The week after Atlanta, my body was catching up to my mind. After an incredible weekend, I came home and cried. A lot. A friend reminded me that sometimes our bodies need time to catch up to the leveled-up version of ourselves. So I sat in the "I don't know what I'm doing" feeling, and something shifted. Pivoting used to feel like failure. Now? I'm saying "let's go!" In this unfiltered voice note, I share: My mindset shift on pivoting: from dread to pure excitement Why I scrapped my 6 offers and landed on 3 that actually feel good Testing new ICPs: family coaches, babysitters and nannies, and HR Honest feedback from an HR friend that opened a door I never expected The co-founder conversation: how I went from "never" to "yes" in 7 days Releasing control, in business, in motherhood, and in life Calm & Colorful isn't going anywhere. I'm still running customer discovery calls and testing what lights people up. But something brand new is brewing, and I'm inviting you along for the ride, one day at a time. Mama. Business. Alive. If this episode sparked something for you, I invite you to leave a review and share it with a mama who's building something big with little ones on her hip. Disclaimer: What I share here is my personal journey, reflections, and takeaways. Lessons from One Day MBA classes or community events are not a substitute for being in the program. Think of this as my unfiltered notebook.

The week after Atlanta, my body was catching up to my mind. After an incredible weekend, I came home and cried. A lot. A friend reminded me that sometimes our bodies need time to catch up to the leveled-up version of ourselves. So I sat in the "I don't know what I'm doing" feeling, and something shifted.Pivoting used to feel like failure. Now? I'm saying "let's go!"In this unfiltered voice note, I share: My mindset shift on pivoting: from dread to pure excitement Why I scrapped my 6 offers and landed on 3 that actually feel good Testing new ICPs: family coaches, babysitters and nannies, and HR Honest feedback from an HR friend that opened a door I never expected The co-founder conversation: how I went from "never" to "yes" in 7 days Releasing control, in business, in motherhood, and in lifeCalm & Colorful isn't going anywhere. I'm still running customer discovery calls and testing what lights people up. But something brand new is brewing, and I'm inviting you along for the ride, one day at a time.Mama. Business. Alive. If this episode sparked something for you, I invite you to leave a review and share it with a mama who's building something big with little ones on her hip. Disclaimer: What I share here is my personal journey, reflections, and takeaways. Lessons from One Day MBA classes or community events are not a substitute for being in the program. Think of this as my unfiltered notebook.

Calm & Colorful: Not Your Average MBA Diaries

October 2026: Pivot, Pivot, Pivot (And a Co Founder?!)

I just got home from LaunchHouse, and this one has it all: tears, laughs, a maze, and a whole lot of water bottles. In this episode, I take you inside my weekend with fellow founders, including:<ul><li>Meeting my Zoom classmates in real life for the first time</li><li>Interviewing mamas on camera about how they find their pause</li><li>The water bottle sales challenge (and what it taught me about thinking bigger)</li><li>Crying on and off all day, then getting up to pitch Mama Pause anyway</li><li>The feedback I got, and the customer story that's going in every pitch from now on</li><li>Why "objections are signals" and "interest isn't a sale"</li><li>The maze analogy that finally helped me name my wall: not being willing to pivot</li></ul> Plus, where Mama Pause stands today and what I'm doing differently this week. If you're building something too, I'd love to hear: what's the wall in your maze right now? Mama, if you're craving a breath in the middle of your day, find your Mama Pause at www.calmandcolorful.com/mamapause This podcast shares my personal journey and takeaways. It's not professional, legal, or financial advice.

I just got home from LaunchHouse, and this one has it all: tears, laughs, a maze, and a whole lot of water bottles.In this episode, I take you inside my weekend with fellow founders, including:Meeting my Zoom classmates in real life for the first timeInterviewing mamas on camera about how they find their pauseThe water bottle sales challenge (and what it taught me about thinking bigger)Crying on and off all day, then getting up to pitch Mama Pause anywayThe feedback I got, and the customer story that's going in every pitch from now onWhy "objections are signals" and "interest isn't a sale"The maze analogy that finally helped me name my wall: not being willing to pivotPlus, where Mama Pause stands today and what I'm doing differently this week.If you're building something too, I'd love to hear: what's the wall in your maze right now?Mama, if you're craving a breath in the middle of your day, find your Mama Pause at www.calmandcolorful.com/mamapauseThis podcast shares my personal journey and takeaways. It's not professional, legal, or financial advice.

