? It’s time for some more banter! In this episode, we’re getting deep into the pores to shine our banterous spotlight on our national postal service, Australia Post. It is a heritage service provider with over 200 years of history. However, our focus in on the brand that is Australia Post which was conceived in 1975 and has remained relatively unchanged since then. But, the identity has seen a couple of refreshes in it’s time, the last most notably occurring in 2019. So for us in this episode we’re mostly identifying Australia Post as a brand that is not only differentiated from others (being the only national postal service in the country), but that it is a very visually distinct brand that helps all Australians recognise and engage with their brand at all ages of brand experience. ? Where to find more about Delphie & Frank Branding Banter on Instagram: https://www.instagram.com/brandingbanter/ Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/ Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/

Branding Banter

S2 EP7 - Australia Post

? It’s time for some more banter! In this episode, we’re getting deep into the pores to shine our banterous spotlight on Aussie skincare brand, GO-TO. Founded by Zoë Foster Blake, GO-TO has grown its orange of face and body products for women, into a brand that now caters to men (BRO-TO) and kids (GRO-TO). GO-TO uncomplicates skincare with an unpretentious brand and relatable voice that makes you feel good about wanting to look and feel better about yourself. Especially with a humble identity and products that do what they say they do, GO-TO has won us over as neither of us have bought a GO-TO product but have been drawn in to want to buy some of their products. So in this episode we look at GO-TO through the lens of being a new customer, to look under the hood to identify how it positions itself, how it communicates with key messaging, how it communicates visually in its identity and what brand experience it offers its intended audience and consumers. ? Where to find more about Delphie & Frank Branding Banter on Instagram: https://www.instagram.com/brandingbanter/ Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/ Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/

S2 EP6 - GO-TO Skincare

This week for episode 5 of season 2 we’re doing things a little differently, shining a spotlight on two Aussie brands to identify how they impact and support the Australian community through crisis support and mental health advocacy and awareness. To do this, Delphie will be covering Lifeline, Australia’s 24/7 suicide and mental health support hotline. While Frank will be covering Beyond Blue, set up as a national initiative to reduce the stigma of mental health issues and create awareness for how it can be effectively helped. So that we can show how their brands have evolved to become the organisations Aussies trust and turn to in crisis. As always, we look under the hood of each brand to identify how it positions itself, how it communicates with key messaging, how it communicates visually in its identity and what brand experience it offers its intended audience and consumers. If you or someone you know is in need of crisis or mental health support Contact Lifeline Please visit: https://www.lifeline.org.au Or call: 13 11 14 Contact Beyond Blue Please visit: https://www.beyondblue.org.au Or call: 1300 224 636 And if you wish to donate to one or both charities, you can do so via their website. ? Where to find more about Delphie & Frank   Branding Banter on Instagram: https://www.instagram.com/brandingbanter/   Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/   Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/

S2 EP5 - Lifeline & Beyond Blue

? It’s time for some more banter!   This week for episode 4 of season 2 we’re shining our Branding Banter spotlight on the Aussie company that is synonymously known for its mattress-in-a-box products. With over 42,500 5 star reviews and 2 Canstar mattress products of the year, Koala is leading the pack when it comes to known brands in the mattress space. Competing against the likes of traditional mattress brands like Sealy and SleepMaker, or mattress-in-a-box competitors like Ecosa and Sleeping Duck - Koala is dominating the space when it comes to thinking about a new mattress in 2021. We picked Koala as they’re positioned as a quintessentially Aussie brand, with key messaging and even their name fitting right at home amongst the gumtrees. However, our spotlight is shining on a recent brand refresh that aligns with a new product range (including other furniture than mattresses for the whole home) and the shift of moving manufacturing offshore for the majority of their product range. So join us for a banter in this episode on Apple, Spotify or Google Podcasts. And each week we’ll be recording our show’s LIVE on Clubhouse, so follow along in our Instagram stories for when we’ll be recording and join our Branding Banter club on Clubhouse to be notified. Frank also mentioned a site of where he did his mattress research via a site called BedBuyer - check them out for their reviews on all the top mattress brands in Australia: https://bedbuyer.com.au/ ? Where to find more about Delphie & Frank   Branding Banter on Instagram: https://www.instagram.com/brandingbanter/   Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/   Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/

