On this episode, Gavin brings to a close what is now Season 1 of The Business Mastermind podcast after more than two years with a solo episode. In this episode, Gavin draws on his background in accountancy and looks at finance and accounting systems in business, specifically how a lot of businesses are doing far too much manual input rather than using the power of cloud accounting which enables quicker, better data, better interpretation and saves man hours. KEY TAKEAWAYS I’ve found that there’s a huge amount of manual inputting around financing; manual inputting of purchase invoices, sales invoices, re-keying and typing stuff in. It surprised my but made me think that you don’t know what you don’t know. So many business owners manage their business by the amount of cash in the bank, slightly more sophisticated business owners manage their business by profit and loss as well with an accountant, other will manage profit on a monthly or quarterly basis, which is still a couple of months after the month end and the data is then out of date. Even more sophisticated owners have management accounts within two weeks of the month’s end and they increase the value of the balance sheet because they’re building a business with an exit in mind. Apps like Xero and Quickbooks are much more intuitive to use, save you time and grant you access to an ecosystem of apps and software that provide massive bang for your buck. They also give you visual data on the dashboard so you can see the state of your finances through graphs, charts, etc. There are apps that also ways to manage cashflow and cashflow forecasting including Float and Fluidly which has AI that learns your transactions and help to forecast cashflow which helps you to scenario plan.   BEST MOMENTS ‘I’ve used these tools with different clients and have massively saved them cost and time within their business.’ ‘Xero and Quickbooks are fantastic for businesses turning over sub-£5million.’ ‘The key thing with tools like these is you’re saving a stack of time.’ ‘Turnover is vanity, profit is sanity.’ ‘There’s an opportunity out there, have a look at it and see how where you can save money, see where you can get better data, see how you can make better decisions so you can put more money on the bottom line.’ VALUABLE RESOURCES The Business Mastermind Podcast To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat gavin@gavinpreston.com ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHODS Website: www.gavinpreston.com LinkedIn:https://www.linkedin.com/in/gavinpreston/ YouTube: https://www.youtube.com/user/gavinpreston1 Facebook: https://www.facebook.com/GavinPrestonGrowthStrategies/ Twitter: @gavinpreston   See omnystudio.com/listener for privacy information.

Business Mastermind Podcast

The Benefits of Cloud Accounting – with Gavin Preston

On this episode Gavin is joined by Jason Wright of Intentionally Inspiration to talk about marketing funnels. Specifically, five strategies around developing your content, how you can use something as simple as your email footer to encourage people to engage with you, email campaigns – what works and what doesn’t – building and nurturing relationships with prospective and existing customers, and much more. KEY TAKEAWAYS A sales funnel is really about building a relationship with a new contact, introducing them to your world and giving them a little bit of value in exchange for an email address and then keeping that relationship going to the point they become a customer and repeat customer. A lot of people already have a big email list but don’t know what to do with it. Don’t just sell through it. Build the back end first then the front end, then the traffic. If you don’t have a plan after getting people to your website, you’re missing a ton of opportunities, wasting a lot of time and missing money. The five buckets: If you had to pick five areas of your business that are different but overlap, like a Venn Diagram, what would they be? For example; motivation, entrepreneurship, digital marketing, sales funnels, etc. This gives you different buckets to pull ideas and content from and it prevents your list from being exhausted from hearing about the same things every week. This can be used for social media and podcasting content throughout the month as well. I use a passive journey customer footer at the bottom of my email that points people towards my social media, resources and content, podcast, how to work with the company and myself. It shows people how to move down the funnel without drawing attention to it. Any time you can go live, on Facebook Live for example, and interact with your audience is really powerful. Try to open up actual dialogues in conversation. You can pick the brains of your best clients to see what they’d like you to offer.   BEST MOMENTS ‘If I’m receiving emails from you daily, I’m probably going to unsubscribe!’ ‘Most people think about their sales funnel completely backwards.’ ‘Most sales don’t happen in the first five touch points, everybody’s different.’ ‘Pre-sell new offers without building anything, ask what or if people would pay for something you’re thinking about selling.’ ‘Don’t be scared to show your personality and entertain. If you’re confident, show how you’ve failed.’ VALUABLE RESOURCES The Business Mastermind Podcast To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat gavin@gavinpreston.com GUEST RESOURCES Contact Jason Wright:  https://intentionallyinspirational.com/ ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHODS Website: www.gavinpreston.com LinkedIn:https://www.linkedin.com/in/gavinpreston/ YouTube: https://www.youtube.com/user/gavinpreston1 Facebook: https://www.facebook.com/GavinPrestonGrowthStrategies/ Twitter: @gavinpreston   See omnystudio.com/listener for privacy information.

