Every single year at FITposium, we have gathered together different media experts to share their inputs, their advice, and their guidance for you; to be able to get your brand, your story, your message in front of their outlets. So, as we are coming into this year, that has become our focus. How to earn media and expose you to the audiences you want to be in front of.  In the episode, hear from our most diverse media panel we’ve ever put together. This is our panel from FITposium 2021 and features amazing media specialists who are teaching you everything you need to know!  “Good character makes good content.” IN THIS EPISODE Hear the live conversation from the amazing panelists that were a part of FITposium 2021. Live Q & A. How to approach media contacts in an effective way and how to stand out. What makes the perfect pitch? Why follow up is important and the appropriate protocol. Social media and what really matters. How to build relationships with media contacts. Being specific in your pitches and making sure they are personalized. How to leverage media to grow your brand and business. Utilizing your strengths and staying true to yourself. Showing up and doing the job. How to have people coming back to utilize you. What makes features successful. THE PANELCynthia Sassi, Fabulous Media GroupMatt Gottesman, Hustle Sold SeparatelyHatti Djemal, TheList.TVMirelle Inglefield, Phoenix Magazine Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

Beyond the Image Podcast

BTI #299: Get Published Panel at FITposium '21

In this episode, I’m sitting with photographer and educator Joel Grimes. We talked years ago and at the time, Joel started to build a new business based on educating photographers. “The more hours you put into it, the greater your result will be.” IN THIS EPISODE The inspiration behind Joel’s business and what he learned early on.. Giving away knowledge and why it shouldn’t be a threat to you. Repeating the same work over and over until you master it. The difference between A students and C students and why C students typically have an advantage. The importance of failure. Being willing to ask for and listen to feedback. The response we should have when faced with adversity. Where your confidence should come from. The power of 8. Getting your name out there and being consistent in the game. How to get to the top. Being able to adapt and change with the market. Why the money can’t be the only thing that matters. The risk is worth the payoff. Connect with Joel Website: www.joelgrimes.com Workshops: www.joelgrimes.com/workshops Instagram: @joelgrimesworkshops Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI #298: Outwork Your Competition with Joel Grimes

Hey listeners! I am currently on paternal leave so we went into our archives! In this episode, from our FITposium podcast, I am interviewing my dear friend, Dave Dreas. Dave is one of my favorite entrepreneurs, not just in the Phoenix market but truly anywhere. He has such open, honest, and raw conversations about the entrepreneurial journey. That’s why he’s such a perfect person to host on this podcast. “It seems like we all try to market to each other instead of clients.” IN THIS EPISODE How to have truly engaging content on social media. Breaking down the noise on social media and how to really build a business there. The importance of bringing value with your content. Focusing on speaking to your true target audience. The process of nurturing relationships and why it’s important. Protecting your business and your following. Why you should be moving your business off of social media. Forgetting about the numbers and focusing on what’s important. Having niched content and what the benefits of it are. Connect with Dave Instagram: @davedreas YouTube: Dave Dreas Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI #297: Growing Your Business on Social Media with Dave Dreas

We’ve focused on bringing the best guests that edify what it truly means to be an entrepreneur. What it looks like to go against standards, break through those barriers, and achieve real success. Our guest today has done that. When I think about being a female fitness entrepreneur, she is at the pinnacle of that mountain. She is a former TV host, a best-selling author, and a transformation coach. Her and her husband launched the Transform App, which skyrocketed on the Apple Podcasts app, and she connects so beautifully with other men and women to help them grow the change within themselves. The one and only, Heidi Powell. “Whatever I say, I will make happen, because I know the power that I have if I keep going.” IN THIS EPISODE How James and Heidi’s lives intertwine. Heidi’s backstory and how it led to where she is now. The power of vulnerability and the connection it breeds with your clients. Learning to seize every opportunity and why it can change your life. Making a decision to make things happen and not turn back. Serving others without needing compensation and how it pays off. What it takes to make the right decisions. Navigating someone saying no to your business. How to work in business with your partner. Being a powerful woman in business and the differences between men and women. Why it’s okay to shine, be bold, and be proud of it. What’s coming next for Heidi. “It’s better to take the wrong step, than no step at all.” Connect with Heidi Instagram: @realheidipowell Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI# 296: Becoming Unapologetic with Heidi Powell

