Many people fail when launching their online courses the main point people fail on is you can build the course but it doesn’t mean people will come. In this episode Abe lets us in on the do’s and don’ts when it comes to launching an online program. My Guest: Abe Crystal Abe is not just the Co founder and CEO of Ruzuku, an easy to use online course platform for entrepreneur’s, author’s, coaches and small businesses. Ruzuku has now hosted over 75,000 courses serving over half a million students around the world. Abe specializes in learning design in human design and research and has a PhD in human computer interaction. He is a professor in the school of education and teaches seminars on education innovation.  Pivotal Moments ·       Abe was always interested in building things that people could actually use. ·       He became a consultant but it lacked on the sense of focus. He always has an edge to build a product that people would use. ·       So it lead him to helping people create online programs and courses. ·       They launched Ruzuku in 2012. ·       Abe is bringing out a book which in short advises you to think about how people will discover you and feel comfortable buying your course. Advice: Before launching an online program make sure you do your research first and try it out on humans before putting it out there. When trying to work out what platform to use, Abe advises you rather than trying to compare all the platforms that are available. Think about what learning experience you want to create for your participants and focus on mapping that out, and then identify the tools you need to make that experience happen. There are 3 reasons online courses don’t work: 1.     They build it without a plan. 2.     Even if you do make sales you won’t be successful in the end 3.     Motivation Current Business Struggle: Abe has a new product but wants more ideas on how to promote it. Quote: Always have a strong point of view Links & Resources:  https://instant.courses/book (Instant.courses/book) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/launch-a-profitable-online-course-with-abe-crystal-1 (estierand.com/129-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

Business Breakthrough

129: Launch a profitable online course with Abe Crystal (Part 2)

Many people fail when launching their online courses the main point people fail on is you can build the course but it doesn’t mean people will come. In this episode Abe lets us in on the do’s and don’ts when it comes to launching an online program. My Guest: Abe Crystal Abe is not just the Co founder and CEO of Ruzuku, an easy to use online course platform for entrepreneur’s, author’s, coaches and small businesses. Ruzuku has now hosted over 75,000 courses serving over half a million students around the world. Abe specializes in learning design in human design and research and has a PhD in human computer interaction. He is a professor in the school of education and teaches seminars on education innovation.  Pivotal Moments ·       Abe was always interested in building things that people could actually use. ·       He became a consultant but it lacked on the sense of focus. He always has an edge to build a product that people would use. ·       So it lead him to helping people create online programs and courses. ·       They launched Ruzuku in 2012. ·       Abe is bringing out a book which in short advises you to think about how people will discover you and feel comfortable buying your course. Advice: Before launching an online program make sure you do your research first and try it out on humans before putting it out there. When trying to work out what platform to use, Abe advises you rather than trying to compare all the platforms that are available. Think about what learning experience you want to create for your participants and focus on mapping that out, and then identify the tools you need to make that experience happen. There are 3 reasons online courses don’t work: 1.     They build it without a plan. 2.     Even if you do make sales you won’t be successful in the end 3.     Motivation Current Business Struggle: Abe has a new product but wants more ideas on how to promote it. Quote: Always have a strong point of view Links & Resources:  https://instant.courses/book (Instant.courses/book) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/launch-a-profitable-online-course-with-abe-crystal-2/ (estierand.com/129-2) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

129: Launch a profitable online course with Abe Crystal (Part 1)

