Daunted by the idea of consulting a lawyer for your small business? ? This Brand Therapy episode clarifies all! Brand strategists and hosts Phil and Lauren meet with Mark Wright to understand when and why a solopreneur or business owner should consult a lawyer. As a specialist in the law of blogs and creative works, Mark shares his legal wisdom on contracts, intellectual property, copyright, creative works, and so much more. A must-listen for anyone who creates online!

Brand Therapy

146. How do you protect yourself as an entrepreneur? (f. Mark Wright)

Wish you could get "in the zone" whenever you wanted? ??‍? Get ready, listener, because you're going to learn how! In her first-ever solo episode, our host Lauren dishes on discoveries she's made in the pursuit of absolute focus. From systems that provide clarity on priorities to creating a space that suits your vibe, this episode empowers you to make the most of every minute.

145. How do you maximize your focus?

Feel like your life is a bucking horse and you're along for the ride? ? This Brand Therapy episode is just what you need! Hosts Phil and Lauren meet with seventh-generation spiritual advisor (and long-time client) for his perspective on mindfulness in entrepreneurship. Chandresh digs into the power of intentionally calming your mind, overcoming anxiety, rejecting "the grind", and creating a presence on calls. Whether you're a novice or a pro at meditating, there's something for everyone in this episode.

144. How do you exercise mindfulness as an entrepreneur? (f. Chandresh Bhardwaj)

How specific should you get with targeting your audience? ? In the world of personal branding, brand strategists Phil and Lauren have a controversial opinion. In this no-nonsense episode of Brand Therapy, your hosts get real about the sweet spot of niching down. From procrastinating through strategizing to trying to appeal to everyone, you’ll be inspired to combat your niching demons to get your business growing.

143. How do you define your niche?

Can you get PR without a publicist? ? According to our expert guest, you certainly can! In this Brand Therapy episode, Phil and Lauren debunk PR myths with renowned publicist Claire Shiels. You’ll learn tricks for building relationships with journalists (it’s easier than you think!), pitching yourself as an expert, and generating your own PR without breaking the bank. This is one of our favorite episodes yet—don’t miss out!

142. How do you get media appearance? (f. Claire Shiels)

Wish you could capture your brand aesthetic? ? This Brand Therapy episode will help! Hosts Phil and Lauren break down the art and science behind perfect mood boards. (Well, maybe not science, but there is a formula!) You'll learn how to define your brand's emotional message, select a leading color, and have everything you need to create an effective mood board all on your own. Enjoy!

141. How do you create a mood board?

Dreaming of making money from your podcast? :☁️ Listener, you’re in luck! Brand Therapy hosts Phil and Lauren meet with podcasting extraordinaire Jaclyn Mellone for the deets on making cash in the highly competitive podcasting space. You’ll learn how to position your podcast for success, identifying your target audience, setting up affiliate links, and mistakes to avoid. You don’t want to miss this.

140. How do you make money from podcasting? (f. Jaclyn Mellone)

Wish you could make money while sleeping? ? With the proper affiliate links strategy, there's nothing stopping you! In this educational episode, hosts Phil and Lauren discuss the how-to behind affiliate links as a passive income generator. This chat covers the A-Z of all things affiliate marketing, including tips for finding opportunities, promoting links, and tracking success. If you're looking to snowball your income, give this episode a listen!

139. How do you make passive income through affiliate links?

Wish you had more energy to tackle your day? ⚡️ Brand Therapy hosts Phil and Lauren called upon brain and body optimization coach Tanessa Shears for her guidance! With an expertise in eliminating brain fog for entrepreneurs, Tanessa dishes on easy hacks you can do to be energized without the help of caffeine. From optimizing sleep to treating your body as a scientific experiment, this useful episode is going to get you pumped!

138. How do you biohack for more energy? (f. Tanessa Shears)

Wondering if it's time to give a client the boot? ? While it's not fun, firing a client is an often-necessary part of business, and hosts Phil and Lauren are here to share their techniques for deciding when it's time! You'll learn how to evaluate whether a client is a good fit and understand how to articulate the boundaries that are necessary for your sanity. The hosts also provide a script that you can use verbatim to separate while preserving the relationship. Listen to this episode and feel empowered!

137. How do you fire a client?

Have you ever wondered how people secure sponsored content deals? ? You're about to find out! In this informative episode, Brand Therapy hosts Phil and Lauren get the scoop on all things brand deals from business coach Jenny Melrose. Jenny is an expert in helping entrepreneurs and bloggers scale their business, which includes owning their influence through brand sponsors. Her insight will teach you how to transition your blog from hobby to business, create meaningful business goals, build multiple income streams, and get paid for posting online. If you want to make more money (and let's be real: who doesn't?), then this episode is for you!

136. How can you get sponsored brand deals as an entrepreneur? (f. Jenny Melrose)

When you write content, do you find it hard to be "you"? ? ? This week's Brand Therapy episode is here to help! Get ready for hosts Phil and Lauren to have an in-depth discussion on all things brand voice. From inspirational examples to exercises to keep you in check, you'll become conscious of your unique communication quirks and motivated to be yourself. If you create content in any form, this episode is for you!

135. How do you find your authentic brand voice?

Feeling out of the loop with hashtags? #️⃣ Don’t worry—this episode will bring you up to speed! Hosts Phil and Lauren meet with content creator (and childhood YouTube star) Joey Engelman to learn everything possible about growing accounts through hashtags. We distill the real purpose behind hashtags, metrics to track, tools to use, and more. Get ready for a fun and informative episode!

134. How do you grow with hashtags? (f. Joey Engelman)

Wish you could make some cash from YouTube? ? After you listen to this episode, that wish could become a reality! In this fun Brand Therapy episode, Hosts Phil and Lauren discuss everything they've learned about creating a money-making YouTube channel. From establishing a workflow to prioritizing a consistent schedule, you'll get all the info needed to unlock an additional income stream!

133. How do you start a money-making YouTube channel?

Ever wish you could read the minds of your target audience? ? With search listening, you can! In this informative Brand Therapy episode, hosts Phil and Lauren excitedly chat with Sophie Coley, a thought leader and speaker with exceptional consumer insights. She teaches you how to think like your audience and (with the help of tools like Answer the Public) get discovered. A must listen for anyone wanting to increase their digital footprint!

132. How can search listening help your brand? (f. Sophie Coley)

Have you started a business but aren’t making money? ? Do you have a great idea, but aren’t sure of the next step? ? Are you posting on social media, but no one’s engaging? ?Join brand strategists Phil Pallen and Lauren Moore as they help real people solve real personal branding problems. For the first time ever, they're sharing consultations with anonymous lawyers, magicians, matchmakers, and many more—with you. ?

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Brand Therapy

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