Today we can think differently about how we position our business. We can connect with anyone, anywhere, on an individual level. We have gone full circle to a place where direct human relationships replace mass marketing. The ancient dynamics of individual trust and reputation are again in full play, only now it happens on a global scale. Find out how to benefit from this opportunity with your business...

Baldwin Berges Podcast

Why B2B and B2C are becoming obsolete

Ever since we started mass advertising we always aimed at putting as much makeup on our products and services as they can hold. You know, the burgers they stuff into the foam boxes at McDonals or Burger King simply don't look the same the ones on their marketing materials. Walk past a bank branch and the stock photo depictions of smiley, happy people look nothing like their real customers. I know I am generalising here but the point is that we have been trained to expect this kind of marketing. In a way, it helps because our brain knows it is being marketed to. And even though deep down inside, we know that it is all a fantasy. I'm not saying that it doesn't work because we all know it is effective. But every now and then we get confronted with something so genuine and authentic it can break the rules and earn our trust on the spot. In this short podcast I go on a short rant about why keeping it real is often the best option to follow.

Authenticity

Here's an interview I did with my good friend Daniel Colgan. Daniel is a partner at DLA Piper, one of the world's top law firms. We recorded this many months ago on a rainy evening in my office in Brussels. This isn't really an interview but more of an unscripted conversation over a few glasses of wine. We speak about how more traditional businesses such as law firms use the hyper-connectivity of the online world. If you are up for it, take a listen to our chat. I think it has a few interesting insights.

How the legal industry uses today's hyper-connectivity with Daniel Colgan

This episode is about how artificial intelligence will affect our professional future and what we can do to stay in the game. The rise of AI is as important a topic as is global climate change because our immediate future depends on it so I hope you can find time to listen to this episode.

Will artificial intelligence steal your job?

Did you know that people are buying and selling meetings with large pension funds and investment consultants – for cash? In this podcast I speak with William Battersby of Asset Dynamics about how the old model of just going through the 'old school moves' of clocking meetings for the purpose of keeping up with the 'numbers game' isn't really adding any value to anyone anymore. Listen to the podcast to find out how William helps make investor meetings more meaningful.

The Business Of Investor Meetings

Business development people who think like ‘hunters’ won’t be as successful as those who cultivate the mindset of ‘farmers’. This might change the way you see business development forever.

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Baldwin Berges Podcast

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