Claire Spencer is the CEO of Arts Centre Melbourne, a massive multi-disciplinary performing arts center in Melbourne, Australia, that stages over 4,000 performances and public events per year for an audience of 3 million annual visitors. Claire is largely credited with changing the course of Arts Centre Melbourne and has spearheaded the establishment of the Arts Wellbeing Collective (AWC) a mental health and wellbeing innovative collective set-up by the Arts Centre Melbourne in collaboration with the sector to better support the wellbeing of performing arts workers across the country. In January, 2020, Claire was recognized with an Order of Australia for services to the arts and community. While many U.S. arts organizations are preparing to reopen their venues, organizations in Australia—where the virus has been effectively contained—began the reopening process as early as January. In this episode, Claire shares the lessons she’s learned from Arts Centre Melbourne’s reopening. She also explains why her team put most of their digital programming on hold and discusses the importance of acknowledging and supporting team members’ mental health challenges in the workplace. The CI to Eye Podcast will be taking a break for the summer. We'll be back with new episodes after Labor Day! In the meantime, check out the CI to Eye Episode Guide Blog Post for a guide to which past episodes you might want to revisit in the meantime. Have a great summer!

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CI to Eye | A Glimpse into the Future—What U.S. Organizations Can Learn from Australia’s Reopening: Claire Spencer

Nik Rama is Principal Analytical Lead at Google, where he also leads mindfulness sessions as part of the gPause program. He is interested in the intersection of neuroscience and meditation, particularly how to use these practices to help reshape the mind, improve wellbeing, and accomplish goals. In this episode, Nik shares the science behind how meditation can change your brain’s structure. He also outlines the research that convinced Google to incorporate meditation into their company because of its powerful effects on health and productivity. If you’re looking to re-center and relax, Nik leads a 10-minute mindfulness practice in the episode!

CI to Eye | Inside Google's Employee Mindfulness Program: Nik Rama

In response to demands for increased user privacy, Apple’s iOS 14 update will make it easier for users to control how their data is shared with apps. Following suit with legislation like GDPR in Europe and CCPA in California, Apple and other tech companies are making updates that will change the entire digital marketing ecosystem as we know it. In this episode, Erik talks with four CI consultants about what arts organizations can do to prepare.

CI to Eye | Digital Marketing Is Evolving—How Can You Prepare?: Ali Blount, Ally Duffey Cubilette, Becky Ludkiewicz, and Rachel Purcell

Andrew Recinos is the President and CEO of Tessitura Network, a member-owned non-profit dedicated to advancing the business of arts and culture through technology, service, and community. In this episode, Andrew shares what he’s learned from hundreds of arts leaders during his nine-month "listening tour" before becoming CEO of Tessitura. He also discusses what it’s like to take on a new role during a pandemic and explains why he’s confident the arts will experience a surge when venues can safely reopen.

CI to Eye | Tessitura's New CEO on Reopening, Leadership Transition, and the Art of Listening: Andrew Recinos

Madeline Pollis is the Industry Enrichment Content Producer & Assistant to the President at Capacity Interactive. A former opera singer, Madeline joined Capacity Interactive in 2018, where she produces the CI to Eye podcast and CI to Eye Live! She also works on the Arts Industry Digital Marketing Benchmark Study, Performing Arts Ticket Buyer Media Usage Study, and is part of the team that produces Digital Marketing Boot Camp for the Arts. In this episode, Erik and Madeline have a candid conversation about the Arts Industry Data Analysis: Pandemic Response research. They explore the methodology and share never-before-heard insight into what the data means for arts marketers now and into the future.    

CI to Eye | How Has the Pandemic Changed Arts Marketing?: Madeline Pollis

Robin Terry is the Chairwoman and CEO for Motown Museum in Detroit, a cultural gem founded in 1985 by her grandmother, the late Esther Gordy Edwards, who was a senior executive at Motown Records and sister of Motown founder Berry Gordy. Robin has devoted the last two decades to preserving the legacy of Motown's iconic brand. In this episode, Robin shares why celebrating Motown’s history can unite people from different backgrounds during this period of political polarity. She also discusses adapting her leadership during the pandemic, the Motown Museum’s ongoing expansion, and why virtual environment opportunities have forever changed the museum’s programming.