Every Maze Has Walls: What the Launch House Weekend Taught Me About Pivoting

It's 1:17 AM, I'm in bed (hello, creaky mattress ️), and Launch House is officially over. I'm sad to say goodbye to my friends and so excited to get home to my baby. All the feels. During build time, I stepped outside and ended up talking with Ranbir, the founder of OneDay, for what felt like an hour. I asked him the question that had been sitting on my heart all weekend: Do I have potential? His answer changed how I'm looking at everything.In this unfiltered voice note: The maze metaphor, and my aha moment that I'd been hanging out at the same wall Why he believes the problem I'm solving is real, and where he's not sold yet A big one: a $200+ offer needs about 20 people, not hundreds His challenge: run fast experiments with a clear success metric, try 15 things, and don't fall in love with the solution ‍️ Practicing sales objections, all with Mama Pause A group photo, a OneDay chant, and a dance party ️ Launch House is coming back in December, and it's all about pitching! I've never felt more lost and more on track at the same time. If that makes sense to you, this episode is for you. Full Launch House reflection episode coming soon! Mama. Business. Alive. What I share here is my personal journey and reflections, not a substitute for being in the OneDay program.

It's 1:17 AM, I'm in bed (hello, creaky mattress ️), and Launch House is officially over. I'm sad to say goodbye to my friends and so excited to get home to my baby. All the feels. During build time, I stepped outside and ended up talking with Ranbir, the founder of OneDay, for what felt like an hour. I asked him the question that had been sitting on my heart all weekend: Do I have potential?His answer changed how I'm looking at everything.In this unfiltered voice note: The maze metaphor, and my aha moment that I'd been hanging out at the same wall Why he believes the problem I'm solving is real, and where he's not sold yet A big one: a $200+ offer needs about 20 people, not hundreds His challenge: run fast experiments with a clear success metric, try 15 things, and don't fall in love with the solution ‍️ Practicing sales objections, all with Mama Pause A group photo, a OneDay chant, and a dance party ️ Launch House is coming back in December, and it's all about pitching!I've never felt more lost and more on track at the same time. If that makes sense to you, this episode is for you. Full Launch House reflection episode coming soon!Mama. Business. Alive. What I share here is my personal journey and reflections, not a substitute for being in the OneDay program.

Launch House Day 3: The Wall I'd Been Hanging Out At

It's midnight, I'm walking back to my room (hello, elevator noises ), and Day 2 of OneDay Launch House was… holy moly. Today I got up for Helen's famous one-minute pitch challenge and shared Mama Pause. My hands shook, I cried a little, my heart was pounding, and I'm pretty sure I blacked out. I needed a Mama Pause for my own Mama Pause pitch! It wasn't perfect, but the feedback was gold, and it's a moment I only get to grow from. In this unfiltered voice note: What it felt like to pitch live, and the feedback I got Filming content in hallways full of founders doing selfies and interviews Building an outreach plan with AI How comparing myself to another founder turned into inspiration once I learned she'd practiced her pitch 40+ times The OneDay founders Q&A, and why I'm suddenly open to the idea of a co-founder A simple lesson: always keep your QR code handy when moms ask to buy! Missing Korbin and my fiancé Kelton, while soaking up every connection This was a roller coaster of a day, full of doubt, tears, and a lot of breakthroughs. Most of all, it was about the people. Zoom contacts became real friends, and mentors stayed past midnight for us.For the mamas building something with babies on their hips and big dreams in their hearts, this one's for you. Mama. Business. Alive. What I share here is my personal journey and reflections, not a substitute for being in the OneDay program.

It's midnight, I'm walking back to my room (hello, elevator noises ), and Day 2 of OneDay Launch House was… holy moly. Today I got up for Helen's famous one-minute pitch challenge and shared Mama Pause. My hands shook, I cried a little, my heart was pounding, and I'm pretty sure I blacked out. I needed a Mama Pause for my own Mama Pause pitch! It wasn't perfect, but the feedback was gold, and it's a moment I only get to grow from.In this unfiltered voice note: What it felt like to pitch live, and the feedback I got Filming content in hallways full of founders doing selfies and interviews Building an outreach plan with AI How comparing myself to another founder turned into inspiration once I learned she'd practiced her pitch 40+ times The OneDay founders Q&A, and why I'm suddenly open to the idea of a co-founder A simple lesson: always keep your QR code handy when moms ask to buy! Missing Korbin and my fiancé Kelton, while soaking up every connectionThis was a roller coaster of a day, full of doubt, tears, and a lot of breakthroughs. Most of all, it was about the people. Zoom contacts became real friends, and mentors stayed past midnight for us.For the mamas building something with babies on their hips and big dreams in their hearts, this one's for you. Mama. Business. Alive. What I share here is my personal journey and reflections, not a substitute for being in the OneDay program.