Many coaches trip up from living the coaching business of their dreams because they are trying to wear two hats at once. You need to be able to take off the coaching hat temporarily and put on the hat of the business owner, set up the structure for them to get clients to coach and then put the coaching hat back on. My Guest: Melinda Cohan Melinda is the CEO of The coach’s console. Her software training and coaching company that has helped thousands of coaches create profitable sustainable businesses. The software leverages the systems she created in her own coaching business for branding, list building, marketing, scheduling enrolling clients creating amazing client experiences managing group programs and online courses and integrating it all onto one cohesive platform. It removes the complexities of your business so you can feel confident and do the work that you love doing with your clients. And while the systems organize you she and her team blend coaching and training to help you create a clear and realistic path to sustainable income and impact. Pivotal Moments: ·       Melinda has been a coach for 17 years now. ·       Originally Melinda enjoyed being an employee she was an interior designer.  ·       Melinda is a big believer and when you hear things multiple times you need to pay attention. ·       From 3 different sources in a very short timeframe coaching came up. So she researched it and began doing it as a hobby. But then her corporate job fired her. ·       Melinda felt she couldn’t be controlled by anyone. She wanted to be in control ·       The Coach’s Console was born. They helped coaches around the world feel more comfortable as business owners as coaches. ·       Coaches are the leaders that people are turning to help them navigate the chaos. Advice: When your enthusiasm as an entrepreneur places your skill set as the primary focus which is natural then you set yourself up for these villains to get really loud, so you don’t feel professional. But when you can take just a little bit of time and start a business so that you can do what you love. What do you need to create so that the natural buy product is the clients for me to do the thing I love? So it is a slightly different perspective. Coach’s toolkit: Get clear on the people you love working with. What are the challenges that keep these people up at night? That collection is your toolkit. There are 5 things that will support them as a business owner: An understanding of the strategies that it takes to have a successful business. 1.     Coaching 2.     Content 3.     Community 4.     Technology – implementation 5.     Tech Support Current Business Struggle: For 17 years Melinda has been putting herself out there. Before she began one of the struggles she had personally was the struggle of feeling invisible. The idea of putting herself out there was petrifying that is why she wanted to be an employee. Being a business owner you need to put yourself out there. She feels like she has overcome that. But when releasing her first book it was a whole new level of putting herself out there. Melinda is struggling with the vulnerability and transparency at a whole new level. Quote The definition of luck is when preparedness meets opportunity success is inevitable.  Links & Resources:  https://www.coachesconsole.com/ (Coachesconsole.com) https://confidentcoachbook.com/estie (Confidentcoachbook.com/estie) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/128-2...

128: Successful Coaching Practice Guidelines with Melinda Cohan (Part 1)

Many coaches trip up from living the coaching business of their dreams because they are trying to wear two hats at once. You need to be able to take off the coaching hat temporarily and put on the hat of the business owner, set up the structure for them to get clients to coach and then put the coaching hat back on. My Guest: Melinda Cohan Melinda is the CEO of The coach’s console. Her software training and coaching company that has helped thousands of coaches create profitable sustainable businesses. The software leverages the systems she created in her own coaching business for branding, list building, marketing, scheduling enrolling clients creating amazing client experiences managing group programs and online courses and integrating it all onto one cohesive platform. It removes the complexities of your business so you can feel confident and do the work that you love doing with your clients. And while the systems organize you she and her team blend coaching and training to help you create a clear and realistic path to sustainable income and impact. Pivotal Moments: ·       Melinda has been a coach for 17 years now. ·       Originally Melinda enjoyed being an employee she was an interior designer.  ·       Melinda is a big believer and when you hear things multiple times you need to pay attention. ·       From 3 different sources in a very short timeframe coaching came up. So she researched it and began doing it as a hobby. But then her corporate job fired her. ·       Melinda felt she couldn’t be controlled by anyone. She wanted to be in control ·       The Coach’s Console was born. They helped coaches around the world feel more comfortable as business owners as coaches. ·       Coaches are the leaders that people are turning to help them navigate the chaos. Advice: When your enthusiasm as an entrepreneur places your skill set as the primary focus which is natural then you set yourself up for these villains to get really loud, so you don’t feel professional. But when you can take just a little bit of time and start a business so that you can do what you love. What do you need to create so that the natural buy product is the clients for me to do the thing I love? So it is a slightly different perspective. Coach’s toolkit: Get clear on the people you love working with. What are the challenges that keep these people up at night? That collection is your toolkit. There are 5 things that will support them as a business owner: An understanding of the strategies that it takes to have a successful business. 1.     Coaching 2.     Content 3.     Community 4.     Technology – implementation 5.     Tech Support Current Business Struggle: For 17 years Melinda has been putting herself out there. Before she began one of the struggles she had personally was the struggle of feeling invisible. The idea of putting herself out there was petrifying that is why she wanted to be an employee. Being a business owner you need to put yourself out there. She feels like she has overcome that. But when releasing her first book it was a whole new level of putting herself out there. Melinda is struggling with the vulnerability and transparency at a whole new level. Quote The definition of luck is when preparedness meets opportunity success is inevitable.  Links & Resources:  https://www.coachesconsole.com/ (Coachesconsole.com) https://confidentcoachbook.com/estie (Confidentcoachbook.com/estie) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to...

