In this solo episode, Giselle opens up about why and how she launched a digital course. What seems like a couple of months of preparation for the course was really three years in the making. Giselle spills it all to encourage those that dream about making digital products but hold themselves back for many reasons — just like she did to herself.Giselle covers: product ideation, goal-setting, prelaunching and launching, imposter syndrome, progress over perfection, Essentialism by Greg McKeown, business coaching, overcoming shame, mental health challenges, and future ideas for the course.From Giselle:First off, I have to give a huge shoutout to the women that impacted my professional and personal lives, my previous coaches and current friends: Avani Miriyala, Jane Scudder, and Kelsey Kerslake.I also wanted to address the importance of taking care of one’s mental health in this episode. My hope is that we as entrepreneurs can have the space to step back when our personal lives call for it and not feel ashamed nor lose the momentum we worked so hard to build for our businesses. It&apos;s ok to step back, it&apos;s ok to take care of yourself first. Plus, our community is built to support you in both the highs and lows.Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:Avani Miriyala’s InstagramKelsey Kerslake’s InstagramDiana Martinez from Required ReadingClickUp*Clickup for Designers CourseEssentialism by Greg McKeown**Affiliate links: we receive a small commission to help support the podcast at no cost to you.

Better: The Brand Designer Podcast

BONUS E2 | How Giselle Made $10k+ with Her First Digital Course Launch (and How You Can Too)

And thats a wrap! We’re finishing season 3 off with an episode packed with answers to your inbox questions. Giselle and I talk everything from contracts, whether we pricing on our websites, knowing when to grow teams, (and finding good contractors to work with), communicating value to clients, and more. We couldn’t be more thankful for our Facebook community and can’t wait to hear your thoughts on this episode!Our VA:Ella’s websiteElla’s photo site‍Ella’s Instagram: @ellamoyer.ux‍Our Editor:Stuart&apos;s websiteLinks Mentioned:‍All things legal episode Difficult client stories episode Our new website‍Jen on Clubhouse: @hellojuneGiselle on Clubhouse: @wanderdesignco

S3 E12 | Answering Your Inbox Questions

Today is a very special episode with just Jen Davis! We had some interest in learning more about Jen’s experience having a baby and scaling her business at the same time, and so she recorded an episode about it where she chats through maternity leave, struggles, wins, mistakes, and what she did during the first 6 months of her baby&apos;s life as a mom and a business owner.From Jen:I am so beyond blessed to have my little baby boy Ryder (who inspired my new studio name - he was born in June 2020!) - but I think beyond sharing the happy, positive, wonderful side of new motherhood it&apos;s important to also talk about how hard it can be, especially as someone running a business full time from home.An important note: like all businesses, all babies (and mamas) are different and find different things that work for them. I am only sharing my personal experience in the hopes that it might encourage other mamas and/or help you avoid the mistakes I made! Like all of our episodes, take what resonates and leave the rest!Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website:https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:https://www.hellojunecreative.coInstagram.com/hellojunecreativeFacebook.com/hellojunecreative

BONUS E1 | Navigating Maternity Leave & Scaling a Business With a Newborn

Giselle is joined by Shay M. Lawson, Esq to answer all your legal questions! (Jen badly wishes she could have been there, but the baby needed her that day!)Giselle and Shay open today&apos;s episode answering the icebreaker question: “Thinking back to a year ago today, what is one thing you gained last year that you want to step more into this year?” Then, they move into talking all about the legal side of running a design business. Shay breaks down brand identity and trademarks, what trademarking a brand looks like and explains what consumer confusion is. She then speaks to filing copyright registration, trademark registration, client services agreements and what to do before starting the design process with a new client. (SO many nuggets here — this is one you will want to take notes on!)If you are a freelance designer, studio owner, or someone hoping to work with your own clients someday, this episode is one you won’t want to miss! We can’t wait to hear what you think of today’s episode!Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:www.shaymlawson.comwww.solo-ceo.comIG: @shaymlawsonTwitter: @shaymlawsonFB: Shay M LawsonPodcast: Minute of Your TimeClubhouse: @shaymlawsonConsult Calendar: bit.ly/consultshayWork with Shay By Booking a Free Discovery Call Here: solo-ceo.com

S3 E11 | All Things Legal with Shay M. Lawson, Esq

Get ready to be inspired! In this week’s episode Jen chats with Morgan Rapp about all things value-based pricing and shifting our mindsets around money and sales.We break the ice by sharing what our ideal day would look like. Then, Morgan dives into her story — how she got started in design, hit rock bottom in her design business, and what she did to quickly scale to 6 figures.Morgan shares how she shifted her mindset around time and discovered value based pricing. She talks all about the importance of sales calls and selling confidently. Morgan also discusses why we, as designers, need to focus on listening to the client, learn to speak the client’s language, and uncover and share the value we provide to them.Finally, Morgan answers the burning question that all of us designers seem to have: “How do I raise my prices without scaring people away?”If you’ve ever wondered what value-based pricing is, if it might be right for your business, or how to present it to your clients, this episode is for you!Facebook Group:  https://www.facebook.com/groups/betterbranddesigner/Website:  https://www.bettebranddesigner.com/Better Resources Page:  https://www.betterbranddesigner.com/resourcesLinks Mentioned:Apply for Design Biz Mastery (applying isn&apos;t a commitment): https://dbm.morganrapp.com/