As I recorded this episode, my son was days away from being born, which means I am days away from becoming a father! I’m taking a break from the mic for a bit but I would never leave my awesome and loyal listeners hanging. So, we’ve dipped into our BEST archived interviews just for you. In this podcast episode, I get to chat with my dear friend Kirstyn Brown, who at the time was the editor of STRONG Fitness Magazine. When I originally asked Kirstyn to be on the show, I thought we were going to cover a topic I talk about a lot on the show, which is getting published. When she said yes, she said, “I want to interview you.” This was such a fun hearted show and it’s a great chance to get to know me a little more and hear a little from Kirstyn as well. “What you will do today, impacts who you’re going to be tomorrow.” IN THIS EPISODE James’s early work experiences and the things he learned from them. Finding a creative outlet and why it’s important.  Establishing core values and sticking to them. Doing simple things every day that will change your life. Missed opportunities and failures in your business. The comparison trap and how to not do it - celebrating others instead. Speaking up and overcoming fears and how it can grow your business. How James defines success and why this question is an important one for you to answer yourself. How to navigate negative reviews and where to put your focus. Defining moments in James’s career. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI #295: Charting Your Journey with Kirstyn Brown

In this episode, I was sitting in my office by myself on Monday morning when Instagram and Facebook had been down all day. It’s only when things like this happen that I actually notice how often I subconsciously will go on my phone to open the app. I was looking online, doing what people do, when Instagram or Facebook go down; starting looking on Twitter and Google. I went online to Down Detector and was reading about how his was their biggest outage in 13 years. My first thought is, “Well, crap. I just wrote out and planned my week’s worth of Instagram content. I just dropped a new podcast that I think is important, if only I could post about this. Oh wait, I CAN!” “You need to get the connections you have with your audience off of social media.” IN THIS EPISODE How important it is to not have to rely on Instagram or Facebook to reach your audience. Why lists of your audience that you own matter. Focusing on building your own lists. Creating incentives that have value to get your audience to sign up to your lists. The importance of specificity in your offers. Factors that play a role in having a great lead magnet. Using this time wisely. If you’re still not on my text thread, text me at 408-605-3254. This is a great way to connect with me and ask me any questions you have! Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI #294: What to Do When Social Media Crashes

In this episode, we’re going to be talking about scaling.This is such an important topic because so many of our listeners are stuck in that modality of going one to one, so we’re diving into how to shift to one to many.  My guest today is Leah Gervais. Leah is a business coach, but more importantly, she is a business mentor for entrepreneurs, and that is something we all need within our journey. She’s going to be chatting about how we need to think differently about our marketing if we plan on scaling our offerings. “Get clear on the problem that you solve and release the way in which you need to solve it..” IN THIS EPISODE Leah’s backstory and what led her to serving others. Feeling dissatisfied in your current journey. Letting go of labels and leaning into what you really do. Getting prepared for the next economic shift. Why Leah chose blogging and how she scaled her business. How to make sure you’re not trading your dollars for hours your whole career. Starting with one on one clients before going one to many and why this is vital. When it’s time to transition to one to many. Going from good to great. How lack of clarity can hold you back. Intimate marketing and aligning it with your offer. When to diversify the types of results you offer and when it’s too soon.  Fulfilling what you’re good at while having joy. “The hardest part of scaling is having to say no and fix what’s working.” Connect with Leah Website: leahgervais.com Instagram: @leahgervais_ Podcast: Your Biggest Vision Sign up for her newsletter on her website! Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI #293: Get Unstuck and Start Scaling with Leah Gervais

In today’s episode, I want to talk about those in your life who are not supporting you and your goals and what you need to do about it. It could be a significant other, friends, or competitors. We have another name for these people; jerks. Let’s dive in and break it down so you know how to handle these people. “When you are distracted, when your energy is pulled away, you inevitably slow down.” IN THIS EPISODE Who these individuals are; usually it is those who are closest to us. Things these individuals are saying. Being distracted by these people and the negative outcome it creates. Why they’re doing what they’re doing. Other people’s fear versus your reality. How insecurity can play a big role in people and their comments and why it’s important to identify. What you need to do about it. Understanding who is in your corner and who isn’t. Realizing you can’t change who others are. “Why would you allow the others who are in your life who refuse to change, dictate the change you want to make in your own life?” Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI #292: How to Handle Unsupportive People

