David McBee talks with Jason Barnard about turn negative reviews into positive opportunities. David McBee is the executive producer and host of Simpli.fi TV, an online web series and podcast where leaders in the marketing and advertising industry share their insights, perspectives and unique stories. David also hosts the Simpli.fi Webinar Series, which provides industry news, technology launches and training on all topics related to programmatic advertising, targeted advertising and connected TV. David is available for training and education both virtually and in person. Topics include most elements related to internet marketing. Prior to joining Simpli.fi, David worked in SEO, social media, web design and yellow pages. In 2008, he was given the honour of being one of Google’s first certified AdWords trainers. He is the author of the children’s book series DJ’s Off-Road Adventures, available on Amazon. He is passionate about reading, self-improvement, health, the outdoors and his family. Reviews play an incredibly important role in shaping a business's reputation and influencing consumer decisions. Reviews provide valuable insights into customers' experiences and serve as a trust-building tool for potential clients. Positive reviews increase credibility and attract a wider audience, while negative feedback highlights areas for improvement and demonstrates a business's commitment to customer satisfaction. In this episode of Kalicube Tuesdays, David McBee discusses awesome tips on the art of responding effectively to negative reviews. David stresses the importance of not responding immediately to negative feedback, thanking the reviewer and apologizing for any mistakes, and taking responsibility. David highlights that you should not get defensive when responding to negative reviews, as these responses are not just for the reviewer, but also for potential future clients. And along with Jason Barnard, they also explore the challenge of asking open-ended questions, especially when it comes to customer service and conducting interviews with agencies. As always, the show ends with passing the baton… David passes the virtual baton to next week’s lovely guest, Leanna DeBellevue. What you’ll learn from David McBee 00:00 David McBee and Jason Barnard 01:25 David McBee’s Brand SERP  01:57 Kalicube Support Group 02:20 David McBee and David H. McBee 04:08 How to Turn a Negative Review into Positive Review 04:50 What Percentage of SMBs' Negative Reviews Are Often Unfair or Dishonest? 07:30 How Do Personal Situations Affect Negative Business Reviews? 07:42 What Does David McBee Think About Asking for Reviews? 07:55 What is Review Gating?  10:43 What is the Significance of Waiting Before Responding to a Negative Review? 11:08 Why is it Important to Thank the Reviewer When Dealing with Negative Reviews? 11:25 Why is it Essential to Apologize, Even if the Company is Not at Fault? 12:30 To Whom are You Addressing Your Response to a Negative Review? 14:13 How a Positive Solution to an Issue Contributes to a Favorable Review for a Business 15:06 What is the Value of Customer Reviews Compared to Self-promotion on a Business's Own Website 15:27 What Percentage of Consumers Believe a Business Needs at least Four Stars to be Considered?  16:39 How Does the Age of a Review Affect Its Value? 17:01 What is the Recommended Approach for Dealing with Older Reviews? 18:13 Tracking Searches such as Brand Name Reviews 18:37 What Kind of Questions are Effective in Eliciting Specific Details about a Positive Experience? 23:40 Example of How a Business Responded to a Negative Review 26:35 Leveraging AI to Help Write Witty Review Responses 27:45 How Do Reviews Help with Branded Search? 28:53 Passing the Baton: David McBee to Leanna DeBellevue This episode was recorded live on video September 12th 2023

Branded Search (and Beyond) with Jason Barnard

Turn Negative Reviews into Positive Opportunities (David McBee and Jason Barnard)

Alex Sanfilippo talks with Jason Barnard about the future of podcasting. Alex Sanfilippo is an entrepreneur, the CEO and founder of PodPros, a software company specifically focused on the podcasting industry. He is also the host of the highly rated podcast Podcasting Made Simple and a leading educator in the field of podcasting. Starting a podcast out of pure interest or curiosity can be an entertaining hobby. And the amazing thing about this process is that with a little strategic skill and some keen insights, your hobby can turn into a powerful marketing tool without losing its authentic appeal. In this episode, Alex Sanfilippo discusses incredible insights into the future of podcasting. Alex reveals how podcasting as a hobby can become an unconventional business tool. Alex also points out that the leads that come in via podcasts are usually well qualified because your listeners already know, like and trust you when they reach out. He gives some useful tips on how to free podcasters from the idea that they might run out of topics, and how to find a balance between evergreen content and timely topics for long term value. As always, the show ends with passing the baton… Alex passes the virtual baton to next week’s wonderful brilliant guest, David McBee. What you’ll learn from Alex Sanfilippo 00:00 Alex Sanfilippo and Jason Barnard 01:38 Why Confidence is Important in Podcasting 02:06 Alex Sanfilippo’s Brand SERP 06:00 Podcasting VS Social Media 07:13 How Can Podcasting Serve as an Unconventional Business Tool? 08:42 Balancing Evergreen Content VS Timely Topics for Long-Term Value 10:22 Why Your Past Podcast Episodes Shape Your Credibility for the Future 10:59 How Podcasting Forge Connections Beyond Expectations 11:47 How Does Podcasting Impact the Credibility of Podcast Guests? 13:16 Is Quantity Over Quality the Key in Podcasting Success? 14:44 How is Podcasting Evolving from a Hobby to a Marketing Tool? 16:59 How Does Genuine Passion and the Desire to Share and Learn Contribute to a Successful Podcasting Journey? 18:25 What Metrics Define Success in Podcast Monetization? 19:00 What Challenges and Limitations Do Podcasters Face in Making Significant Income from Advertisements? 19:40 How Does Sponsorship Affect the Listenership and General Engagement of a Podcast? 20:00 Why is Promoting Your Own Product/Service a Better Way to Monetise Podcasts than Advertising or Sponsorship? 20:47 How Can a Podcaster Seamlessly Integrate Advertising for Their Services Without Sounding Too Promotional? 21:45 What is the Difference Between a Genuinely Curious Podcast Host and One Who Over-promotes Their Offering Throughout the Episode? 22:47 How Can Maintaining Genuine Curiosity Help Improve a Podcast Over Time? 23:50 Why are Leads from Podcasts Highly Qualified Compared to Other Marketing Channels? 24:35 What Alternatives Exist for Business Owners Who See Podcasting's Value but Prefer Not to Host It Personally? 26:07 What are the Reasons Why Podcast Host Believe They Will Run Out of Topics? 26:36 How Can Tools Like Related Search Suggestions and Keywords Expand a Podcast's Content Repertoire? 27:00 Why is it Important to Revisit Trending Podcast Topics Instead of Treating Them as One and Done? 28:11 How Can a Podcast Create a Quick Return on Investment for a Business Owner? 30:19 How Can Podcasting Help with Branded Search? 31:36 Passing the Baton: Alex Sanfilippo to David McBee This episode was recorded live on video September 5th 2023

