Over the last four years, Boostability has developed and refined an employee advocacy program that has transformed their culture and business. In this session from the 2018 AMPlify conference, Kelly Shelton VP of Marketing with Boostability will share his findings, mistakes, and successes on how to engage, motivate and reward genuine employee advocacy. He will walk you through the setup, infrastructure, point system, management and strategy around a successful employee advocacy program. What You’ll Learn: · How to set up the proper infrastructure to gamify your employee advocacy program · How to fuel consistent content creation · What it takes to get gamification right  Connect with Kelly on Twitter @KellyShelton32 or on LinkedIn

Over the last four years, Boostability has developed and refined an employee advocacy program that has transformed their culture and business. In this session from the 2018 AMPlify conference, Kelly Shelton VP of Marketing with Boostability will share his findings, mistakes, and successes on how to engage, motivate and reward genuine employee advocacy. He will walk you through the setup, infrastructure, point system, management and strategy around a successful employee advocacy program. What You’ll Learn: · How to set up the proper infrastructure to gamify your employee advocacy program · How to fuel consistent content creation · What it takes to get gamification right Connect with Kelly on Twitter @KellyShelton32 or on LinkedIn

AMPlify

Starting a Successful Employee Advocacy Program with Kelly Shelton

Marketing is increasingly recognized as a strategic partner in driving leads for B2B organizations. One way to effectively generate leads is through employee advocacy, but for an employee advocacy program to succeed, three things need to be true: 1. Start at the Top! Leadership must buy in and participate 2. Content must have a purpose and address specific needs of your followers 3. Employees, especially sales, must be enabled In this talk from the 2018 AMPlify Conference, Karin Aviles, Sr. Manager of Demand Generation & Field Marketing with Centrica Business Solutions, discusses how Centrica, a global B2B energy company, developed an effective employee advocacy program. All while launching a new brand in North America. What You’ll Learn: · How to gain leadership buy-in of your employee advocacy program and sustain it · How to create content that will drive demand and keep employees engaged · How to enable and empower your Sales team · How employee advocacy can help you brand steal the show at events Connect with Karin on LinkedIn.

Marketing is increasingly recognized as a strategic partner in driving leads for B2B organizations. One way to effectively generate leads is through employee advocacy, but for an employee advocacy program to succeed, three things need to be true: 1. Start at the Top! Leadership must buy in and participate 2. Content must have a purpose and address specific needs of your followers 3. Employees, especially sales, must be enabled In this talk from the 2018 AMPlify Conference, Karin Aviles, Sr. Manager of Demand Generation & Field Marketing with Centrica Business Solutions, discusses how Centrica, a global B2B energy company, developed an effective employee advocacy program. All while launching a new brand in North America. What You’ll Learn: · How to gain leadership buy-in of your employee advocacy program and sustain it · How to create content that will drive demand and keep employees engaged · How to enable and empower your Sales team · How employee advocacy can help you brand steal the show at events Connect with Karin on LinkedIn. 

Starting a Successful Employee Advocacy Program with Karin Aviles

Clients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising. In an overcrowded Twittersphere people are gravitating towards subject matter experts as a trusted source of knowledge and experience and are keen to here from their fountain of knowledge rather than the company push based Twitter id. In this talk from the 2018 AMPlify Conference, Steven Dickens, Global Offering Manager with IBM gives a first-hand account of how to engage your experts to spread the word for you. What You’ll Learn: · Hints and tips from an SME who is not a marketer or a social media lead · How IBM is driving social media advocacy platforms to drive top line revenue  Connect with Steven on LinkedIn.