All Things Marketing – with Jason Wright

On this episode Gavin is joined by entrepreneur and venture capitlaist Real Bricker, who now delivers workshops on building businesses and thinking outside the norm with experiences ranging from working 6000 feet underground to building an educational business with six campuses and 4000 students. The pair talk about the future of work and the importance of culture. KEY TAKEAWAYS I’ve always wanted to know how my role, such as working as an engineer 6000 feet down a mine shift, impacted on the gold we were getting out of the ground and on the greater organisation. So, I left the mines to do an MBa… not that makes you a specialist or even an entrepreneur. I did get to understand HR though. I love motivational speaking because I get to see the lights turn on in people’s eyes, I want to see them get it and say: “I can be successful in business”. The key to growing my businesses has been giving up control to gain control. As soon as we started outsourcing certain tasks, it freed us up to grow the business. Putting trust in the right people and empowering them really makes a difference. I never ask staff to do something I wouldn’t do. I’ve had staff that have messed up or staff that have taken advantage, but by opening up yourself as the boss (the good, the bad and the ugly) and being real with people it keeps your finger on the pulse of what’s going on with your staff and your business. Don’t overcomplicate your systems. If you can’t explain the way your business works on one A4 piece of paper, it’s too complicated. Also, communication is king and certainly don’t lie or bend the truth, the truth will always out.   BEST MOMENTS ‘Business is simple, sometimes you just have to dive in and adjust your course.’ ‘Give up control to gain control.’ ‘I was in the right place at the right time to start up the educational business, but not by design.’ ‘It’s an amazing feeling to be able to give back and make an impact and positive change.’ ‘When did you last ask your staff about a better way to implement processes, or how their families are?’ VALUABLE RESOURCES The Business Mastermind Podcast To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat gavin@gavinpreston.com GUEST RESOURCES Rael Bricker’s website where you can get a free copy of his book ‘Dive In’: https://www.raelbricker.com/freebook Rael’s email address: rael@raelbricker.com Twitter: @raybri Instagram: @raelbricker Facebook: https://www.facebook.com/rael.bricker Clubhouse: @raelbricker ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHODS Website: www.gavinpreston.com LinkedIn: https://www.linkedin.com/in/gavinpreston/ YouTube: https://www.youtube.com/user/gavinpreston1 Facebook: https://www.facebook.com/GavinPrestonGrowthStrategies/ Twitter: @gavinpreston See omnystudio.com/listener for privacy information.

