The buzz: “Market like the year you are in!” (Gary Vaynerchuck). The new customer journey is changing, but testing and planning remain key cornerstones for gauging your marketing and sales programs’ health. Each demand generation program, social media campaign, experiential event is a chance for you and your team to test, learn and refine planning to adjust for revenue growth. The experts speak. Barry Moltz, Shafran Moltz Group LLC: "Truth is not to be found outside. No teacher, no scripture can give it to you. It is inside you and if you wish to attain it, seek your own company. Be with yourself” (Osho). Stacie Sussman, SSR Digital Group: "“The Yesees said yes to anything…The Noees said no to everything…the Thinkforyourselfees All came out all right" (Shel Silverstein). Will Black, SAP: "Good fortune is what happens when opportunity meets with planning” (Thomas A. Edison). Join us for Testing and Planning for Continued Revenue Growth.

Changing the Game in Revenue Growth, Presented by SAP

Testing and Planning for Continued Revenue Growth

The buzz: “Marketing to businesses is very different than marketing to individual consumers” (blog.hubspot.com). With the world a digital stage, today’s B2B buyer expects your company to engage them with intelligence and personalization on their own terms, wherever they are in the buying lifecycle, on their preferred platforms from Twitter to Facebook and LinkedIn. How? Evolve your marketing and advertising strategies to create unique, customizable, targeted digital and social media programs and campaigns to connect with and educate them. Ready for best practices? The experts speak. Donnetta Campbell, The Social Architects: “Oh, the Places You'll Go” (Dr. Seuss). Sarah Goodall, Tribal Impact: “It’s kind of fun to do the impossible” (Walt Disney). Lorraine Maurice, SAP: “I am no longer afraid of becoming lost, because the journey back always reveals something new, and that is ultimately good for the artist” (Billy Joel). Join us for B2B Revenue Growth: Strategic Social Engagement.

B2B Revenue Growth: Strategic Social Engagement

The buzz: “Business-to-business vendors seem unaware that corporate purchasing decisions are made by human beings….” (sloanreview.mit.edu). In our hyper-engaged digital and mobile business landscapes, customers’ experiences have become a key revenue driver. Your business needs to move from the traditional one-size-fits-all approach to unique, customizable experiences to connect with your key customers and provide entertaining, engaging and educational experiences. How? Establish the right engagement platforms and programs for your entire customer base. The experts speak. Barry Moltz, Shafran Moltz Group: “Love everyone, trust a few and always paddle your own canoe” (Selangor Journal). Stacie Sussman, SSR Digital Group: “It’s good to be in something from the ground floor. I came too late for that and I know” (Tony Soprano). Allison Gapter, SAP: “There is no one alive who is youer than you” (Dr. Seuss). Join us for B2B Revenue Growth: Embracing The Customer Experience.

B2B Revenue Growth: Embracing The Customer Experience

The buzz: “There is a big difference between a satisfied customer and a loyal customer” Shep Hyken. Your B2B business success can no longer rely on advertising alone. Why? Customers are the “new voice” for your business and their influence is crucial to your continued growth. To ensure your new brand loyalists help you grow and drive your business, you need a marketing strategy that shifts how you engage them across all digital platforms and in-person to drive trust, incite action, and mitigate issues. The experts speak. Rob Levin, RSL Media: “When I'm drivin' in my car, and the man come on the radio He's tellin' me more and more about some useless information Supposed to fire my imagination” The Rolling Stones. Sarah Robinson, Fierce Loyalty: “With mirth and laughter, let old wrinkles come” Shakespeare, The Merchant of Venice. Andrew Steane, SAP: “It's times like these you learn to live again” Foo Fighters. Join us for B2B Loyalists: The Journey to Lifelong Brand Loyalty.

