What's going on Canna Playbook Nation, hope you are doing amazing today from wherever in the world you are tuning in from. As always we are on a mission to bring you stories of cannapreneurs and the very people the power the cannabis industry. Edibles are a huge part of the cannabis industry and a very popular way for newcomers and veterans to consume their medicine. Back in the day, the Edible industry was extremely shady and you wouldn’t even know how much medicine you are consuming. We have come a long way from then and today we are bringing an amazing brand that is not only focused on providing the right dosage but is a health & wellness company as well. If you know edibles you know they are candy and cookies, and not exactly a nutritious treat, honestly, you are eating medicine and sugar which we all know sugar is pretty much poison. So my next guest today has carved out a niche for her brand to help people discover cannabis in a nutritious and wholesome way without the sugar and additives and also something that is Kosher and clean for religious groups. It was super fun talking to Roxanne today and It was definitely an honor to have her on today's episode so sit back relax and lets ease into to today's episode To Connect with Roxanne you can email her directly at: roxanne@fruitslabs.com To Follow Fruit Slabs check them out on Instagram: https://www.instagram.com/fruitslabs/ Visit the Website for the latest updates: http://fruitslabs.com To learn more about our solutions or how you can get on our podcast, book a discovery call here: www.cannaplaybook.com/connect

Canna Playbook

CPB | #011 - Discovering the Cannabis Edibles Market and how to run a World Class Edibles Brand in a highly regulated market

What's going on Canna Playbook Nation, hope you are doing amazing today from wherever in the world you are tuning in from. As always we are on a mission to bring you stories of cannapreneurs and the very people the power the cannabis industry. In today's episode, we are going to be diving into one of my favorite topics over here at the Canna Playbook is getting in touch with your customers and more specifically data. Today DATA > OIL (yep, data is worth more than oil and that says a lot. There is SO MUCH money being left on the table because businesses everywhere but mainly in the cannabis industry, they have no customer follow up experience implemented. So I brought one of my friends and business partners I trust in the space on today, Daniel Budai who runs a 7 figure Email Marketing & Messaging agency and has multiple CBD clients. So we will dive into what's working and what key things to do if you are starting out with your CBD or Canna business. It was definitely an honor to have him on today's episode so sit back relax and lets ease into to today's episode To learn more about Daniel: https://www.linkedin.com/in/budaidaney/ To learn more about Budai Media: https://www.thebudaimedia.com To learn more about our solutions or how you can get on our podcast, book a discovery call here: www.cannaplaybook.com/connect

CPB | #010 - Unlocking the SECRETS & Proven Concepts to CBD & Cannabis Email Marketing Strategy

CPB | #010 - Diving into the cannabis edibles arena and what it takes to build a “Successful” Cannabis Brand in todays market: Tips and advice from a Fortune 500 marketer turned Cannabis Entrepreneur

Welcome to Episode 008 of the Canna Playbook. What's going on Canna Playbook Nation, hope you are doing amazing today from wherever in the world you are tuning in from. As always we are on a mission to bring you stories of cannapreneurs and the very people that power the cannabis industry. Guys, Even though Cannabis sales are up, retailers are still having to drastically change the way they service their customers. Pickup and Delivery and other convenient ways are popping up for the industry and if you have ever been to a dispensary there is a lot of wasted real estate space inside the store. Today we are diving into how retailers can actually increase their revenues and get a bridge to really help their consumers have a safe experience all while making you more money. My guest today is Victor Arocho who is solving that very problem with Paywana, and this was a super interesting conversation on the solutions that are coming up all over the cannabis industry and how Paywana is leading the way in the way to think about your customer experience and increasing your revenues if you run a dispensary and retail shop. It was definitely an honor to have him on today's episode so sit back relax and lets ease into to today's episode To learn more about Victor: https://www.victorarocho.com To learn more about Paywana: https://paywana.com *Don’t forget Victor provided an awesome deal to our listeners, so just mention you heard of them from “Canna Playbook” and they will take care of you. To learn more about our solutions or how you can get on our podcast, book a discovery call here: www.cannaplaybook.com/connect

