The coronavirus has changed everything.  In the fifth in a series of special Brand Lab Series™ episodes, we talk about the implications of reopening the economy with Bob Moesta. Bob is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute. In this episode with Bob, you’ll learn about…   Prototyping for the Future Becoming Comfortable with New Processes Pent Up Demand E-learning Innovation The Need for Community Making Tradeoffs   "If you think of coronavirus as a step backward, we as humans will always find a way forward."  

Brand Lab Series™ Podcast

The Future is Unknown: Rethinking the Economy During Coronavirus | Ep 99

The coronavirus has changed everything.  In the fourth in a series of special Brand Lab Series™ episodes, we talk about how to rethink Sales and Marketing with Erin Kelly.  Erin is the Vice President of Sales and Marketing at Network Health, a Wisconsin-based health insurance company.   In this episode with Erin, you’ll learn about… Pivoting Sales in Our New "Virtual Reality" Maintaining Corporate Culture While Working Remote Fostering an Environment of Innovation Giving Back to Local Small Businesses The Secrets of Good Storytelling   "It is about fostering an environment of creativity where everyone is encouraged to put their thinking caps on and throw ideas out there.”   

The Future is Unknown: Rethinking Sales and Marketing During the Coronavirus | Ep 98

The coronavirus has changed everything.  In the third in a series of special Brand Lab Series™ episodes, we talk about how to rethink physical and mental health with Allison English.  Allison is a yoga instructor and Founder of Yoga By Allison.  She teaches regularly at Equinox in Chicago and leads yoga retreats worldwide.   In this episode with Allison, you’ll learn about… Handling Anxiety in the Face of Uncertainty Implementing Meditation into your Life The Proliferation of Online Fitness Options Uncertainty as a Soil for Dreams Finding Opportunities for an Extraordinary Pivot Creating and Honoring Boundaries "I think uncertainty is a wonderful soil for dreams."

The Future is Unknown: Rethinking Mental and Physical Health During the Coronavirus | Ep 97

 The coronavirus has changed everything.  In the second in a series of special Brand Lab Series™ episodes, we talk about how to rethink business planning with Rob Pasquesi. Rob is the President and CEO of Pasquesi Partners, a cloud-based tax and business strategy firm.  His team advises startups, entrepreneurs, and businesses.  Prior to starting his own firm in 2015, Rob was at Deloitte and Grant Thornton working with some of the world's top companies.   In this episode with Rob, you’ll learn about… Pivoting Your Business Thinking Identifying Unmet Customer Needs Using Speed as an Advantage Communicating in Real-Time with Your Customers What the CARES Act Means for Small Business Business Planning During the Coronavirus Outlook for Small Business and More Stimulus   "Small businesses are pivoting in the face of change and still providing a value-add to their customers and prospects. And when things turn around, which they eventually will, those customers and prospects will never forget that." If you have questions for Brian or Rob, send us an email (info@aemarketinggroup.com) or use the hashtag #AskBrianAndRob on Twitter.  

The Future is Unknown: Rethinking Business Planning During the Coronavirus | Ep 96

Bob Moesta is the President and CEO of ReWired Group, an adjunct lecturer at Kellogg, a guest lecturer at Harvard and MIT, and a research fellow at the Christensen Institute. In this episode with Bob, you’ll learn about… Finding New Struggling Moments Making the Most of this Anomaly The Importance of Time Intent vs. Perception Iterating to Learn “It is about putting on a pair of lenses to find the good that come out of this and figuring out what you can do today to get there faster.”

The Future is Unknown: Rethinking Planning During the Coronavirus | Ep 95

In this episode with USA Basketball Foundation Executive Director, Killian Anderson, you’ll learn about… Maximizing a Lean Team Handling Brand Crisis The Correlation Between Athletics and Lifelong Success Youth Development and Outreach Finding and Reaching New Audiences The 2020 Tokyo Olympics "If we are focused on building champions in life and in communities, we are going to win a medal on the way by, but what we’re really going to have is people that make significant contributions to the world."

USA Basketball Foundation Executive Director Talks Leadership and Tokyo 2020 | Ep 94

In this episode with Engineer and Entrepreneur, Bob Moesta you’ll learn about… Flaws in Sales Training and Education What Causes People to Buy How Employees Hire and Fire Companies Breaking Away from a Feature-Function Focus Why Time is More Valuable Than Money "Consumers don't care about features and benefits, they care about outcomes."

Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93

In this episode with CultureIQ Vice President of Marketing, Sheridan Orr, you'll learn about... Culture as a Competitive Advantage Making Human Decisions from Data Keeping Marketing Fun The Convergence of Culture and Brand Buyer Segments and Personas   "Can you not only withstand being disrupted but can you become the disruptor?"

CultureIQ VP of Marketing at the Intersection of Psychology and Tech | Ep 92

In this episode with Schneps Media Publisher, Victoria Schneps, you'll learn about... Having a Voice in the Community How to Create Attention-Grabbing Content Providing a Consistent Brand Experience Staying Ahead of Industry Disruption and Change Tackling Mistrust in Media Today "The power of our success is staying true to our neighborhoods and reporting the local news."