The Future of Podcasting (Alex Sanfilippo and Jason Barnard)

Callum Scott talks with Jason Barnard about understanding and recovering from Google traffic drops. Callum Scott specializes in conducting data-driven and qualitative SEO analysis, focusing primarily on traffic drop analysis, technical SEO and content quality. Callum is expert on Google’s Knowledge Graph and Google’s use of Entity Understanding for information retrieval and the entire search ecosystem. With over 5 years of experience in complex SEO environments, Callum has conducted nearly 100 technical and content-focused SEO audits, helped many websites achieve consistent growth and integrated well with an organisation’s existing team and framework. Imagine you're navigating through a busy city and suddenly your GPS goes off. That's the same kind of confusion and vexation you feel when Google traffic drops affect your website. It's unsettling, irritating, and can definitely impact your profits. But once you understand why it happens and how to recover from it, you'll be back on track in no time. This essential knowledge not only protects your website's performance, but also gives you the ability to navigate the ever-changing world of search engine optimization. In this incredibly awesome episode, Callum (Callie) Scott reveals great nuggets and some real-life examples about traffic drops, their causes and how a website can recover from them. There are also three categories of traffic drops due to core updates - Broad Site Quality Reassessments, Searcher Intent Shift and Relevance, which Callum insightfully explains and suggests alternative strategies to help websites with ranking issues. Callum also highlights how to deal with Google's changing understanding of intent and the shift in SERPs. As always, the show ends with passing the baton… Callum passes the virtual baton to next week’s super groovy guest, Alex Sanfilippo. What you’ll learn from Callum Scott 00:00 Callum Scott and Jason Barnard 01:08 Callum Scott’s Generative AI Result on Google 01:30 Kalicube Support Group 01:38 Blue Orchid Digital Ltd Brand SERP 03:22 When Did Google Start Relying More on Quality Signals Than on Pagerank or Word Count? 04:51 How Has AI Affected Google's Categorization of Website Quality? 05:53 What Significant Algorithm Changes Did Google Make in 2017? 06:26 How Did the Shift Towards Machine Learning Unfold Within the Google Search Team Between 2014 and 2017? 07:34 Understanding the Role of Features in Machine Learning for E-E-A-T 08:25 How Does Google's Confidence in Displaying a Knowledge Panel Affect Users' Trust in Their Search Results? 09:51 What are Some Examples of Traffic Drops, Causes and Recoveries? 10:55 Three Categories of Traffic Drops Due to Core Updates 11:04 First Category: Broad Site Quality Reassessments 12:16 How Does the Persistence of Low-quality Content Affect Google's Focus and Resource Allocation for a Website? 12:48 Second Category: Searcher Intent Shift 14:29 How Feasible is it for a Single Website to be Ranked for Both Informational and Transactional Intents? 16:01 How to Deal with the Change in Google's Understanding of Intent and the Shift in SERPs 18:12 Third Category: Relevance 19:30 What is the Best Alternative Strategy for Websites with Ranking Issues? 21:25 What are the Challenges of Convincing Clients to Address Traffic Drops by Individually Prioritizing Pages and Queries? 23:18 Traffic Drop Following a Core Update: Wait or Act Immediately 24:28 How to Convince Clients Not to Panic When Traffic Drops? 27:36 How Can Branded Search Help to Mitigate a Traffic Drop 29:35 Padding the Baton: Callum (Callie) Scott to Alex Sanfilippo This episode was recorded live on video August 29th 2023

Understanding and Recovering From Google Traffic Drops (Callum Scott and Jason Barnard)

