Kris welcomes Dr. Lauren Starnes this week, VP of Early Childhood Education at Primrose Schools, where she supports curriculum development, implementation, and evaluation. Lauren’s new book, Big Conversations with Little Children, helps provide tools and techniques to help teachers and leaders overcome the stress and hurdles in education. Dr. Lauren talks with Kris about the incredible growth of the Primrose franchise, now with 500 locations, the many hats that teachers wear, how we can build trust with children and parents, and the difference between honest answers and oversharing.   Key Takeaways: [8:27] As the VP of Early Childhood Education, Dr. Lauren’s job is to oversee everything that happens educationally within the four walls of Primrose Schools. With over 500 franchise locations, Primrose currently serves infants through kindergarten as well as before and after school. [10:02] Dr. Lauren’s team has many roles including diving deep into research and development of the curriculum, assessment accreditation, fixtures and equipment, and much more. [11:30] Lauren is the mother of two sons, both of whom keep her very busy with travel baseball. She also has a house full of assorted animals. [12:20] Fun fact: Lauren is a music lover of all genres, from country to R&B. [13:41] What are a couple of the top issues Lauren has seen taking place with teacher teams? How can we best set ourselves up to succeed? [14:28] We have to remember that teaching preschool is a difficult job already, and a stressful and multifaceted one. [15:15] Dr. Lauren discusses the importance of finding ways to support early childhood teachers, engage them, offer professional development, and pull them out of isolation. [17:30] The more we can relate to the family on a personal level, the more we’re going to be able to connect the chat on an educational level. [19:02] How can we help both children and parents develop and maintain trust? [20:19] Dr. Lauren discusses her book, Big Conversations with Little Children, and gives examples of a few questions children may have that warrants a conversation that is supportive and builds trust. [27:02] How do we give honest answers without scaring the child? [27:43] Teachers wear many hats. Families see teachers just beyond the classroom. Sometimes they are a physical therapist, behavioral counselor, personal therapist, doctor, and almost everything in between. Dr. Lauren’s book helps teachers develop a system where they can provide resources when the child or family needs a professional. [29:51] Dr. Lauren and Kris are both strong believers in mentorship. Kris talks about how her third-grade teacher helped set her up on a path of believing in herself.   Quotes: “We have to remember that teaching preschool is a difficult job. It’s difficult, multifaceted, stressful, and that’s the work environment. We have all been living in a stressful environment in our personal lives as well as through the pandemic.” — Dr. Lauren [14:28] “I think it's really about finding ways to support early childhood teachers, engage them, offer professional development and pull them out of isolation.” — Dr. Lauren [15:15] “The more we can relate to the family on a personal level, the more we’re going to be able to connect the chat on an educational level.” — Dr. Lauren [17:30]   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Big Conversations with Little Children: Addressing Questions, Worries, and Fears, by Lauren Starnes Ed.D. Primrose Schools The Gift of Struggle: Life-Changing Lessons About Leading, by Bobby Herrera The Importance of Being Little: What Young Children Really Need from Grownups, by Erika Christakis Doing the Right Thing for Children: Eight Qualities of Leadership, by Maurice Sykes

Child Care Rockstar Radio

Elevating Hard Conversations with Little Ones Featuring Dr. Lauren Starnes

Author, speaker, and leader Andre Norman truly exemplifies what it means to turn your life around and turn your blessings into gifts for others. This week, Andre joins Kris for an impactful and important episode about how we can shift our life to be something we are proud of and excited to live. He shares his story of going to prison and how he turned it around to create the Academy of Hope and show others support in everything from corporate training to one-on-one sessions. Andre talks about the fulfillment he personally feels while actively working with teens and young adults, helping them find their purpose and stay out of prison. He also talks with Kris about how to give from a place of abundance, why counseling is important, and his book Ambassador of Hope, out now.   Key Takeaways: [13:40] Andre shares his story of how he gave up passion and focus to fit in and ended up in a state penitentiary and became a gang leader inside. Then, he turned it all around and saw the ways he could influence and impact others. He taught himself to read, understand the law, and went on to attend Harvard and work with others on their substance abuse. Now he has worked for multiple presidents and Prime Ministers, helped to stop the Ferguson riots, and was instrumental in creating the faith-based initiative for George Bush. [16:25] Andre shares how he found the inspiration to flip his script from one of despair to turning his life around.  [19:39] Andre shares why no one should ever be afraid to get help and judge the help that they get. [21:36] Andre talks about the emotions he feels knowing that this work has a positive impact on others and they drive him each day. [26:36] Andre shares where the inspiration for his new book, Ambassador of Hope, came from and how he combined his own skills with the skills of others to work to write/publish this book. Where did the inspiration for Andre’s book, Ambassador of Hope, come from? [30:34] Andre and Kris discuss how to not allow ourselves to get taken advantage of as givers so we don’t reach the point of being broken down. [33:02] Andre shares what some things are that we can give of ourselves besides money that can help make a positive impact in the life of someone struggling. [36:46] Andre discusses Academy of Hope and how it started as prison-focused but has now expanded to anyone that needs it. [45:20] Andre closes out the show by sharing what a main message/takeaway he wants everyone to remember.   Quotes: “Don’t be too busy for the people in your life that really matter.” — Kris “Relationships are forged with time spent.” — Andre “I’m a communication specialist. Whether you need to hear something or have something spoken to you, it’s what I do.” — Andre “You need to be in a place of stability, serenity, and financial responsibility to actually give.” — Andre “Counseling is okay. Self-care isn’t selfish.” — Andre   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit The Ultimate Childcare Marketing Guide: Tactics, Tools, and Strategies for Success, by Kris MurrayGrow Your Center Andre Norman Ambassador of Hope: Turning Poverty and Prison into a Purpose-Driven Life Academy of Hope Genius Network

