laboratory. Based on the notion that the word “Ideal,” as it pertains to diamonds and more specifically diamond grading and grading reports, has become generic, the podcast offers a detailed definition of the term and provides simple, actionable tips for identifying a Real Ideal cut diamond. The Real Ideal Cut diamond can only be supported by a grading report from the American Gem Society Laboratories. The AGS Laboratories introduced the Ideal Cut Diamond in the 1990s and is the only diamond-grading laboratory with an objective and scientifically vetted method of evaluating a diamond’s cut.

American Gem Society Laboratories Podcast

"The Real Ideal" - AGS Laboratories Defines the Real Ideal Cut Diamond

AGS Laboratories, the world’s preeminent authority on diamond grading, is proud to announce the availability of "Diamond Buying 101"– a practical, informative, and in-depth video providing the broadest scope of any consumer guide to diamond buying available today. “Diamond Buying 101” is available free of charge at http://www.agslab.com/video_db_101.html and YouTube.com.

Insider’s Guide to Diamond Buying Released by Diamond Industry Authority

Memorial Day is a time to commemorate and honor service men and women who have died while serving their country. Observed on the last Monday in May, Memorial Day is marked with memorial services and American flags. Memorial Day is also considered to be the first day of summer and an occasion to hold family picnics and watch the Indianapolis 500. This Memorial Day, consider the sacrifices of these servicemen and women as and join Frank Dallahan, President and CEO of the American Gem Society Laboratories, and explore war's effect on love, marriage and engagement.

War's Effect on Love, Marriage, and Engagement

Information is power this April Fools day as listeners are armed with diamond buying and diamond treatment information. Learn about natural diamonds and the treatments or enhancements performed on Mother Natures stones before encountering these options at jewelry stores across the country.

Understanding Treatments to Natural Diamonds

There is a new diamond shape and cut on the market - the AGS Princess and it's emerging as a very popular choice of brides to be everywhere. The AGS Princess is a diamond cut for maximum brilliance and sparkle making it a popular cut with brides who want something unique, different, and beautiful. While round diamonds are still the most popular shape in engagement rings, princess cuts aren't too far behind.

Emerging Diamond Cut - The AGS Optimized Princess

61% of all American consumers celebrate Valentine's Day, representing $13.7 billion in gift sales. 22% of these Valentine's Day-celebrating consumers total are men - men who are planning on buying something that glitters for this occasion.

Valentine's Day Marriage Proposals

Whether celebrating Christmas, Chanukah or Kwanza, this holiday season, many shoppers will be purchasing diamonds. Before making that special purchase, there are a few facts that may help with the buying process. Many people often think bigger is better when it comes to diamonds, but the truth is, there's another factor that goes into a diamond's beauty that makes it a cut above the rest. In fact, Cut is the operative word.

May All Your Christmases Be Bright

Ghost, goblins, and spooky Halloween stories are child's play when compared to the fear that strikes the hearts of many would-be diamond buyers. But, buyer beware; a treat could be a trick in the world of diamond sales.

Taking the Fright Out of Diamond Buying

As evenings turn cooler, kids head back to school, and department stores clear out their summer merchandise; it's time to check out jewelry's fall fashion forecast!

Fall Fashion Trends - Jewelry

The title "From Russia with Love' is is more than the name of a famous James Bond movie. Russia is one of the largest miners and exporters of diamonds, producing 21% of the world's diamonds. But, not all of these diamonds come from the mine; some are produced synthetically in laboratories.

From Russia With Love - Russia's Changing Role in the Diamond Industry

A Diamond Is Forever noticed the women's fine jewelry self purchase trend and launched the "Right Hand Ring" marketing campaign. Now, women are buying fine jewelry to mark special occasions, to remember a special place, to celebrate a promotion, or commemorate a special bond with a family member.

Women Celebrate Independence with Fine Jewelry Purchase

Audio Podcast of Peter Yantzer, Executive Director of The American Gem Society Laboratories. Because diamonds are one of the most expensive purchases you will make in a lifetime, Ruth explains everything you need to know about purchasing a diamond and how to avoid falling victim to the misinformation on the Internet.

With this Ring, I thee Wed: The Symbolism and Tradition of the Wedding Ring

Audio Podcast of Peter Yantzer, Executive Director of the American Gem Society Laboratories. In celebration of Earth Day, April 22, join Yantzer and unearth the connection between luxury items and natural resources in "From Earth to Mine" . . . the subject of our April Podcast.

AGS Earth Day Tie-In: Diamond As A Natural Resource

Audio Podcast of Peter Yantzer, Executive Director of the American Gem Society Laboratories. Because diamonds are one of the most expensive purchases you will make in a lifetime, Peter explains everything you need to know about purchasing a diamond and shares insider tips to choosing both a jeweler and a diamond.

March Madness: The Final Four...Cs

Tips from one of the leading consumer protection agencies in the jewelry industry on everything you need to know before purchasing a diamond. Ruth Batson, Executive Director and CEO of The American Gem Society explains everything you need to know about purchasing a diamond and how to avoid falling victim to the misinformation on the Internet.

Diamond Buying Resolutions

A monthly Podcast from the American Gem Society Laboratories

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American Gem Society Laboratories Podcast

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