Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa talk with designer, entrepreneur, and founder of the renowned equestrian inspired lifestyle brand Stick & Ball, Elizabeth Goodwin Welborn. Together they discuss making changes in the unpredictable climate of 2020 and Lisa and J'Amy share insider advice for moving forward with compassion and sustainability in mind. Elizabeth is a designer, single mom, entrepreneur and philanthropist. From Louisiana she attended Spring Hill College in Alabama, studied Spanish in Latin America.  She resides with her children in Marin County where she combines her business acumen, love of fashion, food, wine and horses in her luxury lifestyle brand, Stick & Ball.www.stickandball.comInstagram@stickandballFacebookstickandballTwitter@stickandballcoPintereststickandballJ’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear. Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

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Season 2 Episode 9: Talking 2020 and Beyond with Founder of Stick & Ball, Elizabeth Goodwin Welborn

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa talk free content! No thanks. Let's all start really getting paid for our work. They discuss ideas about patronage, changing the customer shopping experience and further stepping away from social media engagement that doesn't directly convert to sales. How many more Teslas do Valley execs need? Not on these founder's dime. J’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear.  Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Season 2 Episode 8: Art for Art Sake?

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa say buh bye to the Gram! Well, J'Amy does and she rips the bandaid right off! Learn more about her long goodbye and what was the final straw. J’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear.  Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Season 2 Episode 7: Goodbye Instagram It's Been Real, xo J'Amy

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa break down the most recent announcements from two of their favorite designers. Along with the juicy details of Apple’s newest IOS. Find out who is planning some major changes for 2021 and get the low down on the pros and cons of these big announcements. J’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear.  Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Season 2 Episode 6: Newsletter Bombshells, Apple iOS14 + Privacy

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa talk business tools! Get to know their favorite apps and shortcuts for creating perfect content, worthy websites, and top notch accounting practices. Listen in on all the tips and tricks they used to make big changes this year!  Grab a pen and paper, you're going to want to create the perfect cheat sheet. J’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear. Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Season 2 Episode 5: Peek at our Content Tool Cheat Sheet!

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa discuss the important shift in customer experience that is critical to survive the current state of the fashion industry. They share the big wins and defeating fails of their newest website upgrades. From exclusive password protected benefits, to choose your own price shopping, J'Amy + Lisa  break down what's working and what has been an uphill battle to build. J’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear. Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.comFollow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Season 2 Episode 4: Shopify, Membership, and Patronage...Oh My!

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa share some real truth about social media. In the words of Janet Jackson, hey Instagram, "what have you done for me lately?" Seriously Instagram, what? Join the discussion as J'Amy and Lisa reveal the amount of time they spend in the scroll and why they are unapologetically kicking it to the curb. By the way Instagram, "it's Janet, Miss Jackson if you're nasty." J’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear. Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.comFollow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Season 2 Episode 3: Instagram - The Devil in Disguise

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa talk accountability! Join the conversation for pro tips on how an accountability partner boosts your success and how to find the perfect partner match to help you reach your ultimate goals. Plus J'Amy and Lisa drop some hints about the big changes they are making this season when it comes to moving forward in the fashion industry. J’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear.  Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Season 2 Episode 2: Accountability Partners Rule!

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa discuss an exciting recap of Season 1, what to look forward to in Season 2, and what they've learned along the way. J’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear. Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.comhttps://standinyourbias.comwww.luckybreakconsulting.comhttps://meanmagazine.comhttps://www.mccalman.cohttps://headwestmarketplace.comwww.jillianknox.comwww.sustainabilityconcierge.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Season 2 Episode 1: Back to the Drawing Board

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa talk with sustainability expert and concierge, Friday Apaliski. They discuss sustainability basics in business and at home, what makes a brand and purchase ethical, and what must come next for the fashion industry to clean up its act. Friday Apaliski is a Bay Area native, who graduated from the University of Oregon. After a successful career in advertising she took her expertise to the San Francisco Department of the Environment where she worked for 6 years with the unofficial title of Chief Translator. This experience gave her deep knowledge and empathy for people who want to do right by the environment but just don't know where to start. Three and a half years ago she started her own business as a Sustainability Concierge where she has made it her mission to help others live sustainably, both as a personal guide and an implementation guru.www.sustainabilityconcierge.comInstagram@sustainability_conciergeJ’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear. Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Episode 12 Sustainability in the Industry and Beyond with Friday Apaliski