The Future of Work and the Importance of Culture - with Rael Brick

On this episode Gavin is joined by Michael Haynes is an SME business growth specialist who works with CEOs of service-based businesses with between 10 and 150 employees to achieve growth through innovation and sales. He is the author of ‘Listen, Innovate, Grow: A Guidebook for Startups and Small Businesses Looking to Acquire and Grow Business Customers’ KEY TAKEAWAYS Over the past year I’ve found our CEOs have been inundated with content left, right and centre, what they want is sense-making and road-mapping A lot of SME CEOs are moving away from LinkedIn because they’re getting a lot of sales pitches being disguised in various ways and content apparently from thought leaders and experts, but it’s confusing them and it’s not giving them a clear view on how to move forward. The bar has been raised for business buyers in the new norm, even before Covid the dynamics and behaviours of buyers and decision makers has changed fundamentally. They do a lot of their own research in terms of formulating potential solutions, identifying product and service providers before they talk to anyone. What they’re looking for in these uncertain times is someone to help them make sense of all the information so they can identify ways to grow and expand. There are a number of ways to innovate in business including in technology, products and services, process innovations, organisational innovations, marketing innovations Advocay marketing is about leveraging your existing colleagues and clients and using them to drive growth. It’s really effective in B2B, one of the key things is setting up a referral programme because one of the things buyers will do is talk to their colleagues to see who they know that can do a certain job.   BEST MOMENTS ‘I’m really big on listening, you’ve really got to get an understanding of the market of your buyers’ ‘It’s about innovating and introducing multiple approaches based on understanding the goals you have and the needs of your markets and your customers’ ‘Make sure the kinds of content you’re delivering is really adding value, is educational and answering the key questions your customers are looking for’ ‘Are there certain events, publications, blogs etc that your potential clients operate in? Be active in these. But also make direct contact where you can’ ‘Business innovation is new introductions and or improvements you are making in your business are based on market, customer, and buyer needs’ VALUABLE RESOURCES The Business Mastermind Podcast To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat gavin@gavinpreston.com GUEST RESOURCES Michael’s website: https://listeninnovategrow.com/ ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHODS Website: www.gavinpreston.com LinkedIn: https://www.linkedin.com/in/gavinpreston/ YouTube: https://www.youtube.com/user/gavinpreston1 Facebook: https://www.facebook.com/GavinPrestonGrowthStrategies/ Twitter: @gavinpreston See omnystudio.com/listener for privacy information.

Listening and Helping in the New Norm - with Michael Haynes

On this episode Gavin is joined by Major General Robert W. Mixon Jr. a leadership expert who has honed that skill in his previous career in the U.S. Army. He shares his six pillars of leadership insight as well as advice for taking charge and stay calm in situations where people are looking for clarity and certainty and how a daily self-audit can help with that. KEY TAKEAWAYS The six principles of leadership are: 1. Set the azimuth – who are we, what do we do, why do we do it? 2. What is our intent? 3. Values. 4. What’s our culture? 5. When in charge take charge. 6. Balance personal and professional. Do the right thing when none’s looking, the senior leaders of Volkswagen were personally accountable for paying the company back over $350million because of their wrongdoing which damaged the company. Balance is not about hours or work/life. It’s about your four energy levels; physical, spiritual emotional and mental. The opportunity and the changes in the world brought about by the pandemic should jolt us in terms of who we are and what we represent and whether we’re walking the talk. One-to-one meetings are the most important meetings to your company, they must be planned for as such. Schedule, prepare for it, conduct it in a space that’s effective to have it, ask thoughtful questions, listen to responses and take notes.   BEST MOMENTS ‘My Mom told me a thousand times; God gave you two ears and one mouth for a reason, are you listening with the intent to understand, or are you listening with the intent to reply?’ ‘Listening leaders are, by far, more effective leaders.’ ‘There’s no reason for panic in the Big Six Model, you’ve built a team of people, you have an azimuth and a purpose, you can be the calm in the chaos and so can they.’ ‘You can’t manage time, time is finite. That leads you in the wrong direction in understanding what balance is.’ ‘It takes a while, you’re not going to move the needle in your own leadership model, or in those of others, or the culture and the ecosystem of your organisation without investment of your time and energy. You’ve got to expect a year or two for this to take shape.’ ‘The most successful leaders I’ve seen in the last 18 months are those who focus on alignment and a common understanding of who we are, where are we going and what are we going to do to get there?’ VALUABLE RESOURCES The Business Mastermind Podcast To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat gavin@gavinpreston.com GUEST RESOURCES Get in touch with Robert on the contact form on Level Five Associates’ website: https://www.levelfiveassociates.com/   ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHODS Website: www.gavinpreston.com LinkedIn:https://www.linkedin.com/in/gavinpreston/ YouTube: https://www.youtube.com/user/gavinpreston1 Facebook: https://www.facebook.com/GavinPrestonGrowthStrategies/ Twitter: @gavinpreston   See omnystudio.com/listener for privacy information.

