In this episode, Melina and I talk about practical applications of behavioral economics in both your business and personal life. You’ll learn tips and tricks based on established techniques and hear interesting stories and examples to back them up. You’ll come away with a deeper understanding of how people process information, make decisions, and how you can use that knowledge to drive action.

Audible Insights

Melina Palmer, The Brainy Business | Ep. 33

On this episode of Audible Insights, I talk with Brett Watkins, president of L&E Research. This conversation wraps our series, discussing face-to-face market research, or #FaceToFaceMRX. Brett and I discuss the origins of L&E, how his company weathered 2020, and Brett’s outlook for 2021 and beyond. As a veteran of the market research industry, and someone deeply involved with in-person research, Brett has a unique and valuable perspective on what’s coming next and how best to prepare for, and capitalize, on it.

Brett Watkins, L&E Research | Ep. 32

Welcome to the Audible Insights Podcast. On this episode of the Audible Insights podcast, I speak with Julia Eisenberg, Executive Vice President at Aspen Finn strategy and insight. Julia and I discuss their new rebrand, and by new, I mean brand new (no pun intended) as they just launched the Aspen Finn brand this past week as the strategy and research consulting arm of 20/20 Research. That being the case, the timing was perfect to hear Julia expound upon their rebranding, messaging and repositioning process.

Julia Eisenberg, Aspen Finn | Ep. 31

Welcome to the Audible Insights Podcast. On this episode of the Audible Insights podcast, I speak with Julia Eisenberg, Executive Vice President at Aspen Finn strategy and insight. Julia and I discuss their new rebrand, and by new, I mean brand new (no pun intended) as they just launched the […]

On this episode of the Audible Insights podcast, I speak with Sarah Kotva, Executive Vice President at Fieldwork. To say 2020 has been a challenging year for the focus group business would be a massive understatement. But challenges like this can bring resiliency and adaptation in response, and Sarah and I discuss how Fieldwork has risen to meet the challenges of the pandemic and how they are preparing to safely return to in-person qualitative research.

Sarah Kotva, Fieldwork Inc. | Ep. 30

On this episode of the Audible Insights podcast, we speak with Lucy Davison, Founder and Managing Director (aka the "Colonel Mustard") of Keen as Mustard Marketing, a full-service specialist agency, providing marketing communications support to clients in data, research and insight. Lucy and I discussed the main challenges and questions her clients are coming to her for help with right now, and what the next big challenges will be for those in the research industry.

Lucy Davison, Keen As Mustard | Ep. 29

On this episode of the Audible Insights podcast, we speak with Lucy Davidson, Founder and Managing Director (aka the "Colonel Mustard") of Keen as Mustard Marketing, a full-service specialist agency, providing marketing communications support to clients in data, research and insight. Lucy and I discussed the main challenges and questions her clients are coming to her for help with right now, and what the next big challenges will be for those in the research industry.

Lucy Davidson, Keen As Mustard | Ep. 29

Recorded live from the Insights Association's Corporate Researchers Conference, we spoke with Steve August. Steve has deep roots in the market research field as the founder of Revelation and former Chief Information Officer and Chief Marketing Officer for FocusVision. Currently, Steve is running his own business coaching practice, using his real-world experiences to help other founders navigate building and growing their own businesses.

Steve August (Best of CRC) | Ep. 28

Recorded live from the Insights Association's Corporate Researchers Conference, we spoke with qualitative research specialist Susan Fader of Fader & Associates. We discussed in detail the fascinating presentation she gave here at CRC on the value of counter-intuitive thinking in market research. 

Susan Fader – Fader & Associates (Best of CRC) | Ep. 27

In-depth, insightful conversations that inform and inspire from Insights Association

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Audible Insights

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