Launch House Day 2: I Needed a Mama Pause for My Mama Pause Pitch 2

Oh my goodness, friends. This is night one of Launch House in Atlanta, the biggest event OneDay has ever put on. There are 150 founders, incredible mentors, and both OneDay founders in one room. I recorded this at midnight, and then again at 7 a.m. once my brain caught up with my heart. In this episode:<ul><li> What an ICP (ideal customer profile) is, and why your niche can be as small as 10,000 people</li><li> The water bottle sales challenge: teams raced to sell 15 water bottles for at least $100</li><li> How my team added coping-skill stickers, walked up to strangers with confidence, and raised $79</li><li> How other teams brought in $700, $900, even $1,000+ with B2B pitches, app advertising spots, and coaching bundles</li><li> My 7 a.m. aha: the winning teams did exactly what OneDay teaches. They built an ICP, did customer discovery, and asked what people would pay, instead of anchoring low like we did.</li><li> A thought-provoking conversation with mentor Helen Murphy about whether every founder needs to be the "outside the box" thinker, or whether that's what the right partner is for</li></ul>The big takeaway: Ask what the maximum value is that you can provide, and then price for it. Fail fast, fail forward.Huge gratitude to the OneDay team, Ranbir, Helen, Manish, and every founder in that room. I'll be back tonight with day two!I invite you to:<ul><li>⭐ Leave a rating or review if this episode sparked something for you</li><li> Share it with a founder mama who's building with big dreams in her heart</li><li> Follow along so you don't miss day two of Launch House</li></ul> Disclaimer: What I share here is my personal journey, reflections, and takeaways. Lessons from OneDay MBA classes and community events are my own interpretation and aren't a substitute for being in the program. Think of this podcast as my unfiltered notebook, shared in hopes it sparks ideas and encouragement for your own business path.Mama. Business. Alive. Unfiltered. Unedited. Just one day at a time.

Oh my goodness, friends. This is night one of Launch House in Atlanta, the biggest event OneDay has ever put on. There are 150 founders, incredible mentors, and both OneDay founders in one room. I recorded this at midnight, and then again at 7 a.m. once my brain caught up with my heart. In this episode: What an ICP (ideal customer profile) is, and why your niche can be as small as 10,000 people The water bottle sales challenge: teams raced to sell 15 water bottles for at least $100 How my team added coping-skill stickers, walked up to strangers with confidence, and raised $79 How other teams brought in $700, $900, even $1,000+ with B2B pitches, app advertising spots, and coaching bundles My 7 a.m. aha: the winning teams did exactly what OneDay teaches. They built an ICP, did customer discovery, and asked what people would pay, instead of anchoring low like we did. A thought-provoking conversation with mentor Helen Murphy about whether every founder needs to be the "outside the box" thinker, or whether that's what the right partner is forThe big takeaway: Ask what the maximum value is that you can provide, and then price for it. Fail fast, fail forward.Huge gratitude to the OneDay team, Ranbir, Helen, Manish, and every founder in that room. I'll be back tonight with day two!I invite you to:⭐ Leave a rating or review if this episode sparked something for you Share it with a founder mama who's building with big dreams in her heart Follow along so you don't miss day two of Launch House Disclaimer: What I share here is my personal journey, reflections, and takeaways. Lessons from OneDay MBA classes and community events are my own interpretation and aren't a substitute for being in the program. Think of this podcast as my unfiltered notebook, shared in hopes it sparks ideas and encouragement for your own business path.Mama. Business. Alive. Unfiltered. Unedited. Just one day at a time. 

September 2026 | Launch House Night 1: The Water Bottle Challenge

Oh my goodness, friends. This week I'm packing my bags for Atlanta, Georgia, for OneDay's Launch House, the biggest in-person event OneDay has ever hosted. 150 founders. Three mentors. Three days of masterclasses, build sprints, a live sales challenge, and a 90-day growth plan pressure test. In this unfiltered voice note, I share: What I've been building in the prep sessions (yes, I went to every single one): a content engine, an outreach engine, and an operations engine designed to give time back to busy foundersWhy I'm walking into Atlanta so grateful to be part of OneDay's growth firsthandThe real Mama Pause numbers: 11 mamas joined, my first cancellation, and 10 paying mamas todayThe partner ripple: therapists sharing Mama Pause with their clients, a doula with a team of 14, a local family services nonprofit exploring bulk access for caregivers, and an upcoming call with a national doula associationThe Feelings Playground: 21 audio episodes I made "just for funzies" with characters from my books (and my little one's review: he loves them!)A tender check-in on a hard couple of weeks, and how Kelton and I gathered my tools, got clear on my no's, and protected my yes'sOur first in-person OneDay Dallas board meetup, and the bittersweet news that my program ends next August This is Calm & Colorful 2.0, unfolding one day, one alignment, one breakthrough at a time. Mama. Business. Alive. If this episode sparked something for you, I invite you to leave a review and share it with a mama building something beautiful. Disclaimer: What I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from OneDay classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook, shared in hopes that it sparks ideas, encouragement, and support for your own business path. Have a calm and colorful day, friends. Interested in joining OneDay? Click here: <a href="https://bit.ly/jessica-brittani" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://bit.ly/jessica-brittani</a>