128: Successful Coaching Practice Guidelines with Melinda Cohan (Part 2)

How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world. My Guest: Lee Caraher: Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humour have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte’s “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses. Pivotal Moments: ·       Lee ran PR on a corporate level. She had many agencies. The role was to advance the company's agenda in a positive way so you can reach the people so you can achieve your business goal. In a multinational business you do things differently in different countries. ·       Lee worked for Sonic the Hedgehog. ·       Lee was the spokesman for the company. She would help the third party development group have a good relationship with third party developers so that they would put their games on their platforms first. ·       Lee also had to work out how to convince people to buy. ·       Lee’s job was to create a story that advances the company’s objective. ·       11 People reached out asking what Sonics’ middle name was. This proved to them that people were so interested in the game. ·       Every time you put something crappy in the market it ruins your reputation. ·       In 2001 Lee left her job due to family duties. So in order to earn money she decided to open up her own company. ·       When comparing working for corporate to a small business it works the same. It is how we help our clients. We choose to only work with good clients, advance their cause and achieve their business goals. ·       Lee started her company; she only hired people with 10 years experience. Advice: Listen to your customers. Your customers are telling you what they care about, and when you double down on what they care about, they will care about you more. Scale down and do less of good versus lots of bad, and then you get referrals. Quote: You make cake right? Listen to the cake expert; buy what the baker is telling you to do. Listen to the expert. Links & Resources:    lcaraher@double-forte.com    http://www.double-forte.com/ (www.double-forte.com) / http://www.leecaraher.com/ (www.leecaraher.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/everything-i-need-to-know-about-marketing-i-learned-from-sonic-the-hedgehog-with-lee-caraher-1 (estierand.com/127-1) Did you enjoy...

127: Everything I need to know about Marketing I Learned From Sonic The Hedgehog With Lee Caraher(Part 2)

Many coaches trip up from living the coaching business of their dreams because they are trying to wear two hats at once. You need to be able to take off the coaching hat temporarily and put on the hat of the business owner, set up the structure for them to get clients to coach and then put the coaching hat back on. My Guest: Melinda Cohan Melinda is the CEO of The coach’s console. Her software training and coaching company that has helped thousands of coaches create profitable sustainable businesses. The software leverages the systems she created in her own coaching business for branding, list building, marketing, scheduling enrolling clients creating amazing client experiences managing group programs and online courses and integrating it all onto one cohesive platform. It removes the complexities of your business so you can feel confident and do the work that you love doing with your clients. And while the systems organize you she and her team blend coaching and training to help you create a clear and realistic path to sustainable income and impact. Pivotal Moments: ·       Melinda has been a coach for 17 years now. ·       Originally Melinda enjoyed being an employee she was an interior designer.  ·       Melinda is a big believer and when you hear things multiple times you need to pay attention. ·       From 3 different sources in a very short timeframe coaching came up. So she researched it and began doing it as a hobby. But then her corporate job fired her. ·       Melinda felt she couldn’t be controlled by anyone. She wanted to be in control ·       The Coach’s Console was born. They helped coaches around the world feel more comfortable as business owners as coaches. ·       Coaches are the leaders that people are turning to help them navigate the chaos. Advice: When your enthusiasm as an entrepreneur places your skill set as the primary focus which is natural then you set yourself up for these villains to get really loud, so you don’t feel professional. But when you can take just a little bit of time and start a business so that you can do what you love. What do you need to create so that the natural buy product is the clients for me to do the thing I love? So it is a slightly different perspective. Coach’s toolkit: Get clear on the people you love working with. What are the challenges that keep these people up at night? That collection is your toolkit. There are 5 things that will support them as a business owner: An understanding of the strategies that it takes to have a successful business. 1.     Coaching 2.     Content 3.     Community 4.     Technology – implementation 5.     Tech Support Current Business Struggle: For 17 years Melinda has been putting herself out there. Before she began one of the struggles she had personally was the struggle of feeling invisible. The idea of putting herself out there was petrifying that is why she wanted to be an employee. Being a business owner you need to put yourself out there. She feels like she has overcome that. But when releasing her first book it was a whole new level of putting herself out there. Melinda is struggling with the vulnerability and transparency at a whole new level. Quote The definition of luck is when preparedness meets opportunity success is inevitable.  Links & Resources:  https://www.coachesconsole.com/ (Coachesconsole.com) https://confidentcoachbook.com/estie (Confidentcoachbook.com/estie) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to...