S2 EP4 - Koala

? It’s time for some more banter!   This week for episode 3 of season 2 we’re shining our Branding Banter spotlight on the Aussie tech success story that is Canva. With 60M+ active users, 2000 staff in Australia and Asia and a recent valuation of close to $55B, the online design platform Canva is a true success story for founders Melanie Perkins, Cliff Obrecht & Cameron Adams.  It’s a tool most people in design, digital marketing and content creation know all about and is every increasingly used SAAS product for many small to medium businesses across 190 countries. So for this episode we dive deep into their market position, understanding their internal and external messaging, as well as how they communicate their own brand visually and verbally with their own look and feel, but mostly highlighting the faces and voices of their customers to make their brand what it has become. As Canva really does empower anyone in the world to design, with an easily accessible and free tool. So join us for a banter in this episode on Apple, Spotify or Google Podcasts. And each week we’ll be recording our show’s LIVE on Clubhouse, so follow along in our Instagram stories for when we’ll be recording and join our Branding Banter club on Clubhouse to be notified. ? Want to sign up to Canva?  Use our Affiliate link to support the show:  https://partner.canva.com/brandingbanter ? Where to find more about Delphie & Frank   Branding Banter on Instagram: https://www.instagram.com/brandingbanter/   Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/   Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/

S2 EP3 - Canva

? It’s time for some more banter!   This week for episode 2 of this second season we’re shining our Branding Banter spotlight on Aussie hardware retailer, Bunnings. Across Australia and New Zealand it has a dominant presence, not just with roughly 267 stores, but because of their physical size of stores/warehouses and more recently, their online store. So throughout the episode we look at how they have positioned themselves as a now 135 year old brand that has evolved over time but has for the most part maintained it’s current brand identity for the last 30 years with a tremendous amount of consistency. We take a look at their messaging, visual identity which focuses greatly on their colours. As well as their brand experience and distinctive assets that all culminate in a complex but simple and memorable brand that could be one of the best examples of a retail brand in Australia. So join us for a banter in this episode on Apple, Spotify or Google Podcasts. And each week we’ll be recording our show’s LIVE on Clubhouse, so follow along in our Instagram stories for when we’ll be recording and join our Branding Banter club on Clubhouse to be notified. ? Where to find more about Delphie & Frank   Branding Banter on Instagram: https://www.instagram.com/brandingbanter/   Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/   Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/

S2 EP2 - Bunnings

? We’ve brought the banter back!   Yes, we’ve now matured and refined our own podcast brand and started a whole new season with a new intro, minimal cover art to hero our distinct B and a whole new format of our show. Speaking of which, we now describe Branding Banter as the podcast that shines a spotlight on Australian businesses, to identify how a brand helps businesses connect with their consumers. So for our first episode of the season, we’re focusing on Aussie furniture and homewares retailer, Freedom. Freedom has been around for 40 years and the brand spans 58 stores in Australia and New Zealand. In 2020 they underwent a full rebrand and design overhaul of their products and brand experience. However, their new logo elements caught both of our attention. To us, a bit of distinctiveness has left the ‘house of design’ as they call it where the focus is clearly more on great products than a brand that stands out from others with colour or unique type. So join us for a banter in this episode on Apple, Spotify or Google Podcasts. And each week we’ll be recording our show’s LIVE on Clubhouse, so follow along in our Instagram stories for when we’ll be recording and join our Branding Banter club on Clubhouse to be notified. ? Where to find more about Delphie & Frank:   Branding Banter on Instagram: https://www.instagram.com/brandingbanter/   Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/   Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/

S2 EP1 - Freedom Furniture

? Ready for your weekly dose of podcasty banter!? We’re back this week for Branding Banter with Episode 20 and a new chat with a new guest! In this episode, we’re having a banter with Riz McDonald, founder of Foundd Legal who is a legal professional for creative entrepreneurs from Brisbane, Australia. With Riz in the room, we delved into the experience she had developing her brand identity with the help of Danielle from Norfolk Design Co (@norfolkdesignco on Instagram) and what that process was like to realise the potential of branding and how it helped Riz shape the foundations of her business. We also touch on how she now serves creative entrepreneurs in business and dishes up some gems at the end to keep in mind for any business owner when it comes to branding and protecting your intellectual property as a business owner. This episode was recorded Live on Clubhouse and was in fact our 20th and last episode for Season 1 of Branding Banter! We’re now planning a new season of the podcast, with a new approach to help you as a business owner or simply to listen to a couple of fellow branding peeps, have a banter and talk shop about the impact branding has on Aussie businesses. Of course, you can catch up with previous episodes on Apple, Spotify or Google Podcasts. But until Season 2 that we hope to have out later this year, we hope you find the positive impact branding has on your small Aussie business! ⭐️Where to find more about Riz: Website: https://www.founddlegal.comFind Lisi on Instagram: https://www.instagram.com/founddlegal ? Where to find more about Delphie & Frank Branding Banter on Instagram: https://www.instagram.com/brandingbanter/ Delphie Website: https://www.seecreative.com.au/Delphie Instagram: https://www.instagram.com/seecreativestudio/ Frank Website: https://www.gdayfrank.com/Frank Instagram: https://www.instagram.com/gdayfrank/