Oh my goodness, friends. This week I'm packing my bags for Atlanta, Georgia, for OneDay's Launch House, the biggest in-person event OneDay has ever hosted. 150 founders. Three mentors. Three days of masterclasses, build sprints, a live sales challenge, and a 90-day growth plan pressure test.In this unfiltered voice note, I share:What I've been building in the prep sessions (yes, I went to every single one): a content engine, an outreach engine, and an operations engine designed to give time back to busy foundersWhy I'm walking into Atlanta so grateful to be part of OneDay's growth firsthandThe real Mama Pause numbers: 11 mamas joined, my first cancellation, and 10 paying mamas todayThe partner ripple: therapists sharing Mama Pause with their clients, a doula with a team of 14, a local family services nonprofit exploring bulk access for caregivers, and an upcoming call with a national doula associationThe Feelings Playground: 21 audio episodes I made "just for funzies" with characters from my books (and my little one's review: he loves them!)A tender check-in on a hard couple of weeks, and how Kelton and I gathered my tools, got clear on my no's, and protected my yes'sOur first in-person OneDay Dallas board meetup, and the bittersweet news that my program ends next AugustThis is Calm & Colorful 2.0, unfolding one day, one alignment, one breakthrough at a time. Mama. Business. Alive.If this episode sparked something for you, I invite you to leave a review and share it with a mama building something beautiful.Disclaimer: What I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from OneDay classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook, shared in hopes that it sparks ideas, encouragement, and support for your own business path.Have a calm and colorful day, friends.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

September 2026: Atlanta Bound, 10 Paying Mamas & Saying Yes to What Matters

Last Saturday morning I had my first panic attack as a founder. The second one of my entire life.I was laying in bed with Korbin, Kelton had left for pickleball, and I just started spiraling — over the deal I made with my fiancé when I signed up for OneDay, over the revenue number I'm nowhere near, over my mentor telling me that if I don't make two sales a week this month, it's time to pivot again. My third pivot. I felt like everyone was giving up on me. My mentor. Kelton. Me.None of that was true. Those were the stories I was telling myself.Thirty minutes after that panic attack, I posted the rawest thing I've ever written into our OneDay Slack group. Word vomit. No polish. And then the replies started coming in.In this episode I read you the post, and I read you every single reply — from founders, from mentors, from a cohort manager, from a stranger who reached out privately just to tell me I didn't need to have the next eight months figured out today. One of them reframed fasting for me in a way I'm still thinking about. One of them reminded me that the business is not a reflection of my ability to run it. One of them told me she's on her third pivot, graduating in November, and has made $148 to date.I'm sharing all of it because if you're in a struggling moment right now, I want you to hear what being seen actually sounds like.I'm still in it. I'm still feeling the feels. And the tools that are carrying me through are the exact tools I hand to families every day — including Mama Pause.This entrepreneur life isn't for the weak, beautiful humans. But you don't have to do it alone.In this episode:<ul><li>What was actually on my plate the morning it all cracked open — two boards, my master's, a new morning job, motherhood, the business</li><li>The Slack post I wrote 30 minutes after a panic attack, read word for word</li><li>Nine replies from other founders, and why each one landed differently</li><li>The difference between deciding from clarity and deciding because you need the discomfort to stop</li><li>Why asking to work fewer days was the first honest step I took</li></ul>If this one meets you where you are, I invite you to leave a review and send it to a founder friend who needs to hear it today.Have a calm and colorful day. Disclaimer: What I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from OneDay MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path. Interested in joining OneDay? Click here: <a href="https://bit.ly/jessica-brittani" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://bit.ly/jessica-brittani</a>

Last Saturday morning I had my first panic attack as a founder. The second one of my entire life.I was laying in bed with Korbin, Kelton had left for pickleball, and I just started spiraling — over the deal I made with my fiancé when I signed up for OneDay, over the revenue number I'm nowhere near, over my mentor telling me that if I don't make two sales a week this month, it's time to pivot again. My third pivot. I felt like everyone was giving up on me. My mentor. Kelton. Me.None of that was true. Those were the stories I was telling myself.Thirty minutes after that panic attack, I posted the rawest thing I've ever written into our OneDay Slack group. Word vomit. No polish. And then the replies started coming in.In this episode I read you the post, and I read you every single reply — from founders, from mentors, from a cohort manager, from a stranger who reached out privately just to tell me I didn't need to have the next eight months figured out today. One of them reframed fasting for me in a way I'm still thinking about. One of them reminded me that the business is not a reflection of my ability to run it. One of them told me she's on her third pivot, graduating in November, and has made $148 to date.I'm sharing all of it because if you're in a struggling moment right now, I want you to hear what being seen actually sounds like.I'm still in it. I'm still feeling the feels. And the tools that are carrying me through are the exact tools I hand to families every day — including Mama Pause.This entrepreneur life isn't for the weak, beautiful humans. But you don't have to do it alone.In this episode:What was actually on my plate the morning it all cracked open — two boards, my master's, a new morning job, motherhood, the businessThe Slack post I wrote 30 minutes after a panic attack, read word for wordNine replies from other founders, and why each one landed differentlyThe difference between deciding from clarity and deciding because you need the discomfort to stopWhy asking to work fewer days was the first honest step I tookIf this one meets you where you are, I invite you to leave a review and send it to a founder friend who needs to hear it today.Have a calm and colorful day.Disclaimer: What I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from OneDay MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