Life Gives To the Giver with Andre Norman

Isobel Wheatcroft, Creative Director of Grow Your Center, joins us from snowy Ottawa to talk about GYC, embracing your marketing message, creativity in all its forms, and the elements of great design. Isobel shares how she melded her background in business as a former yoga studio owner and entrepreneur with being a mom and understanding preschool-aged children and infants. Kris and Isobel cover the important topics of branding, identifying your marketing message, what small businesses are missing, and how good marketing and branding is like going on a date. Isobel shares her passion behind taking branding off the page and into the heart of the essence of the client. Finally, Kris and Isobel talk about the services at GYC that schools and partners can take advantage of.   Key Takeaways: [10:05] Isobel is the Creative Director for Grow Your Center (GYC), the top digital marketing agency and creative firm 100% dedicated to the child care industry that was created and founded by Kris and Bruce Spurr. She refers to her role as the behind-the-scenes extension of their clients’ brands. [11:43] Whether it’s selling strawberries at 11 years old or reselling luxury jewelry and shoes, sales and connecting with others is second nature to Isobel. [18:32] Isobel shares the number one thing schools to know and focus on when trying to reach and get across to parents. [20:34] Isobel shares how at GYC the team helps people identify and streamline their main marketing message, highlighting the key selling points and key differentiators. Isobel talks more about their process of finding what matters to their preschool clients, and their local parents, and how they tie that into their specifically crafted branding for them.  [26:01] Isobel and Kris talk about the importance of communicating your values not only to your local parents, but also to potential team members so you can find teachers that bring the same type of energy and expertise to you that you are looking for. [28:04] Isobel shares a few examples of good before and after rebrands. [31:18] Isobel and Kris discuss what is cognitive ease vs. cognitive strain, and some examples of brands that provide cognitive ease in their logo? [33:31] Kris talks about the concept of a message-to-market match. [37:36] A now-not-so-secret best-kept secret about Grow Your Center is that they do offer branding support and help. They can help provide you with simple ways to bring your brand into your environment. [40:21] Kris asks Isobel what her superpower is that makes her a rockstar. [43:41] Isobel shares what she has learned as a female in leadership and offers some advice for other women entrepreneurs?[44:10] Kris and Isobel talk about whether the or not if the client is always right. https://growyourcenter.com/   Quotes: “I’m an extension of your primary aim, which is really for folks to support parents and elevate children.” — Isobel “I bring the intuition, the creativity, and the feeling-based aspect of the work.” — Isobel “My creativity is my superpower.” — Isobel “We go through the process of interviewing you to find out what matters to you, and most important, does that matter to the parents in your area?” — Isobel   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit The Ultimate Childcare Marketing Guide: Tactics, Tools, and Strategies for Success, by Kris MurrayGrow Your Center Nike The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage, by Mel Robbins The Life You Were Born To Live: A Guide to Finding Your Life Purpose, by Dan Millman