Encore: B2B Loyalists: The Journey to Lifelong Brand Loyalty

B2B Loyalists: The Journey to Lifelong Brand Loyalty

The buzz: “Increasing a company’s growth trajectory is rarely about discovering some brand-new strategy or tactic…it’s really about making better use of the resources you already have” (Mike Carroll, nutshell.com). Everyone in your company has a role in revenue growth! The “new” B2B customer journey demands all internal groups, all employees and appropriate external partners work together seamlessly on a multi-touch point, cross-channel seamless strategy that reaches and engages all target audiences. Great, but how do you get there? The experts speak. Rob Levin, RSL Media: “On a good day, it's not every day, we can part the sea” (The Black Crowes). Vanessa Baker, Tribal Impact: “If you can trust yourself when all men doubt you, But make allowance for their doubting too… Yours is the Earth and everything that’s in it… ” ("If" by Rudyard Kipling). Andrew Steane, SAP: “Baseball is 90% mental, the other half is physical” (Yogi Berra). Join us for B2B Revenue Growth: One-team Approach.

B2B Revenue Growth: One-team Approach

The buzz: “By 2020, every human is expected to generate 1.7 megabytes (of data) every second” (Andrew Zola). The new, modern customer requires a new approach to demand generation and revenue growth for B2B companies. Why? A one-sized approach to connecting with customers no longer works in today’s shifted B2B landscape. You need customer personas, industry trends and competitive insights in order to personalize how you connect and engage with customers to nurture connections on their buying cycle. How to get there? Find and use the right data. The experts speak. Ramon Ray, Smart Hustle Media: “I've failed over and over and over again…And that is why I succeed" (Michael Jordan). Crystal Willett, itelligence: “I wanna live better days, Never look back and say, Could have been me” (The Struts). Shannon Platz, SAP: “Next to physical survival, the greatest need of a human being is psychological survival” (Stephen Covey). Join us for B2B Revenue Growth: You Need The Right Data!

B2B Revenue Growth: You Need The Right Data!

The buzz: “A new species of B2B buyer has arisen that is more connected, more impatient, more elusive, more impulsive, and more informed than its pre-millennium ancestors” (Joel York). The arrival of the “new” B2B buyer with their “new’ B2B customer journey signals that your business requires a “new” B2B marketing plan. Yes, now! Does your marketing plan consider the persona of this multi-faceted buyer – who is also an individual consumer – and all the channels and ways they source and consume information along their non-linear B2B buying journey? The experts speak. GL Hendricks, Chirp PR: “The dream is free. The hustle is sold separately” (George "GK" Koufalis). Rob Levin, RSL Media: “Educate and inform instead of interrupt and sell” (David Meerman Scott). Lucy Thorpe, In Cloud Solutions: “Ladies with an attitude, Fellows that were in the mood, Don't just stand there, let's get to it, Strike a pose ….Vogue” (Madonna). Join us for The “New, Modern” B2B Marketing Plan.

Encore: The New, Modern B2B Marketing Plan

The New, Modern B2B Marketing Plan

The buzz: “By 2020, customer experience will overtake price as a key product differentiator. Enterprises need to ramp up now to stay ahead of customer experience innovation” (Walker Research). The “new” B2B buyer has created a new customer journey that isn’t linear or cookie-cutter and doesn’t end at point of purchase. It encompasses the complete customer lifecycle from awareness to purchase through loyalty and advocacy. Is your B2B company positioned, agile, and ready to personalize the journey for each customer? The experts speak. Kate Bradley Chernis, Lately: “I like money” (Sally Krawcheck). Rob Levin, RSL Media: “Daddy made whiskey and he made it well. Cost two dollars and it burned like hell” (Jerry Garcia, R. Hunter). Yosh Eisbart, NIMBL: “If you can fill the unforgiving minute With sixty seconds’ worth of distance run, Yours is the Earth and everything that’s in it, And—which is more—you’ll be a Man, my son!” (R.Kipling). Join us for The “New, Modern” B2B Customer Journey.