September 2026: My First Panic Attack as a Founder

Three weeks ago, Mama Pause had eight paying mamas.Three weeks later? Still eight-ish.In this episode, I’m sharing the numbers that are a little less fun to talk about: a billing mistake that went unnoticed for weeks, $53.25 in monthly recurring revenue, zero full-price subscriptions, 44 days of social media posting with zero conversions, and the uncomfortable realization that I’ve been hiding inside product work instead of selling.I’m also breaking down what I’m learning inside One Day about moats, the Bullseye Framework from Traction, AI agent systems, and the conversation with my mentor that called out the pattern I couldn’t see.This isn’t a win episode. It’s the messy middle: figuring out what’s actually working, cutting what isn’t, and holding myself accountable to two sales a week.Because a beautiful product and a great story are not the same thing as a business. Interested in joining OneDay? Click here: <a href="https://bit.ly/jessica-brittani" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://bit.ly/jessica-brittani</a>

Three weeks ago, Mama Pause had eight paying mamas.Three weeks later? Still eight-ish.In this episode, I’m sharing the numbers that are a little less fun to talk about: a billing mistake that went unnoticed for weeks, $53.25 in monthly recurring revenue, zero full-price subscriptions, 44 days of social media posting with zero conversions, and the uncomfortable realization that I’ve been hiding inside product work instead of selling.I’m also breaking down what I’m learning inside One Day about moats, the Bullseye Framework from Traction, AI agent systems, and the conversation with my mentor that called out the pattern I couldn’t see.This isn’t a win episode. It’s the messy middle: figuring out what’s actually working, cutting what isn’t, and holding myself accountable to two sales a week.Because a beautiful product and a great story are not the same thing as a business.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

I Went Quiet -- and So Did My Revenue

I’ve been a little checked out—and somehow still building.Mama Pause is officially LIVE, I have my first 8 paying mamas, my first annual subscriber, and now I’ve been given a new challenge: grow faster.I’m sharing what’s working, what’s definitely not working enough, the numbers behind the launch, and why I’m going hard on Mama Pause for the next two weeks—even while navigating everything happening with Korbin. Interested in joining OneDay? Click here: <a href="https://bit.ly/jessica-brittani" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://bit.ly/jessica-brittani</a>

I’ve been a little checked out—and somehow still building.Mama Pause is officially LIVE, I have my first 8 paying mamas, my first annual subscriber, and now I’ve been given a new challenge: grow faster.I’m sharing what’s working, what’s definitely not working enough, the numbers behind the launch, and why I’m going hard on Mama Pause for the next two weeks—even while navigating everything happening with Korbin.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

Building Mama Pause When Life Doesn't Pause

Just four days ago, I celebrated my first three Founding Members and my first $18/month in recurring revenue. Today, that number has doubled.In this MBA Diaries update, I'm sharing what happened next—including the simple follow-up text that turned "I'll sign up" into actual customers, why I'm tracking every member's experience in a usage tracker, and what my very first 20-minute customer feedback call taught me.I also share:<ul><li>Why I'm focusing on paying customers instead of free users.</li><li>How I'm building a feedback system with 48-hour nudges and 7-day check-ins.</li><li>My latest One Day MBA update and what we've been learning about product experimentation.</li><li>The upcoming Launch House founder event I'm both excited and nervous about.</li><li>The decision I made about leaving my 2½-year-old for the first time—and how we found a solution that feels right for our family.</li></ul>This season is less about overnight success and more about testing, learning, listening to customers, and improving one step at a time. If you're building a business, launching something new, or simply curious what the messy middle actually looks like, come along for the journey.Thanks for being here, and as always, I hope you have a calm and colorful day. Interested in joining OneDay? Click here: <a href="https://bit.ly/jessica-brittani" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://bit.ly/jessica-brittani</a>

Just four days ago, I celebrated my first three Founding Members and my first $18/month in recurring revenue. Today, that number has doubled.In this MBA Diaries update, I'm sharing what happened next—including the simple follow-up text that turned "I'll sign up" into actual customers, why I'm tracking every member's experience in a usage tracker, and what my very first 20-minute customer feedback call taught me.I also share:Why I'm focusing on paying customers instead of free users.How I'm building a feedback system with 48-hour nudges and 7-day check-ins.My latest One Day MBA update and what we've been learning about product experimentation.The upcoming Launch House founder event I'm both excited and nervous about.The decision I made about leaving my 2½-year-old for the first time—and how we found a solution that feels right for our family.This season is less about overnight success and more about testing, learning, listening to customers, and improving one step at a time. If you're building a business, launching something new, or simply curious what the messy middle actually looks like, come along for the journey.Thanks for being here, and as always, I hope you have a calm and colorful day.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