How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world. My Guest: Lee Caraher: Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humour have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte’s “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses. Pivotal Moments: ·       Lee ran PR on a corporate level. She had many agencies. The role was to advance the companies agenda in a positive way so you can reach the people so you can achieve your business goal. In a multinational business you do things differently in different countries. ·       PR years ago they spoke with media so that they would talk to people who would subscribe to them. PR nowadays is ·       Lee worked for Sonic the Hedgehog. ·       Lee was the spokesman for the company. She would help the third party development group have a good relationship with third party developers so that they would put their games on their platforms first. ·       Lee also had to work out how to convince people to buy. ·       Lee’s job was to create a story that advances the company’s objective. ·       11 People reached out asking what Sonics’ middle name was. This proved to them that people were so interested in the game. ·       Every time you put something crappy in the market it ruins your reputation. ·       In 2001 Lee left her job due to family duties. So in order to earn money she decided to open up her own company. ·       When comparing working for corporate to a small business it works the same. It is how we help our clients. We choose to only work with good clients, advance their cause and achieve their business goals. ·       Lee started her company; she only hired people with 10 years experience. Advice: Listen to your customers. Your customers are telling you what they care about, and when you double down on what they care about, they will care about you more. Scale down and do less of good versus lots of bad, and then you get referrals. Quote: You make cake right? Listen to the cake expert; buy what the baker is telling you to do. Listen to the expert. Links & Resources:    lcaraher@double-forte.com    http://www.double-forte.com/ (www.double-forte.com) / http://www.leecaraher.com/ (www.leecaraher.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/127-2

127: Everything I need to know about Marketing I Learned From Sonic The Hedgehog With Lee Caraher(Part 1)

How do you take the skills from corporate PR like blowing up Sonic The Hedgehog and apply them to small businesses? Lee has the answer and she is the master. Join us in this episode as she breaks down for us how she applies her incredible corporate marketing experience to the current small business world. My Guest: Lee Caraher: Lee Caraher is the CEO of Double Forte, a national independent PR/Communications agency. An acclaimed communication strategist, Lee is known for her practical solutions to big problems. She's on a mission to help small businesses break through the noise and make a big impact. Lee has a reputation for building cohesive, high producing teams who have fun together at the same time and has authored two top-selling books about positive and profitable work culture. She is a straight talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humour have gotten her out of a lot of trouble. Her company works with some of the top consumer lifestyle, digital life, technology and wine brands in the country. Double Forte’s “Get on The Map” service is a foundation-building program that helps small businesses and individuals build authority and visibility to drive business success. Working with Lee and her senior team, small businesses and entrepreneurs learn how to “Show Up” and “Level Up” their footprints and influence to compete and grow their businesses. Pivotal Moments: ·       Lee ran PR on a corporate level. She had many agencies. The role was to advance the company's agenda in a positive way so you can reach the people so you can achieve your business goal. In a multinational business you do things differently in different countries. ·       Lee worked for Sonic the Hedgehog. ·       Lee was the spokesman for the company. She would help the third party development group have a good relationship with third party developers so that they would put their games on their platforms first. ·       Lee also had to work out how to convince people to buy. ·       Lee’s job was to create a story that advances the company’s objective. ·       11 People reached out asking what Sonics’ middle name was. This proved to them that people were so interested in the game. ·       Every time you put something crappy in the market it ruins your reputation. ·       In 2001 Lee left her job due to family duties. So in order to earn money she decided to open up her own company. ·       When comparing working for corporate to a small business it works the same. It is how we help our clients. We choose to only work with good clients, advance their cause and achieve their business goals. ·       Lee started her company; she only hired people with 10 years experience. Advice: Listen to your customers. Your customers are telling you what they care about, and when you double down on what they care about, they will care about you more. Scale down and do less of good versus lots of bad, and then you get referrals. Quote: You make cake right? Listen to the cake expert; buy what the baker is telling you to do. Listen to the expert. Links & Resources:    lcaraher@double-forte.com    http://www.double-forte.com/ (www.double-forte.com) / http://www.leecaraher.com/ (www.leecaraher.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/everything-i-need-to-know-about-marketing-i-learned-from-sonic-the-hedgehog-with-lee-caraher-2/ (estierand.com/127-2) Did you enjoy

