Bio&Me offers consumers a range of granolas, porridges mueslis and yoghurts, all of which are allowed to carry the claim 'Good for your Gut'. In this episode: Dr. Megan and Jon tell us why Megan started Bio&Me instead of working with some well-known Big Food brands The science behind why Bio&Me was the first to be allowed to say that their products are 'Good for your Gut' How business is going now, and where it's going to next! ★ Support this podcast on Patreon ★

Brand Growth Heroes

How Bio&Me's 'Good for your Gut' Ranges are Driving Growth Across TWO Categories

Dr. Will Breakey is the Co-founder of Dr Will's natural condiments brand. In this episode you'll hear: How Dr Will's is taking on Big Food in the Ketchup & Mayo aisle What it's like being a real doctor and the founder of a food company About the brand's recent successes on social platforms like TikTok and LinkedIn Why did they choose to have a virtual team And their recent crowdfunding, that resulted in nearly 800 new investors. ★ Support this podcast on Patreon ★

Dr. Will's: Taking on 'Big Food' in the Ketchup & Mayo Aisle

In this episode, Fiona speaks to Aneisha Soobroyen, founder of the gorgeous pet food brand Scrumbles, food for cats and dogs that's good for their gut AND good for the planet. Hear how 'pretty poos' are driving category growth, how Scrumbles competes in the highly competitive pet food category against global players, what it's like to work with your husband... and why they decided to raise funds early on in their growth journey.★ Support this podcast on Patreon ★

Scrumbles: How Pretty Poos are Driving Growth in Petfood

Strong Roots has strong plans to hit £100 million in sales over the next few years.In this third episode together, the founder Sam Dennigan and I discuss HOW they're going to do this.So if you want to hear what big-ticket innovation really means, how Sam and his team are approaching international expansion in both the USA and Europe, how their foray into Dark Kitchens in New York City is going AND why they've brought their creative agency in-house - and how that works - then don't miss this! https://www.strongroots.com/usa/https://www.instagram.com/strongrootsusa/https://www.facebook.com/strongrootsirl★ Support this podcast on Patreon ★

Strong Roots: Heading for £100m by Driving Growth on a GLOBAL scale.

You may not know their names yet, but you certainly know the first of their €50M brands. Niall McGrath and Tom Gannon are legends in the Irish Consumer Goods industry, but in all fairness, they should actually be named and recognised as Consumer Goods brand-legends globally. The Founders of Fulfil Nutrition protein bars, they built this business to €60M in the 2 years after launch, and ranking in the Top 5 brands in Ireland. How did they do this? They are proud to have taken a systematic, strategic approach to brand building, an almost geeky dedication to The 4Ps and Byron Sharp's rules for Brand Growth.  Listen and weep at just how systematic serious success might need to be! Cali Cali FoodsInstagram Cali CaliFulfil Nutrition★ Support this podcast on Patreon ★

How to Build a €50M Brand - Twice. Founders of Fulfil Bars and Cali Cali Foods.

Natasha Bowes, the founder of innovative Kefir company Biotiful Dairy, shares the spellbinding business story behind the brand's success.  It's a story that highlights the dedication, hard work, and obsessional focus on product quality that's necessary to become a brand leader in today's competitive marketplace. With a portfolio of 7 ranges and market retail sales value of around £30M, this is a brand we're going to see a lot more of in the future.★ Support this podcast on Patreon ★

Biotiful Dairy: Creating the Gut Health Category

Minor Figures is the secret success story and insurgent brand that I really wasn't all that aware of before now. At its origin, Minor Figures is a coffee business that was started in 2013 by barista friends Jonathan Chiu, Stuart Forsyth and Will Rixon. But although its original home was in the food service channel, in recent years a tremendous amount of growth has come from the Oatmilk category in Grocery Retail.The business now has retail sales of around £30M, employs 71 people across 3 offices, and is selling in over 25 countries across the globe..  Fiona speaks to Commercial Director Ben Vear, who along with his team has been behind much of this transformational growth. instagram: https://www.instagram.com/minorfigures/facebook: https://www.facebook.com/minorfigures★ Support this podcast on Patreon ★

Minor Figures: The £30M Secret Success in Oat Milk

In this episode, we speak to Alex Smith, founder of Strategy Consultancy Basic Arts about how to be much more clever about how you compete in CPG/FMCG categories.

How to 'Compete Clever' in CPG/ FMCG categories

Co-founders Alex Wright and Jack Scott talk to us about how they are building their brand & business. Dash is giving a fresh perspective to the £15.7bn soft drinks industry, and taking it by storm. Tracking at around £10m at retail sales value, this brand is shining a light on the serious issue of food waste.

Dash Water: Wonky Fruit. Delicious Drinks. Category Growth.

How do you create an entire grocery category and maintain the leading share, even when private label comes along? Co-founder Rich Goldsmith speaks to Fiona about how he and his team have built MOJU Drinks from its beginnings as a home-made cold-pressed juice sold at local markets and music festivals, into one of the fastest growing beverage brands in the UK.

Moju Drinks: Creating a category and leading an omni-channel grocery business

Learn from Natural Energy Drink Tenzing founder's surprising yet super-successful approach to driving business growth

Tenzing: The leading Natural Energy Drink believes in Chipping away at Growth

Founder Luke Boase and Managing Director Emma Heal talk to Fiona about the lengths Luke went to to create the definitive alcohol free beer and how they pivoted their business model right at the start of the pandemic.

Lucky Saint: Changing the face of Alcohol Free Beer.

How to build a food business that sells across borders AND to massive US investors!

Cully & Sully: The original Irish insurgent is now #4 in the UK!

Celebrating 10.5k downloads since launch. A 5 min update episode to share what you can expect in the coming months, including some BIG NEW LAUNCH NEWS you don't want to miss!

Update episode with new launch news!

Hear how Emma’s vision is “to make pure soap the norm not the niche, and why we're talking to founders in Personal Care as well as food.

The Little Soap Company: Parallels between Food/Personal Care with Emma Heathcote-James, Founder/ CEO.

Brand Growth Heroes gets the inside track from founders who are driving the transformational growth of some wildly successful start-up brands in consumer goods categories around the world.

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Brand Growth Heroes

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