Vanessa McDonald is the founder and director of Salon Marketing Creative Agency (SMC), and has helped salons “stand out like a flamingo amongst a flock of pigeons” through database focused marketing since 2016. Vanessa helps salon, spa, and clinic owners make more money using their most valuable marketing asset – their client database using direct-response marketing strategies. So, with Vanessa’s help, it’s time to stop crossing your fingers and hoping the New Clients you work hard to acquire will come back for a second visit! SMC Agency has created the ultimate solution to help salon owners like you keep their First-Time Clients coming back again and again for future visits and spending more in the business - which we all need right now. Today we chat about how you can activate a super simple marketing campaign, why you need to rebook your clients, how you can increase your average client spend as well as why you need to think about new clients as a treatment journey rather than just a one off luxury treatment. Our Beaute Industrie community is invited to book a complimentary 30-minute DISCOVERY MARKETING CONSULTATION to explore how you can be using your client database more effectively with Vanessa McDonald, SMC's founding director. Usually $165 quote discount code BEAUTEFREE. Visit smcagency.com.au to make your booking today! Don't forget to join our online Facebook community where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here.  Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

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199: Rebook and Retain New Clients with Vanessa McDonald Salon Marketing Creative Agency

The idea of combining treatment modalities is not new to our industry. The art of mixing and matching treatments and methods to enhance the client experience, heighten results and skyrocket the dollar per hour each treatment room is turning over is the ultimate combination for a winning client/business strategy So when it comes to investing in treatment technology, should we be focusing on multi-modalities? Marguerite is a Registered Nurse who loves all things laser, with a passion for sharing knowledge and holistically approaching the diverse ways that people learn. She believes in learning that is grounded by safety, evidence-based practice and sound clinical results. Marguerite’s experience spans over many years in the public hospital system, Dermatology nursing and the clinical aesthetics field. Today, Marguerite shares with us how you can combine treatments to make the most out of your client results, increasing their outcomes and your hourly revenue. Making todays episode possible is #BeautePartner Candela Medical. From the day you become a Candela customer, you experience a true partnership. With the purchase of a Candela device you receive a 3 year service warranty, clinical training for you and your team, as well as access to their comprehensive marketing resources. Find out more at https://candelamedical.com/au Don't forget to join our online Facebook community here where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our industry magazine here. Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

198: Mastering MultiModality Treatments with Marguerite Burke, Candela Clinical Educator

Makayla Herdman has been a leading lady in Melbourne’s skin industry since 2015 after founding House of Maxx (@house.of.maxx); a pioneering skin boutique located in Glen Iris.  Makayla's drive to explore integrative, result-driven practice is the leading factor to her success. As skin ‘trends’ and technologies surface in the Beauty market, Makayla goes against the grain to correlate skin with health and continues to introduce research and solutions into her clinic, providing clients with access to innovative and holistic solutions.  Her lifetime experience and passion has seen Makayla look toward food as medicine and has prompted thirteen years of consistent education surrounding alternative therapies and the undeniable connection between one’s lifestyle habits and the impact it has on our gut, hormones, thyroid, psychology and skin.  These days, Makayla is turning her attention to her clients with a new lens and one she hopes we all start to look through, that is honouring our clients individual beauty beyond trying to fix their typically called imperfections which you'll hear all about today. This episode was brought to you by BeautePartner CIRCADIA® professional skincare Australia. Bringing you the latest technology in skin science through education and innovative product development, CIRCADIA® is based on the skin and body’s natural Circadian rhythms. Based on the principles of defending skin from damage during the day, and stimulating repair during sleep, CIRCADIA®’s formulations combine pure botanicals, stem cell technology, second generation vitamins, and innovative peptide development to achieve optimal skin health and beauty. CIRCADIA® is considered clinically clean. We are also cruelty free, fragrance free, sulphate free, free and our packaging is eco friendly and supports renewable energy. All our products are formulated, manufactured and packaged in-house. Mentioned "BEAUTE" in your enquiry for a bonus $500 worth of backbar with your opening order. Don't forget to join our online Facebook community here where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here. Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

197: Bullshit Beauty; Why We Need to Be More Than Our Marketing with Makayla Herdman of House of Maxx

For 20 years, Katy Bacon has been dedicated to the Beauty, Health and Wellness Industry. Katy’s incredible career spans both Australia, UK and Asia Pacific offering a unique understanding of international business operations and markets. A trained Skin Therapist, Clinical Nutritionist and Cosmetic Chemist, Katy is an advocate for wellness and a scientific approach to treating skin health. Katy is one of Murad Skincare’s Global Educators working with Dr Murad and his team to bring skincare professionals of all stripes together to work as a team, using scientifically proven formulas and technologies, to help people achieve the healthiest, most beautiful skin possible. Today our conversation goes from bridging the gap between education and sales right the way through to career progression and skin conditions - one I know you're all going to lap up! Making this episode possible is BeautePartner Murad Skincare Australia. For a limited time, Murad Skincare Australia is offering 20% off Murad's customised opening orders for the Beaute community. To find out more, get in touch via www.murad.com.au or, email info_au@murad.com and mention BEAUTE20. Find your healthiest, most radiant skin with Murad Skincare. Don't forget to join our online Facebook community here where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here. Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