The Six Pillars of Leadership – with Major General Robert W. Mixon Jr

On this episode Gavin is joined by Dan Chan, a master magician, mentor and marketer. Dan has worked in Silicon Valley, featured in the Wall Street Journal and The Hustle and has been featured on Business Insider and CNBC in 2020. Dan is mainly here to talk about the business of magic and marketing, but also how his work has been affected by the COVID pandemic and how he’s gone from face-to-face interaction to virtual. KEY TAKEAWAYS Dan was working at PayPal while starting out in magic. Then, when he realised he was making more money with magic, $200 per hour, he left PayPal to perform magic full-time. Dan was an Air BnB host earning $15,000 doing experiences with bayareadinnershow.com, when they were forced to go virtual during the pandemic he was asked to become a virtual host. They gave his 200 shares of stock at $68 IPO price and these popped to over $150 once the show was launched. Some tricks don’t play well on Zoom, but others really do, but the intimacy has increased because Dan’s doing it to hundreds of people at once. My show is stronger on Zoom because there’s more consistency. Clients love the fact they’re getting more value. Saying that I worked with Elon Musk and having Pre-IPO Paypal opened doors for me on LinkedIn, it was misdirection. I created engaging, valuable posts on Facebook groups as well, which has been another great strategy I’ve used. The more you do this to bring people to you, the better you get at it. I was often hiding behind the trick and I felt the stories needed to be told better on Zoom so I made autobiographical storytelling a part of it, no one can steal your story like they can steal a trick and the audience will get to know and like you, then they’ll buy from you.   BEST MOMENTS ‘You need to think globally, don’t just grab the low-hanging fruit’ ‘I started doing magic for free to see if it was worth it, then I pitched reporters for scale’ ‘Now, I can do shows for clients in the US and India at the same time for a better price’ ‘I lost $8,000 in one week’ ‘He who tells the best story in life wins’ ‘Branding yourself effectively with rhymes and alliteration is hypnotic to people’ VALUABLE RESOURCES The Business Mastermind Podcast To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat gavin@gavinpreston.com GUEST RESOURCES Dan Chan’s website: https://www.danchanmagic.com/  YouTube: https://www.youtube.com/user/danielgchan Book Dan Chan: https://www.airbnb.co.uk/s/experiences Bay Area Dinner Show: https://bayareadinnershow.com/ Dan Chan on CNBC: https://www.cnbc.com/2020/04/03/coronavirus-hurts-silicon-valley-caterers-and-event-businesses.html ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHODS Website: www.gavinpreston.com LinkedIn:https://www.linkedin.com/in/gavinpreston/ YouTube: https://www.youtube.com/user/gavinpreston1 Facebook: https://www.facebook.com/GavinPrestonGrowthStrategies/ Twitter: @gavinpreston   See omnystudio.com/listener for privacy information.

Magic and Marketing – with Daniel Chan

On this episode Gavin is joined by financial advisor, Shaun Holt to share advice on legacy, growing wealth and what you can do as your business recovers after the pandemic. Shaun is passionate about wealth management and sees it as the most important thing for families to prosper over time, increasing generational wealth. This means planning for the future by getting good financial advice around your business and personal wealth and setting up a solid financial plan in place so that you can enjoy the fruits of your work as well as leaving substantial wealth aside for your family. KEY TAKEAWAYS Children need to be taught about financial planning; money is important but it’s more important to teach people how to treat it properly. Good wealth management will allow you to manage your life so that you can enjoy your hobbies, family time and health as well as allowing you to pass it down to provide for your children. You’ll see traits in families if you look at what each generation before did as a job. If a grandparent was in hard working job, the parent will likely be hard working and so will the children. Money should enhance peoples lives, going on a spending spree buying Range Rovers and holidays and blowing your cash might be a great experience. But, down the line they’ll be worse off emotionally because the money will run out. We can pass down knowledge and wisdom, both the successes and the failures because you learn more from failure. For example, learning about tax – especially around death. Finance is the easy bit, time is the hard bit, so put a good financial plan in place. When selling a business, make sure you point out the potential growth strategy to the prospective next owner, so they’re more interested in buying it before it’s peaked. You wouldn’t want to but something that’s run its course, you want to make money out of your investment.   BEST MOMENTS ‘Tax is a contribution, you may not be able to decide how its spent, but it contributes to society.’ ‘Leave the world in a better place than you found it for those that follow you.’ ‘Hand down money in a better way than just giving money.’ ‘There are inspirational young people, but the last thing they need is their desire taken away from them by being given money so they don’t need anything.’ ‘How do you want to be remembered?’ ‘If your business can run without you, it’s a lot more saleable than if you’re still involved in the day-to-day.’ VALUABLE RESOURCES The Business Mastermind Podcast To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat gavin@gavinpreston.com GUEST RESOURCES LinkedIn: https://www.linkedin.com/company/bushell-holt-wealth-management/ Bushell Holt Wealth Management: https://bhwml.co.uk/ E-mail: Shaun.holt@sjpp.co.uk ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHODS Website: www.gavinpreston.com LinkedIn: https://www.linkedin.com/in/gavinpreston/ YouTube: https://www.youtube.com/user/gavinpreston1 Facebook: https://www.facebook.com/GavinPrestonGrowthStrategies/ Twitter: @gavinpreston See omnystudio.com/listener for privacy information.