Our topic today is burnout. Burnout has massive and very detrimental consequences to entrepreneurs. Perhaps, to many of you listening to this show. So, in this episode, I want to talk about why so many of us face burnout, what the results and dangers of burnout are, and what we should be doing about it. “Your customers do not need you 24/7.  And if they do, you’ve made a mistake in your business.” IN THIS EPISODE Why we feel pressure to burn ourselves out in pursuit of what we’re most passionate about. Breaking down the root of burnout. Losing passion results in a decrease of the quality of our work and how it affects your business. The diminishing returns that happen. How burnout can affect your health in an extremely negative way. Prioritizing things in your life. The importance of setting goals, maintaining boundaries, and and establishing an end time to your work day. Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI #291: How to Avoid Burnout

Tune into an exclusive LIVE Fit Business Online to hear a live coaching session with an amazing coach, Shannon Fable. Shannon is going to be teaching us how as fitness professionals and coaches we can leverage our trust, rapport and credibility to book ourselves solid. So much of what we see in the health and fitness space, whether it’s personal trainers, coaches, gym owners, is the idea that “I have to fix my marketing, I have to really get aggressive” while simultaneously trying quick fix solutions or a strategy that may have worked for someone else. Shannon has a rich history working with health and fitness professionals to help them bolster up their business and bring in more clients in a very authentic and effective way. “You have to commit to finding time to work on your business, not just in your business.” IN THIS EPISODE Shannon’s background and how she got to where she is today. Why it’s important to go outside your industry to learn what is really working. Connecting with people on a deep level in your own way and why you need to be doing this! Finding time to do the work and how this will be the only way to bring change. Having a firm foundation. Determining your target market and deciding what group of people speaks to you. Determine your what - the #1 benefit you provide and how to portray this correctly. Articulating your why Specificity and shifting into an abundance mindset. The right way to respond to consumer demand. Three boxes of innovation and what they are in detail.  1 - Linear  2 - Leap frog thinking 3 - Selectively forgetting the past Why consistency is important and specific ways to stay consistent. You need a no-barrier entry offer! Sales cycle vs. sales funnel and why sales cycles are important, especially in playing the long game. Leaning into the digital world and using it for your benefit. Not all is loss if someone says no right away. Value - you can’t give away too much! Pricing correctly and learning to make money in your sleep. The 3 mandatory self promotion strategies Shannon recommends. “Marketing doesn’t get you clients, it just gets you awareness.” Connect with Shannon Website: www.shannonfable.com Instagram: @sfable Facebook: Shannon Fable Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI #290: Book Yourself Solid with Shannon Fable

In today’s episode, I wanted to talk about coaching. More specifically, the fear we have of hiring a coach. We fear investing, spending, or putting money into hiring someone to mentor us. When we think about the investment of a coach, the thing we are typically most afraid of, is the financial investment. Let’s dive into this! “Regardless of whether or not you choose to work with someone, there will be an investment.” IN THIS EPISODE The fear behind hiring a coach and where it stems from. The truth about hiring a business coach and if it is the only way to have success. How you will have an investment either way and what the difference in these investments look like. Tackling the legitimate fear that if you invest, it won’t work. Changing your perspective from failure to opportunity. Ways to mitigate the risks of hiring a coach. The importance of questioning the coach’s approach and methodology and why. Why you should watch and study how coach’s market themselves. Asking the right questions. Understanding the return on an investment. “Just because you invest in a coach, does not guarantee the results.” Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI #289: Afraid of Hiring a Coach?

I’m finally coming back to life after what was such a fantastic, 7th annual FITposium conference.  We booked over 117 projects for our attendees and it was so inspiring to see; magazine projects, podcast bookings, media spots, and so much more. Over the last two weeks, something has been gnawing at me that I want to share today. I got booked on this photo project a couple weeks ago with a couple other photographers. I’m sharing all about that today and what you can learn from it! The comment that set it all off: “It must be really hard to take a bad photo with an 8 light set up.” IN THIS EPISODE Hear James’s response to the comment above and why it was so important. What all the 8 lights actually do and why they matter. The meaning behind the comment and similar comments like this one. Skill vs. talent Focusing on what you have, learning all about it, and making it work for me. Why you need to stop making excuses on why you’re not where you want to be. Putting in the work and creating results. “When you put in the work to do it, you’re going to create the results at some point that you want to create.” Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI #288: I Can't Do This!