S3 E10 | Value-Based Pricing and Shifting Your Mindset with Morgan Rapp

Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website:https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned: Brand Mentor by Alex from The Routine CreativeThe Contract ShopEssentialism by Greg McKeown: https://amzn.to/39VtLh7Required Reading CopywritingWander Design’s PhilosophyThe Futur CORE Framework Advanced Strategy Bundle *Giselle says the bundle is worth getting over just the Framework course, because it has hours of genius advice from previously recorded membership calls regarding facilitating, selling, mindset, etc.Quill & Co’s Brand Clarity Academy Waitlist

S3 E9 | Difficult Client Stories

One of the most popular questions we get asked is how we book our ideal clients. Today we have Meredith Uyeyama from Quixotic Design Co on the podcast to chat all about booking dream clients and nailing the sales call.We open the episode sharing our favorite places to get icons for branding projects. Meredith then tells her story about starting a design studio, becoming a creative director, and managing a team.We dive into how Meredith has defined her ideal client and successfully found her niche in the industry. Meredith shares how she got her first client and her number one tip for getting referrals.We share our advice for having an abundance mindset, branding for our ideal client, writing goals and keeping promises to ourselves. Meredith talks all about the strategies her team uses to build relationships with dream clients and the value of building rapport before selling.If you’re ready to level up your design business and confidently book that dream client, this episode is full of tangible takeaways for you! We can’t wait to hear what you think!Facebook Group:   https://www.facebook.com/groups/betterbranddesigner/Website:  https://www.bettebranddesigner.com/Better Resources Page:   https://www.betterbranddesigner.com/resourcesLinks Mentioned:https://www.quixoticdesignco.comhttps://www.instagram.com/quixoticdesignco/$25 off website templates with code BBD: https://www.quixoticdesignco.com/shoptemplates 

S3 E8 | How to Book Your Dream Clients with Meredith Uyeyama from Quixotic Design Co

We get asked all the time about how we get clients and beat imposter syndrome, so today’s conversation is about all things designer confidence and overcoming the ego. If you’re a designer looking to improve your relationship with your work, sell confidently and/or redefine success, this is an episode you won’t want to miss!We open our chat sharing the last time we felt totally confident in taking on a design project and the last time we felt totally incompetent. Then, our conversation moves to a good discussion about mindest and forming our businesses around what we really want out of life. We talk about becoming self aware, setting intentions, and the importance of not measuring our worth through material things.Jen shares her story about leaving a great job in NYC and redefining success for herself. We discuss the importance of detaching self worth from both our failures and successes (which, as you probably know, can be super hard for us as creatives). Jen also shares snippets from her “hype folder” (you’re going to want to make your own after this episode)!We finish our episode talking about the best ways for designers to organize and manage their businesses. We discuss the value of setting up great systems for our teams and Giselle shares all about her new Clickup for Designers course!Giselle and I got #real in today’s episode and are so excited to be sharing our best advice for designer confidence and overcoming the ego. We can’t wait to hear what you think!Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website:https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:Essentialism by Greg McKeown: https://amzn.to/2Jz7xqzDiagram of imposter syndrome: https://www.instagram.com/p/CHnS-zIAIwM/Giselle's ClickUp for Designer's Course: www.clickupfordesigners.com 

S3 E7 | Designer Confidence and Imposter Syndrome

As brand designers, we all know how important brand messaging is, but can often feel overwhelmed by the idea of finding and working with a copywriter. Today we are taking a deep dive in copywriting with Diana from Required Reading.We start our conversation today with a discussion about books we are reading/recently finished. (You’re going to want to check some of these out!) Diana shares how she got started writing for brands and we share our tips for getting started with a copywriter.Giselle and Jen share some of the best questions that we ask in client questionnaires and Diana talks all about the importance of brand messaging. We finish off our chat sharing our strategies for confidently beating imposter syndrome.If you are a brand designer thinking about working with a copywriter or have worked with a copywriter, this is a conversation you won’t want to miss!Facebook Group:  https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesBooks mentioned:The Ruthless Elimination of Hurry: Amazon*Gwyneth Paltrow Cookbook: Amazon*Think Like a Monk: Amazon*Obsessed: Amazon**Affiliate links: we receive a small commission to help support the podcast at no cost to youLinks Mentioned:Diana’s website: https://www.reqreading.coDiana’s Instagram: https://www.instagram.com/reqreading/

