So you want to hire a conversational marketer, but how do you know what you should look for in a candidate? In this episode Sammi and Sara sit down to talk about what the day-to-day of a conversational marketer looks like, how to set goals and KPIs for conversational marketers, and how you can integrate them into your marketing team. Keep listening for tactical tips and ideas to swipe.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi and Sara on Twitter @sammireinstein @sara_pion @HYPERGROWTH_Pod

Conversational Marketing

So You Want To Hire A Conversational Marketer

If you’ve logged into ANY social media platform recently, you’ve probably noticed that more and more people (and brands) are talking about customer experiences. What it means to create a better experience, how to do it, why you SHOULD be doing it, and why it’s the next big thing.One person who is living and breathing this philosophy of putting the customer at the center of everything you do is Drift’s own Julie Hogan.So we sat down with her to understand what the heck even is customer experience, how you measure it, and how you can start implementing it today.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Julie on Twitter @sammireinstein @sara_pion@jalicedev @HYPERGROWTH_Pod

Simple But Not Easy – Why You Should Be Focusing On Customer Experience In 2020 & Beyond

How many marketing campaigns does your team execute each quarter? Do each of them follow the same structure or do you switch it up every time? Look, we get it. It can be hard to keep your campaigns feeling fresh when there are so many other things to think about. So, we sat down with Jess from Sigstr to get some inspiration on how to structure marketing campaigns that actually drive conversations. If you're feeling a little stuck in your usual routine, this episode is for you.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Jess on Twitter @sammireinstein @sara_pion@YouJessMissedMe @HYPERGROWTH_Pod

Conversational Campaigns You Can Swipe Right Now With Jess from Sigstr

Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers started putting metrics ahead of the customer and what matters to them. So, we sat down with Brianna Gammons from Motus to talk about making metrics more human, connecting with audiences on LinkedIn, and building communities of learning.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Brianna on Twitter @sammireinstein @sara_pion @briannagammons @HYPERGROWTH_Pod

Making Marketing Metrics More Human

How do you build a community that is engaged and passionate about your brand? In this episode recorded live at HYPERGROWTH San Francisco, Sammi and Sara sit down with Carly Zakin and Danielle Weisberg, co-founders of TheSkimm (and all-around boss ladies), as they discuss how to enable your community to take action, how to measure the success of expanding channels, and how to take a “good idea” and grow it into an empire.

We Talked To TheSkimm Co-Founders To Learn How They Built A Community Of Superfans

Is conversational marketing for the enterprise? You bet it is. But not everyone is convinced. So on this episode, Sammi and Sara face off against some of the most common objections to using conversational marketing to sell into the enterprise. And this time, they're bringing in reinforcements with special guest Jill Chiara (Drift's VP of Enterprise Sales) to unpack these objections and discuss why not using conversational marketing is a huge missed opportunity for enterprise businesses.

Change My Mind: Enterprise Buyers Are Just People

Listen, we get it. Trying to keep up with all these new marketing trends is exhausting. Do you need to restructure your marketing team every few months to keep up? Absolutely not! In this episode, Sara and Sammi break down just how easy it is to get started with conversational marketing because it turns out…you might already be doing it.

Q: Is getting started going to take forever? A: You're probably already doing it!

Is it just us or is direct mail suddenly…cool again? To get to the bottom of this, Sammi and Sara sit down with two marketers from Sendoso, you know, the fully integrated direct mail and gifting solution that enables companies to rise above the noise, acquire target prospects, and retain valued customers. Or as we like to call them, the company that picks out a mean succulent plant and makes our handwriting look way nicer than it actually is. Bri Valleskey (Senior Content Marketing Manager) and Sruthi Kumar (Senior Marketing Manager) live and breathe direct mail, and in this episode of Conversational Marketing, they talk about the growth of the channel, easy ways to get started, and how to measure the ROI of a direct mail campaign.

Is Direct Mail Cool Again?

What happens when you post on LinkedIn every day? Sure, you're gonna get more profile views and connection requests, but is there any real value in posting more frequently? In this episode of Conversational Marketing, Sammi and Sara talk about why they committed to posting every day on LinkedIn for one week. Tune in to hear what they learned along the way, the story behind #DriftTipTuesday, and why Sara says she peaked during this experiment.

What Would Happen If We Posted On LinkedIn Every Single Day?

Andrew Kimmell has spent nearly 10 years working to create more personalized buying experiences – all via text messages. Okay, not all through texting, but as the co-founder and CMO of TextUs, Andrew is carving out a place for text messaging in the traditional marketing funnel. And it’s working. Listen to the full episode where Sammi and Sara talk to Andrew about how he got the idea to create business texting software for professionals, why texting can make a huge impact on your sales and marketing efforts, and the best business text he’s ever received.

Texting. But Make It Business.

Who says B2C brands get to have all the fun? Not us. And definitely not Wistia – their original series Brandwagon is doing breaking the mold and bringing entertainment back into B2B marketing. So in this episode, Sammi and Sara talk to Kristen Bryant (she runs partnerships and production for Wistia, nbd) about how they got the idea to do the show and what they've learned so far. Kristen shares why episodic content is a goldmine for marketers, plus how it can be used to spark conversations and build connections with buyers.

Binge-Watching: Not Just for Netflix

Welcome to the Conversational Marketing podcast, where your hosts Sammi Reinstein and Sara Pion are on a mission to educate the world about – you guessed it – conversational marketing. From thinking about how conversational marketing can be implemented into your entire marketing strategy, to best practices we’re learning straight from the pros, this is the go-to podcast for all things surrounding the topic of conversational marketing and sales. So in our first episode, we’re giving you our definition for this thing we call conversational marketing and break down three examples of B2B and B2C brands who are doing it right. Ready? Let’s go.

But Really, What Even Is Conversational Marketing?

We've been making a huge mistake at Drift. We talk about Conversational Marketing, the new way businesses buy from businesses, all the time. But we don't even have a Conversational Marketing podcast! So we're making it right right now to bring you the official Conversational Marketing podcast. We'll feature tips and tricks from Drift, plus customer and partner interviews, and you'll learn from some of the best people doing Conversational Marketing today.Basically, this podcast will be your MBA in Conversational Marketing. All you have to do is subscribe and listen. It's coming right here to this feed very soon. So, stay tuned. We can't wait to show you what we're cooking up.

The Official Conversational Marketing Podcast is Here!

Traditional sales and marketing methods fail today's consumers. Meanwhile, modern messaging apps that allow for real-time conversations and instant feedback are transforming the way we interact in our personal and professional lives. The official Conversational Marketing podcast, brought to you by the leader in Conversational Marketing, Drift, explores all this and more. We're bringing you real world use cases and best practices for Conversational Marketing from the team at Drift, plus partners, customers and leading sales and marketing experts. This podcast is here to help you bring your business into the 21st century.Get the best selling book on Conversational Marketing: https://drift.com/book/

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Conversational Marketing

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