In this episode, I get to chat with Ashley Drummonds. Ashley is the founder and creator of ABS protein pancakes and an awesome podcaster. She was featured on Shark Tank and works with entrepreneurs in regard to breaking through barriers that are preventing them from seeing the potential and where they can take their business. “The more time you spend with yourself, you’re going to know what feels good and what doesn’t feel good.” IN THIS EPISODE   What inspired Ashley’s business and how her own personal journey played a huge role. How to actually get unstuck in your business. What to do when something in your business isn’t working. The importance of staying grounded and keeping it simple. Staying disciplined to ensure you have quiet time by yourself and why it’s powerful. Generating audiences versus tapping into them. Focusing on how you feel about what you represent and staying true to you. Why serving your customers and being personal with them makes a difference. Why you should just be you. The beauty of change and growth. “People are already looking for a solution.”   Connect with Ashley Instagram: @ashleydrummonds Website: Ashley Drummonds Podcast: Phoenix Rising ABS pancakes: ABS High Protein Low Carb Pancake Mixes (abspancakes.com) ABS IG: abs_proteinpancakes Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI #287: Create a Brand Worth Noticing with Ashley Drummonds

In this episode, I want to dive into everything that we covered and unpacked over the FITposium 2021 weekend. It was our 7th annual FITposium conference and there was so much information that we are still working through. Every year, dozens of people walk away with media features in hand. It’s one of the coolest and most celebratory things we do during the conference. We set a goal every year in hopes of increasing this number. This year, we surpassed 50 on the first day and had 117 booked projects when I stepped on the stage Saturday evening. Every single person who attended in person walked away with a feature in hand! IN THIS EPISODE The inside scoop of what happened at FITposium. Why we help our attendees get published every year and why it’s important. The biggest takeaways from this weekend’s event. Finding what makes you unique or different and capitalizing on that. The importance of niching down who your product is for. Communicating who you are, what you do, and why it matters correctly. The art of the follow-up. Standing out in your pitches with a video. “There has to be something unique that is recognizable about you so that you stand out amongst the crowd.” Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com  GET CONNECTED Coaching: https://www.jamespatrick.com/coaching/ Get Amped Mastermind: https://getampedmastermind.com/

BTI #286: Lessons Learned from FITposium '21

In this episode, we’re going to chat about what we as business owners, coaches, and entrepreneurs need to be doing to most effectively get our brands and mission out to the people who need it the most. Oftentimes, as we’re starting to build our businesses and push out our products or services to our target audience, if it’s not landing or resonating, we think there’s something wrong it so we start to rework it and retool it to put it out again; but then it still doesn’t land. Instead, it could be within ourselves that we are finding the solutions for these issues. I get to chat with my friend, Chris Goodman, the coach who helps other business owners unpack what it is that we are stuck with in order to move forward more effectively in our business. Chris and I met several years ago at a mastermind session. Every time we had a breakout session, I tended to gravitate towards whatever Chris was saying because it had so much weight and power that I could implement in my own business. “Focus on yourself, experience great coaching as a coaching client, and don’t start taking clients until you’ve made real  strides and transformations in your own life and business.” IN THIS EPISODE Chris’s story and how he got to where he is today. Getting past fear and stepping into that decision you know you’re supposed to make. What you should focus on when starting your new business and how to make yourself credible. The power being doing your job well and having people market for you. What makes an actual coach? Feeling threatened by the competition and what to do about it. Putting your own twist on things and not feeling like you’re doing it the wrong way. Getting out of your own way. Why you should invest in yourself. Considering who you’re being. Not just what you’re doing. Being more than your results. “You can’t read the label when you’re inside the jar.” Connect with Chris Instagram: @goodmancoaching Share this podcast with a friend and remember to leave a 5-star review!  For more, visit jamespatrick.com

BTI # 285: The Real Path to Growing Your Coaching Practice with Chris Goodman

Develop beyond the image in your career and in your life! Hosted by photographer, best selling author and entrepreneur coach James Patrick, this weekly podcast is made for entrepreneurs who are looking to level up their careers. This show will give you the tools, resources, insights and information you need to be unapologetically successful. Listen in and learn how you too can develop beyond the image!

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Beyond the Image Podcast

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