Beatrice Gamba talks with Jason Barnard about smashing SEO strategies in the era of AI. Beatrice Gamba is Head of Agency and SEO Strategist at WordLift. Born and raised in Rome, Beatrice joined the WordLift team in Rome in 2016, first as Project Manager for its side- company InsideOut10, then as Digital Project Manager and now as Head of Agency. She has more than eight years of experience in tech and digital companies. After graduating in Economics, she moved to Berlin where she worked for Zalando and dealt with clients from all over Europe, always ensuring a high-quality service. Beatrice strives every day to create value with innovative, AI-driven digital strategies and to ensure that she achieves the best results with detail-oriented management and the most effective resources. Companies are increasingly using AI models to improve their SEO strategies, which is seen as the next big thing in SEO. AI is helping organisations tailor their content to how users search online. Using powerful AI tools, they can understand what users are really searching for and analyse this data to make SEO ever more effective. This means a significant shift from focusing on keywords to understanding user intent. In this brilliant episode, Beatrice Gamba shares her groovy expertise on AI-SEO. She highlights the importance of the internal Knowledge Graph, the shift from keywords to user intent in SEO strategies and the use of conversational question and answer formats for content. Beatrice also explores the use of AI to improve SEO and competition with Generative AI, optimizing for the new SERPs on Google and Bing and the significance of Knowledge Graphs and Structured Data to improve Brand Search results. As always, the show ends with passing the baton… Beatrice passes the virtual baton to next week’s incredible guest, Callum (Callie) Scott. What you’ll learn from Beatrice Gamba 00:00 Beatrice Gamba and Jason Barnard 01:10 Beatrice Gamba's Brand SERP 02:58 How Can SEOs Navigate the Evolution to AI-Optimized Content for Increased Online Visibility? 04:28 How to Optimise Your Content for the New Google and Bing Conversational Search Experience 07:00 What is an Internal Knowledge Graph? 09:34 What are the Three Sections of the SERP?  09:47 Why is Mastering Knowledge and Recommendations Key for a Successful Generative Experience on SERPs? 10:29 How Can AI, User Intent, and Structured Content Revolutionize SEO Strategies? 12:14 Can the Use of ChatGPT for FAQ Content Pass Google's Quality Assessment? 13:27 How Can Structured Data and External Links Enhance Your Online Authority and Expertise?  14:46 Which AI Tools Can Support Your SEO Strategy in the Evolving Digital Landscape? 16:41 How Can AI Improve Your Link Building Strategies? 18:06 Revealing strategies and Tools for Leveraging AI to Build Effective Links 19:31 How Can AI Revolutionize Crawling and Indexing Techniques? 21:34 Can AI Responses Reflect Your Tone of Voice? 22:37 Is It Necessary to Manually Revise Answers from AI Tools? 24:35 How Can Structured Data and Knowledge Graphs Future-Proof Your SEO Strategy? 27:22 How Can AI-SEO Help with Branded Search Strategies? 29:23 Passing the Baton: Beatrice Gamba to Callum (Callie) Scott This episode was recorded live on video August 22nd 2023

Smashing SEO Strategies in the Era of AI (Beatrice Gamba and Jason Barnard)

Kevin Moehlenkamp talks with Jason Barnard about branding: essential ingredient, not just decoration. Kevin Moehlenkamp is CEO of Garrand Moehlenkamp, an author and brand zealot. Kevin has built his career around brands. As a designer, writer and creative director, he has worked with many of the best companies and people in the industry. As Chief Creative Officer and CEO, he has led work for some of the country’s most memorable brands: “America Runs on Dunkin’,” “It’s not TV. It’s HBO.,” “Visa. It’s Everywhere You Want to Be”. Branding is the crucial element that shapes a company's identity and paves the way for its success. It plays a crucial role in building an emotional connection with customers and differentiating your business in a saturated market. The impact of effective branding is immense and should never be underestimated. In this super insightful episode, Kevin Moehlenkamp explores the power and significance of branding in today's digital landscape. He emphasises the importance of reaching people effectively and encourages listeners to harness this ability. He discusses how brands build a strong and emotional connection with their audience by conveying a sense of identity and purpose. This episode also looks at the role of emotional connections in marketing and the impact of brand perceptions and heuristics. As always, the show ends with passing the baton… Kevin passes the virtual baton to next week’s super wonderful guest, Beatrice Gamba. What you’ll learn from Kevin Moehlenkamp 00:00 Kevin Moehlenkamp and Jason Barnard 01:39 Garrand’s Search Generative Experience Result 02:21 How Does an Ambiguous Company Name Affect Long-Term Marketing Success? 04:26 What is the Balance Between Interesting, Helpful, and the Ultimate Solution as a Brand? 05:42 Are Emotions the Key Element in Branding? 06:55 How Does Website Branding Affect the Overall Branding Strategy? 09:07 What is the Difference Between Brand with a Capital B and Brand with a Small B? 13:36 Maintaining Brand Consistency: From Training Machines to Website Representation 15:12 How Can You Successfully Build a Brand That is Not Truly Aligned with Your Personal Values and Authenticity as a CEO? 16:38 What Effect Does Brand Personality Have on Company Acquisitions and Audience Emotional Connection? 18:48 What Role Does Brand Play in Long-term Customer Relationships? 20:39 Why Bring Offline Experiences Online for Enhanced Brand Connection in the Digital Era? 22:05 Why is It More Valuable to Focus on Brand Connections Than on Brand Awareness? 24:29 How Can Brands Stand Out in the Crowded Digital Space by Prioritizing Relevance? 25:23 How Important is Choosing the Right Platform for Your Business? 25:49 How Does Super Solid Branding Help with Branded Search?  27:34 Passing the Baton: Kevin Moehlenkamp to Beatrice Gamba This episode was recorded live on video August 15th 2023

Branding: Essential Ingredient, Not Just Decoration (Kevin Moehlenkamp and Jason Barnard)