What Makes a Great Preschool Brand with Isobel Wheatcroft

Kris wishes everyone a holiday season, whether this is your favorite time of year or you can’t wait to get to 2022. Then, she welcomes Janaki Patel of the Kiddie Academy. Janaki talks about how she went from one person at an open house and questioning what she was doing in child care to now having her dream team and close to 500 children served. Janaki shares the great story of how she and her husband Hemal met and continue to support one another’s biggest dreams. She talks about marketing and enrollment, why it’s important for leaders to support their teams yet have clear boundaries, and what type of leadership vibe she attributes Kiddie Academy’s success to.   Key Takeaways: [9:16] The Kiddie Academy brand has three schools, with another one in construction and about to open soon. It’s located in the mid-central area of Maryland, 30 minutes from Baltimore and an hour from D.C. The peaceful and quiet neighborhood is something Janaki very much appreciates. [14:06] Janaki shares how getting the first location in 2015 meant so much to her and was very much literally her “second” baby. [18:02] Janaki talks about drawing the line on where you spend your time and the importance of spending time with loved ones as a leader. Your child will grow up and eventually move on, and your business might not be there, so it’s important to make memories with your children (or loved ones) while they are still around. [19:07] Fun Fact: Janaki met her wonderful husband on an Indian Matrimonial Website! She has since said “OK” to their dreams and they bring the best out of each other. [23:09] Coming from the corporate world at M&M, Janaki has learned several things to be a strong and effective leader. Your team will trust you when you show you trust them. Her team knows she has their back, and they have hers. Second, when your team knows the “why” behind what they are doing, they will be more likely to do it well and stay longer at their job. [28:15] Janaki discusses how she kept several teachers on the payroll for COVID-19, and how they kept their culture going during challenging times.   Quotes: “It makes me proud that I made his dream a reality. I’m living his dream but it has also helped me build my own.” — Janaki “You get that dream team when you are there for them.” — Janaki “We are successful because we’re together.” — Janaki “You can be the face of the business, the celebrity of the brand, and be the owner that people want to have friendships with. Just like we like to know the chef at a restaurant, but we’re not expecting the chef to come out and clear the plates.” — Kris   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit The Ultimate Childcare Marketing Guide: Tactics, Tools, and Strategies for Success, by Kris Murray The 77 Best Strategies to Grow Your Early Childcare Program - FREE! Learning Beyond Kiddie Academy @KiddieAcademy John Maxwell Rachel Hollis  

Flipping Challenges Into Confidence: A Powerful Love Story with Janaki Patel

Kris kicks off this week with a fun new announcement about a recent purchase she made and then welcomes Jerzell Pierre-Louis, Founder of Sprout Early Education Center and Bloom Early Education Center. Ever since Kris heard Jerzell talking next to her table in Las Vegas, she knew she had to have her on. Jerzell shares her game-changing strategies for upping your marketing and enrollment, talks about leaving people better than we found them, and how to model the behavior you want to see to your team. Jerzell gets us jazzed about scaling bigger and better, and how she has overcome challenges by leaning in, asking for help, and surrounding herself with excellent people.    Key Takeaways: [6:22] Kris checked off one of her big dreams and bucket list items, and bought herself a beautiful metallic blue Porsche 911! [10:09] Jerzell has been an owner/operator for the past eight years but was also involved in the education field for over 20 years. She started Sprout in 2013 and officially opened the doors in 2014. Located in the Columbus area, they are full at a capacity of 71. [13:41] Fun Fact! She grew up in Mississippi and can hunt and use a crossbow! [14:07] What are the unique selling points that Jerzell and her team offer, and what does she feel sets her program apart from the competition? [19:24] Jerzell talks about how the pandemic has been the biggest business challenge she has faced, and how she shifted her focus to lean into the academy, her pod, and the resources that are available. [22:22] Sprout is intentional about developing leaders and sticking to Jerzell’s core values. Her life slogan is “It’s important for me to leave people better off than I found them.” [25:25] Jerzell shows her leaders the level of quality she expects by showing them how to love on the children, and what good care looks like. [30:00] What are the benefits of working within a pod? There are many, but some include execution, implementation, and accountability? [33:10] What changed for Jerzell when she started to invest in herself. How was hiring a coach a game-changer? [36:38] What is a rockstar to Jerzell? Someone that is an advocate, resilient, and understands their impact on our future generations.   Quotes: “I think the most important piece that we provide is community.” — Jerzell  “I really found that what we were developing in terms of our culture was actually working.” — Jerzell “We've been tasked with a great responsibility of care, and that is not something that I take lightly.” — Jerzell “I want these children who are in our care to be treated as if they are my personal children.” — Jerzell “Because I’ve seen what success looks like in my business, and it’s not me doing everything.” — Jerzell   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit The Ultimate Childcare Marketing Guide: Tactics, Tools, and Strategies for Success, by Kris Murray The 77 Best Strategies to Grow Your Early Childcare Program - FREE! Sprout Early Education Bloom Early Education Jerzell: Facebook | LinkedIn Lewis Howes The Undoing Project: A Friendship That Changed Our Minds, By Michael Lewis