Schneps Media Publisher on Dominating Media Online and Offline | Ep 91

FCB is one of the largest global advertising agency networks in the world. FCB Chicago boasts a massive portfolio with clients including Michelob Ultra, GLAD, Milk Bone, Fiat, Maserati, Jack Daniel's, and more. The people at FCB describe themselves as the industry’s largest startup – the oldest and newest advertising agency in Chicago. Founded in 1873 as Lord & Thomas and reintroduced as Foote, Cone and Belding, they strive to create big transformative ideas that drive change.  This year, FCB can now boast a new president - Kelly Graves.  After 17 years as an account person, Kelly became the first Chief Marketing Office of FCB Chicago, a role she personally helped design. In 2019, she was promoted to President of FCB. In this Greatest Hits episode, you'll learn about... How Kelly's previous role as CMO was designed and how the role of an agency CMO differs from that of a brand CMO How the agency landscape is becoming more and more competitive and how agencies of all sizes are breaking through the noise The evolution of agencies and the roles within agencies How to recruit top talent and what traits Kelly personally looks for in her team members How agencies are leveraging technology to bring creative to life You can read the full transcript of the episode here.

FCB Chicago President on Leveraging Tech and Talent | Ep 90

In this episode with Chevron Corporate Brand Advertising Executive, Andrea Donatucci, you'll learn about... The Evolution of Digital and Tech in Marketing The Pace of Change and Operating in Ambiguity How Augmented Reality Creates Unique Brand Experiences Cultivating Productive Agency/Client Relationships "With VR and AR, the technology works really well when you have a story that involves taking your audience to a place that they could not get to themselves.”

Chevron Corporate Brand Advertising Executive on AR, Voice, and Growth-Mindset | Ep 89  

In this episode with Merrick Pet Care's VP of Marketing, Barbara Liss, you'll learn about... Marketing in an Emotional Category E-commerce vs. Brick and Mortar Health and Wellness Trends Brand Loyalty and Delivering on Marketing Promises Authenticity in Leadership "It isn’t rocket science, it’s just, ‘I love my dog. I am the caregiver. I want to make sure I’m giving them what’s best.’ And that’s where we’re making sure that we continue to innovate and deliver on what our pet parents expect.”

Merrick Pet Care Vice President on Marketing an Emotional Category | Ep 88

In this episode with Signify's Head of Co-creation and People Insight,  Maarten Pieters, you'll learn about... The Complete Co-creation Journey The Value of Inclusivity in Design The Potential Dangers of Growth Co-Creation in B2B vs. B2C Industries Smart Lighting and IOT "If we focus on creating true value for our customers, they will connect with us and our organization will flourish.”

Signify (Philips Lighting) Head of Co-creation & People Insight on the Power of Co-creation | Ep 87

Bob Moesta is an entrepreneur at heart and engineer by trade. As one of the principal architects of the Jobs to be Done theory, along with Harvard Business School Professor Clayton Christensen, Bob applies the innovation framework to everyday business challenges. Over his career, Bob has developed and launched over 3,000 products. In 2019, he co-authored his latest book Choosing College on how to make better decisions about learning. In this Greatest Hits episode, you'll learn... Why marketers and engineers don’t speak the same language and how to translate for product management How people don’t buy products or services, they hire them to do a job. You need to understand why to unlock innovation How crossFit and other means of exercise are fulfilling the job to be done of the church and what this means for social good Why causation always trumps correlation in understanding purchasing decisions How the right interrogation tactic can lead to a moment of truth that improves your sales How Bob Moesta's internship in Japan led to an invention that helps you every time you fill up your gas tank Why knowing what you don’t know can be a gift This episode with Bob Moesta was the most downloaded in Brand Lab Series™ history.  You can read the full transcript of the episode here.

Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation | Ep 86

In this episode you'll learn about... Lags in the Construction Industry Design as a Product The Labor Shortage Technology and Construction Potential Industry Disruption   "Most of the industry is run by fear and intimidation because that’s the way we’ve always done it. It’s really a culture of work harder not smarter.”

Base4 CMO on Modernizing a Lagging Industry | Ep 85

A podcast featuring executives from the world's largest, fastest-growing, and most innovative companies, including Deloitte, IBM, Accenture, Simple Mills, RXBAR, Bosch, The Pat Tillman Foundation, PIMCO, and more. Hosted by 3x Inc. 5000 Founder and AE Marketing Group CEO, Brian Walker. In this podcast, you'll hear practical advice and insight on technology, customer experience, co-creation, marketing, leadership, and more to inspire and help you grow. In 2018, The Brand Lab Series™ was named the Top Business and Technology Podcast by the Academy of Interactive Arts at the 24th Annual Communicator Awards. AE Marketing Group is a leading brand and co-creation company. Brian and his team have been featured by Ad Age, Forbes, Branding Magazine, The American Marketing Association, Modern Healthcare, CNBC, and more. Hear all podcast episodes at BrandLabSeries.com.

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Brand Lab Series™ Podcast

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