Did you know that the same product in a different city or state will have a different formulation? State and Rural regulations are different and companies tailor their products to their customers and this is all software based. Join us today as Calvin Brown shares with us secrets on software and tech solutions and much more. My Guest: Calvin Brown Calvin Brown is a tech founder with experience managing global teams and multi-million dollar software deliverables. His software architecture background, coding capabilities, and keen understanding of the entire process help inform his mindful but competitive approach. Calvin is fueled by his passion for understanding the nuances of the technical challenges businesses face across all industries. He considers himself a ‘forever student,’ eager to build on his hands-on technical foundation by architecting, building, and teaching others how to master the art of making complex technical issues solvable. In 2017, Calvin’s love for giving back inspired him to create a community that offers free technical training. Today, the growing tech group of nearly 1,000 professional black coders provides access to the strategies and techniques used to build lots of the software we all use daily. Understanding the intricate dance between software developers and business owners, Calvin wrote a book to help entrepreneurs bring their app-related visions to life through effectively communicating with developers without necessarily knowing the technical language. He also contributes to technology-focused magazines, selflessly spreading knowledge and resources to empower others Pivotal Moments: ·       Calvin thought he wanted to fix computers, He never had computer in his youth. ·       During a yearly meet up with family from all over one of his relatives invited him to join them with their software company and that is how his life began with computers. ·       Lots of businesses have the challenge of how to connect with their customers.  Advice: Always look to automate things, the pain point that one thing that your procrastinate doing every day somebody else has the same issue look to replace this either have someone else do it or get a software. Not every business needs an app. An app is automation for something your business already does. It won’t bring you new clients. It enables you to manage the clients that you have in a manageable way. The app is to enhance, not to bring business. Quote: How you start is how you finish Links & Resources: http://kairuconsulting.com/ (www.kairuconsulting.com) http://iamcalvinbrown.com/ (iamcalvinbrown.com) twitter: iamcalvinbrown Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/make-an-app-for-your-business-with-calvin-brown1/ (estierand.com/126-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

126: Make An App For Your Business With Calvin Brown (Part 2)

Did you know that the same product in a different city or state will have a different formulation? State and Rural regulations are different and companies tailor their products to their customers and this is all software based. Join us today as Calvin Brown shares with us secrets on software and tech solutions and much more. My Guest: Calvin Brown Calvin Brown is a tech founder with experience managing global teams and multi-million dollar software deliverables. His software architecture background, coding capabilities, and keen understanding of the entire process help inform his mindful but competitive approach. Calvin is fueled by his passion for understanding the nuances of the technical challenges businesses face across all industries. He considers himself a ‘forever student,’ eager to build on his hands-on technical foundation by architecting, building, and teaching others how to master the art of making complex technical issues solvable. In 2017, Calvin’s love for giving back inspired him to create a community that offers free technical training. Today, the growing tech group of nearly 1,000 professional black coders provides access to the strategies and techniques used to build lots of the software we all use daily. Understanding the intricate dance between software developers and business owners, Calvin wrote a book to help entrepreneurs bring their app-related visions to life through effectively communicating with developers without necessarily knowing the technical language. He also contributes to technology-focused magazines, selflessly spreading knowledge and resources to empower others Pivotal Moments: ·       Calvin thought he wanted to fix computers, He never had computer in his youth. ·       During a yearly meet up with family from all over one of his relatives invited him to join them with their software company and that is how his life began with computers. ·       Lots of businesses have the challenge of how to connect with their customers.  Advice: Always look to automate things, the pain point that one thing that your procrastinate doing every day somebody else has the same issue look to replace this either have someone else do it or get a software. Not every business needs an app. An app is automation for something your business already does. It won’t bring you new clients. It enables you to manage the clients that you have in a manageable way. The app is to enhance, not to bring business. Quote: How you start is how you finish Links & Resources:       http://kairuconsulting.com/ (www.kairuconsulting.com) http://iamcalvinbrown.com/ (iamcalvinbrown.com) twitter: iamcalvinbrown Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/126-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

126: Make An App For Your Business With Calvin Brown (Part 1)