CPB | #008 - Exploring growth solutions & innovation in the Cannabis Dispensary payments arena with Paywana

Welcome to Episode 008 of the Canna Playbook. What's going on Canna Playbook Nation, hope you are doing amazing today from wherever in the world you are tuning in from. As always we are on a mission to bring you stories of cannapreneurs and the very people the power the cannabis industry. We all know that California today leads the Cannabis game in growing techniques, growers, and just having some of the best flowers out in the market, honestly GLOBALLY. Consuming Flower and getting high-quality flowers is a huge component of the Cannabis Industry. It constitutes at least 1/3 and more of all sales at dispensaries and deliveries and getting and getting high-quality flower has been California specialty. The hard truth is that most product that people consume is full of pesticides and just not grown to quality. So we wanted to find a very high-quality grower to give us some insight into what the industry is like from the Growers perspective that not only is producing high-quality products, but also educating the market on quality and sustainability. Today we have a very special grower from Humbolt County. If you are not familiar with Humbolt this is where the best medicine and cannabis is cultivated. Today from Humbolt we have my good friend Amalia Steel who is j the brand director of Smooth Cannabis which is a flower brand out of Humbolt County. When it comes to sustainable cannabis cultivation, they are the leaders in the industry. And from looking at their product on their site they absolutely have some amazing quality flower. It was definitely an honor to have her on today's episode so sit back relax and lets ease into to today's episode To learn more about Smooth Cannabis: https://smoothcannabis.com Follow Smooth on IG: https://www.instagram.com/smoothcannabis/ To learn more about our solutions or how you can get on our podcast, book a discovery call here: www.cannaplaybook.com/connect ? Join our Exclusive FB Community: http://bit.ly/fbcannaplaybook ? Book your FREE Discover call: https://www.cannaplaybook.com/connect

CPB | #009 - Understanding the Current & Future Sustainable Cannabis Cultivation space with Humbolt’s finest, Smooth Cannabis

Welcome to Episode 007 of the Cannaplaybook. What's going on Canna Playbook Nation, hope you are doing amazing today from wherever in the world you are tuning in from. As always we are on a mission to bring you stories of cannapreneurs and the very people the power the cannabis industry. We know cannabis is a global game, and as the game is global, we wanted to go overseas on today's episode and chat with my good friend Joseph Oliver. Today we go to the United Kingdom to see what is happening overseas and how the CBD market is progressing. Joseph is a social entrepreneur and sustainability leader with over fifteen years’ experience. His career has mainly been involved in advising private companies, governments, social enterprises, and non-profits on how to innovate and scale using cutting edge future technologies and ethical practices for economic and societal growth. Joseph also is involved in the CBD industry in the UK and so today we will dive into how the game is being played out over in the United Kingdom and gain some insight through Joseph and his experience with LDN CBD The company was co-founded by Joseph Oliver and Aaron Horn, both of whom share a love of the cannabis plant and have a wealth of experience with its beneficial properties for health and wellness. Joseph has a number of close family and friends who are using the plant to alleviate ailments, and he uses hemp extracts personally to help reduce stress. Aaron was introduced to cannabidiol by a healer in Glastonbury while suffering from PTSD after an accident. He has since given public interviews on his experiences with CBD and is a lifelong advocate of the healing properties and potential of the cannabis plant. This focus led them to open the UK’s first high street shop dedicated to cannabinoids on 5th July 2018 in Camden Town, London, followed shortly after with the rolling out of a select range of high quality branded CBD products. Since then there has been a mass-adoption of cannabinoid products and LDN CBD has been right in the middle of this incredible market phenomenon, getting early coverage from The Sunday Times, The Telegraph, The Guardian, Vogue and GQ to name a few. So it was definitely an honor to have him on today's episode so sit back relax and lets ease into to today's episode To learn more about Joseph: https://www.josephtenzinoliver.com To learn more about LDN CBD: https://ldncbd.com To learn more about our solutions or how you can get on our podcast, book a discovery call here: www.cannaplaybook.com/connect ? Join our Exclusive FB Community: http://bit.ly/fbcannaplaybook ? Book your FREE Discover call: https://www.cannaplaybook.com/connect