Shaun Holt on Wealth Management on How We Can Leave The Next Generation In A Better Place

On this episode Gavin is joined by Mike Moll form Market Me Consulting, who shares his tips on inception marketing and how that gets you cut-through and connects with businesses in the crowded space of digital marketing. Mike loves helping small businesses to take control of their futures by helping the reach the perfect customer base through digital marketing. He gives great insight into how to pinpoint the best decision makers and how to approach them in the first place to introduce yourself and set up a relationship without the hard sell, which is more attractive than being pushy. KEY TAKEAWAYS Inception marketing is where businesses get the emails of the people they want to attract, load them into Facebook or LinkedIn which then shows you whether you know them so you can tailor your ad to those people so you have a better chance of getting engagement. LinkedIn Sales Navigator allows you to drill down into companies to find the decision maker you’re looking to reach. Connect with those people and, once they’ve accepted, send them videos via LinkedIn Messenger as a warm introduction. You need to use a combination of digital advertising as well as building real relationships with people who make the decisions. People will take time to tell you why the meeting isn’t right for them right now if you send a video to them, which isn’t a ‘yes’, but it is an engagement. Then try again in a few months or ask for a referral. Showing that you understand a company’s pain point is an effective tool when pitching to a prospective customer. BEST MOMENTS ‘I learned digital marketing and Google Ads over a weekend by watching YouTube.’ ‘Why would someone buy into me? If I can explain how this will make them money and how much, that’s a really compelling reason for them to trust me and want to work with me.’ ‘What are you selling? Are they easy to go to digital marketing?’ ‘You need to create a platform where people look for you.’ ‘People don’t like being told what to do, when you tell me I need to do this for my business I think ‘get out of here!’ Invite them in to a further conversation if they think what I’m offering is valuable.’ ‘I haven’t come across an account that we haven’t been able to produce a profitable Google Ad for.’ VALUABLE RESOURCES The Business Mastermind Podcast To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat – https://survivetothrive.biz/keep-afloat gavin@gavinpreston.com GUEST RESOURCES https://Marketme.co https://go.marketme.co/leads ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating the creative strategies to accelerate growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHODS Website: www.gavinpreston.com LinkedIn: https://www.linkedin.com/in/gavinpreston/ YouTube: https://www.youtube.com/user/gavinpreston1 Facebook: https://www.facebook.com/GavinPrestonGrowthStrategies/ Twitter: @gavinpreston See omnystudio.com/listener for privacy information.

Mike Moll from Market Me on getting cut-through with your Digital Marketing and why Inception Marketing is so effective