S3 E6 | Working with Copywriters with Diana Martinez from Required Reading

We are talking all about working with web developers! If you’re a designer, wanting to up your web design game, or start outsourcing the dev work, this episode is for you.To kick off the episode, we both share what we would do if technology didn’t exist and we didn’t have to make an income. Then we transition into talking all things outsourcing to developers and why web design goes hand in hand with branding.Giselle shares how she found her developer, we discuss what we look for in web developers, Jen talks about her “revision week”, and we give our best tips for communicating well with our developers.Web development and outsourcing can be scary, so we packed this episode with tons of tangible takeaways. Whether you are experienced in the designer/developer relationship, or getting ready to start one, we share helpful tips and advice for designers of all levels. We can’t wait to hear what you think!Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:TinyPNG: Tinypng.comFigma: Figma.comMarkup.io: Markup.ioJen’s PM: nviousstrategies.comJen’s Developer: aquilacreative.coGiselle’s Developer: novatail.coGiselle&apos;s ClickUp Course: clickupfordesigners.com

S3 E5 | Working with Web Developers

If you’ve ever wondered what offset printing or flexo printing is, this podcast is for you!In this episode, we chat with Dave Hopkins of The Print Design Academy. Dave demystifies popular print design terms and shares how designers can increase revenue with print management.We were so inspired by all of the ways Dave uses print design to create high-value brands, and know you will be too! Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:Print Design Podcast: APPLE | SPOTIFYQuickie Podcast: APPLE | SPOTIFYPrint Design Academy: https://www.printdesignacademy.com/Creative Mornings: https://creativemornings.com/instagram.com/printdesign_academy

S3 E4 | Mastering Print Design with Dave Hopkins from Print Academy

Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resources

S3 E3 | Nailing The Sales Call

We are so excited to be sharing our interview with Michael August Bruny-Groth from the Logo Package! If you’ve listened to previous episodes, you know that we LOVE The Logo Package Express. This tool has been a game-changer for our businesses and saved us (literally) hundreds of hours.Michael shares his story about how The Logo Package Express was developed, we chat about the best branding tools of the trade, switching from Sketch to Figma, and setting up retainers for clients. Michael also gives us a sneak peak into what is coming next for The Logo Package. We can’t wait to hear your thoughts!Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:The Logo Package TwitterThe Logo Package IGThe Logo Package FBThe Logo Package* (Our affiliate link for $20 off Logo Package)Resources:FigmaRan Segall YouTube (Flux Academy)Value of Money book (amazon)*Flux Academy*ProsperoDubsado* (20% off your first month or year)CalendlyHoneybookFontspringCreative MarketMoyo StudioClickUp*Logo Geek Facebook Group*Affiliate links: we receive a small commission to help support the podcast at no cost to you

S3 E2 | The Best Branding Tools of the Trade with Michael Bruny-Groth from The Logo Package

We cannot tell you guys how excited we are to be back recording, in your earbuds, and hanging out with you guys today! Episode 1 of Season 3 is a classic Jen and Giselle chat. We share updates on our businesses, talk about building teams, Jen shares some big news, and we laugh over more love-fest moments (of course). We are so thankful for all the love and support from this community! We know you guys are going to LOVE our upcoming season 3 episodes!In this episode: We each share one skill that we have picked up since we last recorded. Jen’s big announcement. Building teams and rebranding. Being a design consultant, not just a designer. Transitioning from Squarespace to Webflow. If you could travel back to any point in your career, what point would you go back to you and what advice would you give yourself?Facebook Group: https://www.facebook.com/groups/betterbranddesigner/Website: https://www.bettebranddesigner.com/Better Resources Page: https://www.betterbranddesigner.com/resourcesLinks Mentioned:Webflow*Flux Academy Webflow and 10k Website Courses*Giselle’s IG @wanderdesign.coJen’s IG: @hellojunecreative*Affiliate links: we receive a small commission to help support the podcast at no cost to you

S3 E1 | Catching Up with Jen & Giselle

Wow, another season in the books! We're wrapping it up with an episode full of answers to your inbox questions. Jen and Giselle cover a wide range of topics for brand designers, including process, value-based pricing, dealing with indecisive clients, and more. Listen in then tell us your answer to our question for you in our Facebook group. Can't wait to hear it!Email us at inbox@betterbranddesigner.comInstagram: @betterpodcastFacebook Group: https://www.facebook.com/groups/betterbranddesigner/Website: https://www.betterpodcast.comLinks Mentioned:Better Resources Page: https://www.betterbranddesigner.com/resourcesGet our Diagnostic Call (and future freebies!): https://view.flodesk.com/pages/5e728218d0640c002dff50f3 Olive Garden Rebrand: https://thedieline.com/blog/2014/3/10/before-after-olive-gardens-new-logo Paula Scher Citi logo: https://medium.com/@nedwin/the-1-5m-napkin-abd2702927d0 Amplify Shopify Course by Morgan Rapp: https://www.amplifyshopify.com/

S2 E12 | Answering Your Inbox Questions #2

Hosts Giselle Field of Wander Design Co. and Jen Davis of Jen Davis Design met on Facebook and quickly became biz (and designer) buddies. The branding world felt secretive, competitive, and sometimes really confusing, so their weekly chats were not only LIFE-GIVING but also very much needed in the midst of their crazy schedules. They realized that their honest, soul-chat-level convos could potentially help other brand designers—and thus, Better: The Brand Designer Podcast was born.

hubhopper

Better: The Brand Designer Podcast

hubhopper