Leaning Into Excellence with Jerzell Pierre-Louis

Today’s episode will get you all “shook” up! It is all about the power of becoming a published author. Becoming an author is one of the three things that has changed my life the most. I wrote my first book, The Ultimate Childcare Marketing Guide, in 2012 and it has opened so many doors and propelled my career in numerous ways. My guest today, Mike Capuzzi, is a seasoned business owner turned author turned expert marketing strategist. He specializes in helping people of all industries around the world write books, particularly his trademark “shooks.” We talk all about creating the content, marketing your book, and leveraging your expertise. Even if you don’t want to become an author, this episode is full of useful tips for direct response marketing vs. branded marketing, selling by helping, becoming an elevated influencer in your industry, and other tools to get your name and business out there.   Key Takeaways: [:52] How books changed Kris’s life and the books she has available. [13:14] More about Mike and his role in the child care industry. [14:43] What exactly is a direct response ad? [17:20] What is a “shook” and how does it help Main Street Businesses? [21:12] What other industries has Mike helped with creating a shook? [22:57] More on the POWER of books. [25:07] Discussing the Choosing a Child Care Center shook. [28:06] What are some of the main ways our clients are using this shook? [30:39] What about claiming authorship of a marketing tool that you didn’t necessarily write cover-to-cover? [34:18] Mike’s program is so fast and simple that you can get published within weeks.   Quotes: “It is designed to elicit a response.” — Mike “A key differentiator with direct response marketing is that it’s measurable. And if it’s measurable, the good news is you can adjust when needed.” — Mike “If people are engaging with your advertising or marketing, by default they’re going to want more from you. They want information, they want the next step, and if you don’t make that offer for them to get that next thing, then shame on you!” — Mike “A ‘shook’ is designed to be read in about an hour so it gives the reader the opportunity to finish it and then hopefully take that next step.” — Mike “One of the things that these prospective clients are looking for or want is peace of mind. And in my opinion, a properly designed book, a properly written book, can really go a long way to creating that peace of mind, creating that trust, bringing down the stress level, and really positioning the person whose name is on the cover as the authority.” — Mike “The power of books is real!” — Kris “It’s like a calling card that opens doors but it’s way better than just a business card. It’s an actual book that has value and people will want to work with you just by the fact that you’ve got your name on the cover of a book.” — Kris “If someone’s listening to this, honestly, they could have their paperback copies in their center within a month of listening to this. It’s that fast.” — Mike   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit The Ultimate Childcare Marketing Guide The 77 Best Strategies to Grow Your Early Childcare Program - FREE! Rock Star Stories: Success Secrets of Preschool Leaders Around the Globe, by Kris Murray Child Care Millionaire Mike Capuzzi Find this exclusive offer HERE from Mike Capuzzi to create your shook today!

The Power of Being A Book Author with Mike Capuzzi

The Child Care Success Summit in Las Vegas just wrapped up, and there was so much love, support, and fun! On this week’s solo episode, Kris shares three takeaways from the Summit, from leaders and keynote speakers Marshall Goldsmith, Stedman Graham, and Andre Norman. Kris also discusses The Great Resignation, along with just how many people in almost every industry are leaving to find different work, and what we can learn from it when it comes to new ways of staffing to bring in and keep the right staff. Kris talks about things you can do to inspire your staff, how to really listen when they give you feedback on how to be better, and why you should dare to be dangerous.   Key Takeaways: [2:51] The Great Resignation is a term reflective of the record number of people quitting their jobs and looking for something different. The pandemic resulted in many employees looking at what they value, and shifting their work to find something more meaningful, possibly with more benefits, better wages, or more freedom. [3:03] Kris shares shocking statistics regarding how many people have left the workforce since the COVID pandemic began, which industries were the hardest hit from it, and what the top reasons were behind those people leaving their positions. [6:11] Kris explains the mindset shift that workers are having across all industries as a result of the pandemic. [6:43] Kris shares a feel-good reason why those working in the early child care industry are so unique. [12:06] Kris provides a few questions for us to reflect on in the upcoming weeks as we continue to look for A-player talent to join our teams and work to keep our current staff happy. [12:40] Kris shares the three biggest takeaways from the keynote speakers that spoke on stage during this year's Child Care Success Summit; one from Marshall Goldsmith, one from Stedman Graham, and one from Andre Norman. [20:01] Kris shoutouts and congratulates this year's Child Care Rockstar that was awarded the prestigious honor on stage earlier this month in Las Vegas in front of the Summit audience.   Quotes: “What’s happened as a result of the pandemic is human beings are looking at their lives intensively and wanting to shift their life into a different opportunity, a different vibe, a different energy.” — Kris “We have the ability to impact little lives and little humans. We have meaningfulness and making a difference built into what we do.” — Kris “Dare to become dangerous.” — Stedman   Sponsored By: PB&J TV — Don’t forget to mention Kris Murray for a special offer!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Marshall Goldsmith Stedman Graham Triggers Academy of Hope Andre Norman