From $18 to $36 MRR in 4 Days: What I'm Learning From My First Paying Customers

After more than 40 customer discovery conversations, countless pivots, and a lot of uncomfortable texts, something finally clicked.In this episode, I'm sharing the real behind-the-scenes of launching the MVP for my parenting audio membership and what happened when I stopped trying to build the "perfect" product and started testing what people would actually pay for.Inside this episode:<ul><li>Why my first three paying Founding Members felt bigger than the money</li><li>The follow-up text that turned a "maybe later" into a customer</li><li>What I completely failed to track during 40+ customer interviews (and what I'd do differently)</li><li>Why timing—not interest—was stopping one mom from buying</li><li>The emotional reality of asking friends to become customers</li><li>Why $18/month feels like proof that this business can become something much bigger</li><li>Balancing entrepreneurship, motherhood, graduate school, and a child with ongoing health challenges</li><li>Why I'm more hopeful than ever that I'm finally finding product-market fit</li></ul>This isn't a polished success story. It's a real-time diary of building a business from the ground up—one conversation, one experiment, and one brave ask at a time.If you're building something of your own, especially while raising a family, I hope this reminds you that momentum often starts with just a handful of people saying, "Yes." Interested in joining OneDay? Click here: <a href="https://bit.ly/jessica-brittani" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://bit.ly/jessica-brittani</a>

After more than 40 customer discovery conversations, countless pivots, and a lot of uncomfortable texts, something finally clicked.In this episode, I'm sharing the real behind-the-scenes of launching the MVP for my parenting audio membership and what happened when I stopped trying to build the "perfect" product and started testing what people would actually pay for.Inside this episode:Why my first three paying Founding Members felt bigger than the moneyThe follow-up text that turned a "maybe later" into a customerWhat I completely failed to track during 40+ customer interviews (and what I'd do differently)Why timing—not interest—was stopping one mom from buyingThe emotional reality of asking friends to become customersWhy $18/month feels like proof that this business can become something much biggerBalancing entrepreneurship, motherhood, graduate school, and a child with ongoing health challengesWhy I'm more hopeful than ever that I'm finally finding product-market fitThis isn't a polished success story. It's a real-time diary of building a business from the ground up—one conversation, one experiment, and one brave ask at a time.If you're building something of your own, especially while raising a family, I hope this reminds you that momentum often starts with just a handful of people saying, "Yes."Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

Three Founding Members, $18 MRR, and the First Real Signs This Might Actually Work

This week I'm taking you behind the scenes of my MBA journey and sharing what it's really like to build a business from the ground up.Over the past few weeks, I've completed the Pivot Accelerator, conducted customer discovery interviews, refined my ideas, and made my very first sale.Surprisingly, the biggest lesson wasn't about making money—it was about listening.In this episode, I share:<ul><li>What I learned from more than a dozen customer discovery calls</li><li>Why I completely changed my approach after the accelerator</li><li>How I narrowed dozens of ideas into three offers worth testing</li><li>What it felt like to receive my first paying customer</li><li>Why collecting feedback is more valuable than chasing perfection</li><li>The mindset shifts I'm working through as I learn to build a business that truly serves moms</li></ul>I'm also sharing the behind-the-scenes reality of balancing entrepreneurship, graduate school, and parenting through one of the hardest weeks our family has faced.If you've ever wondered what it actually looks like to build something people want—not just something you're excited to create—this episode is for you.Thanks for following along as I build Calm & Colorful one experiment, one conversation, and one family at a time. Interested in joining OneDay? Click here: <a href="https://bit.ly/jessica-brittani" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://bit.ly/jessica-brittani</a>

This week I'm taking you behind the scenes of my MBA journey and sharing what it's really like to build a business from the ground up.Over the past few weeks, I've completed the Pivot Accelerator, conducted customer discovery interviews, refined my ideas, and made my very first sale.Surprisingly, the biggest lesson wasn't about making money—it was about listening.In this episode, I share:What I learned from more than a dozen customer discovery callsWhy I completely changed my approach after the acceleratorHow I narrowed dozens of ideas into three offers worth testingWhat it felt like to receive my first paying customerWhy collecting feedback is more valuable than chasing perfectionThe mindset shifts I'm working through as I learn to build a business that truly serves momsI'm also sharing the behind-the-scenes reality of balancing entrepreneurship, graduate school, and parenting through one of the hardest weeks our family has faced.If you've ever wondered what it actually looks like to build something people want—not just something you're excited to create—this episode is for you.Thanks for following along as I build Calm & Colorful one experiment, one conversation, and one family at a time.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