Sara Moccand-Sayegh talks with Jason Barnard about content creation for all engines. Sara Moccand-Sayegh is an SEO specialist and works at Liip AG, one of the largest web development agencies in Switzerland. She is also the co-host of SEOnerdSwitzerland, an SEO-specific meetup she launched in 2019. At Liip, she supports all partners and clients in all corners of Switzerland with SEO. The secret of her success, besides the technical skills she has acquired over the years, is the close collaboration with analysts, designers, developers and content experts. Brands need to create content that effectively communicates their purpose and resonates with their target audience. In this way, brands not only ensure that search engines understand and rank their content correctly, but also provide users with the valuable information they are looking for. Content creators have the superpower to craft messages that bridge the gap between machines and humans, allowing brands to make a lasting impression on both fronts. In this fantastic episode, Sara Moccand-Sayegh explains various aspects of content creation and its impact on search engines. And together with Jason Barnard, Sara discusses the importance of effectively communicating a brand's message and building credibility. This episode also looks at the three pillars of the Kalicube process: understanding, credibility and deliverability. Sara also provides a comprehensive insight into the ten phases of The Pedowitz Group Loop and shares her thoughts on AI replacing or supporting humans. As always, the show ends with passing the baton… Sara delightfully passes the virtual baton to next week’s groovy guest, Kevin Moehlenkamp. What you’ll learn from Sara Moccand-Sayegh 00:00 Sara Moccand-Sayegh and Jason Barnard 01:39 Kalicube Pro Analysis for Sara Moccand-Sayegh’s Description 02:39 Sara Moccand-Sayegh’s Brand SERP 03:19 Kalicube Support Group 04:43 Search Engines to Chatbots and Content Creation in Digital Marketing 06:17 Understanding the Importance of Quality Content Creation 07:39 Insights into the Kalicube Process 09:37 The Three Pillars of the Kalicube Process 10:07 First Pillar: Understanding 10:37 Second Pillar: Credibility 11:26 Validating Credibility Through Reviews and External Sources 13:02 Third Pillar: Deliverability 13:42 Customer Decision Journey 14:00 Pedowitz Group: The Loop 15:58 Unaware Phase   16:04 Aware Phase   16:40 Consideration Phase  17:10 Evaluation Phase  17:19 Decision Phase  17:29 How Effective Content Creation Drives the Consideration, Evaluation, and Decision Stages in Marketing 20:55 Educate the Machines: Who You Are, What You Do and Which Audience You Serve 22:26 Can AI Replace Human Content Creators?  25:16 The Role of Human Input in the Production of Unique Brand Content 26:10 Onboarding Phase  27:18 Adoption Phase  28:34 Value Realisation Phase  28:52 Loyalty Phase 29:07 Advocacy Phase 33:47 How Does Content Creation for All Engines Help with Branded Search? 34:33 Passing the Baton: Sara Moccand-Sayegh to Kevin Moehlenkamp This episode was recorded live on video August 8th 2023

Content Creation for All Engines (Sara Moccand-Sayegh and Jason Barnard)

Jason Davis talks with Jason Barnard about pretty is easy, smart is hard. Jason Davis is CEO of NerdBrand Agency. Jason has been creating custom WordPress websites for over a decade and is fed up with boring content that is copied and pasted into a commercial theme, a product that someone else designed and anyone can buy in a marketplace. With a unique digital brand identity for your business, you remove all doubt and confusion about your brand among employees and customers. Allow NerdBrand to help you build your confidence and optimism for the future of your business so you can attract more customers. It's a misconception that branding is just about creating distinctive logos, catchy taglines, and engaging websites. Reducing it to these elements oversimplifies the complex nature of branding. While it is true that creating a brand with visually appealing elements can be simple, this is only one facet of what branding is about. In this delightful episode, Jason Davis reveals brilliant tidbits about the importance of effective branding and design in the digital world. And while most people explain what branding is, Jason gives a great insight into “what branding isn’t”. Jason also goes into why brand consistency is incredibly essential, knowing who your target audience is, and how brand design and projection affect customer attraction. As always, the show ends with passing the baton… Jason passes the virtual baton to next week’s wonderful guest, Sara Moccand-Sayegh. What you’ll learn from Jason Davis 00:00 Jason Davis and Jason Barnard 01:07 NerdBrand’s Brand SERP 03:39 What Branding Isn’t 05:29 How Brand Philosophy Translates into Reputation and Delivery 05:56 Slogan and Philosophy 06:57 How Brand Design and Projection Influence Customer Attraction 09:41 Balance Between Pretty and Smart in Visual Composition 11:50 The Power of Design 13:36 Knowing Your Audience 16:51 Ice Cream Marketing: Smart Choices in Design, Experience, and Audience Targeting 18:19 The Importance of Brand Consistency 19:32 How to Ensure Brand Consistency 21:53 The Role of a Comprehensive Brand Guide 23:41 Determining Revenue-Generating Pages and Optimising Web Strategy 24:49 Overcoming Time and Coordination Challenges in Branding 26:32 How Does Smart Design Help with Branded Search? 29:33 Passing the Baton: Jason Davis to Sara Moccand-Sayegh This episode was recorded live on video August 1st 2023

Pretty Is Easy, Smart Is Hard (Jason Davis and Jason Barnard)

