You cannot move from where you are now to where you want to be with only the information that you currently possess.  In today’s program, Scott McKain asks you three critical questions to help you consider the importance of enlightenment as a core value of distinction.

Create Distinction!

Episode 19: The role of “learning” in creating distinction…

If the experience that you deliver to your customers is identical to the one the competition is creating, it becomes impossible for you to be perceived as distinctive.  In today’s episode, Scott McKain relates three specific steps that you can take to make your customer experience more unique.

Episode 18: Differentiating the customer experience…

“Motivational speakers” have said for years it takes 30 days to change a habit — however, research clearly demonstrates they are WRONG.  On this program, Scott McKain reveals the truth about changing habits — it’s a process, not an event.  And, we learn the five specific steps it takes to move to a more dynamic and distinctive life, both personally and professionally.

Episode 17: More on changing your habits to succeed and create distinction…

Our friend, Victoria Labalme (http://VictoriaLabalme.com) has a great phrase — she calls it, “Crazy, Busy, Nuts.”  Know the feeling? You can’t create distinction if you are always overwhelmed. Today, Scott McKain gives you two great exercises to help you start taming the “busy” from your life.

Episode 44: Dealing with being insanely busy…

On a trip to Hawaii, Scott McKain was reading an article in USAToday about Ritz Carlton (in which he was extensively quoted), with a penguin sitting by him at the Hyatt. Today’s episode is a commentary on how important it is to have something unexpected to delight your customer…and the people to maintain it.

Episode 43: Penguins in the lobby? No problem!

Looking at competitive websites, Scott McKain noticed they all said the same thing — yet, one had a very distinctive fact buried deep in the copy.  Are you presenting identical information as your competition — or, are you standing out?

Episode 42: Are you burying your distinctive point?

Often when we examine the “positive” attributes of leadership versus “negative” approaches of bad bosses, we fail to recognize that “fine line” that separates the qualities from one another. Today, Scott McKain talks about when good approaches turn bad for leaders and the companies they serve.

Episode 41: The fine line of leadership

Probably at one time or another, we’ve all had to deal with a boss that was difficult and demanding.  But, what if that boss crosses the line and becomes disrespectful?  How do we deal with a bad boss?  In today’s episode of Project Distinct, Scott McKain will provide a few ideas on the steps we should take.

Episode 40: Dealing with a bad boss

Whether he’s playing a meth dealer, former President, or goofball dad, actor Bryan Cranston’s career teaches two important lessons about distinction: 1) it can come at any time in life; and, 2) the first step to avoid being “pigeon-holed” as a professional is to not think that way about yourself!  Scott McKain has more in today’s “Project Distinct.”

Episode 39: Distinction lessons from Bryan Cranston

From a waiter on Valentine’s Day to a cab driver, first impressions set the tone of the customer experience — and, whether you know it or not, critical clues about your ability to create distinction. That’s the topic from Scott McKain on today’s Project Distinct!

Episode 38: The critical importance of the first impression

Your experience as a customer is deep (you have a lot of experience buying from certain vendors) AND wide (you’ve done business a lot of different places). Scott McKain focuses today on how you can leverage your experience as a customer to help create an Ultimate Customer Experience.

Episode 37: Using your experience as a customer to enhance your customer’s experience

A recent Pew Research study revealed that only 15% of Americans have ever used Uber or Lyft. It also uncovers other startling information for those of us who actively engage online. This causes Scott McKain to question: are you assuming the way YOU do things is the way that the customer does, too?

Episode 36: Are you assuming that your way is the customer’s way, too?

In research in the field of financial services, Scott McKain learned the critical aspect of clarity — and why just having “great service” isn’t inspiring customers to move their business to you.  Today’s episode tells you why...

Episode 35: “Great service” won’t differentiate you!

Today’s episode begins with Scott McKain discussing the four-step method of activity ranking — and concludes with how it will create a plan for personal and professional success!

Episode 34: Activity ranking and the plan for success…

In today’s episode, Scott explodes the myth of “time management”…and gives us some ideas on how to get the most from our day.

Episode 33: There’s no such thing as “time management”…

What do you do when "great" isn't good enough to grow your career or business? How do you stand out and move up in today's world? Join bestselling author (book named by 30 newspapers as one of "Ten Best Business Books" of the year) and Hall of Fame professional speaker Scott McKain to discover what it takes to create distinction in your career, business, and life!

hubhopper

Create Distinction!

hubhopper