Life is 1% what happens to you and 99% how you respond. That’s never been a more relevant observation than in the times we live in now. So the onus is on brands to adapt—not succumb. How do you prepare for the unexpected? I answer that in this episode of the Better Marketing podcast. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thierry-augustin/message Support this podcast: https://anchor.fm/thierry-augustin/support

Better Marketing | eCommerce Podcast with Thierry Augustin

Preparing for the Unexpected

With all the dashboards and data streams we have access to, how do you know what’s really moving the needle for your business? In this episode, we talk about the one ‘metric’ that should matter most, and why the brands that focus on it— and not the latest tech, tool or model— can be more effective at marketing, now and in the future. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thierry-augustin/message Support this podcast: https://anchor.fm/thierry-augustin/support

Is your marketing working?

COVID-19 is testing businesses to their core. And as more DTC brands face harsh new realities, customers are demanding one thing: integrity. They’re watching how brands react and those that value connection above profits from deep discounts will win. This is one take on how not to spin your brand story. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thierry-augustin/message Support this podcast: https://anchor.fm/thierry-augustin/support

The Problem with Going Green

Just in case you forgot, your customers are more than just the dollar signs in your analytics dashboard. So the key to impacting them starts with recognizing that they want to feel heard, valued and understood—especially as an online retailer. This paradigm shift can change your messaging, marketing and ultimately your business. Tune into this episode of the Better Marketing podcast to find out how. Hosted by Thierry Augustin of Sent Agency.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thierry-augustin/message Support this podcast: https://anchor.fm/thierry-augustin/support

We're Selling to Humans

In episode 5 of the Better Marketing Podcast, we take a trip down memory lane as our host shares how he discovered his passion for marketing and 3 golden rules for your eCommerce business that should be pillars of any DTC strategy. If you have any questions you want us to address in a future episode, just go to anchor.fm/thierry-augustin to leave a voice message. And be sure to follow Better Marketing on Spotify to be the first to know when a new episode drops! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thierry-augustin/message Support this podcast: https://anchor.fm/thierry-augustin/support

From Medicine to Marketing

In episode 4 of the Better Marketing Podcast join host and founder of Sent Agency Thierry Augustin as we explore the revival of direct mail in the DTC space, why it might make sense for your eCommerce brand, and a simple campaign that you can execute to bring in more repeat business, If you have any questions you want us to address in a future episode, just go to anchor.fm/thierry-augustin to leave a voice message. And be sure to follow Better Marketing on Spotify to be the first to know when a new episode drops! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thierry-augustin/message Support this podcast: https://anchor.fm/thierry-augustin/support

Diversifying Your Marketing Mix

In Episode 3 of the Better Marketing podcast, join host and founder of Sent Agency Thierry Augustin as we look at Shopify's newest development: email. Months after their breakup with Mailchimp, this SaaS company is taking aim at the inbox. We'll explore the implications for their merchants, the importance of leveraging email for direct to consumer brands and why an eCommerce platform would allocate the resources and technology to build an entirely new product outside of their core offering (hint: money).  Be sure to tune in!  And as always, if you have any questions about what's going on in the eCommerce landscape, go to https://anchor.fm/thierry-augustin to leave a voice message and we'll address it in another episode. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thierry-augustin/message Support this podcast: https://anchor.fm/thierry-augustin/support

The Money is in the Data

In this episode of the Better Marketing podcast, join host and founder of Sent Agency Thierry Augustin as we explore the benefits of offline initiatives on online sales. We take a look at how Israeli fast fashion brand Adika is making a strategic push into the US market, despite the struggles of Forever21, Charlotte Rousse and Topshop—and how they're leveraging the right technology to make an impact on their bottom line. Here is the article from Glossy: https://www.glossy.co/fashion/as-fast-fashion-struggles-adika-looks-to-win-over-gen-z-with-speed-and-a-digital-focus Go to https://anchor.fm/thierry-augustin and leave a voice message with any questions you have and we'll address it in another episode.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thierry-augustin/message Support this podcast: https://anchor.fm/thierry-augustin/support

DTC to IRL

In this episode of the Better Marketing Podcast, we explore the emerging role of AI in email marketing and how to leverage it for your eCommerce business...with the right strategy. You get a peek into what we do at Sent Agency and some things you can consider to turn your email program into your most profitable marketing channel.  Go to https://anchor.fm/thierry-augustin and leave a voice message with any questions you have and we'll address it in another episode. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thierry-augustin/message Support this podcast: https://anchor.fm/thierry-augustin/support

You can't spell email without AI

Want to know what to expect from the Better Marketing Podcast? Join host Thierry Augustin, founder of Sent Agency, as he shares why this eCommerce business podcast should be at the top of your must-listen list! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thierry-augustin/message Support this podcast: https://anchor.fm/thierry-augustin/support

Tune in to Better Marketing!

Better Marketing gives eCommerce brands actionable insight to reach, convert and retain more customers. Hosted by Thierry Augustin, founder of Sent Agency. Support this podcast: https://anchor.fm/thierry-augustin/support

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Better Marketing | eCommerce Podcast with Thierry Augustin

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