A lot of people talk about law of attraction manifestation and there is a misconception that if you sit on a couch and think positively enough everything will roll in and land at your feet. This is not true this is one of the things we talk about on today’s episode. Join us today as we discuss how to have a great divorce, relaunch from any transition and much more. My Guest: Hilary DeCesare: Hilary DeCesare is an award-winning entrepreneur, Transformational Coach, CEO of The ReLaunch Co., featured speaker in the Silicon Valley and conferences nationwide, as well as a relentless philanthropist. She's made it her commitment to help women fire up possibilities mid-life taking a time most try to bypass and instead turn it into a time to focus on inspiring business ventures, have clarity in relationships, and instill how YOU are ultimately the creator of your purpose aligned lifestyle and the life you live. Having faced several setbacks herself, she has a unique foundational process in The ReLaunch Effect and The Make Money Method, which provides the step by step to go from stuck on autopilot, to transform into a powerhouse of possibility in every area of your life. Pivotal Moments: ·       Hilary was bombarded with life transitions that come in life so she therefore decided that she wants to help shed light that there is a way to get through these transitions gracefully and be able to actually transform and find silver linings. ·       Hilary worked for 10 years in the tech and sales department in Orical. ·       She then got divorced and decided to create a business for that would involve her kids. ·       She ran a security company to keep kids online safe. ·       3 H process: Hilary has come to realize we need to get out of the head and into the heart and capitalize on your higher self. ·       Hilary became a master neuro-coach.  ·       Hilary created a 7 step re-launch effect. Release, Reset, Redesign, Realign, Rebrand, Retain, Restart. Current Struggle: We are all going through a relaunch of some sort based on what has happened with covid. Hilary recently moved to Colorado and her Dad is very ill, she also put her dog down 2 days ago. However Hilary is embracing the relaunches Quote: You are not your thoughts you are the thinker of your thoughts.  Links & Resources: ·       FB group therelauncheffect. ·       Podcast: thesilverlinedrelaunch  Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 1 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/reboot-your-business-in-a-post-covid-world-with-hilary-decasare1/ (estierand.com/125-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

125: Reboot Your Business In A Post Covid World With Hilary DeCesare (Part2)

A lot of people talk about law of attraction manifestation and there is a misconception that if you sit on a couch and think positively enough everything will roll in and land at your feet. This is not true this is one of the things we talk about on today’s episode. Join us today as we discuss how to have a great divorce, relaunch from any transition and much more. My Guest: Hilar DeCesare: Hilary DeCesare is an award-winning entrepreneur, Transformational Coach, CEO of The ReLaunch Co., featured speaker in the Silicon Valley and conferences nationwide, as well as a relentless philanthropist. She's made it her commitment to help women fire up possibilities mid-life taking a time most try to bypass and instead turn it into a time to focus on inspiring business ventures, have clarity in relationships, and instill how YOU are ultimately the creator of your purpose aligned lifestyle and the life you live. Having faced several setbacks herself, she has a unique foundational process in The ReLaunch Effect and The Make Money Method, which provides the step by step to go from stuck on autopilot, to transform into a powerhouse of possibility in every area of your life. Pivotal Moments: ·       Hilary was bombarded with life transitions that come in life so she therefore decided that she wants to help shed light that there is a way to get through these transitions gracefully and be able to actually transform and find silver linings. ·       Hilary worked for 10 years in the tech and sales department in Orical. ·       She then got divorced and decided to create a business for that would involve her kids. ·       She ran a security company to keep kids online safe. ·       3 H process: Hilary has come to realize we need to get out of the head and into the heart and capitalize on your higher self. ·       Hilary became a master neuro-coach.  ·       Hilary created a 7 step re-launch effect. Release, Reset, Redesign, Realign, Rebrand, Retain, Restart. Current Struggle: We are all going through a relaunch of some sort based on what has happened with covid. Hilary recently moved to Colorado and her Dad is very ill, she also put her dog down 2 days ago. However Hilary is embracing the relaunches Quote: You are not your thoughts you are the thinker of your thoughts.  Links & Resources: ·       FB group therelauncheffect. ·       Podcast: thesilverlinedrelaunch  Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/125-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

125: Reboot Your Business In A Post Covid World With Hilary DeCasare (Part 1)