Sadly, many entrepreneurs become a slave to their business. They try to do everything themselves and end up working a horrendous number of hours. Inevitably, they start neglecting their health and family. Worse, they still struggle to grow. In the end, they burn out and have to sell their business for a fraction of what it is worth.   But it does not have to be that way. In this podcast, Richard Walsh shares with Gavin details of how to hire the right people so you can delegate 95% of the work. Doing so while still growing your business in a way that enables you to make a monstrous profit when you do want to sell up and exit on your terms.  KEY TAKEAWAYS Most entrepreneurs do not prepare to exit their businesses. Often, they end up selling it, in a rush, for virtually nothing. You may not plan to ever leave your business, but life can force you to do so anyway. Every business decision you make should include asking yourself how does this affect my exit strategy? If you are already running a business, pause, and take the time to put together an exit plan. Be balanced when building your business. Make time for you and your family so you don´t burn out. Explain your business plan to your family, so they will be supportive during those times when you are stretched. Put in place a team that can run your business without you.  Create processes that enable anyone to fulfil any role to build robustness. Create a mini-you who can step up to do most of your work and give yourself time freedom. BEST MOMENTS ' Every decision needs to be filtered through the question - does it get me closer to my exit?' 'You´ve got to build a team.' 'We stayed lean we stayed mean, we got super-efficient, we had the right equipment and we automated ourselves to complete jobs quicker.'   VALUABLE RESOURCES The Business Mastermind Podcast   To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat gavin@gavinpreston.com       GUEST RESOURCES Escape the Owner Prison by Richard Walsh   ABOUT THE HOST   Gavin Preston   Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer, and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.   Gavin’s energetic, insightful, and yet down to earth and practical talks, workshops, and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness, and Behavioural Change.   CONTACT METHOD   Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter     See omnystudio.com/listener for privacy information.

Buy Build Sell Escaping the Owner Prison - Preparing your Business for Exit with Richard Walsh

After making a series of bad decisions, with one leading to a friend being shot and killed, Sunil Godse spent thousands of hours on research and interviews to find out that the reason we waste time making bad decisions is because we ignore our intuition, a subconscious phenomenon that we are all born with that helps us make the right decision at the right time in any situation we find ourselves in. Sunil developed a seven-step process that shows you how to sharpen your intuition so that the only decisions you make are the right ones in any situation that move your life forward. KEY TAKEAWAYS The intersection with business and intuition is extremely important. Many entrepreneurs who fail say that at points they ignored their gut feelings when making decisions. Neurological research shows that we all have intuition. Intuition hits you 7 to 10 seconds before you act. Anyone can learn to tap into their negative and positive intuition signals. Sunil´s 7-day challenge is a great way to get started. Anytime you make a decision you know that there will be intuitive signals there for you to pick up on. Take time out, cut out the noise, think about your decision and listen out for your intuition. Identify your core values and run your business in line with them. Understand the problems your product or service solves for your customers. Recognise that your customers' decisions are impacted by their intuition. Take time to understand them. Your intuition will tell you what the right decision is, but you need to engage your logical/analytical mind to be able to sell that to others.   BEST MOMENTS There are 4 types of intuition: -           Experiential -           Situational -           Creative -           Relational 'Intuition kicks in even earlier than we consciously think that it does.' 'Whatever time you make a decision; you know that there's a signal is going to come up' 'You may know intuitively what to do, but you’ve got to make sure other people know too.'     VALUABLE RESOURCES The Business Mastermind Podcast    To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat   gavin@gavinpreston.com       Visit the Intuitionology page: https://www.intuitionology.com/ref/GavinPreston Access the seven-day challenge here: https://www.intuitionology.com/7-day-challenge/ref/GavinPreston   Contact Sunil at - sunil@sunilgodse.com   OTHER LINKS FOR SUNIL Website: https://www.intuitionology.com/ Podcast: https://www.intuitionology.com/podcast/ Facebook: https://www.facebook.com/sunilgodse/ Instagram: https://www.instagram.com/intuitionology/ LinkedIn: https://www.linkedin.com/in/sunilgodse/ Twitter: https://twitter.com/sunilgodse     ABOUT THE HOST   Gavin Preston   Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer, and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years.   Gavin’s energetic, insightful, and yet down to earth and practical talks, workshops, and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness, and Behavioural Change.   CONTACT METHOD   Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter See omnystudio.com/listener for privacy information.