Olesia Korobka talks with Jason Barnard about geeky tips for content optimization for 2024 (and beyond!) Olesia Korobka is an SEO entrepreneur with a background in media advertising. She prefers actionable and practical things that lead to more leads, sales or other measurable results for businesses. She loves technical SEO and likes to test everything. Olesia is the author of several free SEO educational series and a member of the SEO community in Ukraine. She has just started a blog on Fajela and will be adding more content there very soon! Images are undoubtedly an important part of the digital landscape. A well-optimised image is more than just a pretty picture; it increases website traffic and can improve your search engine ranking. Not only are they visually appealing, but they also tell a story by conveying the message of your content in a clear and compelling way. In this incredibly brilliant episode, Jason Barnard and Olesia Korobka give great insights into certain aspects such as the importance of the "About Page" and in particular the importance of integrating images on it. Olesia shares her exciting theories and experiments on image optimisation and provides brilliant tips on how to use Google's Search Generative Experiences to improve your competitive analysis strategy. As always, the show ends with passing the baton… Olesia passes the virtual baton to next week’s fantastic guest, Jason Davis. What you’ll learn from Olesia Korobka 00:00 Olesia Korobka and Jason Barnard 02:26 Olesia Korobka’s Brand SERP  05:48 Why Doesn't Google Show Brand Website Links in Search Results 06:29 Kalicube’s Search Generative Experience Result 06:51 Importance of About Page Optimization  07:39 Why Images are Important on the About Page 08:55 Open Graph Optimization to Boost About Page Visibility on Google 10:08 Experimenting with Diverse Video Formats 10:33 How can Google's Search Generative Experiences Enhance Your Competitor Analysis Strategy? 11:16 Knowledge Panel Cards 11:41 Image Dimensions and Size 14:22 How can Altering Image Sizes and Relevance Improve Image Ranking on Google? 18:01 Is EXIF Metadata in Images Still Relevant for SEO 19:06 IPTC and XMP are Used by Google 20:24 Why Markup is Important 23:59 How Critical is the Consistency Between Schema Content and Page Content for Google? 24:32 Discrepancies in Event Schema and Company Information Errors 26:18 How Does Google Favour Metadata in Marked-Up Pages Over Non-Marked-Up Ones? 27:21 Do HTML5 Tags and Metadata Affect Google's Attention to Your Content? 31:22 How Does Image Optimization Help with Branded Search 32:10 Passing the Baton: Olesia Korobka to Jason Davis This episode was recorded live on video July 25th 2023

Geeky Tips for Content Optimization for 2024 (And Beyond!) (Olesia Korobka and Jason Barnard)

Tonya Eberhart and Michael Carr talks with Jason Barnard about profitable personal branding. Tonya Eberhart is founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, consultants and professionals build profitable personal brands and become sought-after authorities in their industry. She is also a speaker, podcaster and international bestselling author. Michael Carr is co-founder and COO of BrandFace, LLC. He recently co-authored a book on marketing and personal branding entitled BrandFace for Real Estate Professionals (Be the Face of Your Business & a Star in Your Industry) and is currently scheduling a book and speaking tour. He is available for interviews and appearances on the topics of real estate investing, property management, real estate marketing and auctions. As an entrepreneur or professional, your personal brand can be the key to new opportunities and greater success. To achieve this, you need to understand your unique strengths and values and communicate them effectively to your audience. At the same time, recognising and charging what you are worth is an important part of this process. Featuring the brilliant duo of Tonya Eberhart and Michael Carr, and The Brand SERP Guy, Jason Barnard, this week's episode covers the three-step process to building a personal brand: Define, Develop, and Display. Tonya and Michael Carr also share their incredible knowledge on how to position yourself to attract the right audience, balance your personal brand and your business verticals, and some groovy tips on how to charge what you are worth. As always, the show ends with passing the baton… Tonya and Michael pass the virtual baton to next week’s super delightful guest, Olesia Korobka. What you’ll learn from Tonya Eberhart and Michael Carr 00:00 Tonya Eberhart, Michael Carr and Jason Barnard 02:20 Brand Face Brand SERP 02:30 Tonya Eberhart’s Knowledge Panel 02:53 Michael Carr’s Brand SERP 05:39 Why Your Current Brand Might be Attracting the Wrong Clients 07:57 The Three-D Process for Building Personal Brands: Define, Develop, and Display 08:16 First D: Defining Your Brand Identity 09:17 The Importance of Brand Definition 13:42 The HEAP Code for Starting Your Brand Definition Phase 14:00 Help: People You Can Help 14:40 Enjoy: People You Enjoy Working with 15:11 Appreciate: People Who Appreciate What You Do 15:45 Profitable: People Who Brings Profit 16:56 Second D: Developing Your Brand 18:13 Two Parts of Brand Development: Story and Images that Support the Story 18:40 Third D: Displaying Your Brand 21:26 Balancing Personal Brand and Business Verticals 26:34 Charging What You are Worth 28:43 Unveiling Inner Stars 30:12 How Does Branded Search Help with Changing How You are Seen? 31:35 Passing the Baton: Tonya Eberhart and Michael Carr to Olesia Korobka This episode was recorded live on video July 18th 2023

Profitable Personal Branding (Tonya Eberhart, Michael Carr and Jason Barnard)