Building a Business One Conversation at a Time

This week has been intense in the best possible way.For the Pivot Accelerator, I had class on Monday, class on Thursday, office hours on Saturday, and eight interviews scheduled across the weekend. By the time I walk into tomorrow's class, I'll have completed all five interviews required for the assignment—and then some.One of the biggest wins this week wasn't just the interviews. It was finally feeling confident enough to put my slides in front of real people. After meeting with mentor Brian and getting feedback during office hours, I felt ready to test my ideas instead of endlessly tweaking them.The interviews have been fascinating. Not just because of what people are saying, but because of what I'm learning about the research process itself.A few days ago, I printed more than 150 pages of interview transcripts from research I conducted last year and went through them by hand. Highlighter. Pen. Notes in the margins. Looking for themes, quotes, emotions, and patterns.What surprised me most was how much I noticed that AI didn't.For a long time, I would upload transcripts and let AI summarize the findings. It was fast. Efficient. Easy.But my mentor challenged me on something important: I was delegating my thinking.That hit hard.This week has been a reminder that AI can support thinking, but it shouldn't replace it. The real insights came from sitting with the data myself, noticing the nuances, and making sense of it through my own lens first.Tomorrow's class is focused on reviewing interview findings, identifying moments of "heat" or strong emotion, and deciding whether to pivot or persevere. As it turns out, I misunderstood the assignment and completed five interviews when they only expected one or two before this session.I'm not mad about it.Now I have a deeper pool of data, stronger confidence in what I'm hearing, and plenty to bring into the discussion.One unexpected lesson came from interviewing a friend who had purchased a toddler tantrum kit from someone else. I'll be honest—that one brought up some feelings.Why didn't they come to me?The answer could be a hundred different things. Maybe I didn't have the exact offer they needed. Maybe they didn't know I offered something similar. Maybe they simply found another solution first.I don't actually know.But moments like that reveal where our assumptions live, and that's valuable information too.That's what this whole process is teaching me: customer discovery isn't just about learning about your customers. It's also about learning about yourself, your business, your blind spots, and your opportunities.Tomorrow is Class 3. Another interview. A board meeting. More learning.And honestly?I'm loving every minute of it.The support, the mentors, the community, the repetition of the lessons until they finally click—it's exactly what I needed.For now, I'm off to review interview recordings and look for the moments that made people lean in, light up, or get emotional.That's where the real clues are.Have a calm, colorful day. Interested in joining OneDay? Click here: <a href="https://bit.ly/jessica-brittani" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://bit.ly/jessica-brittani</a>

This week has been intense in the best possible way.For the Pivot Accelerator, I had class on Monday, class on Thursday, office hours on Saturday, and eight interviews scheduled across the weekend. By the time I walk into tomorrow's class, I'll have completed all five interviews required for the assignment—and then some.One of the biggest wins this week wasn't just the interviews. It was finally feeling confident enough to put my slides in front of real people. After meeting with mentor Brian and getting feedback during office hours, I felt ready to test my ideas instead of endlessly tweaking them.The interviews have been fascinating. Not just because of what people are saying, but because of what I'm learning about the research process itself.A few days ago, I printed more than 150 pages of interview transcripts from research I conducted last year and went through them by hand. Highlighter. Pen. Notes in the margins. Looking for themes, quotes, emotions, and patterns.What surprised me most was how much I noticed that AI didn't.For a long time, I would upload transcripts and let AI summarize the findings. It was fast. Efficient. Easy.But my mentor challenged me on something important: I was delegating my thinking.That hit hard.This week has been a reminder that AI can support thinking, but it shouldn't replace it. The real insights came from sitting with the data myself, noticing the nuances, and making sense of it through my own lens first.Tomorrow's class is focused on reviewing interview findings, identifying moments of "heat" or strong emotion, and deciding whether to pivot or persevere. As it turns out, I misunderstood the assignment and completed five interviews when they only expected one or two before this session.I'm not mad about it.Now I have a deeper pool of data, stronger confidence in what I'm hearing, and plenty to bring into the discussion.One unexpected lesson came from interviewing a friend who had purchased a toddler tantrum kit from someone else. I'll be honest—that one brought up some feelings.Why didn't they come to me?The answer could be a hundred different things. Maybe I didn't have the exact offer they needed. Maybe they didn't know I offered something similar. Maybe they simply found another solution first.I don't actually know.But moments like that reveal where our assumptions live, and that's valuable information too.That's what this whole process is teaching me: customer discovery isn't just about learning about your customers. It's also about learning about yourself, your business, your blind spots, and your opportunities.Tomorrow is Class 3. Another interview. A board meeting. More learning.And honestly?I'm loving every minute of it.The support, the mentors, the community, the repetition of the lessons until they finally click—it's exactly what I needed.For now, I'm off to review interview recordings and look for the moments that made people lean in, light up, or get emotional.That's where the real clues are.Have a calm, colorful day.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

Pivot Accelerator Five Interviews In, and a Big Shift in How I Think

A real-time reflection from inside a 2-week pivot accelerator: realizing the real problem wasn’t the customer interviews—it was the lack of hyper-specific problem focus. Breaking down how broad targeting diluted feedback, why “3-cycle testing” changes everything, and what it looks like to rebuild clarity through sharper customer discovery, MVP thinking, and ruthless niche selection. Interested in joining OneDay? Click here: <a href="https://bit.ly/jessica-brittani" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://bit.ly/jessica-brittani</a>

