Dr. Robert W. Yeh, Director of the Richard A. and Susan F. Smith Center for Outcomes Research in Cardiology at the Beth Israel Deaconess Medical Center, joins Best Known Method to speak with host Ethan J. Weiss about his research career, the importance of 'knowing your denominator', and his criticism of modern health policy.This episode is sponsored by Key Eats. Visit [www.keyeats.com/bkm](http://www.keyeats.com/bkm) for a free sample pack of 3 Key Eats bars, shipping included.

Best Known Method

16 - Bobby Yeh: Know Your Denominator

Jesse Horwitz, co-founder of e-commerce contact lens company Hubble Contacts joins Best Known Method to speak with host Ethan J. Weiss about direct-to-consumer brands, social media marketing, and his path from film school to the world's biggest hedge fund.This episode is sponsored by Key Eats. Visit www.keyeats.com/bkm for a free sample pack of 3 Key Eats bars, shipping included.

15 - Jesse Horwitz: The Direct Success

Dr. Nicola Guess, Head of the Nutrition Unit at Dasman Diabetes Institute (DDI) in Kuwait, joins Best Known Method to speak with host Ethan J. Weiss about her career path, using low-carb diets to combat disease, and nutritional epidemiology.This episode is sponsored by Key Eats. Visit http://www.keyeats.com/bkm for a free sample pack of 3 Key Eats bars, shipping included.

14 - Nicola Guess: Diet Without Dogma

Margaret Johnson, Chief Creative Officer at Goodby Silverstein & Partners, joins Best Known Method to speak with host Ethan J. Weiss about why becoming a mother "...was the best thing that ever happened..." to her career, the philosophy of 'mass intimacy', and her view on Influencer Marketing.

13 - Margaret Johnson: Truth in Advertising

Ann Miura-Ko, co-founding partner at Floodgate, joins Best Known Method to speak with host Ethan J. Weiss about her remarkable path to venture capital, her belief that closing doors creates opportunities, and her investing philosophy.This episode is sponsored by Key Eats. Visit www.keyeats.com/bkm for a free sample pack of 3 Key Eats bars, shipping included.

12 - Ann Miura-Ko: When One Door Closes, Another Opens

Dr. Kevin Hall, Senior Investigator at the National Institute of Diabetes & Digestive & Kidney Diseases joins Best Known Method to speak with host Ethan J. Weiss about designing mathematical models of various diseases, and how he jumped on the unexpected opportunity to test those models through a clinical trial.

11 - Kevin Hall: Modelling an Opportunity

Dr. David Ludwig, co-director of the New Balance Foundation Obesity Prevention Center, joins Best Known Method to speak with host Ethan J. Weiss about his groundbreaking research on the role of sugar and carbohydrates in metabolic disease, the obesity epidemic, his perspective on nutritional research methods, and best practices for a healthy diet.

10 - David Ludwig: The Carbohydrate Crisis

Emily Oster, Professor of Economics at Brown University and bestselling author, joins Best Known Method to speak with host Ethan J. Weiss about her most recent book, "Cribsheet, A Data-Driven Guide to Better, More Relaxed Parenting, from Birth to Preschool", her best known method for parenting, and her thoughts on the nature of evidence in the internet age, behavior change and weight loss.

09 - Emily Oster: The Data-Driven Parent

Dr. Sek Kathiresan, CEO of Verve Therapeutics, joins Best Known Method to speak with host Ethan J. Weiss about his experiments to map the areas of our genome that are associated with different levels of blood cholesterol, the genetic basis underlying risk of heart attack, and his decision to step away from his roles as Director of the Center for Genomic Medicine at Massachusetts General Hospital, Director of the Cardiovascular Disease Initiative at the Broad Institute, and Professor of Medicine at the Harvard Medical School, to put all of his efforts into Verve.

08 - Sek Kathiresan: The Inherited Mission

Dr. Lisa Rosenbaum, cardiologist on the faculty of Harvard Medical School and the Brigham and Women's hospital, and National Correspondent for New England Journal of Medicine, joins Best Known Method to speak with host Ethan J. Weiss about her storied career, split between the roles of physician and writer.

07 - Lisa Rosenbaum: Writing From The Heart

Dr. Robert Lustig, Professor of Pediatrics in the Division of Endocrinology at UCSF and author, joins the Best Known Method to speak with host Ethan J. Weiss about how he shifted his research focus from the sex differentiation of the brain, to how the brain controls eating. Through this work, Rob became an outspoken researcher and activist on the obesity epidemic, and a strong critic of processed sugars.

06 - Rob Lustig: The Unsweetened Truth

Roger McNamee, philanthropist, investor, venture capitalist and musician, joins the Best Known Method to speak with host Ethan J. Weiss about his great success as an early investor in tech startups such as Facebook and Yelp, and what led to him writing Zucked: The Education of an Unlikely Activist, a book warning about the dangers consumers face from many of these same companies.

05 - Roger McNamee: The Whistleblowing Technologist

Jessica Mega, Chief Medical and Scientific Officer at Verily, joins the Best Known Method to speak with host Ethan J. Weiss about the influence of the Yale system on her leadership ethos, a career switch from Harvard to Google, and how she approaches medical research as part of the world's largest search engine.

04 - Jessica Mega: The Data Doctor

Dr. Eric Jeffrey Topol, cardiologist, geneticist, digital medicine researcher, author, and the Founder and Director of the Scripps Research Translational Institute, joins Best Known Method to speak with host Ethan J. Weiss about his innovative career, and the promise he sees in artificial intelligence and other emerging technologies to make medicine more humanistic.Produced by:Noah Snidermanvoicemagic.ca

03 - Eric Topol: The Optimistic Futurist

Dr. Ron Krauss, Senior Scientist and Director of Atherosclerosis Research at Children's Hospital Oakland Research Institute, joins the Best Known Method to speak with host Ethan J. Weiss about his life-long interest in cardiovascular disease, writing and subsequently re-writing the nutrition guidelines for the American Heart Association, and the relationship between diet and nutrition, and risk of cardiovascular disease.

02 - Ron Krauss: The Pattern Guy

Best Known Method is a podcast where host Ethan J. Weiss asks some of the most successful people how they approach making life’s most important decisions - all with less than perfect information to guide them.

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Best Known Method

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