Bilal breaks down the secret sauce that makes Google + YouTube two of the greatest businesses of all time.  We discuss the ad auction, how Google understands intent better than anyone, the future of advertising + compare YouTube, Netflix + live TV. Subscribe + listen to the full episode on "Not Investment Advice": https://linktr.ee/notinvestmentadvice Apple Podcasts: https://podcasts.apple.com/us/podcast/not-investment-advice/id1563288568?itsct=podcast_box_link&itscg=30200&ls=1 Spotify: https://open.spotify.com/show/0Pogh5lcyKxmZVKQnao8zT?si=DSuMCklFTM-mOV9WbltZkg&dl_branch=1 YouTube: https://youtube.com/notinvestmentadvice Join our groupchat on Telegram: https://t.me/notinvestmentadvice Let me know what you think on Twitter: @bzaidi Thank you to my sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://www.appsumo.com Space - the easiest way to engage your team over audio: http://www.JoinSpace.co

Creator Lab - interviews with entrepreneurs and startup founders

Future Of Advertising: Google + YouTube Breakdown

Mary Grove is Managing Partner of Bread and Butter Ventures. She brings nearly two decades of leadership experience in technology, early-stage investing, and startup ecosystem growth.  She began her career working on the Google IPO, and went on to lead new business development partnerships, negotiating early-stage product and technology deals worldwide.  She was the founding director of Google for Startups, leading the company’s global efforts to support entrepreneurs in over 100 countries. Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/marygrove Watch on YouTube:https://youtu.be/t52IaNs2IYE Timestamps:  0:00:00 - Preview 0:01:52 - Google IPO Team, Google For Startups + VC 0:09:05 - What Changed After Google IPO? 0:12:36 - Figuring Out Your Next Career Step 0:15:03 - Career Mistakes 0:17:19 - Knowing When To Move On 0:20:27 - Google For Startups 0:24:04 - International Startup Hubs 0:29:13 - Only 65% Of The World Has Internet Access 0:31:22 - Thesis To Invest Outside Of The Coasts 0:36:10 - Investing In A Distributed + Remote Work World 0:39:58 - Health Tech, Food Tech + SaaS 0:44:33 - Investing In Clipboards + Fax Machines 0:45:14 - Solo Capitalists + Creators Becoming Investors 0:49:22 - Learning How To Be A Good Startup Investor 0:53:36 - What Their Team Looks Like 0:54:38 - The Funnel of Dealflow To Get To 15 Startup Investments 0:56:38 - Being Proactive About Diversity In LPs, Founders + Hiring 1:01:26 - Close Learn more about Bread & Butter Ventures: https://www.breadandbutterventures.com/ https://medium.com/bread-and-butter-ventures Thank you to our sponsors: AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://www.appsumo.com Space - the easiest way to engage your team over audio: http://www.JoinSpace.co

Mary Grove // Google For Startups + Bread and Butter Ventures

Ryan Berckmans is an ex-Amazon + fintech startup engineer. He's been involved with the Ethereum community for many years + invests in the crypto space. He recently published a bullish thesis for investing in ETH at: ethereumcashflow.com Watch on YouTube: https://youtu.be/u3IGTSBzwOk Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/RyanBerckmans In this conversation you'll learn about: blockchains, bitcoin + ethereum difference between ethereum + ether (ETH) ETH 2.0 + the transition from proof of work to proof of stake how to earn 6-20% yield from ETH "staking" applications of DeFi, peer-to-peer lending, smart contracts + NFTs alternatives like Solana + what could still go wrong side chains (Polygon) + layer 2 rollups (Arbetrum) Timestamps: 0:00:00 - Snippet 0:01:18 - Intro To Ryan + What We’ll Cover 0:05:57 - Explaining Blockchain, Bitcoin + Ethereum 0:08:25 - Decentralization 0:13:57 - Difference Between Bitcoin Blockchain, Currency + Example Transaction 0:19:55 - Game Of Monopoly Example 0:21:50 - Ethereum Is Like The App Store + Uniswap Example 0:26:52 - What’s Being Built On Ethereum? ENS domains, Defi + NFTs 0:30:02 - Smart Contracts 0:31:24 - Decentralized Lending Through Code vs Banks 0:32:37 - “An App That Can’t Lie” 0:34:39 - Individuals Earning Yield Like The Banks 0:36:17 - Eco Is Like A Decentralized Venmo 0:37:26 - Ethereum Cash Flow Thesis 0:39:04 - Transition From Confidence To Cashflow Based Investment 0:42:06 - Replacing Basic Lawyer Tasks With Smart Contracts? 0:43:15 - Complimentary To Bitcoin 0:45:01 - ETH 2.0 0:47:03 - Consuming Less Energy + Impact On Environment 0:48:00 - Proof Of Work vs Proof Of Stake 0:51:10 - Solving For Scarcity 0:52:41 - EIP 1559 - Destroying ETH Tokens + How Fees Work 0:58:01 - How To Earn Yield By Staking ETH 0:58:50 - 3 Rewards As A Validator 1:03:34 - Staking Through Lido Without 32 ETH Minimum 1:05:11 - What % Yield Can You Expect From ETH? Why Will It Change? 1:09:56 - Currently 8 Day Wait To Be A Validator 1:12:29 - Why Yield Will Go Up + Down 1:14:16 - Summary Of ETH Bull Case 1:15:09 - What Could Go Wrong? Bear Case For ETH 1:17:25 - Why Can’t We Do This All On Bitcoin Instead? 1:22:29 - Network Effects + Head Start 1:23:15 - Promise Of Solana As An Alternative? 1:29:16 - Other Alternatives: DOT, Cardano, Binance Smart Chain 1:30:24 - Polygon/Matic + Side Chains 1:32:57 - Scaling Solutions + Rollups 1:34:48 - How Ryan Is Investing 1:39:41 - Do Your Own Research + Understand Risks And Downside 1:41:40 - Advanced Levels Of Yield Farming 

