Clarity allows brands to thrive in our culture, and it's why I believe every church should build its brand. While we want to welcome everyone to church, good branding identifies who we are good at reaching and focuses on reaching out to that target audience. Branding is about knowing who you are as a church and positioning yourself to your target audience based on your identity. Joshua Riggs joins us in this episode to describe his experience in leading the church leadership in rebranding.

Church Brand Guide Podcast | Logo, Website, Video, and Design

072 What leading your church through a rebrand looks like with special guest Joshua Riggs

Your church matters, but does your community feel like that it matters to them? When a church focuses on creating a brand, it relates to people, so they believe that it is relevant for their lives. In this podcast episode, Pastor Lucas Forsthoff of Cornerstone Church just outside of Detroit shares practical branding tactics they are using to see new guests attend and create new members. Listen to the episode and get a fresh perspective.

071 Branding tactics and inspiration from a 1000-member church in Detroit

Easter is coming sooner than you think. In this episode, I'll guide show you how to brand your Easter service to build your reputation, which causes people to come back. It starts by determining a value of your church that you want the Easter event to focus on. By choosing a value of your church as a theme, the Easter experience promotes the church wholistically and is not just a one-time event. Once you have a value chosen, design the service experience in this direction. The design for the promotional materials should communicate the church value so it creates alignment to the experience people will have.

070 How build your reputation through an event like Easter

Your church's website is where new guests come first to decide whether they will come on a weekend. The website needs to be designed like an employee with a specific job working 24/7 to get people to a worship service. In this episode, I want to give you a strategy to design a website that will answer the questions people have when they check out your church online. When you get this right, people will understand the benefits you offer them, and it will help them decide to come for a visit. 

069 How to design a church website that serves as the digital front door of the church

Legacy Church had a fresh vision with a new pastor to reach all 3  generations of people in their city. They wanted grandparents to be able to come to church that is also appealing to their children and grandkids. We worked to design a brand strategy that resulted in the brand visuals for the logo, website, and facility signs. In this video, we discuss the process of how we went about creating the Legacy Church brand.

068 How I made design decisions using an audience to brand Legacy Church for 3 generations of people

Good branding transforms a church from being the best-kept secret in town to becoming a pillar in the community. People will say, "we have been looking for you all our lives." Your church has a fantastic message that needs to be heard by the community. A well-designed brand allows the church to be perceived as relevant so people will be open to listening to your message. This is the final part of a 3 part series about rebranding your church.

067 3 steps to rebrand your church and create momentum (part 3)

Over the years, I have created a process that will allow your church to create a compelling brand in your city. A good starting point is a great logo and tagline. I have an agency that specialized in designing brands for churches. In the last video post I shared how GO Church experienced a 30% increase in attendance after rebranding, Vibrant Church planted in a new city and in seven months had reached over 200 in attendance on a  weekend, and Evangelistic Center saw a dramatic increase in giving after they launched their new brand.

066 3 steps to rebrand your church and build momentum (part 2)

Branding is the perception people have of your church. It's what they say about you. The question is, are they saying the right thing about your church? In this episode, we will begin a series where we take a look at 3 steps to rebrand your church and creates momentum. As an agency owner, I build brands for churches. I am passionate about helping churches understand how to leverage powerful branding techniques to reach their city.   Good branding transforms a church from being the best-kept secret in town to becoming a pillar in the community. People will say, "we have  been looking for you all our lives."  Do people stop to give your church a shot? The problem most churches have is they are invisible in their city.  Good brands present themselves as a solution to a problem in people's lives.

065 3 steps to rebrand your church and builds momentum (part 1)

Waters Edge is a church plant that wants to get noticed the blue-collared community they serve. I created a brand around the vision of Pastor TJ and his team that would relate to the city. In this episode, you'll get inspired by the branding process and learn the tactics that result in an attractive design. The colors are in line with the local NFL football team, which is a big deal to the area. We choose a font for the logo in line with popular brands that people wear in the area. The logo's design is simple and able to be used for the marketing methods of Waters Edge, including a float in the annual city-wide parade. Attend the online Church Marketing Conference Sept. 29-30, 2020 for free using this link: https://yn344.isrefer.com/go/Conference/PC/

064 The branding process for a church plant in a rural blue-collared community

In this podcast episode, we take a deep dive into Pastor Kevin's church rebrand process who is part of the CBG Membership. He is working on building a culture that has the momentum to grow New Life Christian Center so they can reach more people. We discuss creating a new tagline that is more reflective of what benefits the church offers. I also provide some feedback on his website to make it more appealing to new guests. 

063 Do you feel like your church is the best-kept secret in town?

A church brand communicates why your church is important. The following 4 areas should be designed to be on point with the church's brand strategy in order to build trust: logo, branding guide, website, and sings. A clear brand strategy is the starting point of any great brand to define the overall direction of all church communications. Your church needs to get these 4 areas right so you can build a long term strategy that builds trust. This will increase the number of people who show up to your services and then decide to contribute to your vision.

4 key areas for building an effective church brand

Engagement with your church's vision can happen even now by telling the stories of life-change that have taken place in your church. In this episode, I'll share with you a storytelling formula that Hollywood uses to tell their stories in theaters. The formula makes it easier to put together compelling stories that people want to watch. This formula can be applied to the stories in your church so you can tell them more effectively.

061 How to connect people to your vision with stories

This episode will provide you with 23 questions to help you shape your church’s brand. A church needs to focus on presenting their brand to its community to clearly communicate the benefits it provides for those who attend and those who get involved. If a church presents their brand well, it will reach more people than ever before as they are able to meet the needs of the community that is lacking community and purpose. Church membership will go up resulting in increased revenue, the number of volunteers, and the amount of leaders. The church will have a greater impact on lives than ever before as it ministers to a world in need.

060 23 questions to build your church’s brand

Many churches struggle to get new guests to come to their events. There is a great deal of effort and money spent to put on the events, but if the events do not attract new people, then the church is not getting a great return for the investment. In this episode, we’ll discuss an advertising system to help you promote your events more effectively to reach more people. This approach is based on the building on your brand so it creates alignment within the church.

059 Tips on how to advertise church events to see more people show up

It can be difficult to build a team of people who will help you produce creative content for you to do effective marketing. You need graphic designers, photographers, people to post on social media, writers, videographers, and web developers. The problem is figuring out how to get these people to serve the church, and then once they are on board, how do you keep them engaged. We’ll take a look at some ways to build your creative team so the church is able to have amazing content to share with your community.

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Church Brand Guide Podcast | Logo, Website, Video, and Desig...

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