CPB | #007 - Discovering the CBD Markets in the UK from the lens of a market leader with LDN CBD

Welcome to Episode 006 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El discuss how to use "leverage" in your CBD and Cannabis business. People talk about using Paid ads and although that may be an option for the "big guys" we know that when it comes to growing your business properly, every dollar counts. When growing our business we had to use creative ways especially in the CBD/Cannabis industry where "Facebook & Google" don't allow us to play on an even playing field. So how do we help our clients and ourselves....LEVERAGE....we discuss how we have used it and how you can start to use it in your business to grow faster and keep stacking on different revenue plays. To learn more about the agency you can go to www.hbbmedia.com (Hemp Brand Builder)  We dive into all these questions on this mastermind call with one of our high level coaching clients and break down the process and strategy we deploy. If you want to watch a video version of this episode please feel free to join our community “Canna Playbook” on Facebook. Let us know what you think or if you have any questions by leaving a comment below and leave us a review and let us know how we are doing. Keep growing! ? Watch the episode: http://bit.ly/fbcannaplaybook ? Book your FREE Strategy call: http://bit.ly/GLMappt ?Get our free Canna-Business Audience Building Course: http://bit.ly/cpb_freecourse

CPB | #006 - How to grow your CBD & Cannabis Brand quickly using leverage for small to mid size companies

Welcome to Episode 005 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El talk about the future of cannabis/CBD/Hemp Marketing globally and how you can be prepared to not be left behind. To learn more about the agency or if you need help with your brand you can go to www.hbbmedia.com (Hemp Brand Builder) If you want to watch a video version of this episode please feel free to join our community “Canna Playbook” on Facebook. Let us know what you think or if you have any questions by leaving a comment below and leave us a review and let us know how we are doing. Keep growing! ? Watch the episode: http://bit.ly/fbcannaplaybook ? Book your FREE Strategy call: http://bit.ly/GLMappt ?Get our free Canna-Business Audience Building Course: http://bit.ly/cpb_freecourse

CPB | #005 - What the Future of CBD/Cannabis/Hemp Marketing Looks like and how you can be prepared to win!

Welcome to Episode 004 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El discuss a very important topic for CBD/Cannabis Business owners... how to choose the right marketing partner. Most agencies right now are also trying to take advantage of the boom in CBD businesses, but with any boom comes scammers and people trying to sell you solutions that do not work and will just cost you more time and headache than you need. If you are new to the CBD industry and trying to get your brand successful online there are many pitfalls you need to understand and in this episode Kwame and Sumeet break those down. To learn more about the agency you can go to www.hbbmedia.com (Hemp Brand Builder)  We dive into all these important issues and topics and how to really understand the items that are available to all CBD entrepreneurs today and how to talk to a marketing agency so you have the upper hand.. If you want to watch a video version of this episode please feel free to join our community “Canna Playbook” on Facebook. Let us know what you think or if you have any questions by leaving a comment below and leave us a review and let us know how we are doing. Keep growing! ? Watch the episode: http://bit.ly/fbcannaplaybook ? Book your FREE Strategy call: http://bit.ly/GLMappt ?Get our free Canna-Business Audience Building Course: http://bit.ly/cpb_freecourse

CPB | #004 - How to pick the right Marketing Agency to grow your CBD/Cannabis Brand and what all Business Owners should look out for

