Our team is looking for new agents to help us handle our motivated seller leads. Could you be the right person to fill this role?.Join Our Team Are you sick and tired of your sellers getting outbid on properties? Are you fed up with the lack of available inventory in our market?If so, you may be interested in our Motivated Seller program.Our team generates over 1,000 motivated seller leads each month and goes on more than 100 seller appointments each and every week.However, many of these sellers aren’t interested in selling to a cash investor or in putting their home on the market. They’re willing, ready, and able to sell, but want our team to find them a buyer.We want to help match these motivated sellers with the right buyer, and you could be the link we need to make this happen. The problem is that although our team has over 150 agents and they aren’t all located in the same area. The same can be said of our leads. This is why we’re constantly looking for new agents to join our team. We want to help match these motivated sellers with the right buyer, and you could be the link we need to make this happen.If you’re interested in learning more about our Motivated Seller program, visit www.workingwithinvestors.com. And, as always, if you have any other questions or would like more information, feel free to give us a call or send us an email. We look forward to hearing from you soon.

Cameron Real Estate Group Careers Podcast with Tom Cafarella

We’ve Got the Leads, Now All We Need is You

What is a lead nurturer, and why is the position important for busy brokerages? Today I’ll explain.Join Our Team Today I’d like to discuss the very best hire I ever made in my real estate business, as well as why I encourage you make this same hire. At the Cameron Real Estate Group, we generate over 100 face-to-face buyer appointments each and every week. By going on all of these buyer and seller appointments, we found that oftentimes, the buyers and sellers aren’t quite ready to take action yet.My top agents, who are very busy, found that they didn't have time to keep up with all of these appointments; instead they focused on the business that was right in front of them. And because our top agents couldn’t keep up with the appointments who were planning to enter the market in the future, those people would end up contacting other agents who were better at keeping in touch with them.That’s why the best hire I ever made was for the position of lead nurturer.If an agent met with a seller and built a great rapport with them, but the seller wasn’t ready to act there and then, that lead would automatically be sent over to my lead nurturer. The lead nurturer then receives the contact information for that buyer or seller, which is transferred via the CRM we use called Follow Up Boss. The lead nurturer will contact that person a minimum of once per month until they either buyer or sell.The goal of the lead nurturer is to make sure that the agent who went on the appointment is still top-of-mind with the client. The reason this position is so important is that even though the buyers or sellers may not be ready to act right now, when they are, our agents will be on their minds.The goal of the lead nurturer is to make sure that the agent who went on the appointment is still top-of-mind with the client. When do you hire a lead nurturer? You’d need to have a certain number of face-to-face buyer or seller appoints per week in order for the hire to be worth it—at least 10 appointments per week. You probably won’t be having these problems if you’re not setting up very many appointments.How does compensation work? Our lead nurturers are paid hourly plus commision. We want to make sure the nurturers are getting as many buyers and sellers back with the original agent that set the appointment, so the hourly pay is just for being here and making the calls, and they also receive a bonus for every deal that closes.A final thing to consider is that even though we only use the position to nurture all of our old appointments, you can also hire a lead nurturer to nurture old leads.If you’d like to leverage off using a lead nurturer, or would more information on the scripts we use and how we make the outbound calls from the lead nurturer, go to www.WorkingWithInvestors.com. We’ll walk you through how it works and whether it would be a win-win for both of us. I can also invite you to my private Facebook group, where you can ask questions about real estate 24/7.