Creating a Win Out of the Great Resignation

Kris welcomes back Vernon Mason to the show. Not only is he the first guest to return three times, but he is also a highly sought-after influential speaker and the Senior VP of Growth and Professional Development at the Nest Schools. Vernon and Kris discuss the importance of advocacy at a local and national level, building community, and the most important subject in child care right now — the staffing crisis. Vernon gives practical ways to attract and hire key talent that will stay, including benefits, building relationships, the right type of marketing, and an improved pay structure.   Key Takeaways: [9:04] Vernon holds the record for being the first guest to appear three times on the podcast [10:01] Kris and Vernon go back into the vault for the 2021 Summit, and look ahead to what is next. [11:55] You can not talk about the child care world today without talking about the staffing crisis we are currently under. That is trumping everything. Also, owners are in denial about this, and the work that it takes to get the staffing crisis under control. [13:14] There is not an industry Vernon knows of that works any harder than the child care industry, yet few industries have the liabilities and staffing crises that early education does. [14:22] Vernon shares the imperative double-sided reason for child care owners to get their staffing issues under control. [15:49] Vernon and Kris discuss their thoughts on President Biden’s plan for universal preschool and well-funded child care. [21:09] Vernon and Kris discuss why advocacy in the ECE industry is so important at local, regional, and state levels. [26:05] Vernon and his team currently operate 29 schools, with four more on the way. [33:12] Vernon shares some practical ways for leaders to be visible on social media and helping out with the community. [40:26] Vernon shares the importance of targeting to the right type of new employees that you are looking.  [47:01] Vernon shares why you must take care of your directors in order to have a successful child care business. [47:16] Vernon and Kris reveal how long the training process of new hires should truly be. Quotes: [11:55] You cannot talk about the child care world today without talking about the staffing crisis we are currently under. That is trumping everything. — Vernon  [13:14] There is not an industry I know of that works any harder than the child care industry. — Vernon [35:06] One of the things you can do that won’t cost you a dime is being involved. As an owner, you need to support your leaders. — Vernon [47:01] Take care of your directors. They are taking care of your business. — Vernon   Sponsored By: PB&J TV — Don’t forget to mention Kris Murray for a special offer!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Vernon Mason  NAEYC NCCA The Nest School  VernonDirectorsLeadership@gmail.com 

Feeling Alive In Your Work With Vernon Mason

Author and speaker Mike Michalowicz brings his wisdom and expertise to the podcast this week. Mike talks with Kris about his bestseller, Profit First, and his latest book, Get Different, created to inspire small business owners to get out of the sea of sameness and stand out. He and Kris talk about why being different is the first way to garner success, how we can be less fearful about being authentic, and Mike explains the passion behind his mission to eradicate entrepreneurial poverty.   Key Takeaways: [8:45] Mike shares the setbacks that he has had throughout his career that have actually ended up acting as the setups to his success, and how he took the lessons he learned during those setbacks to create content that can help entrepreneurs learn to be permanently profitable. [11:04]  It’s almost impossible to change ourselves but it’s very possible to channel ourselves. [13:39] Mike shares the most common mistakes that he sees small business owners fall prey to.  [14:50] When something different is present, we pay attention to it. Garnering attention is the first step to garnering business. [16:22] Mike describes what he believes is the "ultimate act of kindness" as a small business owner/entrepreneur.  [17:05] Mike explains how the way we we treat our customers and do business is the best example of our marketing and the way we build trust with prospects. [20:23] Mike shares some examples of businesses he has worked with that have gone from boring and basic to standing out. [23:40] Standing out can be scary, but when we believe that what we offer can help people, it is our responsibility to get the word out.     Quotes: “It’s almost impossible to change ourselves, but it’s very possible to channel ourselves.” — Mike “I believe marketing now is the ultimate act of kindness.” — Mike “That’s the beautiful thing about being different, is it usually costs very little.” — Mike   Sponsored By: PB&J TV — Don’t forget to mention Kris Murray for a special offer!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, by Mike Michalowicz Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz Mike Michalowicz Glennon Doyle The Savannah Bananas Christie Brinkley 

Why Different Is Better Than Good with Mike Michalowicz

In this incredibly powerful episode, Kris sits down with Shelley Smith, Culture Curator, Author, Speaker, and Consultant. Shelley has a passion for making the lives of others easier and less stressful and has created a world of incredible tools that serve as absolute game-changers. She talks about why culture matters and how to hire the right person and set them up for success, and shares some incredible stats around employee retention from some of her clients. Shelley and Kris talk about the return on investment that occurs when everyone is on board with the same mission and values, and the different tools she chooses to measure success and take action upon those results that really move the needle.   Key Takeaways: [7:22] Shelley describes herself as a generalist with an eye for holistic culture and profitability. She shares the aspects of her work that she is passionate about. [9:26] Shelley shares a bit about her background and what led to a having a career in business and education. [19:59] Shelley shares some of the main issues she sees child care business owners struggling with. [21:33] Shelley shares how a predictive index help us get smart about our process and measure effectiveness. [24:24] Shelley shares what should be included in our assessments so they are not only accurate but legal and fair. [29:40] Shelley shares what it means for a group of coworkers to be happy in today's world. [32:33] Kris shares what tasks she has currently partnered with Shelley on to help her complete it.  [35:42] Shelley shares the most common issue that she has discovered with leaders surveying their team and clients. [43:32] Shelley reveals the one thing that we lose focus of when we are constantly putting are fires.  [47:00] Shelley shares a new best practice that you can start to help you tackle your to-do list.    Quotes: “Mastery of anything just takes time.” — Kris “We do not do a good job of rewarding good behavior to our culture and values.” — Shelley “Pick one value for 30 days.” — Shelley “We are so focused on enrollment that we aren’t listening to what the teachers need and value.” — Shelley   Sponsored By: PB&J TV — Don’t forget to mention Kris Murray for a special offer!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Glassdoor StrengthsFinder Shelley Smith