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa welcome San Francisco Fashion + Food Stylist  Jillian Knox. They discuss her new collective of specially curated creatives, The Astute Agency, what a creative life looks like post COVID-19, and building and supporting creative communities through shared promotion and fair pay. Jillian Knox is an interdisciplinary creative polymath. She embraces the art of the narrative with the understanding that this is the fabric that connects all of us. Through this love of stories, Jillian organically cultivates a mighty and engaged community inviting people, creativity and art together in one space. She primarily works as food and wardrobe stylist with a love for props and tabletop styling. She really really loves her job. She is based in San Francisco and can be spotted around the city usually wearing vivid colors. www.jillianknox.comInstagram @jjoulesJ’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear. Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Episode 11 Let's Talk Community with Fashion + Food Stylist Jillian Knox

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa welcome creative star and entrepreneur of West Perro and Head West, Jimmy Brower. They discuss survival of the creative and self-employed and what that looks like in the here and now and future. Jimmy shares some great business tips for what we can all start doing now to move onward and upward with success and positivity. Jimmy Brower is a Creative and Entrepreneur and Maker/Designer at West Perro + Founder of HEAD WEST, which includes a Local Marketplace, Festival, and in the works Makerspace + 501(c)3 Non-Profit.www.jimmybrower.comwww.headwestmarketplace.comwww.westperro.com@jimmybrower_@headwestmarketplace@headwestcommunityfoundation@westperroJ’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear. Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Episode 10 Moving Onward and Upward with Jimmy Brower of Head West

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa talk with the incredibly talented Bay Area artist, creative director, and San Francisco Chronicle Observed columnist George McCalman. They discuss best artistic practices, finding yourself as an artist, and facing chaos head on. George McCalman is an artist and creative director based in San Francisco. He runs a design studio called McCalmanCo and has a culture column in the San Francisco Chronicle called Observed, where he draws the people he observes in the world. His first book 'Illustrated Black History' will be released by Harper Collins in Feb 2021. His most recent book project Eat Something, with writers Evan Bloom and Rachel Levin is available everywhere fine books are sold. www.mccalman.coInstagram@McCalmmanCoJ’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear. Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Episode 9 Going Deep with Artist and Creative Director George McCalman

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, J’Amy and Lisa talk with brilliant Bay Area Forbes Lifestyle journalist and founder of Mean Mag, Kristen Philipkoski. They discuss the current state of sheltering in place, what fashion and lifestyle events will look like post pandemic, and the critical importance of Kristen's newest project, Mean Magazine, a publication by and for GenX women in their 50's. Kristen Philipkoski has been a San Francisco Bay Area-based writer and editor for more than 20 years. She was the senior science editor at Wired.com, a science contributor for Gizmodo, and the San Francisco editor at Racked. She has also written for the San Francisco Chronicle, Refinery29, TheBoldItalic, 7x7, BoingBoing and many more. Sherecently launched Mean Magazine for 50-ish women and is a Forbes contributor. And we LOVE her!!meanmagazine.comforbes.comInstagram @meanmag@stylenikFacebookmeanmagJ’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear. Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.com Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Episode 8 Getting Mean with Journalist Kristen Philipkoski

Sartorial hosts J'Amy Tarr and Lisa Anderson Shaffer share over 30 years of experience in the fashion industry. Together they dish on the warm fuzzies, big wins, huge losses, and all the bad behavior (theirs included) encountered during their time in business. Stop by for the real juice on what it takes to run an indie brand in the big, badass fashion biz. In this episode, Lisa fills J'Amy in on her mentorship with designer Mara Hoffman.J’Amy Tarr is a Bay Area designer and founder of J’Amy Tarr Outerwear. Lisa Anderson Shaffer is a Bay Area jewelry designer and founder of Zelma Rose.  www.jamytarr.comwww.zelmarose.comwww.marahoffman.comProject MentorElisa Valenti Follow us on Instagram @biasedcutsWe are sponsored by www.mvcode.com

Episode 7 Mara Hoffman is a Woman Who Knows

A sartorial podcast with Lisa Anderson Shaffer and J'Amy Tarr.

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