The Best Hire I’ve Ever Made

Right now, the Cameron Real Estate Group is extending an offer to agents who want to generate face-to-face seller appointments.Join Our TeamIf you want motivated seller leads booked and scheduled for you in the exact area you want to work, we have an offer for you.We have just recently increased our motivated seller marketing budget, and we’re generating over 100 face-to-face appointments for the agents within our brokerage.The problem I have right now is that I actually have more seller appointments than I have agents that are qualified to take them. If you have even the smallest interest in generating a face-to-face seller meeting in the geographic location you’d want to do business, now is the time to talk.Right now, the Cameron Real Estate Group is extending an offer to agents who want to generate face-to-face seller appointments. When we increase our marketing budget, we look for agents and find out what are the areas in which they know the market best. If I have an agent located in Westford, for example, I’ll put more of my marketing budget into Westford.First, we interview the agents to find out which market is their specialty. They need to know the area in order to analyze and make cash offers in that locale, right? When a lead comes in from that area, one of my two inside sales managers will book the face-to-face seller appointment for you. They’ll call, text, and email that leader every single day for the first 10 days. After that, they’ll then use a ScheculeOnce calendar link to see what your availability is to book your appointment for an appropriate time.Again, this reallocation of marketing funds is happening right now, so if you’re interested in taking advantage, visit www.WorkingWithInvestors.com and enter your name and email so we can send you additional information about how to get qualified face-to-face seller appointments in your market today.If you have any other questions for me or there's anything else I can help you with, don't hesitate to reach out to me. I'd be glad to help you.

We Have an Exciting Offer for Agents Looking For More Leads

As a member of my Mojo Elite Group, you’ll learn how to generate your own seller leads and potentially get paid to make face-to-face seller appointments for our brokerage.Join Our TeamWhat is my Mojo Elite Group and how can it help you as an agent?First, I’ll back up for a second. Mojo is the three-line dialer we use to call people directly, whether they’re old seller leads, old buyer leads, or we’re just circle prospecting to a particular neighborhood. We typically call up to 100 people per hour. There are a bunch of benefits to using it, and if you want to learn more about it, just Google “Mojo Dialer.”Now, in order to qualify to be a member of the Mojo Elite Group, you have to be on the dialer for a minimum of 10 hours per week (which Mojo tracks for you). If you hit those 10 hours, you’ll receive some great benefits, including one-on-one coaching that’s specific to Mojo. Once a week, the entire group will conduct an hour-long session where we’ll go over the struggles that each one of us has had and how we can use the best practices to convert more calls into appointments, and more appointments into deals. If you’re a newer agent who’s using Mojo for the first time and you’re not confident how to turn an appointment into a deal, we’ll pair you with a more experienced agent in the group who’s closed tons of deals in the past who will accompany you on listing appointments.  This group is for people who want to use Mojo Dialer to generate their own seller leads. Additionally, I have a database of cell phone records for all the homes I want to buy in the greater Boston area, and if you’re willing to call the lists for those houses and book appointments for them, we’ll pay you $100 per appointment. By doing this, you’ll get a great listing opportunity or acquisition potential for Ocean City Development and earn direct income on a week-to-week basis that can subsidize your real estate commissions. This group is for people who want to use Mojo Dialer to generate their own seller leads, gain valuable experience from other agents, and get paid to make face-to-face seller appointments. If you’d like to learn more about how to qualify for the Mojo Elite Group or you want to know more about our brokerage in general, visit www.workingwithinvestors.com and enter your name and email. I’ll send you more information about working with us and how to set up a face-to-face appointment with me so we can talk more. As always, if you have any other questions or there’s anything else I can assist you with, don’t hesitate to call or email me. I’d be happy to help you.

Become an Elite Agent By Joining My Mojo Elite Group

Though as children we’re taught otherwise, in business, copying the success of others is an important practice.Join Our TeamIn real estate, it is crucial to make sure that you’re modeling yourself after the very best. Most of us have grown up being taught that we shouldn’t copy others, but in business—especially in real estate—copying others is very important. We don’t want to recreate the wheel; we want to make sure we’re using the best practices. By modeling the systems of other professionals in the field who have demonstrated success, we can build ourselves up to a similar level of achievement and quality.That’s the principle that I want to emphasize today. For your convenience, I’ve provided timestamps so that you can jump around to any point in the video to learn how this idea can and should be applied in your real estate practices.In real estate, copying others is very important. 2:00—Learning from almost any office system3:20—Seeking a mentor from outside your geographic location4:00—How your ROI for coaching can be fantastic5:00—The value YouTube can provide for real estate training5:50—What you can learn from prominent podcasts6:30—Visiting other offices to learn from their practices7:20—Your coworkers have advice to offer, as wellIf you’d like more information about this, including other mentors I’d recommend you to follow, sign up for my private (and 100% free) Facebook group that will allow you to ask me any questions you have by visiting www.WorkingWithInvestors.com. Just fill in your contact information, and I will sign you up for that group and answer any real estate questions you have within 24 hours.