Purna Virji talks with Jason Barnard about how to align your content and business goals. Purna Virji is the author of High-Impact Content Marketing and Principal Content Solutions Evangelist at LinkedIn. Prior to joining LinkedIn, she led global learning and thought leadership programmes for Microsoft. Purna has been named to the Young Influentials List by Adweek, Search Personality of the Year at the US Search Awards, and World's Most Influential Expert by PPC Hero. She is a columnist and a highly regarded international keynote speaker who has been featured in The Drum, TNW, Marketing Land and Adweek. She is an award-winning former journalist, an avid traveller, an aspiring top chef and an avid tennis player in her spare time. We put all our heart and soul into creating great content, only to find that it doesn't work? Hmmm… Well, it's not just about creating beautiful words and delightful images, it's about channelling that creative energy into achieving business goals. The difference between content that just looks good and content that actually gets results can often be boiled down to how well it aligns with your business goals. This is a crucial factor that transforms your content from a mere presentation into a strategic tool for business growth. Understanding the intersection between content and business goals is a game-changer for content marketers. In this episode, the lovely Purna Virji shares brilliant tips on how to align content with your business goals. Purna reveals amazing nuggets about the three-step approach to content marketing: identifying and defining your business goals, determining the actions you want your audience to take, establishing relevant metrics and KPIs, and creating content that directly aligns with those goals.  As always, the show ends with passing the baton… Purna passes the virtual baton to next week’s brilliant and fantastic duo, Tonya Eberhart and Michael Carr. What you’ll learn from Purna Virji 00:00 Purna Virji and Jason Barnard 02:35 Purna Viriji’s Brand SERP 05:47 What Comes First, Business Goals or Content?  07:11 What is Backward Design?  09:00 The Three Steps Approach to Content Marketing 09:04 First Step: Business Goals 11:26 Second Step: Audience Behaviour 14:55 Third Step: Content Goals 15:19 Measuring Content Success 16:59 The Five Stages of Awareness 17:22 Unaware Stage 17:43 Problem Awareness Stage 18:05 Solution Awareness Stage 18:12 Product or Service Awareness Stage 18:59 Most Aware Stage 21:06 Creating Content for Existing Customers 21:27 Harnessing Customer Feedback and Fostering Loyalty for Business Growth 22:47 Creating Content for Bottom of Funnel 23:16 How Important are Community Building and Customer Engagement 24:34 The Importance of Mental Preparation and Acknowledging Positive Feedback in Conversations 27:25 How Does Aligning Your Content with Your Business Goals Help with Branded Search 28:43 Passing the Baton: Purna Virji to Tonya Eberhart and Michael Carr  This episode was recorded live on video July 11th 2023

How to Align Your Content and Business Goals (Purna Virji and Jason Barnard)

Jon Weberg talks with Jason Barnard about how to profitalize your business with omnichannel optimization. Jon Weberg is an American entrepreneur, top 1% growth consultant and business master. He is a 2-time self-published author, has run 3 different businesses and spoken to audiences around the world, so his wealth of actionable knowledge is impressing the masses. Considered a leading expert on profit, optimisation and scaling, Jon spends his time helping entrepreneurs grow their businesses hyper-profitably and without outside capital – with Profitalize. Focusing on a single channel to make a business stand out may no longer be enough given the enormous competition in today’s digital age. There is a definite need to be visible and in front of clients, and one way to achieve this is through Omnichannel Optimization. In this exciting episode, Jon Weberg explains what Omnichannel Optimization is and how it can boost your business. The cherry on top? Jon highlights the importance of consistent follow-up through email marketing and the value of creating personalised and engaging content. Jon gives practical tips on how to leverage the most profitable form of marketing and identifies the areas to focus on for Omnichannel Optimization beyond Google. As always, the show ends with passing the baton… Jon wonderfully passes the virtual baton to next week’s incredibly delightful guest, David Avrin. What you’ll learn from Jon Weberg 00:00 Jon Weberg and Jason Barnard 01:54 What is Omnichannel Optimization? 03:03 How Omnipresence in SERPs Can Boost Your Digital Marketing Strategy 04:06 Combining SEO with Retargeting and Consistent Email Engagement 05:02 Profitalize Brand SERP 07:22 Kalicube Support Group 08:49 How AI is Transforming Digital Marketing 10:27 AI and Bots VS Real World Experience and Human Interaction 11:53 What Areas Should You Focus On for Omnichannel Optimization Beyond Google? 12:40 How Regular Follow-Up and Strategic Emailing Can Boost Your Business 13:42 What is the Most Profitable Form of marketing? 14:49 Mastering the Art of Follow-Up Content: Entertaining, Enticing and Educating 15:11 How to Leverage Entertainment, Education, and Enticement in Your Omnichannel Marketing Strategy 17:08 Crafting Effective Email Campaigns with Depth, Intensity and Variety 21:13 Building Stronger Connections Through Thoughtful Email Follow-Ups 22:18 How to Optimise Your Services for Better Customer Relations and Higher Conversion Rates? 24:35 How can Humor, Testimonials, and Strategic Copywriting Turn Followers into Buyers? 27:56 Increase Conversions with Multiple Landing Pages: Myth or Must-Have? 29:27 How Catering to Different Mindsets Can Drive Your Sales Up? 32:11 Multi-Angled Communication Approaches to Enhance Omnichannel Optimization 32:45 How Does Branded Search Help with Omnichannel Optimization? 34:06 Passing the Baton: Jon Weberg to David Avrin This episode was recorded live on video June 27th 2023

How To Profitalize Your Business With Omnichannel Optimization (Jon Weberg and Jason Barnard)