The New, Modern B2B Customer Journey

The buzz: "41% of corporate buyers or purchase influencers comes from the under-40 crow …About 80%of procurement committees are ....people at mid-career" (entrepreneur.com/article/310243). Today’s B2B buyer wears many hats and has many responsibilities. What is your B2B company doing to appeal to this “New, Modern” buyer with their multi-faceted persona? Here’s a hint: Your sales, marketing and operations teams need to align, to remain relevant and to resonate consistently with your target buyers at all touchpoints in this digital and mobile world. The experts speak. Lorraine Maurice, SAP: “Embrace what you don't know, especially in the beginning, because what you don't know can become your greatest asset” (Sarah Blakely). Roger Pierce, The Small Business Company: “Life is so brief and time is a thief when you’re undecided” (Rod Stewart). Brian Moran, Small Business Edge: “Fish where the fish are but use the right bait” (Kantar Millward Brown). Join us for The New, Modern B2B Buyer.

The New, Modern B2B Buyer

The buzz: “Large enterprises spend millions of dollars to create brand identities…is the greatest real-life Jedi-mind trick of all…. With a focused brand strategy focused on a few key areas even SMB marketers can help their companies gain ground” (tslmarketing.com). Creating a strong brand is the foundation of the SMB’s marketing strategy. While your logo can convey a message, identifying why you are a unique solution, who you are targeting and how your brand wants to be perceived are the real keys to building your brand. Where do you start? The experts speak. Erika Hovland, IOLITE360: “Are you laboring under the impression that I read these memoranda of yours? I can't even lift them” (Franklin D. Roosevelt). Lorraine Maurice, SAP: “The reason we're successful, darling? My overall charisma, of course” (Freddy Mercury). Maggie Goralska, SAP: “It’s not the size of the dog in the fight, it’s the size of the fight in the dog” (Mark Twain). Join us for SMBs: Building Your Stand-Out Brand.

Encore: SMBs: How to Build Your Stand-Out Brand

The buzz: “Personalisation – it is not about first/last name. It’s about relevant content” (Dan Jak). Email is predicted to be used by more than 3B people worldwide by 2020, according to a 2016 study by Radicati Group. But Marketing Profs found that in 2016, 42% of marketers did not send targeted email messages, a common error among SMBs and large corporations. Are you ready for email marketing best practices and how to build a campaign that converts to sales? The experts speak. John Walker, Chirp: “The best salesperson is the one the customer trusts and never has to question” (Mark Cuban). Marco Argaez, SAP: ”Distringit librorum multitude” (Seneca). Lorraine Maurice, SAP: “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?” (Jim Kukral). Join us for Avoid The Spam Folder: Email Marketing That Works!

Avoid The Spam Folder: Email Marketing That Works!

SMBs: How to Build Your Stand-Out Brand

The buzz: “Treating employees as a part of your team of ambassadors is so powerful" (theundercoverrecruiter.com). Your strongest asset in promoting your business is sitting at the desk next to you. Not the computer or even your coveted marketing calendar, but your employee who knows your services and products inside out. How to build a culture where your employees and co-workers believe in your brand and promote it on their personal platform to build business credibility and expand its reach? Encourage and empower them! The experts speak. Daniel Khoo, EY: “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and…they’ll do wonderful things with them” (Steve Jobs). John Walker, ChirpPR: “The best salesperson is the one the customer trusts and never has to question” (Mark Cuban). Lorraine Maurice, SAP: “Life is really simple, but we insist on making it complicated” (Confucius). Join us for Need Brand Advocates? Look Within.

Need Brand Advocates? Look Within

The digital economy has transformed the way B2B buyers discover, research and purchase products and services. They rely on digital resources for a majority of the buying journey, and they use their mobile devices to access and gather that information. They don’t want or need to deal with a salesperson until the actual purchase decision. Today’s B2B buyer differs from company to company and from generation to generation. With a multitude of digital and social channels, it’s imperative that your company present itself with the same message, tone, voice and look across all channels to deliver a consistent experience at every touchpoint in the buyer’s journey. Changing the Game of Revenue Growth brings you thought leaders with expertise across the buyer’s journey so you can proactively connect with buyers on their terms to help you grow revenue and build long-term loyalty. Changing the Game of Revenue Growth with Game Changers, presented by SAP, on The Business Channel.

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Changing the Game in Revenue Growth, Presented by SAP

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