Welcome to Episode 003 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El bring back the master of IG himself, Eric Noel, the Boss of Instagram Strategy and Brand Ambassador programs at Hemp Brand Builder. Today we dive into on of our client calls in which we break down the beginning stages of building out a Brand Ambassador program dn the pitfalls to avoid. To learn more about the agency you can go to www.hbbmedia.com (Hemp Brand Builder) In this episode we will cover how Influencer Marketing is working for the CBD Industry. How do you create a brand ambassador program? How do you succeed? How do you scale? and How do you make influencer marketing work for your Brand?  We dive into all these questions on this mastermind call with one of our high level coaching clients and break down the process and strategy we deploy. If you want to watch a video version of this episode please feel free to join our community “Canna Playbook” on Facebook. Let us know what you think or if you have any questions by leaving a comment below and leave us a review and let us know how we are doing. Keep growing! ? Watch the episode: http://bit.ly/fbcannaplaybook ? Book your FREE Strategy call: http://bit.ly/GLMappt ?Get our free Canna-Business Audience Building Course: http://bit.ly/cpb_freecourse

CPB | #003 - How to Build a 7 Figure Influencer Brand Ambassador Program in the CBD / Cannabis Niche on Instagram & Tik Tok

Welcome to Episode 002 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El bring on their Instagram Head of Strategy, Eric Noel, who dives into the strategy that our agency has been using and dominating niches in under 30 days and building a compounding effect that will only set you up to succeed, they have been using this strategy across many major accounts and not many people know about it. Check out the latest playbook plays they have been teaching in this episode and see how you can implement it in your business. To learn more about the agency you can go to www.hbbmedia.com (Hemp Brand Builder) In this episode we will cover how Influencer Marketing is working for the CBD Industry. How do you create a brand ambassador program? How do you succeed? How do you scale? and How do you make influencer marketing work for your Brand?  We dive into all these questions on this mastermind call with one of our high level coaching clients and break down the process and strategy we deploy. If you want to watch a video version of this episode please feel free to join our community “Canna Playbook” on Facebook. Let us know what you think or if you have any questions by leaving a comment below and leave us a review and let us know how we are doing. Keep growing! ? Watch the episode: http://bit.ly/fbcannaplaybook ? Book your FREE Strategy call: http://bit.ly/GLMappt ?Get our free Canna-Business Audience Building Course: http://bit.ly/cpb_freecourse

CPB | #002 - How to Leverage Influencer Marketing and Scale in the Cannabis & CBD Market Legally in 2019

Welcome to Episode 001 of the Cannaplaybook. In this episode Sumeet Harish and Kwame El dive into the strategy they have been using in their agency Hemp Brand Builder (www.hbbmedia.com) to help grow CBD brands online. In this episode we explain and breakdown to a client the step by step process on how to get traffic and convert that traffic into a sale online. Listen to the entire episode, as this is a great primer if you are new to selling CBD or Cannabis products online. If you are a visual person you can watch the visual version inside our FREE community! ? Watch the episode: http://bit.ly/fbcannaplaybook ? Book your FREE Strategy call: http://bit.ly/GLMappt ?Get our free Canna-Business Audience Building Course: http://bit.ly/cpb_freecourse

CPB | #001 - How to Advertise Online and Scale in the Cannabis & CBD Market Legally in 2019

The Canna Playbook is the only podcast that will let you know the real deal on how to monetize, scale and grow your audience for your canna or CBD brand. We have spent over $2.6 Million + in ad spend on social channels and want to help you understand the playing field whether you are a marketer, affiliate marketer, network marketer, CBD business or anyone trying to build audience. Also we will be bringing you interviews from brands and investors that are trailing the way in the space and growing wildly profitable CBD & Cannabis companies. Tune in weekly for new episodes. ? Book your FREE Strategy call: http://bit.ly/GLMappt ?Get our free Canna-Business Audience Building Course: http://bit.ly/cpb_freecourse

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Canna Playbook

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