How to Model Yourself After the Best in the Business

At the Cameron Real Estate Group, we have a fully automated system that turns your listings into buyer leads. Here is how it works.Join Our TeamOne problem a lot of agents have is that sometimes they are so busy meeting with buyers and sellers that they do not take the basic steps necessary to fully leverage their listings into additional opportunities. For every listing you get, you should get one additional transaction—one buyer that eventually turns into money down the line.Getting a listing and being too busy to promote that listing into additional opportunities is a problem I have faced before too, but at Cameron Real Estate Group, we take care of that problem for you.Let us leverage the listings you have. The second you get a listing under contract, we start promoting that listing for you and then kick all of the leads back to you as the listing agent. We automatically create a YouTube video for you, promote your listing on Facebook and Craigslist, and create a single-page property website for it. If you are doing a “Coming Soon” listing, we will post it into Zillow’s “Coming Soon” section. All of these steps will generate additional leads for you.Not everyone wants to work buyers leads, so if you do not want to utilize your listings in order to work buyers leads, we will find a team member within our brokerage who does. This way, you will make passive income from the listings you have.Let us leverage your listings and do all of the admin work so you can focus on closing your next deal. If you would like to know more about how you can turn listings into leads, visit www.workingwithinvestors.com and enter your name and email so I can send you more information.If you have any other questions, please feel free to give me a call or shoot me an email. I would love to help you.

How Can We Turn Your Listings Into Buyer Leads?

No matter how hard you try, some jobs are just not meant to be. Luckily, in the real estate industry, you have options to find the perfect fit. Join Our TeamBeing a real estate agent is not for everyone. It’s for that reason that I want to talk to you about other job opportunities in this industry. No matter how hard we try, we cannot fit people who do not love the job into the mold.When we find an individual who is hard-working but who isn't in love with the job, we try to fit them into the mold in a different way. In the last couple of years, we had people who were great on the phones but did not like meeting sellers face to face. We turned those agents into inside sales agents, and as of today, I have five inside sales agents—three on the seller side and two on the buyer.I also had one of my real estate agents who did not really love sales but loved doing comparative marketing analyses (CMAs) switch over to handling those full-time. He now runs over 100 CMAs for my real estate agents each week.When we find an individual who is hard-working but who isn't in love with the job, we try to fit them into the mold in a different way. And when one of my top-producing estate agents told me she wanted more balance between her work and personal life, we reworked her role so that she could dedicate more time to family commitments. Now she is my sales manager, and her job consists of training other agents.At the end of the day, there is a lot of opportunity in the real estate industry. As a business owner, I am always looking for the right people to fit in the right places.If you are interested in going a different direction in your real estate career, or if you want something to supplement your current income, we should talk. Please feel free to visit my website so that we can set up a one-on-one to talk about employment opportunities. I look forward to speaking with you soon.

How You Can Fit Into Our Mold

If you think that I am your competition, you should know more about what I do in the real estate industry.Join Our TeamAm I your competition? Of course not. Do I compete against the other agents in my office? Absolutely not.For those of you who do not know anything about me, you should know that I am actually an investor. I am a licensed agent who can take listings and work with buyers, but I do not meet face-to-face with buyers or sellers. I also do not take buyer broker agreements.So, what do I do? I pass out the generated leads to agents I work with within my office. This means that when a $1.5 million lead comes through, I don’t go and cherry-pick the lead or say that it will be a super profitable deal—I do not take listings.If you think that I am your competition, you should know more about what I do in the real estate industry. As a real estate investor, I help generate over 2,000 leads each and every month, all of which stem the fact that I am looking for great investment opportunities. The reality is that for me to get a great deal on a property, it has to be the right fit for the seller. For most sellers, it does not make sense to sell to an investor, and I know that.It’s all about statistics: I need to get my agents face-to-face with enough sellers to come across a person for whom it would make sense to sell to an investor. The rest of those leads are then passed on to my agents as listing opportunities.Visit www.workingwithinvestors.com to discover the benefit of working with an investor broker owner like myself. If you have any additional questions, please feel free to contact me by phone or email. I look forward to speaking with you soon.