A real-time reflection from inside a 2-week pivot accelerator: realizing the real problem wasn’t the customer interviews—it was the lack of hyper-specific problem focus. Breaking down how broad targeting diluted feedback, why “3-cycle testing” changes everything, and what it looks like to rebuild clarity through sharper customer discovery, MVP thinking, and ruthless niche selection.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

I Was Asking the Wrong Questions (and I Didn't Even Know It)

In this episode, I’m sharing a very real behind-the-scenes update on business, burnout, hormones, motherhood, messaging, and feeling completely stuck.I talk about:<ul><li>realizing there’s a certain time each month where my confidence drops and everything in my business suddenly feels confusing,</li><li>the HUGE aha moment I had with my mentor about how my messaging accidentally drifted into “I can fix you” energy, even though that’s completely opposite of what I believe,</li><li>why customer discovery calls lit me up more than anything else,</li><li>the difference between a product problem and a go-to-market problem,</li><li>applying for One Day MBA’s Pivot Accelerator program,</li><li>and honestly… what it feels like trying to build a business while also being a mama, running community playgroups, navigating hospital stays, exhaustion, and real life.</li></ul>Also:I compare myself to Hei Hei from Moana for approximately five minutes, which honestly feels deeply accurate right now.If you’ve ever felt like:“I know I’m meant for this… so why does everything feel so messy?”this episode is for you. Interested in joining OneDay? Click here: <a href="https://bit.ly/jessica-brittani" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">https://bit.ly/jessica-brittani</a>

In this episode, I’m sharing a very real behind-the-scenes update on business, burnout, hormones, motherhood, messaging, and feeling completely stuck.I talk about:realizing there’s a certain time each month where my confidence drops and everything in my business suddenly feels confusing,the HUGE aha moment I had with my mentor about how my messaging accidentally drifted into “I can fix you” energy, even though that’s completely opposite of what I believe,why customer discovery calls lit me up more than anything else,the difference between a product problem and a go-to-market problem,applying for One Day MBA’s Pivot Accelerator program,and honestly… what it feels like trying to build a business while also being a mama, running community playgroups, navigating hospital stays, exhaustion, and real life.Also:I compare myself to Hei Hei from Moana for approximately five minutes, which honestly feels deeply accurate right now.If you’ve ever felt like:“I know I’m meant for this… so why does everything feel so messy?”this episode is for you.Interested in joining OneDay? Click here: https://bit.ly/jessica-brittani

BONK, BONK , BONK Business feels like Moana's chicken right now

This podcast is not polished. It’s not planned out. It’s just me — recording voice notes in real time as I move through the One Day MBA program and rebuild my business from the inside out. I’ve been running my business for seven years. But this? This is Calm & Colorful 2.0. A new version. A deeper mission. A bigger ripple. And I’m documenting the journey as it unfolds — one day, one alignment, one breakthrough at a time. The One Day MBA is an 18-month, hands-on business accelerator where you grow your business in real time — with strategy, coaching, community, and way more truth-telling than I expected. I said yes because I was ready to bring my business back to life. To lead with more clarity, more confidence, and more me. Because this season is all about being fully alive in it not just getting through it. This podcast is for the ones doing business with babies on their hips and big dreams in their hearts.For the ones who crave both strategy and softness.For the mamas bringing their full selves to the work. Mama. Business. Alive.Unfiltered. Unedited. Just one day at a time. Disclaimer: What I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path.

This podcast is not polished. It’s not planned out. It’s just me — recording voice notes in real time as I move through the One Day MBA program and rebuild my business from the inside out.I’ve been running my business for seven years. But this? This is Calm & Colorful 2.0. A new version. A deeper mission. A bigger ripple. And I’m documenting the journey as it unfolds — one day, one alignment, one breakthrough at a time.The One Day MBA is an 18-month, hands-on business accelerator where you grow your business in real time — with strategy, coaching, community, and way more truth-telling than I expected. I said yes because I was ready to bring my business back to life. To lead with more clarity, more confidence, and more me.Because this season is all about being fully alive in it not just getting through it.This podcast is for the ones doing business with babies on their hips and big dreams in their hearts.For the ones who crave both strategy and softness.For the mamas bringing their full selves to the work.Mama. Business. Alive.Unfiltered. Unedited. Just one day at a time.Disclaimer: What I share here is simply my personal journey, reflections, and takeaways. The lessons I talk about from One Day MBA classes or community events are not a substitute for actually being in the program. Think of this podcast as my unfiltered notebook — shared in hopes that it sparks ideas, encouragement, and support for your own business path.

hubhopper

Calm & Colorful: Not Your Average MBA Diaries

hubhopper