CI to Eye | Chairwoman and CEO of the Motown Museum: Robin Terry

In this episode recorded live at Boot Camp 2020, Theresa Ruth Howard and Mariclare Hulbert explore multi-layered marketing challenges, including how to respond thoughtfully to social media criticism and how to communicate equity-related issues. They also investigate various power dynamics between marketers and organizational leaders, artists and organizations, and the general public and organizations.

CI to Eye | Modern Marketing Challenges: Live Conversation from Boot Camp 2020

Robin Cantrill-Fenwick is the CEO of Baker Richards, a UK-based arts software and consultancy specializing in earned income strategy and audience development for arts and culture. He was previously the Deputy Executive Director of the Mercury Theatre Colchester and led digital transformations for organizations including the UK’s National Trust, The Royal Society (National Academy of Science), and the University of Westminster. In this episode, Robin shares data from The Insights Alliances’ Culture Restart Audience Tracker, an audience sentiment tracking survey that aims to understand attendees’ attitudes toward engaging with culture now and in the future. Robin also explains why behavioral audience segmentation is crucial, how socially distanced seating can become a premium offering, and how organizations can address digital programming pricing challenges.

CI to Eye | What Arts Audiences Are Thinking About Now: Robin Cantrill-Fenwick

Jennifer Rosenfeld is a business coach who collaborates with top musicians to create profitable and impactful online education businesses. A leading arts entrepreneurship educator and speaker, Rosenfeld has worked with non-profits, university music programs and conservatories, and professional musicians on developing a wide range of educational and artistic projects. She received her JD/MBA from Stanford University. In this episode, Jennifer Rosenfeld believes there is a massive financial opportunity for arts organizations between the very extreme zone of low ticket prices and enormous major gifts. In this episode, she shares how arts organizations can create significant new earned income revenue streams through in-depth educational and experience-oriented programs. She also explains why arts organizations are underutilizing their vast human capital and shares how your organization can leverage its assets to help close budget gaps.

CI to Eye | An Untapped Income Opportunity for the Arts: Jennifer Rosenfeld

The guests on CI to Eye during 2020 provided hope, guidance, and insight during an unprecedented year. Listen to all of their “CI to Eye moments" in this special episode as you rebuild and reimagine the future of the arts.

CI to Eye | Words of Inspiration from 20 Cultural Leaders

Betty Avila is the Executive Director of Self Help Graphics & Art, an organization on the East side of Los Angeles. Working at the intersection of arts and social justice, Self Help's mission is to foster the creation and advancement of new art works by Chicana/o and Latinx artists, with a focus on printmaking. Betty was named one of C-Suite Quarterly Magazine’s NextGen 10 in Philanthropy, Arts and Culture, and an Impact-Maker to Watch by City Impact Labs. In this episode, Betty and Erik talk about her efforts to combat the workaholism culture in her organization and the challenges of fundraising as a person of color. Betty also questions the impact of Primarily White Institutions who are now taking on funding for diversity, equity, and inclusion work, possibly channeling funds away from organizations that have long existed to serve those needs.

CI to Eye | Self Help for Arts Leaders: Betty Avila

This top-rated session from Capacity Interactive's Boot Camp 2020 explores what three incredible arts leaders have learned navigating their teams and themselves through this turbulent year. Whether you’re a team member, lead a department, or run an entire organization, this session will give you inspiration and insight as we move through this uncertain time.

CI to Eye | Leading through Chaotic Times: Live Panel from Boot Camp 2020

Joshua Dachs is one of the world's leading theater design consultants. Drawing on a background as a violinist, an architect, and a theatrical set and lighting designer, he has led FDA's consulting practice since 1984. He provides planning, programming, and design leadership for hundreds of successful projects, including the Mariinsky II Opera House in St. Petersburg and the newest Broadway theatre, the Stephen Sondheim. In this episode, Joshua and Erik lift the curtain on the mysteries of theater design. They discuss how seat layout impacts the way comedy is received, why some roadhouses have "absurd capacities," and why Broadway theaters are so uncomfortable.

CI to Eye | Jokes Land Better in Tight Spaces and Other Theater Design Trade Secrets: Joshua Dachs

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive? It starts by asking tough questions. Erik Gensler, the President of Capacity Interactive (CI), a digital marketing consulting firm for the arts, speaks with thinkers and leaders inside and outside of the arts about leadership, marketing, organizational culture, and innovation. If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways. Please join us to CI to Eye.

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