Bump Williams Consulting’s Dave Williams and Brian “B.K.” Krueger share insights on the state of the craft beer business in the off-premise three-quarters of the way through 2021. The conversation covers how retailers are allocating shelf space, packaging trends including 19.2 single-serves and variety packs, the focus coming to the hard seltzer space and much more.

Brewbound Podcast

The State of the Craft Beer Biz ¾ Through 2021

The Brewbound team reconvenes to discuss all the new hard seltzers coming to the convenience channel, plus new products from Sierra Nevada -- a lifestyle tea brand -- and Firestone Walker -- more 805, more Mind Haze and Cali Squeeze seltzers. The conversation then turns to the closing of Due South, the acquisition of Catawba and a bunch of openings. Dusty the dog also makes a squeaky appearance.

We’ll All Be Drinking Seltzers From the C-Store

After an eventful National Beer Wholesalers Association annual convention in Las Vegas, the Brewbound team debriefs on all of the middle tier issues discussed over the last week. The team also hits the latest news, including a big wholesaler acquisition in Ohio, comments to the Department of the Treasury by Reyes and others, lawsuits over terminations in New York, and questions over PepsiCo’s entry into alcohol distribution.

What Happened in Vegas

Beer Institute president and CEO Jim McGreevy dishes on the biggest issue facing the trade group's members — tax equalization efforts by spirits companies — and shares his vision for the organization moving forward.

The Beer Institute's Jim McGreevy Discusses Priorities For the Trade Org

The Brewbound team recaps the 2021 Craft Brewers Conference, which focused on health, wellness, diversity, inclusion and equity. They also discuss the recent slowdown of hard seltzer sales and Boston Beer’s beyond beer moves that on the surface look like swimming against the current.

Wrapping Up the 2021 Craft Brewers Conference

When the boss is away, the mice will play. Team J-Z tackles the news in this bonus episode, while Justin takes a much-deserved vaction. The duo discusses new fall and winter hard seltzer releases, an update on the annual NBWA convention’s health and safety policies, and the new Moon Haze brand from Blue Moon.

Hard Seltzer Tries to Beat the Off-Season Blues

In Denver next week, the Brewbound team and leaders from Dogfish Head, New Belgium and Bell’s will do something refreshingly novel: talk about beer (not hard seltzer). The team is prepping to head to Craft Brewers Conference, when they’ll be together in person for maybe the first time ever.

A Beer Industry Chat About Beer

Oklahoma City’s COOP Ale Works made a splash in March with the reveal of its partnership with fast-food chain Sonic Drive-In to create a hard seltzer brand based on popular flavors such as Cherry Limeade and Ocean Water. COOP president Sean Mossman joins Brewbound Frontlines to discuss the early returns on the brand, the need to contract out production to meet demand, and the revised expansion plans that will take the seltzer brand to Kansas, Missouri, Nebraska, and Texas starting in mid-October.

Brewbound Frontlines Short: Sonic Hard Seltzer Heading Outside of Oklahoma Starting in Mid-October

The Brewbound team breaks down the new partnership between Boston Beer Company and PepsiCo to produce Hard MTN Dew in a conversation featuring 3Tier Beverages CEO Donn Bichsel and Rabobank beverage analyst Bourcard Nesin.

Boston Beer Does the Dew

After announcing the hiring of Mike Parks as CEO last week, Rhinegeist Brewery co-founder Bryant Goulding discusses the decision to step back and hand the reins over to a beer industry outsider, the future of the Cincinnati craft brewery, his role moving forward and much more.

Brewbound Frontlines Short: Rhinegeist Co-Founder Bryant Goulding on Handing Over the Reins

Wormtown picks its next president and general manager; Montucky raises $5.7 million; the Brewers Association provides a snapshot of brewery growth at the midway point of 2021; and restrictions go into effect across the country.

The Brewbound Minute: Wormtown Leadership Moves, Mid-Year Survey Results & More

How are Generation Z drinkers incorporating seltzers into their parties? The Brewbound team leans on its Gen Z correspondent to understand how seltzers are replacing economy beers in drinking occasions. The team dives into Molson Coors’ economy beer purge and what it means for those loyal drinkers. They also put to rest the mainstream media narrative that hard seltzer is dead, and lament the pandemic and lower-than-expected vaccination levels jeopardizing fall events.

The Plight of the Economy Drinker

The Brewbound team takes on the “Numerator Challenge” in an effort to better understand the differences in the consumption behaviors of Generation Z and millennial drinkers. The team also discusses Boston Beer Company’s tie up with Beam Suntory, gets hit with breaking Reyes news, and dabbles in the various cannabis news of the week.

The Numerator Challenge

With the release of the Brewers Association’s latest consumer survey, the Brewbound team discusses what it means to be an “omni-biborous” consumer, a term coined by chief economist Bart Watson. The team dives into the survey, as well as Fourth of July data from Drizly, the latest shipment and import numbers, and the latest acquisition by mega beer wholesaler Reyes.

Are you an omni-biborous consumer?

The Brewbound team discusses the one word you should never say on a not-so-busy news day. They also discuss A-B’s new U.S. leader; legislative moves in NY, PA and NJ; craft beer bar closures; and more.

The One Word You Should Never Say on a Slow News Day

The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to podcast@brewbound.com.

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Brewbound Podcast

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