Clients are increasingly growing weary of how social channels are becoming push-based marketing mechanisms, where they are seen as adding the same value as billboard advertising. In an overcrowded Twittersphere people are gravitating towards subject matter experts as a trusted source of knowledge and experience and are keen to here from their fountain of knowledge rather than the company push based Twitter id. In this talk from the 2018 AMPlify Conference, Steven Dickens, Global Offering Manager with IBM gives a first-hand account of how to engage your experts to spread the word for you. What You’ll Learn: · Hints and tips from an SME who is not a marketer or a social media lead · How IBM is driving social media advocacy platforms to drive top line revenue Connect with Steven on LinkedIn.

Benefits of Being Advocates with Steven Dickens

The old world of law firms establishing decades-long relationships with clients who pay whatever invoice is sent and send repeat business to their long-trusted outside counsel is over. Today, competition for corporations’ work is stiffer than ever with long-time counsel fighting many entrants on the market. Additionally, the path to partnership is taking longer than ever. Many attorneys are missing out on building both the law firms’ brand and their own personal brand through social media. In this talk from the 2018 AMPlify Conference, Sameena Kluck, Strategic Account Executive with Thomson Reuters discusses how lawyers and law firms can take the next step to engaging clients and building their brands through social media. What You’ll Learn: • Why and how in-house legal folks are using social media • How law firm attorneys should engage with clients on social media • How attorneys can engage with potential clients or leaders in their industries • Why associates can and should build their brand and show their leadership to their own firm leaders through social media   Connect with Sameena on LinkedIn or on Twitter @SameenaKluck

EP34: Benefits of Being Advocates with Sameena Kluck

At Booz Allen, everything begins and ends with employees. They needed them to feel connected to a collective purpose and share the company story. This was easier said than done. The majority of their employees work within the Department of Defense or the Intelligence Community – making them highly risk-averse, difficult to reach during business hours, and not social media savvy. In this talk from the 2018 AMPlify Conference, Donald Jones, Lead Associate & Social Technologist with Booz Allen shares how they developed a comprehensive approach as part of their overall employee engagement strategy to get employees smart on social media, educ ate them on how to safely and effectively talk about work online, and provide them a tool to make it easy for them to do so. What You’ll Learn: • How Booz Allen shifted employee social media culture from ‘risk averse’ to ‘safe sharing’ • What mix of training and educational resources Booz Allen used to meet the diverse needs of a large employee and leadership base • How to leverage employee advocacy tools to reach dispersed employees and make sharing easy and safe   Connect with Donald on twitter @oleandros or LinkedIn

Making an Internal Change In Your Organization with Donald Jones

Company rebrands and product launches are notoriously complex and lengthy projects that consume marketing and company resources. Success depends on achieving company-wide participation, buy-in, adoption, and flawless execution across all market facing departmental functions. At the 2018 AMPlify Conference, Henry Bruce, Contently’s SVP of marketing, shared how Contently designed, developed and successfully executed a rebrand and launch process in less than six months.

EP32: Making an Internal Change In Your Organization with Henry Bruce

More than ever marketing organizations are taking on the responsibility to help companies innovate. Often, that requires transformation of capabilities within their organizations. From the digital imperative to mining deep insights and analytics, marketing teams are working hard to move through the change curve the industry is experiencing. However, what often gets overlooked are the associates and the embedded culture within the company that might struggle with change and innovation. Brent Korte, Chief Marketing Officer with Ameritas explored this challenge facing many organizations in his speech at the 2018 AMPlify Conference.

EP31: Making an Internal Change In Your Organization with Brent Korte

In a recent survey, 91% of respondents indicated that they were doing content marketing, but 53 percent of teams were small or one-person operations. How can brands keep up with content demands? Turning to a free resource that already knows, and maybe even loves, your brand is a no brainer. Employees are authentic, they are intrinsically motivated, and they can be brand safe spokespeople in ways that no paid influencer could ever provide.  Michelle LeBlanc, Social Media and Content Marketing Director with Fuseideas dove into this topic at the 2018 AMPlify Event.