196: SkinCARE, HeathCARE and SelfCARE with Katy Bacon, Global Educator with Murad Skincare Australia

Otto Mitter’s path into the beauty world was inevitable, since a young age Otto was introduced to the world of beauty by his mother who started one of Australia’s pioneering beauty, slimming & health clinics. Otto’s mother wrote and contributed to the first competency based beauty therapy training in Australia (wrote the Diploma of Beauty Therapy, Diploma of Health Science and Aesthetics, and founded the Gold Coast Training Academy who graduated thousands of beauty therapists in Australia) having been brought up by such an influential person in the industry it was only a natural progression that Otto found himself studying make up artistry, beauty therapy and all things lash & brow at the Gold Coast Training Academy straight out of high school. Fast forward to now and after two decades of studying the art of lashes, brows, beauty and cosmetic formulation, Otto and his team at Ex-Import (ElleeBana) currently produce and supply lash & brow enhancement ranges for professionals and develop educational programs to over 60 countries across the globe and have a combined team of over 300 trainers worldwide. Otto’s dedication to education has seen him as a guest speaker and educator at the world’s most prestigious beauty and lash events, learn from the world’s best lash masters and judge at leading global lash competitions. Otto has a passion for continuing education, working with leaders in the industry and helping up and coming beauty therapists, lash artists and educators develop their profiles and careers, which is appreciated by his team and colleagues around the world. This episode was brought to you by BeautePartner ElleeBana. After hearing thousands of technicians around the world asking for a solution that works for both brow lamination and lash lifting in one; Elleebana is proud to deliver Elleeplex Profusion. You can see more from Otto on the gram and ElleeBana here. Don't forget to join our online Facebook community here where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here.  Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

195: Breaking Industry Boundaries with Otto Mitter, Director ElleeBana

After being fired from a job as a receptionist and industry hoping to find her passion, Kelly was lost and struggling to decide what she wanted to do for the rest of her life. A friend of hers recommended she check out laser hair removal and after a short consult with the therapist, Kelly left with the name of a college on a pink sticky note that she soon went on to study at. Post-study, Kelly found herself struggling to enjoy the industry, primarily due to crappy bosses, poor workplace culture and high daily targets that were impossible to meet. It wasn’t until she landed her first job as an industry educator that things started to change. Kelly started to feel like she had found her place & people within the beauty industry! The last 4 years in Kelly’s career has seen her develop her knowledge of cosmeceuticals, ingredient technology, skin histology, advanced treatments & therapies as well as learning how to be a facilitator of education to adult learners to ensure knowledge retention is the highest it can be! Sharing that knowledge across the gram is a passion of Kelly’s which she has now turned into a startup business (SkinQueen), which you'll hear all about in today's episode. https://www.skin-queen.com/ Making this episode possible is BeautePartner Panemorphi. The O2toDerm hyperbaric oxygen system is an essential tool for clean, revitalised skin. To learn more about how the O2toDerm can benefit your clinic or salon, visit www.panemorfi.shop today. --- Send in a voice message: https://anchor.fm/beaute-industrie/message

194: Turning Education Into Instagrammable Content with Kelly Noone of SkinQueen

An industry icon championed for his vision and leadership at the helm of Vital Plus, Frank Sellam took over his french beauty therapist mum, Jacqueline Gaubicher's legacy, a business founded in 1989 which was built on the premise that that every woman deserves to feel beautiful. Frank's continued devotion to her passion of championing holistic products, improving nutrition and focus on in-depth education for beauty therapists has allowed him to evolve and expand Jacqueline’s radical vision. Today Vital Plus is Australia’s leading distributor of exclusively holistic skincare. With over 28 years of experience in the beauty and skincare industry, Frank has helped hundreds of beauty salon, day spa and skin clinic owners to overcome crucial challenges, such as developing their branding, their marketing and increasing cash flow with ideas, strategies, introducing systems and training staff to optimise business revenue and increase profits. A truly passionate speaker and one which continues to spark infection for our industry, today you'll hear about the incredible career that Frank has lead, how his team anchor the business to our industry and why they will always harness the power of holistic products. To celebrate their 30th Business Anniversary, Vital Plus is offering 30% off your first order! Yes, you heard correctly, 30% off your opening order, which does not come around too often! So head over to vitalplus.com.au and use the code Anniversary at the check out to redeem this amazing offer on your cart. Don't forget to join our online Facebook community here where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here.  Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