Are You Competing Against Me?

How does my team turn investment leads into listings? Today I would like to share the story behind why we have more leads than we know what to do with.Join Our TeamToday I would like to share how my investment leads turn into your listings. As a real estate investor, I have fixed and flipped over 100 properties in the greater Boston, New Hampshire, and Rhode Island area. About three or four years ago, though, I encountered a major problem: all the distressed properties seemed to vanish into thin air. There were no more properties left for me to purchase, so I had to come up with a solution. It was at this point that my team and I decided to begin prospecting directly to sellers with cash offers. It usually does not make sense for sellers to make a deal with an investor because, typically, investors make slightly lower offers and purchase properties that are in poor condition. And this became an issue for me, as well. There’s no way for me to discern a property’s condition when I put out ads on Google, Facebook, and other virtual platforms. I was generating a ton of motivated seller leads, but only 10% of them would agree to let me buy their home. The truth is that many sellers won’t settle for less than retail pricing. And there is certainly nothing wrong with this. When my team and I get face-to-face with sellers, we always proceed with their best interest in mind. So, with nearly all of the motivated sellers I encountered being unwilling to sell to an investor, I was left with a ton of leads that I did not know what to do with. When my team and I get face-to-face with sellers, we always proceed with their best interest in mind. Then, the first agent I hired came to me with an idea. He approached me and said, “Why don’t we try to list some of these properties?” Since I make most of my money through investing, I didn’t think much of this idea at the time. I told him he could go ahead. But fast-forward three years, and I have 150 agents on my team. Not only that, but we generate over 1,000 seller leads every single month. These leads are fed directly to my team, who can then go out and meet face-to-face with sellers to determine how to move forward. 90% of the time, these motivated seller leads end up turning into listings.So if you are a real estate agent struggling to get face-to-face with sellers, joining our team may be the solution. We have more leads than we know what to do with. To find out more about joining our team, go to www.workingwithinvestors.com and put in your contact information. From there, we’ll send you a video on what it’s like to work on our team, what we’re looking for, and whether it would make sense for you to join. If you are still interested at this point, you will have the opportunity to meet with me for a conversation about your future with us.If you have any other questions or would like more information, feel free to give my team or me a call or send us an email. We look forward to hearing from you soon.

How Do We Turn Investment Leads Into Listings?

What do you do with old buyer and seller leads? If you aren’t currently working them, you’re missing out on a ton of opportunities.Join Our TeamNot too long ago, I noticed a major problem within my own brokerage. We generate over 2,000 buyer and seller leads each month. You might be wondering why this is a problem. Well, the issue is that many of these leads aren’t interested in buying or selling right now. This brought up an important question: How can we work leads that aren’t ready right now? After researching the strategies different brokerages across the country use to approach this problem, I found a tactic I really liked. We now put leads into two categories: buyer archives and seller archives. These archives are made up of all the leads we’ve been unable to contact as of today. Whenever a lead comes through, we work them using what we call the “10 days of pain.” This means we’re calling, texting, and emailing leads once a day for the first 10 days we work them. By maintaining consistent communication with leads, we’re able to get face-to-face with as many buyers and sellers as possible.  If you’ve got old leads, it’s essential that you have a system to place them in. Typically speaking, people who haven’t responded within the first 10 days probably aren’t going to be a hot lead. Even so, they probably will be interested at some point down the line. So it is after a lead has been unresponsive for those “10 days of pain” that we move them into our buyer or seller archives. Leads in our buyer and seller archives are loaded into a three-line dialer called Mojo Dialer which all of our agents have access to. This provides a great resource for agents on our team who are looking for leads. We’ve compiled over 50,000 old buyer and seller leads over the years.Until I set up our current system, I was missing out on so many opportunities. If you’ve got old leads, it’s essential that you have a system to place them in. And when you do begin to work these old leads, using a three-line dialer to reach out will be very important. This allows for a high volume of calls to be made each hour without requiring agents to waste their time manually dialing leads. Old leads are very valuable and there’s so much more I could say on the subject. So if you want to learn more, visit www.workingwithinvestors.com. When you input your contact information there, you’ll be able to view additional videos on this and other subjects. You will also gain access to my private Facebook group, where you can ask me any questions you might have. As always, if you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