Turn $1000 into $40,000 in 40 days?!? $40,000 is the average American income per year. In this episode Zack shares his wisdom; Zack believes that you don’t need to have a massive amount of resources to blow that goal completely out of the border. My Guest: Zack Boothe: Just a few years ago, Zack Boothe was a window cleaner. You can even find his window cleaning tutorial videos on youtube with millions of views. However, Zack always dreamt of being a real estate investor. Taking a leap of faith, he walked away from window cleaning, and within a handful of years, he was making over a million dollars per year from real estate investing. With his successful business, he now spends his time helping others see how simple it is to make money with real estate. Zack is here today to share his insider secrets to finding massively discounted properties regardless of your experience level. Pivotal Moments ·       Zack began as a window washer. When he was washing windows of a wealthy gentleman, he gave him properties for a small sum, Zack then sold them on and made $100,000 profit. ·       Zack’s marketing strategy is called driving for dollars. He has a driver that drives around and identifies houses that have physical signs of neglect. He creates a list of ugly houses. Zack also sends texts, postcards and cold calling. ·       For every $1 he earns he spends 15 cents on marketing. ·       How do you find buyers? ·       Once you start putting out deals, buyers start coming to you. ·       There are also buyers groups within different cities. ·       Zack began working when he was 11. Door to door sales was where he succeeded and he enjoyed it. ·       By the time Zack was 17 he had hand crafted cheese, framed houses, finished carpentry, and much more. ·       At age 16 he had to fend for himself. ·       Zack learnt that you need to take responsibility for your financial situation. ·       Zack set a challenge to go from earning $1000 to earning $40,000 in 40 days. ·       His real goal was to give people belief and faith and see that it is possible.  Current struggle: Even though Zack is a successful coach, he still feels that for himself to be ultra successful, not only does he need to create financially successful people, he needs to create leaders. So he is looking into getting coaching for himself. Advice: If you want to have an impact, you need to serve. Quote: Things may come to those who wait, but only the things that left by those who hustle Links & Resources: https://dfdmastery.com/ (dfdmastery.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to https://www.estierand.com/captivate-podcast/million-dollar-driving-strategy-with-zack-boothe-1/ (estierand.com/124-1) Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

124: Million Dollar Driving Strategy With Zack Boothe (Part 2)

Turn $1000 into $40,000 in 40 days?!? $40,000 is the average American income per year. In this episode Zack shares his wisdom; Zack believes that you don’t need to have a massive amount of resources to blow that goal completely out of the border. My Guest: Zack Boothe: Just a few years ago, Zack Boothe was a window cleaner. You can even find his window cleaning tutorial videos on youtube with millions of views. However, Zack always dreamt of being a real estate investor. Taking a leap of faith, he walked away from window cleaning, and within a handful of years, he was making over a million dollars per year from real estate investing. With his successful business, he now spends his time helping others see how simple it is to make money with real estate. Zack is here today to share his insider secrets to finding massively discounted properties regardless of your experience level. Pivotal Moments ·       Zack began as a window washer. When he was washing windows of a wealthy gentleman, he gave him properties for a small sum, Zack then sold them on and made $100,000 profit. ·       Zack’s marketing strategy is called driving for dollars. He has a driver that drives around and identifies houses that have physical signs of neglect. He creates a list of ugly houses. Zack also sends texts, postcards and cold calling. ·       For every $1 he earns he spends 15 cents on marketing. ·       How do you find buyers? ·       Once you start putting out deals, buyers start coming to you. ·       There are also buyers groups within different cities. ·       Zack began working when he was 11. Door to door sales was where he succeeded and he enjoyed it. ·       By the time Zack was 17 he had hand crafted cheese, framed houses, finished carpentry, and much more. ·       At age 16 he had to fend for himself. ·       Zack learnt that you need to take responsibility for your financial situation. ·       Zack set a challenge to go from earning $1000 to earning $40,000 in 40 days. ·       His real goal was to give people belief and faith and see that it is possible.  Current struggle: Even though Zack is a successful coach, he still feels that for himself to be ultra successful, not only does he need to create financially successful people, he needs to create leaders. So he is looking into getting coaching for himself. Advice: If you want to have an impact, you need to serve. Quote: Things may come to those who wait, but only the things that left by those who hustle Links & Resources: https://dfdmastery.com/ (dfdmastery.com) Show: http://www.estierand.com/breakthrough (www.estierand.com/breakthrough) Part 2 of this episode where you hear more go to estierand.com/124-2 Did you enjoy this episode? Then https://itunes.apple.com/us/podcast/estie-rand/id1358797306?mt=2&ls=1 (subscribe to my podcast on iTunes), so you can get automatic updates whenever another episode goes live (and you will be helping me get to #1 on iTunes, making us all cooler in the process!)

124: Million Dollar Driving Strategy With Zack Boothe (Part 1)

Humanizing Business and Businessifying Humans

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Business Breakthrough

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