193: Industry Icon, Frank Sellem of Vital Plus

I am sure Dr. Davin Lim has graced your social media feed by now, with his down-to-earth educational youtube videos on treatments & skin care, to his instagram ‘skin school’ or his “Dog gone Sunday” featuring his Jack Russell Terriers; but for those that don’t know, Dr Davin Lim is a specialist certified dermatologist, who is trained in cosmetic and laser surgery and aesthetics. Dr. Davin is ranked in the top 1% of cosmetic specialists worldwide, as voted by his patient and his peers, and in 2015-’16, he was also placed in the realself.com’s top 100. Dr Davin Lim’s work is a self proclaimed fusion of art and science. His treatments are individualised and bespoke, designed to rejuvenate and enhance his patient’s appearance to create a natural looking result, and a patient’s best self. He believes that every journey, whether it be one treatment or a series, should always start by gaining an absolute understanding of what the patient wants to achieve. Davin’s sterling reputation is perfectly mixed with a fun and relaxed attitude that makes Dr. Davin truely world class. Today we talk to Dr. Davin about his career journey, his successes and what it takes to deliver a clinic thats booked out months in advance Check out more at Curtis Clinic and @drdavinlim Don't forget to join our online Facebook community here where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here.  Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

192: Digitising Dermatology with Dr. Davin Lim of Curtis Clinic

You may have seen across our social media this month of September, and every September for the last 3 years that during this month, we encourage conversations about womens mental health and today is no exception! Liptember is a campaign dedicated to raising funds and awareness for women’s mental health, harnessing the true potential of the collective, encouraging and inspiring people to listen, share and learn. Helping start the conversation, by popping a little colour on; individuals are encouraged to register online, seek sponsorship and commit to wearing lippy throughout the month of September. The funds raised are donated to a range of Impact Partners who deliver carefully selected women’s mental health programs, initiatives, support services and research. In our conversation today I speak with Katrina, the Marketing force behind Liptember. Her passion is to make a real difference in the lives of women experiencing mental health challenges and end the stigma around mental health, which is in the forefront of everything Liptember sets out to achieve. With a passion for women’s mental health along with the global reputation for leading and executing all elements of the marketing mix, Katrina has a deep insight into how to connect with people and create meaningful, authentic relationships with the Liptember Community. Katrina is also the proud mum to a little boy and constantly strives to bring the ‘real talk’ back into focus, encouraging everyone to be part of the conversation when it comes to mental health. A very real, candid and open conversation about mental health, post natal depression, anxiety and everything in between, heres Katrina and I for Beaute Industrie You can help end the stigma of talking about mental health by donating here: https://www.liptember.com.au/t/teambeauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

191: #RealTalk, Womens Mental Health for Liptember with Katrina Locandro, Marketing & Communications Manager

If sleep (or lack thereof) is something of regular conversation starter between you and your clients then look no further than todays episode. As someone who struggled with their health, Krystle understands how challenging it is to find and maintain wellness; Even harder now with the information overload that we are faced with daily. Today, Krystle joins us to talk about sleep, but not just the importance of, but dives into how a lack of sleep can affect our health, and more so, how it affects our skin and the skin conditions we see in clinics daily. You can find out more about Krystal on her website and over on the gram @krystle.alves This episode was brought to you by Aesthetics Rx who have just launched groundbreaking patented sunscreen with activated Vitamin D technology! Find out more at www.aestheticsrx.com.au today and use code BEAUTE20 for a 20% discount on any retail purchase! Don't forget to join our online Facebook community where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here.  Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

190: How Sleep Impacts Skin Conditions with Krystle Alves of Krystle Alves Naturopathic Health Clinic

As beauty professionals, you are likely very well acquainted with Hyaluronic Acid, however, this incredible ingredient has gone through some changes lately. Today we talk to Heidi Cerfontyne, education manager at Nimue, all about this superhero ingredient - beyond the typical ‘holds 1000 times it’s weight in water’ comment that most of us have told a client or two in our career! Heidi has been in the Skincare, Health and Wellness Industry for over 29 years and has been directly involved in educating and developing educators and skincare therapists globally since 2004. Heidi’s great passion for traveling has taken her from working as a skincare therapist for 7  contracts on board luxury cruise liners to managing an Education Department at a Spa  Consultancy Company in Dubai for 5 years and then finally, returning to South Africa to manage one of the Leading Spas of the World in Cape Town. Beyond dehydration, today we explore the many forms of HA including how the weight of the ingredient helps its efficacy, HA in oil form and even the prospect of HA as an antioxidant - loads to takeaway so make sure youve got your pen and paper before pressing play on this episode! Making this episode possible is Vital Plus. To celebrate their 30th Business Anniversary, Vital Plus is offering 30% off your first order! Yes, you heard correctly, 30% off your opening order, which does not come around too often! So head over to vitalplus.com.au and use the code Anniversary at the check out to redeem this amazing offer on your cart. Don't forget to join our online Facebook community here where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here. Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