﻿Keeping It Real: Why We Struggle With Being Good Leaders Featuring Shelley Smith

Kris welcomes Joy Clore Willis, aka Mama Joy, Director of A Kids Gym in Oviedo, Florida. In between cruising around Alaska and spending time with her children and grandchildren, Joy is the busy mind behind A Kids Gym, where they incorporate activity and play as well as traditional physically-oriented services. Joy talks about the changes that came about when she joined Kris’s community, and what she has done to grow her confidence and inspire her staff. Joy also talks about powerful marketing messages that have worked and finding structure during uncertain times.   Key Takeaways: [10:57] Joy talks about opening A Kids Gym. She combined her background in PE and creative movement to open a special place where kids could come and feel welcome. She loves helping families see the many benefits that go just beyond the physical when kids enroll in the school. [14:52] Joy opened the gym for physical fitness and within a few months, she had a half-day preschool that ran gym, art, and storytime. That also outgrew itself in a short amount of time, and now they are at an enrollment of 120 kids, with 156 being the perfect number. [16:23] Fun Fact: Joy is not only a busy businesswoman, she is a mother and a grandmother! As she and her husband RV around Alaska, Joy talks about her past as a baton twirler. You may have even caught her twirling fire at the Polynesian Village at Disney World! [20:08] Joy shares some of the insights she has learned over the pandemic, and how she and her team rose up during some of the most difficult challenges. [24:57] How does Joy stay optimistic and keep her head on solid as a leader through the tough times? She credits her coaching with Kris and the community as a big help. Not only did she get the structures for success, but accountability buddies. [33:46] Start managing your company’s core values, and share your why and purpose with staff. This will help you inspire the people already there, and find you new ones that align with the bigger vision. [35:51] A natural celebrator and cheerleader, Joy elevated her culture with themed days and special time for the staff to fill up their cup. [40:39] Joy and Kris talk about the top marketing assets that set Kids Gym apart. [40:53] What is one thing Joy would have done differently in her life if she could? [44:30] A rockstar to Joy is someone that shows up every day. They love what they do, and they know that it matters.   Quotes: “I’m looking forward to the biggest reset opportunity that we have.” “A rockstar loves what they do, and they know that it matters.”   Sponsored By: PB&J TV — Don’t forget to mention Kris Murray for a special offer!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit   A Kids Gym | Facebook   Simon Sinek

Getting Back To Your Purpose with Love and Confidence with Joy Clore Willis

Today’s episode will inspire you to get out there and be the true badass that you are! My guest today, Karina Wyllie, is a motivated self-starter that owns two home daycares in New York, Koala Park Daycare. While an incredibly accomplished entrepreneur, Karina is still committed to being a forever student in the school of leadership. She takes cues from Tony Robbins, Simon Sinek, The Child Care Success Academy, and more, and it trickles down effortlessly to her staff. We talk about how she operates her schools, what her priorities and insights are coming out of COVID-19, the importance of a growth mindset, and some different ways to think about leadership. This is an authentic and raw conversation filled with so many resources to get you to believe in your biggest asset; you!   Key Takeaways: [7:08] Karina shares why she started out in the ECE industry and s brief history of her two Koala Park Daycare locations. [11:30] Karina shares the inspiration behind selecting the name "Koala Park" as the name of her daycare. [16:38] Karina shares some of the insights that she has gained throughout COVID-19. [21:12] Kris asks Karina how she divides her time between her two locations and her hiring strategies for both of them.  [25:32] Kris asks Karina to share the licensing requirements that she has to meet in order to operate out of homes. [26:26] Karina shares where she is at in her journey of expanding her business. [30:32] Karina shares who her leadership role models are and what industry experts she follows. [38:47] Kris asks Karina to share one thing that she would do different in her ECE journey if she had to do it all over again.  [42:17] Karina shares how she defines a Child Care Rockstar. Quotes: “It’s all about mindset and really believing that you are a badass!” — Kris “Behind the scenes, I am a one-woman show.” — Karina “I love being a part of the Academy because obviously, we learn a lot, we get new techniques, ideas, and strategies, and so many things on marketing and advertising, but the best thing… is the community.” — Karina “Learn from others. They will show you the way.” — Karina “I think it’s important to every single day bring a little bit of joy into your life. Whatever joy means to you.” — Karina “How do you define a child care rockstar?” — Kris “Me.” — Karina “I’m a rockstar!” — Karina “You have to believe in yourself. If you don’t believe then you can’t get anything done in your life.” — Karina “In order to go for it, in order to try new things, try new strategies, try new business partnerships. You really have to believe in who you are as a person and the value that you can bring to the table.” — Karina   Sponsored By: PB&J TV — Don’t forget to mention Kris Murray for a special offer!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Koala Park Daycare Karina Wyllie on Instagram Tony Robbins: UPW Luke Wren Simon Sinek Marie Forleo Brendon Burchard Man’s Search for Meaning, by Viktor Frankl You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, by Jen Sincero  