Sunil Godse on the 7 Steps to Improve Your Decision Making by Harnessing Your Intuition

This week, Gavin talks to Maceo Jourdan, serial entrepreneur, who has risen from an eclectic background - from the US Army through to the world of entrepreneurialism - and who has taken multiple start-ups from ignition to scale. Maceo joins Gavin to talk about how he did it, as well as trends, business insights, growth, scale and how to grab attention in your chosen marketplace.  KEY TAKEAWAYS In a start-up business you need someone who is open to new experiences, who seek to do things in a different way and explore new methodologies. As your business grows, your company requires a team built upon people who wish to build systems and processes that can allow scale to occur. There is a real value in "brainwashing" - the art of making sure yours is the mind against which everyone else's minds yield. The great ones so far have included visionaries such as Steve Jobs, Bill Gates and Warren Buffett. The next big trend is in "interconnectedness" - the relationship that is growing between every touchpoint in our lives, and connecting them to create a seamless technology-based experience. BEST MOMENTS 'I straddle this weird spectrum - on one hand I'm very low on politeness but I'm also open to new experiences' 'It has to do with understanding the competitive environment globally. There's no such thing as a free lunch!' 'Our job as an entrepreneur is to have that vision' 'When you consider all these things, that's when you can get in front of that "hockey stick" growth' VALUABLE RESOURCES The Business Mastermind Podcast  To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat gavin@gavinpreston.com     Maceo Jourdan - https://maceojourdan.com Maceo Jourdan LinkedIn - https://www.linkedin.com/in/maceojourdan/ ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHOD Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter See omnystudio.com/listener for privacy information.

Serial Entrepreneur and Veteran, Maceo Jourdan On Starting And Scaling Multiple Businesses

After having helped countless clients to establish their own personal brands, and attract huge followings across social media platforms, Jay Jay, the founder of the Ace Of Spades Agency, joins Gavin to tell you why it's so important, and practical ways that you can do it!  KEY TAKEAWAYS Views and engagement stats don't tend to disappear. You're always accumulating, however slowly. When you hit a number that turns heads, it follows you across social media. Consistency is the key to building an audience. Don't be put off by slow growth at the beginning. Keep working and the numbers will come. It's not enough to simply pump out mediocre content. You have to put heart and soul into everything. There has to be a strategy behind each piece. Speaking is the number one way to build authority. By putting yourself out there, and providing a results-based narrative about yourself, you become a voice that people that will listen to. BEST MOMENTS 'I learned to leverage the power of the internet to get opportunities' 'Give them no reason to doubt you' 'It's always about "What is the result?"' 'Build that tribe and then leverage it from there' VALUABLE RESOURCES The Business Mastermind Podcast  To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat gavin@gavinpreston.com     Jay Jay Instagram - https://www.instagram.com/jayjaylive/?hl=en Jay Jay LinkedIn - https://www.linkedin.com/in/jayjaylive/ ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHOD Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter See omnystudio.com/listener for privacy information.

Jay Jay, Founder of Ace of Spades Agency, On How To Attract A Following On Social Media

Gavin talks to the founder of Maixter, Alejandro Carreno Garzo, about her inspirational and motivational tale of strength, resilience and will power – a journey that brought her back from the brink of defeat to the heights of success through the development and building of a brand new tutoring platform.  KEY TAKEAWAYS We must remember to give gratitude and acknowledgement to the people who help us to achieve greatness. Emotion invoke within ourselves through the stories of others are what drive us towards transformation, innovation and progress. We are only ever limited by our own mind. Even when physical limitations occur, we can still achieve our dreams with the help of others and the determination to succeed. People always wish to learn new skills. Sometimes it is far better to trade skills than to pay for a skill. This creates an incredible exchange. BEST MOMENTS ‘It’s the stories in life that move us as human beings’ ‘Whatever team I’m in, I’m always looking for a way to go further’ ‘I knew in my heart that I could not picture the rest of my life not walking. I didn’t know how. That’s what I needed to find out’ ‘Let’s find creative ways to do this as best I can’ VALUABLE RESOURCES The Business Mastermind Podcast  To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat gavin@gavinpreston.com     Meixter – www.meixter.com Alejandra Carreno Garzon - alejandra@meixter.com ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHOD Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter See omnystudio.com/listener for privacy information.