189: Spotlight On: Hyaluronic Acid with Heidi Cerfontyne of Nimue Skin Technology

When you're a creative who draws inspiration from art, culture, history and life, its a little hard to entice the creative juices to flow when you're looking at the same four walls day in and out, living the life of lockdown in a global pandemic. So, how to you muster up the motivation to self-inspire? We ask Lan Nguyen Grealis, Makeup Artist and Author Born in Ireland from a Vietnamese origin Lan has become an established name in the fashion and beauty industry. Lan comes from an art background having studied fashion at Central Saint Martins. Self taught in make-up she pursued her career to heading and designing key shows and is a regular name at London Fashion Week. Lan has contributed to various editorials including Vogue Russia, Vanity Fair, Elle (UK), Glamour, Grazia, Stylist and Stella. Lan is a published author, a regular speaker and teacher. Known for her creative flair and natural use of colours and textures combined with flawless skin, Lan is always collaborating on creative projects, some of which she shares how she has done in the light of lockdown in todays episode. You can find Lan @LansLondon and through Eighteen Management This episode of the Beaute Industrie Podcast was brought to you by Issada Mineral Cosmetics & Clinical Skincare. To learn more about how the Issada Mineral Makeup and skincare range can benefit your clinic or salon, visit issada.com today. Don't forget to join our online Facebook community here where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here.  Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

188: When Creatives Collaborate with Lan Nguyen-Grealis, Makeup Artist & Educator

Today’s guest is Dr. Michael Molton from The Cosmetic Physicians College of Australasia (CPCA) The Cosmetic Physicians College of Australasia otherwise known as the (CPCA) have conducted a member survey with some very surprising results! The recent survey has shown an unprecedented surge in clinics seeing the emergence of new patients seeking non and minimally invasive procedures during the last year - an unexpected but A very positive outcome for practitioners in this time of COVID. Today, Dr. Michael Molton,  a cosmetic physician since 1994 and inaugural foundation member and President of the CPCA, joins us to talk about this rise of patients and why non-invasive procedures have become all the rage this past year. Making today's episode possible is BeautePartner Dermalist Skincare - The Revolutionary Cosmeceutical. Dermalist is offering all of our Beaute Industrie Podcast listeners an exclusive 10% off their Dermalist opening order. Simply contact sales@dermalist.com and and mention this our Beaute Podcast to redeem this amazing offer.  --- Send in a voice message: https://anchor.fm/beaute-industrie/message

187: Proof That Our Industry is Booming Despite a Global Pandemic with Dr Michael Molton, President Cosmetic Physicians College of Australasia

The ever asked question ‘how do I get my contact services to translate into the digital world is one which therapists often struggle with, but not Maxine - she’s harnessed her soulful and sensory client support systems and in fact, has taken them to the next level with personalised prescriptions and virtual consultations. The beauty of hindsight is that you’re able to take a look back on your life and career and with the knowledge you have now say ‘that was a great move’ or ‘gosh I wish I had done that differently. Maxine however, had the opposite - she had the beauty of foresight which lead her to shift her once in person service offering into the virtual space, prior to the pivot the pandemic set upon all of our businesses. Maxine shares how she uses her unique ability to read a person and their face with us in todays conversation, as well as getting vulnerable about the rollercoaster of ones personal life that often throws that elusive work/life balance off track. You can find more about Maxine and Soul to Skin Wellness over on their website or across their socials. Making today's episode possible is BeautePartner The Aesthetic & Beauty Industry Council (ABIC) Sign up to be a member today. Don't forget to join our online Facebook community here where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry. If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our weekly newsletter here. Beaute Industrie Podcast is an independent podcast that operates with the support of our listeners (that's you!) So if you would like to support the show, we would very much appreciate that. Hit 'subscribe' on Apple Podcasts or 'follow' on Spotify, and leave a review if you're feeling especially generous. Your host for the podcast is @tamarareidbeaute and we're at @beauteindustrie --- Send in a voice message: https://anchor.fm/beaute-industrie/message

186: Taking Soulful Treatments Into The Digital Space with Maxine Rose of Soul to Skin Wellness

185: Learnings From 17 Years in Business Ownership with Margaret Ottley, Owner of Ultimate Care Skin and Body Centre --- Send in a voice message: https://anchor.fm/beaute-industrie/message

185: Learnings From 17 Years in Business Ownership with Margaret Ottley, Owner of Ultimate Care Skin and Body Centre

Beaute Industrie is your online support community for the professional beauty industry. Each week we will bring you episodes that cover education, innovation and inspiring industry experts, to help you connected and motivated by the beauty industry.

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