You Are a Badass: Believe in Yourself with Karina Wyllie

I’m so pleased to welcome our new Chief Operating Officer and Integrator of the Child Care Success Company, Tom O’Connor, to the podcast. And welcome to the team, Tom! Tom brings 30 years of experience in education, after-school care, and early learning expertise. He’s also considered a bit of a master in acquisition and growth as he built his program to 44 locations across Colorado. Tom shares some fundamental and crucial steps for how to just GET STARTED, the ins-and-outs of deal acquisition and deal flow, how to set yourself to be a positive-mindset entrepreneur, leadership lessons, marketing tips, the magic of the seeds of influence, and more. Throughout his career, Tom has stuck to core values of Connect, Educate, and Inspire; with his staff, with his parents, and most importantly with the kids. This is a great episode for anyone who’s wondering how to get their start, how to expand and grow, or just wants to learn more about what makes our newest team member so great!   Key Takeaways: [7:45] Tom shares some highlights from his journey. [10:16] Tom shares some basics of starting out in the business in your area, such as how to get on an RFP for a city. [12:25] Tom provides some fun facts about her personal and home life. [9:54] Tom shares some of the things that most excites him about joining The Child Care Success Company. [12:38] Tom shares some of the biggest leadership lessons that he has learned throughout his 30 years in the ECE industry.  [16:38] Kris and Tom run through some tips to finding deals when looking to acquire a new center.  [29:20] Kris and Tom discuss some of their favored industry marketing tips. [38:17] Kris asks Tom to share what his biggest challenge has been throughout his ECE journey and how he overcame it. [41:06] Kris asks Tom to share what he would do differently during his journey if he could go back and do it over again.  [45:01] Tom shares some of his favorite leadership books that he recommends. Quotes: “I would knock on doors. I went out and shook hands.” — Tom “One of the first things I learned was: Don’t talk at, and try to get on the same level as.” — Tom “When you’re talking to a kid you should probably get down on one knee so you’re not imposing to them.” — Tom “Do something that the other person won’t do.” — Tom “My three things are connect, educate, and then inspire. And if you can do those three things well and at a high level and consistent level, your program is going to grow.” — Tom “I don’t think I’d be where I was if everything didn’t happen as is.” — Tom “What Tony Robbins does with adults, we wanted to do with kids.” — Tom   Sponsored By: PB&J TV — Don’t forget to mention Kris Murray for a special offer!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit Tom O’Connor — COO of the Child Care Success Company BizBuySell.com DealStream.com Grant Cardone Think and Grow Rich, by Napoleon Hill Success Magazine Go Giver Series, by Bob Burg Spark: The Revolutionary New Science of Exercise and the Brain, by Dr. John Ratey 

Meet Our New Second-In-Command: Driven By Connection and Impact with Tom O’Connor

