We are joined by a super interesting guest today, Rusty Cochran. Rusty is founder and President of We Care Plumbing, Heating, and Air Conditioning in Murrieta, CA. Rusty has had a long journey to success in the home services industry. Rusty, a self professed "slow learner" had a lot up ups and downs growing his service business. Unlike most, Rusty dug deep and kept pushing through to take his business from a double wide trailer to an industry leader, doing 30M in revenue per year. Learn how Rusty did it.

Blue Collar Nation

Rusty Cochran: From Double Wide Trailer to 30 Million a Year

Michelle Blevins, the owner and editor of C&R Magazine, has a passion for print. After seeing the industry move to all digital platforms, Michelle doubled down and brought back a printed version of C&R, delivered to your doorstep.Listen as Michelle and the boys talk about print, the restoration industry, entrepreneurship, and much more.TITLE SPONSOR: MORNING TECH MEETINGThis episode it brought to you by www.morningtechmeeting.com.  Don&apos;t lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Morning Tech Meeting has video lessons that can be sent directly to your tech&apos;s phones for training.See other great podcasts we enjoy on our Blue Collar Nation Podcast Facebook page.

Print is Back!!! Michelle Blevins of C&R Magazine

We had Larry Cooper on to talk about the Las Vegas show in retrospect and also go into what we can all expect for the Cincy show coming in April.TITLE SPONSOR: MORNING TECH MEETINGThis episode it brought to you by www.morningtechmeeting.com.  Don&apos;t lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Morning Tech Meeting has video lessons that can be sent directly to your tech&apos;s phones for training.See other great podcasts we enjoy on our Blue Collar Nation Podcast Facebook page.

Larry Cooper on The Experience - 2022

Bill Yeadon of Jon Don takes control of the mic and interviews Larry and Eric about their trials and tribulations when starting out in the home services industry.TITLE SPONSOR: MORNING TECH MEETINGThis episode it brought to you by www.morningtechmeeting.com.  Don&apos;t lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Morning Tech Meeting has video lessons that can be sent directly to your tech&apos;s phones for training.See other great podcasts we enjoy on our Blue Collar Nation Podcast Facebook page.

Jon Don Turns the Table on Larry and Eric

Purple Cow is a marketing classic. Now roughly 20 years old this book stands the test of time. Bill, Larry, and Eric sit down to discuss this classic book and how to use it in a local home services business.TITLE SPONSOR: MORNING TECH MEETINGThis episode it brought to you by www.morningtechmeeting.com.  Don&apos;t lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Morning Tech Meeting has video lessons that can be sent directly to your tech&apos;s phones for training.See other great podcasts we enjoy on our Blue Collar Nation Podcast Facebook page.

Book Club with Bill Yeadon: Purple Cow by Seth Godin

TITLE SPONSOR: MORNING TECH MEETINGThis episode it brought to you by www.morningtechmeeting.com.  Don&apos;t lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Morning Tech Meeting has video lessons that can be sent directly to your tech&apos;s phones for training.See other great podcasts we enjoy on our Blue Collar Nation Podcast Facebook page.

Large Loss Mastery With Tom McGuire

The boys are of to Las Vegas this week for the Experience trade show. Learn all of the cool things they hav going on.TITLE SPONSOR: MORNING TECH MEETINGThis episode it brought to you by www.morningtechmeeting.com.  Don&apos;t lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Morning Tech Meeting has video lessons that can be sent directly to your tech&apos;s phones for training.See other great podcasts we enjoy on our Blue Collar Nation Podcast Facebook page.

Final Special Edition: Larry and Eric Go to Vegas

Special Edition: Vance Morris on Doing Service Like Disney

Special Edition: Derek Preece from Spot On Solutions Digital Marketing

Special Edition: GMS Power Distribution with Gerrett Stier

Special Edition: Barry Costa gives a Full Rundown of the Flood House and the Cage at The Experience

Special Edition: Kris Rzesnoski of Encircle

Special Edition: Marvelless Mark, Rock n' Roll Keynote Speaker and Business Guru

We had the pleasure to have Chuck Violand on the show again for the 3rd time. Chuck gives us insight as to what will be going on in his booth at the trade show and what an attendee can expect to learn there.TITLE SPONSOR: MORNING TECH MEETINGThis episode it brought to you by www.morningtechmeeting.com.  Don&apos;t lose money in the field because your service techs are not great at sales, customer service, and communicating with clients.  Morning Tech Meeting has video lessons that can be sent directly to your tech&apos;s phones for training.See other great podcasts we enjoy on our Blue Collar Nation Podcast Facebook page.

Special Edition: Chuck Violand of Violand Management Associates

Special Edition: Financing Vans and Equipment with Mary Griser of Aztec

Eric and Larry share how their blue collar service business was transformed with a Morning Tech Meeting. Each morning the techs were taught the "soft skills" that increased their communication skills and self awareness which increased their capacity to serve the clients. The daily lessons improved the lives of the owners (Eric and Larry), the technicians, and the clients. The purpose of this podcast is to help small blue collar service business owners gain the awareness and skills to create a culture in their companies where they do not spend all day putting out the fires that the technicians create and spend more time working on building the business they always dreamed of owning.

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