If You Aren't Working Old Buyer and Seller Leads, It's Time to Start

There is a right way and a wrong way to use email marketing in your business. Today I’ll show you the right way.Join Our TeamHow do you use email marketing effectively in your business? There are certain steps you need to take which I’ve outlined for you.Here are the highlights of the video above in timestamped form which focus on each of these steps and the reasons behind them:If your videos don’t include a call to action, your viewers won’t take any action. 0:25 - The wrong way to use email marketing1:06 - Your emails have to be in video form1:53 - Your videos must be educational3:27 - You need to be able to track clicks and viewers4:12 - How to make sure your videos are hitting the right length4:52 - Why your videos must also be targeted to the right person6:34 - Why your messages must include a call to action7:03 - Examples of what your call to action would sound like If you’d like to know more about this topic, I have another video that discusses it further in depth which you can watch at www.workingwithinvestors.com. Once you’re there, you can enter your name and email and I will send you more information about how to use email marketing in your business. You’ll also get free access to my private Facebook group where you can ask any real estate questions you want at any time and I’ll answer it within 24 to 48 hours. If you have any other questions, please don’t hesitate to call or email me anytime. I’d love to speak with you.

A Guide to Utilizing Email Marketing for Your Business

Today I’m going to give you a crash course on generating buyer leads. Here’s what you should know.Join Our Team Today, we’re going to discuss one of my favorite topics: How to generate a massive amount of buyer leads without breaking the bank. Each month, my team generates over 1,000 motivated buyer leads without breaking the bank. Anybody can buy that many leads from Zillow or Trulia, but when we generate them at such a low cost, we get a massive return on investment. I have a few tips to help you generate these leads in 2018. Here are timestamps of what I discussed so that you can skip around to the most interesting parts for you:Generating low-cost leads is worth the investment. 1:30- Why Craigslist and Facebook are two of the best sources for buyer leads2:00- Craiglist-specific tips for generating buyer leads3:40- Facebook-specific tips for generating buyer leads5:45- How Google pay-per-click lead generation has changed over the years and why it isn’t as cost-effective as the other methods7:00- The benefits and disadvantages of buying leads from sources like Zillow, Trulia, and Realtor.com8:30- The absolute cheapest way to generate buyer leads9:00 How text riders are helping me capture more first-time buyer leadsIf you want more information on how we generate more than 1,000 buyer leads per month at a low cost, head on over to www.workingwithinvestors.com and check out my webinar. You’ll also get access to my private Facebook group, which allows you to ask me any real estate-related question 24/7/365, as well as all of my past videos on building a brokerage. All you have to do is register with your information.If you have any other questions for me in the meantime, don’t hesitate to reach out. I look forward to hearing from you soon.

How Do We Generate Buyer Leads?