EP30: Incorporating Employee Advocacy in Your Content Marketing Strategy with Michelle LeBlanc

While much of the discussion around employee advocacy best practices rightly focuses on program roll-out and adoption, it is equally important to focus on what content you will distribute through your employee channels – ensuring that relevant and personalized messages are being provided to the right people at the right time. This is exactly what Casey Hall, head of social media business communications with Thompson Reuters, discussed on stage at the 2018 AMPlify event.  Let’s hear what he had to share on developing content strategy for employee advocacy programs based on his experience with Thompson Reuters.

EP29: Incorporating Employee Advocacy in Your Content Marketing Strategy with Casey Hall

The more globally distributed a company is, the more disjointed their social media efforts threaten to become. How do you develop an effective, streamlined social media and employee advocacy strategy when your employees and audience are spread across continents and time zones? How do you craft culturally impactful social messages when every region reacts to the same message a different way?  Live from the AMPlify Conference stage, Chelsea Frischknecht, social media and influencer relations specialist with Tricentis, a global B2B software testing company, addresses how her company used GaggleAMP to develop a cross-cultural employee advocacy program so effective that it re-shaped Tricentis’ corporate social media strategy as a whole. 

EP28: Developing a Global Amplification Strategy that Embraces Regional Differences

On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Bernie Borges. Bernie is the Co-Founder and Chief Marketing Officer of Vengreso having previously been the CEO at Find and Covert. He also currently hosts the Social Business Engine podcast. In their discussion, Glenn and Bernie explore the ups and downs of employee advocacy and ways to make it easy for employees to share their stories to help promote your company.

EP27: Make It Easy for Employees to Share and Promote Their Stories

On this episode of AMPlify, we pull from the archives of our sister podcast, AMPUP Your Digital Marketing. Host Glenn Gaudet sat down with Tara Zoumer, who at the time was PR coordinator and Social Media Manager for TriNet, and who now works as an Independent contractor in PR Strategy and implementation. Tara stresses the importance of communication and enjoys the challenge of figuring out how to best communicate a message and making sure that it resonates with the intended audience. In her discussion with Glenn, they go in depth on the importance of including your employees in your social media strategy.

EP26: Best Practices for Involving Employees in Social Media

LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” Our guest today, Samantha Stone founder of The Marketing Advisory Network, wanted to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. In her discussion with host Glenn Gaudet she shares insights from the Employee Advocacy Impact Study her company conducted and how she has put what she learned into practice in her business.

EP25: What is Holding Your Team Back from Being Your Biggest Advocates

On a special episode of AMPlify, this week host Glenn Gaudet is joined by Sally Anne Kaminski and Karin Aviles. As past attendees and speakers at the AMPlify Conference, both Sally Anne and Karin have insider knowledge as to why AMPlify is the can’t miss event of the year. They share their experiences, lessons they learned… based on their copious number of notes and encourage everyone to be at this year’s upcoming event.

AMPlify 2018: Past Attendees Discuss The Biggest Lessons Learned

You might be wondering if an employee advocacy program is right for you. What if your company doesn’t allow employees to use social media? Or even invest time in it for promotional purposes? Our guest today encountered both of these road blocks at his company. Donald Jones, Lead Associate and Lead Digital Strategist at Booz Allen Hamilton had an uphill battle when it came to implementing an employee advocacy program. However, with a strategic plan of action that included guidelines and lots of training his company has seen great success. Donald talks in depth about the techniques Booz Allen Hamilton employed in this interview with host Glenn Gaudet.

EP23: Finding Passion and Purpose as an Employee with Employee Advocacy

AMPlify is the companion podcast to AMPlify: The Employee Advocacy & Engagement Conference. The AMPlify podcast provides conversations with the leading practitioners and thought leaders around employee advocacy and engagement. Employee advocacy and engagement is essential to any successful corporate marketing effort. In this podcast, you will learn about best practices, trends and strategies that have made impact in the companies currently engaged in these efforts. The AMPlify Podcast and Conference are produced by GaggleAMP Inc.

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