Founder of Maixter, Alejandra Carreno Garzo on building a platform to bring students and teachers together

Gavin talks to Claire Dale and Pat Peyton, the authors of the incredible new book "Physical Intelligence: Harness your body's untapped intelligence to achieve more, stress less and live more happily", about the book's philosophy, and how you can get the most our of being physically intelligent in your own life.  KEY TAKEAWAYS Hormones and neurotransmitters largely dictate how we think, how we feel, how we speak and how we behave. We can strategically influence the balance of certain key chemicals so that we can achieve more, stress less, and work more happily. Our bodies function better is we stick to the REST system: Retreat Eat Sleep Treat Breathing exercises can help us to regain ourselves in the moment, and take control of ourselves physically and mentally. BEST MOMENTS 'I've always been fascinated by the physiology - the biology - of what enables us to perform well' 'Most of us operate at the mercy of our chemicals' 'Physical intelligence is the ability to detect, and then actively and strategically manage the balance of those certain key chemicals' 'Our bodies need REST: Retreat, Eat, Sleep and a Treat' VALUABLE RESOURCES The Business Mastermind Podcast  To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat gavin@gavinpreston.com     Physical Intelligence (Amazon) Claire Dale - claire@companiesinmotion.com Patricia Peyton - pat@companiesinmotion.com ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHOD Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter See omnystudio.com/listener for privacy information.

Claire Dale and Pat Peyton - Authors Of Physical Intelligence

This week, Gavin talks with Dr Kelly Henry, a chiropractor who's built up his own string of practices, and who has now published a book on effective customer service strategies, entitled "Define And Deliver Exceptional Customer Service"  KEY TAKEAWAYS Great customer service is the cornerstone of any business, and helps to establish trust, value and a basis for scale. Coaches, consultants and mentors can help us to grow by offering a whole new perspective that we as business owners do not have. Systems and processes allow us to accelerate business growth. By creating a template for operations and systemising our workflow, we create a seamless formula for efficiency. When you improve customer service, you improve the perception of customer service for your client base. When you do this, you create increased retention, referrals and profits. BEST MOMENTS 'I built my practices on the basis of great customer service' 'Get a system!' 'It has easy principles, rules and actions' 'Simple actions, simple strategies done consistently create a great return on investment' VALUABLE RESOURCES The Business Mastermind Podcast  To get 20% off at Knowable, go to www.knowable.fyi and enter the code GAVIN Get your copy of Survive And Thrive NOW at https://www.surviveandthrive.cc Keep Your Boat Afloat - https://www.survivetothrive.biz/keep-afloat gavin@gavinpreston.com     Define And Deliver Exceptional Customer Service by Dr Kelly Henry - https://www.amazon.com/Define-Deliver-Exceptional-Customer-Service/dp/1954024002 ABOUT THE HOST Gavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach.  He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. Gavin’s energetic, insightful and yet down to earth and practical talks, workshops and coaching is in demand with high growth business between £250,000 and £30 million revenue and with multi-national organisations at all levels from Board to frontline Managers. He is an expert in Business Growth Strategies, Peak Performance Mindset, Persuasion & Engagement, Marketing, Productivity, Leadership Development, Team Development & Motivation, Leading Change, Stakeholder Management, Personal Effectiveness and Behavioural Change. CONTACT METHOD Gavin Preston Website Gavin Preston LinkedIn Gavin Preston YouTube Gavin Preston Facebook Gavin Preston Twitter See omnystudio.com/listener for privacy information.

Define And Deliver Exceptional Customer Service - with Dr Kelly Henry

The Business Mastermind Podcast is for business owners and leaders in small to medium-sized businesses. If you are running a business with revenue between £100,000 and £20 million, and are looking for inspiration, insights, lessons learnt, resources and growth strategies from down to earth, relatable business people then this podcast is for you. It is a meeting of minds between everyday business people and specialists on their journey to master business growth. You will find these discussions both engaging and relatable, covering topics such as marketing, leadership, systems, strategy, scaling, culture, resiliency and mindset. Your host Gavin Preston, a student of what works, facilitates a flowing conversation that uncovers the gems of his guests' success strategies, insights and hacks. There is richness in the variety of the guest’s expertise, sector and their own story. These conversations are interspersed by episodes from Gavin as he shares the growth strategies and insights from working with clients across numerous sectors. Insight, strategy and action points that will help you Survive and Thrive in business and life as you scale your business and achieve a bigger impact for your customers, colleagues and communities.

hubhopper

Business Mastermind Podcast

hubhopper