EP 20 - Legally Creative Branding w/Riz McDonald

? Ready for your weekly dose of podcasty banter!?   We’re back this week for Branding Banter with Episode 20 and a new chat with a new guest!   In this episode, we’re having a banter with Riz McDonald, founder of Foundd Legal who is a legal professional for creative entrepreneurs from Brisbane, Australia.   With Riz in the room, we delved into the experience she had developing her brand identity with the help of Danielle from Norfolk Design Co (@norfolkdesignco on Instagram) and what that process was like to realise the potential of branding and how it helped Riz shape the foundations of her business.   We also touch on how she now serves creative entrepreneurs in business and dishes up some gems at the end to keep in mind for any business owner when it comes to branding and protecting your intellectual property as a business owner.   This episode was recorded Live on Clubhouse and was in fact our 20th and last episode for Season 1 of Branding Banter!   We’re now planning a new season of the podcast, with a new approach to help you as a business owner or simply to listen to a couple of fellow branding peeps, have a banter and talk shop about the impact branding has on Aussie businesses.   Of course, you can catch up with previous episodes on Apple, Spotify or Google Podcasts.   But until Season 2 that we hope to have out later this year, we hope you find the positive impact branding has on your small Aussie business!   ⭐️Where to find more about Riz:   Website: https://www.founddlegal.com Find Lisi on Instagram: https://www.instagram.com/founddlegal   ? Where to find more about Delphie & Frank   Branding Banter on Instagram: https://www.instagram.com/brandingbanter/   Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/   Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/

? Ready for your weekly dose of podcasty banter!? We’re back this week for Branding Banter, Episode 19! In this episode, we’re having a banter about the branding/marketing concept of ‘positioning’. For what can only be described as a simple, yet complex part of developing a strategy for your brand, positioning is a topic we cover from a few different perspectives in relation to implementing it into a small business context. Namely how to position your business as the go-to option for your customers when they think of needing or wanting the thing you offer. Additionally, if you’d like to read up on more about positioning, you can find ‘Positioning: The Battle for Your Mind’ by Al Ries and Jack Trout on Amazon: https://www.amazon.com.au/Positioning-Battle-Your-Al-Ries-ebook/dp/B006B7LQ90 This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time). You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts. ? Where to find more about Delphie & Frank Branding Banter on Instagram: https://www.instagram.com/brandingbanter/ Delphie Website: https://www.seecreative.com.au/Delphie Instagram: https://www.instagram.com/seecreativestudio/ Frank Website: https://www.gdayfrank.com/Frank Instagram: https://www.instagram.com/gdayfrank/

EP 19 - Positioning your small business brand

? Ready for your weekly dose of podcasty banter!?   We’re back this week for Branding Banter, Episode 19!   In this episode, we’re having a banter about the branding/marketing concept of ‘positioning’. For what can only be described as a simple, yet complex part of developing a strategy for your brand, positioning is a topic we cover from a few different perspectives in relation to implementing it into a small business context. Namely how to position your business as the go-to option for your customers when they think of needing or wanting the thing you offer.   Additionally, if you’d like to read up on more about positioning, you can find ‘Positioning: The Battle for Your Mind’ by Al Ries and Jack Trout on Amazon: https://www.amazon.com.au/Positioning-Battle-Your-Al-Ries-ebook/dp/B006B7LQ90   This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time).   You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.   ? Where to find more about Delphie & Frank   Branding Banter on Instagram: https://www.instagram.com/brandingbanter/   Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/   Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/

