Before you write books, write articles. It’s a great way to share inspiring stories, and engage with your community, says Professor Jamie Anderson, author of The Fine Art of Success.

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Jamie Anderson on how your engaged community drives your writing

Writing a book is a great way to make even complex knowledge practical and to pass it on, says Professor Andrew Scott, bestselling author of The 100-Year Life.

Andrew Scott on how to communicate complex ideas in a book

The main reason to write a business book is to create a really great calling card for what it is you do, says Marty Neumeier, bestselling author of The Brand Gap and Zag. Especially if what you do is unique.

Marty Neumeier, brand guru, on how books help you compete in tough markets

How former corporate CEO Alok Sinha is using his book to launch a second career as a global thought leader.

Alok Sinha, former CEO, on how to become a global thought leader

Writing a book is like getting paid to do your marketing, says David Meerman Scott, bestselling author of The New Rules of Marketing & PR. And it gives you an unfair advantage.  

David Meerman Scott on how books market an idea, a person or a business

‘Watch your life change,’ says Daniel Priestley, the entrepreneurs mentor, as he urges you not to sell your book, but to give thousands of copies away for free.

Daniel Priestley, founder of Dent Global, how writing a book changes your life

How writing a book wins you visibility and new clients, says Jane Downes, Ireland’s best known career and performance coach.

Jane Downes, coach and author, on how her book wins visibility and new clients

Why taking charge of your book marketing inevitably leads to commercial success, says Steve Piersanti, founder of Berrett-Koehler Publishers, and probably the best business book editor in the world.

Steve Piersanti, Founder of Berrett-Koehler - on how to market your book in the 21st century

In this episode Jacqueline Moore is talking to a former colleague Peter Whitehead, former Deputy Editor of the Financial Times’s weekend edition. After the impact and authority of writing for such a high-calibre paper, Jacqueline asks him… why write a book?

Peter Whitehead – how to publish your book simply and fast

How Peter Lorange, former Dean of IMD and founder of the Lorange Network, uses books to think and learn. Also: why you should write your book before finding a publisher.

Peter Lorange – writing books to think and learn

How Rob Moore, the Disruptive Entrepreneur, uses books to build multiple streams of income and extend his business empire.

Rob Moore – how to use books to build a business empire

Todd Sattersten on why every book is a startup and why you must take charge of marketing your book

Todd Sattersten, former President 800-CEO-READ, on innovative ways to publish your book

How Dom Moorhouse turned his experience of building and selling a consultancy in five years into a book.

Dom Moorhouse – from consultant and entrepreneur to author

Karen Dillon, former Editor of Harvard Business Review, now multiple bestselling author, with her advice for new authors.

Karen Dillon – from Harvard Business Review to bestselling author

Bestselling author Tommy Weir is no stranger to writing books. And that passion will continue. Only now his entrepreneurial business comes first. 

Tommy Weir – how books can build your business

In-depth interviews with successful business authors and insights on how to write and publish your book quickly. With bestselling authors Steven Sonsino and Jacqueline Moore.

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Authors Channel

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