There are a number of steps involved in building a database, so today I want to cover each of them in depth.Join Our TeamToday, I’d like to tell you about building a database from which you can continuously prospect. This will help you get face-to-face with buyers on a daily basis. When you start building your database, the first place you should draw from is your old buyer and seller leads, as well as your sphere of influence (or SOI). These sources are a given. It’s as simple as making sure you have all of these names, emails, addresses, and phone numbers in one central location. After you have this data, you’ll need to enter it into a really good CRM, or customer relationship management system. The CRM I love for real estate is Follow Up Boss. Follow Up Boss has so many benefits and tools that I don’t have time to cover it today, but I do highly recommend this CRM. After you get your sphere of influence and past leads inserted into your database, define who and what you want to go after. So, if you’re thinking of the kinds of sellers you want to draw, you need to define the kind of properties you want to list. You should consider price point, location, and other key factors. Your business requires a lot of time and energy. So, of course, you want to make sure your time and energy are being well spent. For me, my business is mainly focused on real estate investing. So, it doesn’t make sense for me to build a database of sellers with houses built after the year 2000 since these aren’t the kinds of homes I’m looking to buy as an investor. If you want people to reach out to you, you need to provide them with value and a reason to do so. When you build your database, you have to think about what you want your bread and butter to be. Once you’ve defined that criteria, the next step is to start building up your database. When you do, make sure you’re inserting all the relevant contact information you can find. Along with phone numbers, emails, and addresses, it will also be beneficial for you to include social media accounts, as well. Of course, inputting all of this data takes a lot of time. For this reason, I highly recommend making use of a virtual assistant, since they are very effective at building databases.You can obtain the information you’ll need to build your database by exporting names and addresses from the MLS. From there, your virtual assistant will be able to find and input other contact information. If you have the ability to pay for a program like LexisNexis or Cole Realty Resource, or if you work for Cameron Real Estate Group, you’ll have your database built automatically for you. Once your database is complete, you will market directly to it. My team breaks up our database by city. Then, we send out calls using a three-line dialer. We reach out repetitively and also put out ads on Google and Facebook. But remember, if you want people to reach out to you, you need to provide them with value and a reason to do so. If you want to find out more about the way my team builds our databases, visit www.workingwithinvestors.com. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you.

How to Build a Database in a Few Simple Steps

 Today, I’ll be going over everything you need to know about using Google-Pay-Per-Click to generate leads.Join Our TeamHave you heard of Google-Pay-Per-Click? This advertising tool can help you convert web traffic into buyer or seller leads, but today I’ll be discussing whether I believe this resource is worth it. Let’s begin by discussing how this tool works. For those of you who may be unfamiliar with it, Google Pay-Per-Click is how Google generates revenue online. If you’ve ever searched a key phrase like “Homes for sale in Wakefield,” the top results that appear will be from companies and people who are paying Google. The people who paid for the links at the very top of your search results are bidding against each other. The more money you’re willing to pay Google per click, the higher your website will appear in search results. When your website shows up higher in search results, the person who entered the search will be more likely to visit your site. You’re essentially paying Google to drive traffic toward your site. For real estate agents, web traffic to your real estate site translates directly into buyer or seller leads. However, there are a couple of things to consider before deciding to use Google Pay-Per-Click ads. First of all, setting up these ads can be a complicated process. Much of the marketing you do for your real estate business can be done on your own through things like mailers and Facebook ads. If you’re going to utilize Google Pay-Per-Click ads, you’re going to need to hire someone who is an expert. A person who can manage these ads will likely charge anywhere from $500 to $2,000 a month. The more money you’re willing to pay Google per click, the higher your website will appear in search results. The second thing to consider before using Google Pay-Per-Click ads is the quality of your website. For investing in these ads to be worth it, you must have a great website. You can only convert visits to your website into leads if your website is strong enough to draw buyers and sellers in to begin with. I personally recommend purchasing a Real Geeks website. Real Geeks is a company which creates real estate websites specifically designed to convert clicks into leads. You can check out my team’s Real Geeks website at www.CameronRealEstateGroup.com. Now, let’s move onto some of the specific costs associated with using Google Pay-Per-Click ads. Depending on the city you’re in, the leads you generate through Google-Pay-Per-Click will cost you anywhere between $20 and $30 a piece. Compared to other lead generation sources, this puts Google Pay-Per-Click in the middle price range. A sign call lead costs you basically nothing and a Facebook lead may cost you between $1 and $4, while a Zillow or Trulia lead will likely cost you between $30 and $100.Of course, cost is not as significant a factor as your return on investment. Our brokerage generates over 1,000 buyer leads per month. Personally, I have not noticed a difference in quality between the $3 leads we generate on Craigslist and the $30 we generate on Google Pay-Per-Click. Therefore, I do not currently believe Google Pay-Per-Click to be a great lead generation strategy. Nevertheless, my team and I still do use Google-Pay-Per-Click, but only because we have maxed out all of our other leads. I wouldn’t recommend using Google Pay-Per-Click until you’ve done this as well.To learn more about generating leads via Google Pay-Per-Click, visit www.workingwithinvestors.com. Once you’re there, input your contact information to receive access to another, longer video on this subject. You will also get free access to my private real estate Facebook group. On this group, you can ask me specific real estate questions that I will answer within 24 hours. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

Are Google Pay-Per-Click Leads Worth It?

