Sherbinskis started in a small garage in Sunset District, San Francisco and has grown to be recognized worldwide as one of today’s fastest-growing premium cannabis lifestyle brands. The cult-favorite was founded by Mario Guzman, aka Mr. Sherbinski, the renowned grower and creator of world-famous, dessert-titled genetics like Sunset Sherbert, Mochi, and Leafly's 2018 Strain of the Year- the ever-popular Gelato. Connoisseurs of the brand include many of today’s greatest artists, designers, and creators, including Wiz Khalifa, John Mayer, Lil Uzi Vert, Migos, Ty Dolla Sign, and Famous Dex. You have to look no further than Young Dolph's “Gelato,” Calvin Harris's “Slide," or Famous Dex's “Nervous” to get a taste of the strain's influence. Set to open a new retail space on Fairfax Avenue in L.A. this spring, Sherbinskis' new cannabis club will literally be down the street from Supreme. Until then you can find the brand's premium cannabis products, which includes cannabis flower, pre-rolls, a variety of concentrates, vape cartridges, and lifestyle home goods, in select dispensaries across North America as well as Barneys' newly opened High End. So just how did Sherbinskis go from growing weed in a Sunset District garage to breeding the most sought-after cannabis strains in the world? To find out, we invited Mario and his right-hand man G Putt to tell us the Sherbinskis story on the latest episode of Conversations. Learn more about your ad choices. Visit megaphone.fm/adchoices

Conversations

32 - How Sherbinskis' Gelato Became the Most Sought-After Cannabis Strain in the World

Late last year we went to Shanghai, China to experience Innersect, a two-day celebration of all things sneaker, streetwear, and fashion founded by Edison Chen of CLOT. While there, we co-hosted a panel with Bodega and Reebok, who revealed several Innersect-exclusive collaborations. It was there we met Wes Chen, a hip-hop head and host of  “Xi Ha Gong Yuan”—aka The Park—arguably China’s most mainstream hip-hop show where he interviews artists, plays tracks, and talks about the latest happenings in the scene. Chen was instrumental to the rise of artists like the Chengu-based Higher Brothers, and is also the host of a documentary series documenting the rise of China’s trap scene. We stopped by his Shanghai studio to get a brief look at how hip-hop spread in China, the difficulties American artists may face while touring the country, and in contrast—the difficulties faced by Asian artists when it comes to breaking into the American music industry. Learn more about your ad choices. Visit megaphone.fm/adchoices

31 - Conversations: Wes Chen talks Chinese streetculture and the rise of hip hop in China

Late last year we went to Shanghai, China to experience Innersect, a two-day celebration of all things sneaker, streetwear, and fashion founded by Edison Chen of CLOT. It brought out many of the city's best-dressed denizens, but it also gave us a closer look at the Chinese streetwear consumer, and what separates them from their counterparts in America and Europe. Of course, street culture is now a global culture—and there's a lot of crossover in what brands are popular. The convention saw limited releases from Jordan Brand, UNDERCOVER, NEIGHBORHOOD, and PLEASURES, but also really dope installations that told a great story. Take for example, what Boston-based Bodega built out to promote their Innersect-exclusive collaborations. But even though some of the same brands are popular the world over, there's still a very regional aspect to how they're worn and what pieces pop off in different countries. On this episode of Highsnobiety's Conversations podcast, we take a deeper dive into what makes the Chinese streetwear market something plenty of brands and retailers are paying attention to today. Bodega's Oliver Mak and Alex James of PLEASURES talk about how a lot of their consumers come from China, and what it is about the country's massive population and culture of consumption that have made it an influential force in street culture. Listen to the latest episode of Highsnobiety Conversations above. Learn more about your ad choices. Visit megaphone.fm/adchoices

30 - Conversations: Oliver Mack of Bodega and Alex James of Pleasures discuss the Chinese youth consumer market

Host Jeff Carvalho speaks with Chef KPE, chef of HOTPANnyc, about he has a unique way of creating dishes that has the world talking. His mastery of the culinary arts stems from a unique understanding of the senses and and an approach to recipes that is multi-sensory.  The chef, who took the call from the Tuscany region in Italy, dives into his unique culinary techniques, his creative process, and much more.  Give it a listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

29 - Conversations: Chef KPE Talks Mastering His Craft and Hennessy VSOP

Conversations: D.I.Y. with 424, Adaptation, Advisory Board Crystals, Chris Gibbs X Dickies by Highsnobiety Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

28 - D.I.Y. with 424, Adaptation, Advisory Board Crystals, Chris Gibbs X Dickies

Conversations: The New Luxury with Wu Tang, Heron Preston, Fear of God and John Elliot by Highsnobiety Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

27 - The New Luxury with Wu Tang, Heron Preston, Fear of God and John Elliot

On this edition of Highsnobiety Conversations, Allbirds co-founder Tim Brown sits down with Highsnobiety's Jeff Carvalho to talk disrupting the sneaker industry, the ever-changing workplace wardrobe, and why Allbirds has reigned supreme amidst it all. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 - Why Footwear Startup Allbirds Is Now Making Sneakers from Actual Trees