Today’s episode is one of my favorites that we’ve done. My guest Jody Zabriskie is an Empire level member here in the Child Care Success Academy with 23 years of experience in the industry. She’s based outside of Salt Lake City and recently expanded to five locations of her centers, A to Building Blocks, having started from a small center with just 27 enrollments. Our discussion really highlights the power of positivity and leadership; two of Jody’s greatest strengths. You’ll be amazed by the trust she has in her team along with her commitment to accountability and honest communication. We also talk about what her biggest challenge has been, what makes her brand unique, and what the name means. This episode will really inspire you to stop making excuses, lead by example, and grow your program!   Key Takeaways: [9:39] Jody shares the story of how she got started in child care at the age of 11 and how her journey in ECE has continued to evolve ever since. [11:22] Jody shares how many centers she currently has, and the capacity of each one and why they vary greatly in size. [15:29] Jody explains what makes A to Z Building Blocks’ program unique and how the name came to be. [19:37] Kris asks Jody about what her dreams and plans are for continued expansion and growth. [23:44] Jody shares when/how she discovered Kris and CCSC, and how long she has been following their practices.  [25:25] Kris and Jody discuss the importance of networking and being involved in your community in order to help your brand grow. [30:02] Jody discusses how she felt like “the lonely entrepreneur at the top” and how it shifted Jody’s mindset. [35:47] Kris asks Jody to share what her biggest challenge has been during her journey in the industry so far.  [39:51] Jody shares what she implements to promote a positive culture for staff. [44:49] Kris asks Jody to share how she defines a Child Care Rockstar. [46:00] Jody shares her favorite resources for learning more about how to grow your business.   Quotes: “I never thought I would be where I am today.” — Jody “The only thing that I wanted is to make sure that children had a great place to be.” — Jody “Before I started the Child Care Success Academy I was done. I was going to stop at my third one.” — Jody “Sometimes as an owner, it can be lonely at the top.” — Jody “You need to have deal flow. You need to have things going on and be a mover and a shaker.” — Kris “If your state does not have an association that promotes your facilities or childcare (the industry), you need to get on board. And you need to develop an association.” — Jody “My team… they’re amazing because I allowed them their lanes and I do my lane.” — Jody “It’s just amazing when you find your lane and you allow your people to flourish, it will shine. It will shine if you allow them to.” — Jody “It all starts with you. If there’s something going wrong in your company, you need to look at yourself first.” — Jody “Your attitude can make or break you.” — Jody “It’s all about putting people in the right seats and communicating that to your team.” — Jody “If you’re complaining about your employees, guess what? You’ve just told everyone that it’s okay to complain.” — Jody  “It really is about the people.” — Jody “Put people where they need to be and they’ll flourish for you. I promise.” — Jody “The Child Care Rockstar does not necessarily mean one thing. The Child Care Rockstar is just… love what you do.” — Jody   Sponsored By: PB&J TV — Don’t forget to mention Kris Murray for a special offer!   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit The Child Care Startup Challenge with Kris Murray and Friends A to Z Building Blocks Clockwork: Design Your Business to Run Itself, by Mike Michalowicz Traction: Get a Grip on Your Business, by Gino Wickman 5 Levels of Leadership: Proven Steps to Maximize Your Potential, by John C. Maxwell

How She Leads! The Power of a Growth Mindset with Jody Zabriskie

We are pleased to bring you an episode focused on professional development with my wonderful guest Maria Taylor. Maria truly knows the child care industry inside and out as a 30-year veteran and CEO of ChildCare Education Institute (CCEI). CCEI is one of our newest partners and you’ll soon see me on their platform teaching about marketing and other topics. Also, they are the sponsor of our (drumroll) upcoming 5-Day Child Care Start-Up Challenge! More about that in the episode. As we look behind the scenes of professional development, we talk about the importance of training and onboarding, career ladders and company visions, building strong structures, investing in your people, how the pandemic has caused so many of us to pivot and innovate, why CCEI has one of the industry’s leading platforms, and more. If you’ve been looking to take your center to the next level, this episode is really for you.   Key Takeaways: [3:00] Kris shares details and information about their exciting new 5-Day Child Care Startup Challenge: How to Launch a Profitable Center in 5 Days! [9:00] Maria shares what her role is within CCEI and what the company is all about [9:45] Maria discusses how she got started in the child care industry and how her career has evolved over the years. [15:46] Maria reveals a few statistics and specifics that CCEI offers to those in the industry, including what their most affordable options are.  [19:33] Maria shares what makes CCEI such a unique eLearning platform. [23:59] Kris asks Maria if CCEI provides any courses that cover the career ladder in ECE businesses. [24:59] Maria shares some of the industry trends that she has seen as ECE businesses emerge out of the pandemic.  [28:32] Maria provides details about their parent-focused eLearning platform ParentEducate. [32:12] Kris and Maria discuss the reasons behind uptick in classroom behavioral problems that have resulted due to the pandemic. [35:22] Maria shares what resources she has currently been utilizing.  [36:48] Kris asks Maria to share what message she would put on a billboard if she could.   Sponsored By: GROW YOUR CENTER   Mentioned in This Episode: Kris Murray The Child Care Success Company The Child Care Success Academy The Child Care Success Summit The Child Care Startup Challenge with Kris Murray and Friends – Sign-ups starting May 4th Leadership Mastery for the Early Educator ChildCare Education Institute ParentEducate Carrie Underwood — “My Savior” Falcon and the Winter Soldier  

Training Half a Million Early Educators Over Two Decades with Maria Taylor

Early learning leaders around the globe are breaking through challenges, leading the way in innovation, testing new best practices, and impacting children and families in a much more powerful and positive way than ever before. Each week, tune in to top child care business guru Kris Murray on the Child Care Rockstar Radio podcast for interviews with early childhood leaders and experts that will leave you inspired to get to the next level of success, whatever that means for you. Kris Murray is President of Child Care Marketing Solutions, and the Founder of the Child Care Success Academy, the world’s largest and most comprehensive business coaching program for early childhood entrepreneurs and leaders. She is the author of two top-rated books on early learning business, and the mom of two great kids. She and her team are based in the mountains of Colorado.

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