 If you can utilize Facebook as a buyer lead source and marketing platform, your average cost per lead will be super low and your ability to convert will be super high.Join Our TeamAs an agent, you need to take advantage of Facebook as the top lead generation source and marketing platform in our industry. Whether you like Facebook or not, us real estate agents need to capitalize on where our buyers’ eyes are, and buyers today look at Facebook six to eight times per day on average. This makes Facebook an incredible opportunity to generate leads. Facebook is like no other advertising platform we’ve ever had because it knows more information about us than anywhere else. Think about it—it knows how old we are, what we do for a living, what we like, and what we don’t like. In addition to knowing what we like, they also do something called “data appends.” This means they take the information they gather from us and match it with other data sources to find out more information about you, like whether you’re a homeowner or you’re looking to buy a house. The reason Facebook is so useful is that, unlike other marketing platforms of the past where we had to pay to get in front of people we didn’t even want to get in front of, it allows us to specify the type of person we want to put our advertisement in front of. If we run a TV advertisement for buyers, for example, we’ll only end up putting our advertisement in front of people who already own homes. Through Facebook, we’ll only put our advertisements in front of people who don’t own homes. The other cool thing about Facebook advertisements is you can get even more specific with the needs, likes, and interests of the particular person you’re putting your advertisement in front of. You can craft an advertisement that seems like it’s talking directly to that person. That’s how you want your Facebook advertisements to look, and that’s how you get the biggest ROI from them. You need to take advantage of Facebook right now. Your average cost per lead will also decrease significantly if you learn how to run advertisements on Facebook. There are a couple of things that are really important to know to make sure your costs per lead are lower because the way Facebook works when you’re spending money on advertisements is different than other platforms. For example, with Google pay-per-click advertisements, if you type in “homes for sale in Redding, Massachusetts,” each person who shows up who’s advertising with Google will pay a certain amount per click. Every single person who clicks on that ad will end up charging the advertiser. On platforms like that, advertisers end up bidding against each other. I might be willing to pay $2 for every person who clicks on my advertisement for homes in Redding, but somebody else might outbid me and pay $2.25. In that case, their advertisements will show up before mine. Facebook is different because it doesn’t serve advertisements to people who don’t want to see them. If you put up an advertisement that someone doesn’t like and it shows up in their newsfeed, they have the ability to hide all future advertisements from you. No matter what you do, Facebook will respect their decision because the last thing they want is that person getting so annoyed with being bombarded by irrelevant advertisements that they stop using Facebook altogether. In that scenario, they’ll no longer be able to charge advertisements to show up in that person’s newsfeed. That’s why they want to make the advertisements that show up on people’s newsfeeds as relevant as possible, and that’s why you need to continuously test and refine the advertisements you run. You have to run different pictures and different ad copy. Facebook will actually give you what they call a “relevancy score” on a scale of one to 10. Based on that relevancy score, they’ll determine what your average cost per lead is. If people keep hiding your advertisements because they’re either annoying or irrelevant, they’ll give you a score of one or two. If people continuously like and share your advertisements, they’ll give you a score of nine or 10. The difference between those two scores can mean a great deal in terms of your average cost per lead. Once you have everything set up right on Facebook, you can decrease your average cost per lead by as low as $1 or $2 per buyer. That’s practically nothing compared to the money we can earn with every commission we make. So again, avoid putting advertisements in people’s feeds that they don’t want to see. That’s where most agents fail when trying to utilize Facebook. Once their relevancy score goes down, their average cost per lead goes up. After a certain point, that’s not profitable. It’s definitely a process to hone your Facebook advertising skills, but it’s well worth it. We generate over 1,000 buyer leads each month for our own brokerage through Facebook. If you want to learn more about how we use Facebook to generate our leads or you’re interested in working with us, visit www.workingwithinvestors.com and enter your name and email into our landing page. 

Why Is It Crucial to Master Your Facebook Advertising Technique?

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