? Ready for your weekly dose of podcasty banter!? We’re back this week for Branding Banter with Episode 18 and a new chat with a new guest! In this episode, we’re having a banter with Renee Shea, photographer and personal branding expert from Brisbane, Australia. What was going to be a conversation about brand photography, turned into a deep dive into the relationship between our personality and the businesses we run or are part of and what impact our personality has on influencing the perception of our brand. But also our own confidence in embracing our personality that not just aligns with who we’re targeting, but who we are authentically. We do circle it back to photography as the overarching theme of the chat, but Renee offers some great perspectives relating to personal branding that we know will add some value to you if you’re currently on the journey to establishing or re-aligning your personal brand presence. This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time). You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts. ⭐️Where to find more about Renee Website: https://www.reneeshea.com.au/Find Lisi on Instagram: https://www.instagram.com/reneeshea_au/ ? Where to find more about Delphie & Frank Branding Banter on Instagram: https://www.instagram.com/brandingbanter/ Delphie Website: https://www.seecreative.com.au/Delphie Instagram: https://www.instagram.com/seecreativestudio/ Frank Website: https://www.gdayfrank.com/Frank Instagram: https://www.instagram.com/gdayfrank/

EP 18 - Personal Brand Photography w/Renee Shea

? Ready for your weekly dose of podcasty banter!?   We’re back this week for Branding Banter with Episode 18 and a new chat with a new guest!   In this episode, we’re having a banter with Renee Shae, photographer and personal branding expert from Brisbane, Australia.   What was going to be a conversation about brand photography, turned into a deep dive into the relationship between our personality and the businesses we run or are part of and what impact our personality has on influencing the perception of our brand. But also our own confidence in embracing our personality that not just aligns with who we’re targeting, but who we are authentically.   We do circle it back to photography as the overarching theme of the chat, but Renee offers some great perspectives relating to personal branding that we know will add some value to you if you’re currently on the journey to establishing or re-aligning your personal brand presence.   This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time).   You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.   ⭐️Where to find more about Renee   Website: https://www.reneeshea.com.au/ Find Lisi on Instagram: https://www.instagram.com/reneeshea_au/   ? Where to find more about Delphie & Frank   Branding Banter on Instagram: https://www.instagram.com/brandingbanter/   Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/   Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/

EP 18 - Personal Brand Photography w/Renee Shae

? Ready for your weekly dose of podcasty banter!? We’re back this week for Branding Banter with Episode 17 revolving around the concept of developing your brand purpose. We look at why any business of any size, including small businesses, can benefit from having a clear purpose in mind as the cornerstone of it’s brand identity. Ultimately, it comes down to why you do what you do beyond making money. But we dive into this concept of purpose to show that it doesn’t need to be a confusing or unnecessary exercise. So that your customers pick you over others because of the influence a solid purpose has on the brand experience you offer them. This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time). You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts. ? Where to find more about Delphie & Frank Branding Banter on Instagram: https://www.instagram.com/brandingbanter/ Delphie Website: https://www.seecreative.com.au/Delphie Instagram: https://www.instagram.com/seecreativestudio/ Frank Website: https://www.gdayfrank.com/Frank Instagram: https://www.instagram.com/gdayfrank/

EP 17 - Nailing your brand purpose

? Ready for your weekly dose of podcasty banter!?   We’re back this week for Branding Banter with Episode 17 revolving around the concept of developing your brand purpose.   We look at why any business of any size, including small businesses, can benefit from having a clear purpose in mind as the cornerstone of it’s brand identity.   Ultimately, it comes down to why you do what you do beyond making money. But we dive into this concept of purpose to show that it doesn’t need to be a confusing or unnecessary exercise. So that your customers pick you over others because of the influence a solid purpose has on the brand experience you offer them.   This episode was recorded Live on Clubhouse as we now do each week on Mondays or Tuesdays between 12:30pm -2:30pm (Sydney time).   You can join in LIVE on Clubhouse to ask questions or simply catch up with the episode on Apple, Spotify or Google Podcasts.   ? Where to find more about Delphie & Frank   Branding Banter on Instagram: https://www.instagram.com/brandingbanter/   Delphie Website: https://www.seecreative.com.au/ Delphie Instagram: https://www.instagram.com/seecreativestudio/   Frank Website: https://www.gdayfrank.com/ Frank Instagram: https://www.instagram.com/gdayfrank/

A podcast about the impact branding has on small Australian businesses.

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Branding Banter

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