25 - How to Cultivate a Creative Career with Rankin by Highsnobiety Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

25 - How to Cultivate a Creative Career with Rankin

On this episode of Conversations, Benjamin Gott and Zac Boswell of th-oughts and multiple other projects (THE BRILLIANCE! and Boxed Water among others) talk about well...doing things on the Internet. A lot has changed from the early days of blogging, and host Jian DeLeon speaks with them about how they've used digital platforms to advance their careers. Links in this podcast: THE BRILLIANCE! http://www.thebrilliance.com th-oughts http://www.th-oughts.com Benjamin Edgar http://www.benjaminedgar.com Boxed Water https://boxedwaterisbetter.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

24 - Doing Things on the Internet with Benjamin Gott & Zac Boswell

Jian DeLeon is joined by Eugene Lardy, host of weekly streetwear show Supreme Night Live and moderator on Reddit's super-popular r/supremeclothing. They discuss the online community of Supreme enthusiasts, bots, and how to spot fake Supreme products online. Learn more about your ad choices. Visit megaphone.fm/adchoices

22 - How to Spot Fake Supreme Online With Eugene Lardy of r/supremeclothing

Jian DeLeon is joined by Matt Bean, Editor-in-Chief of Men's Health, to talk how masculinity is being redefined today, male body image, and a holistic shift in men's lifestyle media. Learn more about your ad choices. Visit megaphone.fm/adchoices

21 - Redefining Modern Masculinity With Men's Health Editor-in-Chief Matt Bean

Jian DeLeon is joined by Himanshu "Heems" Suri to discuss his rap group the Swetshop Boyz, Asian-American identity politics, modern activism, Indian food, and how it all ties together.. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 - Asian-American Identity with Heems

Jian Deleon is joined by Gary Warnett to discuss 30 Years of Nike Air Max and more on Highsnobiety Conversations. Music: "Lovely" by Kiefer Visit www.highsnobiety.com for more. Learn more about your ad choices. Visit megaphone.fm/adchoices

19 - 30 Years of Nike Air Max

The cultural impact of the ‘90s on today’s culture is clear. From runways to magazine editorials, the period’s visual language is an endless source of borrowed nostalgia for modern creatives. For those, like me, who grew up in the ‘90s, pop culture peaked. Musically, heavy metal was out and grunge came in, while hip-hop began to reinterpret its own roots in sound to a new consumer looking for new. BMX and skateboarding, two very street-level sports, were picking up large market sponsors wanting to capture—and cash in on—burgeoning subcultures. Personal computers were in in their infancy. Macintosh computers and PCs featured primitive image and illustration programs that opened a new channel for creative development and expression. Online services like Prodigy and the ability to email individuals pushed the digital age even further. The gains made musically and creatively back then not only continue to shape today’s culture, but perhaps the next ten years. On this episode of conversations, we explore the idea of collective memory with two creators that were heavily impacted by their interests in the ‘90s. We caught up with adidas Originals VP of Global Design, Nic Galway, and artist/director Ben Jones at the M Building during Art Basel Miami, where adidas revealed their EQT sneaker initiative that quote, “continues to create the future by reinventing the past” by being “informed by collective memory to create meaning for a new generation.” The launch, scheduled for 2017, is a rebirth for EQT that forwards the silhouette for modern consumers. Links in this show: www.adidas.com/us/eqt Music "knxlimit85" by Knxwledge Visit www.highsnobiety.com for more. Learn more about your ad choices. Visit megaphone.fm/adchoices

18 - A Collective Memory of the ‘90s w Nic Galway & Ben Jones

In the fashion world, independent boutiques have a distinct advantage over departments stores and big retailers: They’re small enough to be flexible. Smaller stores like Machus in Portland, Oregon, Need Supply Co. in Richmond, Virginia, and Tres Bien in Malmo, Sweden have developed a loyal customer base that grew enormously once they established their e-commerce sites. A small physical space and need to stand apart from readily available options has seen the little guys adopt young brands with potential early on, helping push them to the forefront of consumers’ minds. It’s also inspired them to build strong visual identities on e-commerce platforms and social media that align with the kinds of labels they carry. More recently, these successful shops have become brands themselves. Machus’ in-house line of products spans from basic tees and knitwear to denim, leather jackets, and home goods like candles. The independent shop just celebrated its five-year anniversary, a pretty big milestone for any small business. On today’s show, we speak with Machus founder Justin Machus via Skype to talk about the highs and lows of being an independent retailer, the risks of adopting young labels early on, and the lessons he’s learned in the past five years of business. Links in this story: Machus https://www.machusonline.com Visit www.highsnobiety.com for more. Learn more about your ad choices. Visit megaphone.fm/adchoices

17 - How to be a Successful Independent Retailer

Intimate, off-the-cuff interviews with some of streetcultures' leading creatives.

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Conversations

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