David Avrin talks with Jason Barnard about how to become ridiculously easy to do business with. David Avrin is recognised worldwide as one of the most sought-after speakers and consultants in the field of customer experience. David has delivered his content-rich, entertaining and actionable presentations to enthusiastic audiences across North America and in 24 countries around the world. David helps companies better understand and connect with their changing customers and clients to future-proof their business. David’s insights have been published in thousands of media outlets around the world. He is also the author of five books, including the highly acclaimed: It’s Not Who You Know, It’s Who Knows You!, Why Customers Leave (and How to Win Them Back) and his latest book: The Morning Huddle — Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business. With advances in technology and AI, businesses have largely automated their processes and may have overlooked the importance of human interaction. For an optimal customer experience, the balance between technology and human engagement is absolutely essential. Employing an omnichannel approach that harmoniously blends AI bots and human interactions significantly increases service efficiency while providing that invaluable personal touch. In this fascinating episode, David Avrin and Jason Barnard address the key insights needed to create a seamless and effortless customer experience. David highlights the need to adopt technologies that increase customer convenience and flexibility, and warns against strategies that prioritise organisational ease at the expense of customer experience. David uses personal examples to illustrate the importance of making processes simple and easy for customers. He underscores the need for businesses to evaluate their processes, taking into account both new implementations and adjustments due to the pandemic. As always, the show ends with passing the baton…David incredibly passes the virtual baton to next week’s amazing guest, Purna Virji. What you’ll learn from David Avrin 00:00 David Avrin and Jason Barnard 02:56 Omnichannel Approach: Balancing AI Bots and Human Interaction 05:21 How to Leverage AI and Chatbots for Efficient and Crucial Customer Interactions 07:23 David Avrin’s Brand SERP 07:49 Bing Chat: Who is David Avrin  09:54 How Aware are Businesses of Their Online Presence? 13:01 Shift in Business Focus and Its Impact on SEO and Online Reputation 15:43 How Important are Online Presence and Social Proof for Safe Decisions? 18:46 What are the Dangers of Unnecessary Friction in the Customer Experience? 22:34 Adopting New Technologies and Maintaining Customer Ease 24:46 Does Adequate Preparation for a Podcast Add Value or Unnecessary Friction for Guests? 27:12 What Role Does Managing Expectations Play in Delivering Great Customer Experience? 30:40 How Does Making it Easy for Other People to Do Business with You Help with Branded Search? 32:04 Passing the Baton: David Avrin to Purna Virji This episode was recorded live on video July 4th 2023

How to Become Ridiculously Easy to Do Business With (David Avrin and Jason Barnard)

Olga Zarr talks with Jason Barnard about technical SEO masterclass (special episode). Olga is a seasoned technical SEO specialist with an impressive decade of hands-on experience in the field. Throughout her illustrious career, Olga has devoted her efforts primarily to technical SEO and SEO auditing. Olga is passionate about sharing her extensive knowledge and experience and runs a successful SEO consulting website, SEOSLY. In addition to her work at SEOSLY, Olga plays an important role as the Director of SEO at Market JD, a renowned Chicago firm specialising in SEO for lawyers. Improving crawlability and indexability is critical to facilitating a website's journey through the search engine evaluation stages. Implementing strategies such as fine-tuning internal and inbound links, ensuring a cohesive and user-friendly website architecture, and creating content that precisely matches the search intent of queries are all important components in building a website that excels in search engine positioning. In this special episode, Jason Barnard and the brilliant Olga Zarr go over technical SEO upgrades that can have a significant impact on a website's performance, including small improvements like optimising page titles and internal linking. By implementing these strategies, website owners have a better chance of being discovered, crawled, indexed and ranked higher by search engines, ultimately leading to more traffic and visibility online. Olga provides insightful nuggets on how Bingbot or Google Bot discovers, selects, crawls, renders and indexes pages. She provides expert tips and tricks on how to improve under-indexed pages, boost your SEO game with AI-generated content, better understand "Goose Egg SEO" and much more. What you’ll learn from Olga Zarr 00:00 Olga Zarr and Jason Barnard 01:57 Five Stages of the Web Crawling and Indexing Process 02:27 Discover: How Easy is the Page to Discover? 02:47 Select: Does Bingbot or Google Bot Select the Page?  04:25 Crawl: How Easy is the Page to Crawl?  05:15 Render: Can the Pages be Rendered? 07:16 Index: How to Make it Easy to Annotate with Confidence? 10:06 Understanding the Difference: Crawling, Indexing, and Ranking 11:20 Expert Tips for Improving Crawled But Not Indexed Pages for Better Visibility 12:49 How Can AI-Generated Content Level Up Your SEO Game and Automate Success? 15:36 Is It Enough ( A Good Idea) to Block a Site in robots.txt to Prevent Its Indexation? 17:04 Does the Noindex Tag Always Work? And How to Make Sure that Google Doesn't Index a Site 21:03 How to Compare and Check the Rendered HTML Vs the Source Code 23:55 How Important are Sitemaps? 26:15 Unravelling the Truth Behind GSC and SEMrush Error Reports 28:17 Decoding Core Web Vitals: Do Faster Websites Equal Better Rankings? 31:00 What is Goose Egg SEO? 32:46 How Can Small Technical Fixes Change Websites? 37:12 Does Schema Markup Truly Elevate Your SERP Success? 41:05 How to Leverage the Use of Canonical Tags to Improve Your SEO 43:01 How to Deal with Duplicate Content to Get Better Search Results 45:45 Mastering Internal Linking: Manual vs. Automated Strategies 48:49 Strategies to Improve the Crawlability and Indexability of Your Website? 53:55 How to Manage Website Migrations Without Losing Organic Traffic or Causing SEO Issues? 57:06 How Does Google Treat 302 Redirects Compared to 301 Redirects? 59:19 How Does Google Treat Subdomains and Subdirectories, and What Impact Do They Have on SEO? This episode was recorded live on video June 27th 2023

Technical SEO Masterclass (Special Episode) (Olga Zarr and Jason Barnard)

Joyan Chan talks with Jason Barnard about how to become confidently visible. Joyan Chan is a widely recognised coach, speaker and podcaster who specialises in helping leaders and entrepreneurs develop optimal confidence, clear vision and courage. Through her years of experience as a lecturer, team leader and business owner, Joyan has developed a unique understanding of what it takes to be a strong and influential leader in today's dynamic world. Joyan's journey of turning depression into empowerment and her branding journey have led her to develop a tested roadmap that she uses with her clients to accelerate their growth. She is driven by a desire to help others realise their true potential. Her expertise, resilience and impactful messages have led to her being featured in various media outlets and as a public speaker. In 2022, Joyan’s outstanding leadership was recognised with the Outstanding Leadership Award in Dubai. That same year, her home country celebrated her success in a Britishpedia feature. She continues to inspire others with her motto "to live and lead a life with JOY," which reflects her transformative journey. Many entrepreneurs struggle with the daunting challenge of public visibility. This apprehension can take many forms, from a fear of public speaking and revealing personal stories to a reluctance to showcase their accomplishments or a concern about possible judgement by others. Overcoming this fear is critical for entrepreneurs who want to solidify their digital footprint and connect with their target audience. Joyan Chan shares her experiences working with clients who struggle with fear of public visibility. She groovily recommends identifying and understanding the root causes of these fears and overcoming them through a personalised marketing strategy. Joyan also stresses the importance of working on one's attitude and confidence before focusing on strategies to increase visibility and discover one's unique strengths. As always, the show ends with passing the baton… Joyan passes the virtual baton to next week’s super insightful guest, Jon Weberg. What you’ll learn from Joyan Chan 00:00 Joyan Chan and Jason Barnard 01:34 Joyan Chan’s Brand SERP 04:17 Overcoming Barriers to Being Seen and Heard 06:41 How Joyan Chan Combines Psychology and Coaching for Confidence and Visibility 07:21 Mindset and Strategy for Fearless Visibility 08:16 Overcoming Self-Criticism and Accepting Imperfection in Live Performances 10:19 How to Find your Unique Strength 14:31 Why Some People Don’t Want to be Visible Online 15:57 Empowering Female Confidence and Visibility 17:45 What are Your Fears and How Do You Overcome It? 18:09 Imposter Syndrome 19:45 How to Overcome Imposter Syndrome? 21:51 The Courage to Acknowledge What You Don't Know 26:05 How Does Confident Visibility Help with Branded Search? 28:20 Passing the Baton: Joyan Chan to Jon Weberg This episode was recorded live on video June 20th 2023

How to Become Confidently Visible (Joyan Chan and Jason Barnard)

Jarno van Driel talks with Jason Barnard about from entity modeling to knowledge graph maintenance. Jarno van Driel, a structured data consultant from the Netherlands, specialises in using cutting-edge online marketing technologies to give corporate websites a competitive edge. His expertise lies in aligning marketing activities by developing corporate vocabularies based on schema.org that can be used across multiple marketing channels. As one of the first dedicated front-end developers in the Netherlands, Jarno recognized the impact of semantics on search while working on website accessibility. This led him to explore search engine optimization (SEO) and eventually become an SEO specialist. In 2008, he discovered the potential of structured data, particularly RDFa, and began incorporating it into his daily work. As his role expanded, Jarno became increasingly involved in structured data, both as a publisher and as a volunteer for schema.org. Since 2018, he has focused primarily on providing semantic modeling services and guiding organisations into the era of the semantic web. Jarno's contributions to structured data have been recognized in W3C discussion groups, where he is actively involved in improving common standards and deepening his knowledge of semantic technologies. The importance of Entity Modeling and the Knowledge Graph in improving your website's ranking cannot be overstated. As technical SEO professionals, understanding and applying these concepts can make all the difference in the competitive digital landscape. By creating vibrant and engaging content around your identified entities, you not only create an enriching user experience, but also make your website more attractive to search engines. In addition, using structured data increases the machine readability of your content, further optimising it for search. But remember, relevancy is an ongoing process. Updating your information in the Knowledge Graph and routinely monitoring your Knowledge Panel for accuracy and relevance are an essential part of this process. In this incredible episode, Jarno van Driel shares amazing nuggets about Entity Modeling and the need to maintain Knowledge Graphs. Jarno talks about schema markup, the importance of structured data in web content optimisation, the future of structured data, the differences between a bot, a crawler and algorithms. Jarno also gives great tips on how to build trust through effective responses to negative reviews. As always, the show ends with passing the baton…Jarno wonderfully passes the virtual baton to next week’s lovely guest, Joyan Chan. What you’ll learn from Jarno van Driel 00:00 Jarno van Driel and Jason Barnard 00:47 Jarno van Driel’s Brand SERP 01:41 Kalicube Support Group 03:13 What is Entity Modeling? 04:42 The Importance of Structured Data in Web Content Optimisation 06:16 Using Schema Markup 07:25 Building Search Engine’s Confidence with Schema Markup 09:47 What is the Broken Plate Analogy 11:15 What is the Difference Between Bot, Crawler, and Algorithms 12:01 The Future of Structured Data 13:50 Authority and Structured Data 15:13 The Importance of Trustworthiness in SEO 16:51 How to Build Trust Through Effective Responses to Negative Reviews  18:28 Humans Vs Machines 20:02 Advances in AI: Surpassing Human Capabilities 22:19 Does Entity Modeling Hold the Key to an Ultimate Cheat Code? 23:50 Can Creating a Structured Data Model Lead to More Converting Customers? 25:46 The Diminishing Returns of Schema Markup 27:47 Maximising the Potential of Structured Data 30:47 The Importance of Knowledge Graph Maintenance 32:36 Brand Management and Entity Modeling 33:22 How Entity Modeling Helps with Branded Search 34:33 Passing the Baton: Jarno van Driel to Joyan Chan This episode was recorded live on video June 13th 2023

From Entity Modeling to Knowledge Graph Maintenance (Jarno van Driel and Jason Barnard)

The smartest people in marketing talk to Jason Barnard about brand-related digital marketing topics they know inside out. The podcast slogan: The conversations are always intelligent, always interesting and always fun!

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Branded Search (and Beyond) with Jason Barnard

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