Ryan Berckmans // Ethereum Deep Dive, Earning Yield From Staking, Exploring DeFi + Alternatives

Bilal Zaidi is joined by Jack Butcher, Trung Phan & Alex Cohen to discuss the latest in business, technology & memes. Listen to the full convo on "Not Investment Advice": Apple: https://pod.link/notadvicepod.apple Spotify: https://pod.link/notadvicepod.spotify YouTube: https://youtu.be/t1MmZk6aWnI Let us know what you think on Twitter: http://twitter.com/bzaidi http://twitter.com/trungtphan http://twitter.com/jackbutcher http://twitter.com/anothercohen

Crypto Crash Recap, Decentralized Social Networks + A Special Guest // Not Investment Advice

Lenny writes the #1 business newsletter on Substack (Lenny's Newsletter) and previously sold his company, Localmind, to Airbnb. He then spent 7yrs at Airbnb leading product + growth teams and now angel invests + works as a full-time creator. Watch + subscribe on YouTube: https://youtu.be/aogsYWWnq60 Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/ Let us know what you think on Twitter: https://twitter.com/bzaidi​ https://twitter.com/lennysan In this conversation you'll learn about: – the racecar growth framework: growth engines, turbo boosts, lubricants + fuel – core growth engines: performance marketing, virality, content + sales – examples from Airbnb, Zapier, Superhuman, Wish, Casper + others – benchmarks for user retention + types of virality  – 3 steps to getting early users – growing a newsletter + the differences in approach for creators vs companies   Timestamps: 0:00:00 - Snippet + What We Cover 0:01:28 - Sponsor Break 0:02:17 - Lenny Intro + Background 0:07:38 - Scale of Newsletter 0:09:17 - Questions To Ask Yourself When Figuring Out Your Next Step 0:12:18 - Energy + The Struggle Of The Content Treadmill 0:13:31 - Early Days Of Airbnb 0:15:09 - Creating Something Remarkable 0:17:22 - Racecar Growth Framework - Who Is This For? 0:18:20 - Early vs Late Stage Growth 0:19:48 - Engine, Turbo Boosts, Lubricants + Fuel 0:20:05 - Growth Engines - virality, performance marketing, content, sales + bonus examples 0:24:11 - “1st time founders focus on product, 2nd time founders focus on distribution” 0:28:09 - Becoming The Best In The World At 1 or 2 0:28:38 - Airbnb vs Booking 0:29:16 - Performance Marketing 0:30:51 - Wish + Casper - Built On Performance Marketing 0:31:42 - Feasibility When Bootstrapping 0:32:31 - If You Should Be Performance Marketing Driven: 1) Generating Revenue From Users 2) Not Something Users Are Looking For 0:34:01 - Growth vs Brand Marketing 0:35:37 - When To Expand To The Next Engine + S Curve 0:36:56 - Examples Of Virality - Word-of-mouth, referrals, inviting friends, etc 0:40:22 - Bottoms Up vs Top Down Virality 0:41:31 - Knowing When You’re Going Viral - K Factor vs % of people who came in thru referral 0:42:33 - % Benchmark To Aim For 0:43:24 - Companies Who Are Suited To Viral Growth 0:43:48 - Clubhouse + FOMO 0:45:17 - User Generated Content Loop 0:47:29 - Data Driven SEO - Zapier + Thumbtack 0:49:11 - Editorial SEO + Figuring Out Content Strategy 0:50:31 - Superhuman Example 0:51:13 - Desired Outcomes, Primary + Secondary KPIs 0:52:43 - Sales Channel 0:55:19 - Turbo Boosts + Lubricants 0:56:52 - Power Of Events 0:58:37 - Retention + Conversion 1:00:41 - Activation: Using Product For Its Core Purpose 1:02:03 - Superhuman , Creators + The Customers Who Care 1:05:38 - User Retention Benchmarks 1:07:44 - Common Pitfalls 1:09:36 - Getting First 1000 newsletter subscribers 1:11:20 - 3 steps to getting early users 1:14:45 - Creators vs Companies - Finding Core Users 1:19:27 - Would You Still Be Doing This With 1000 Subs? 1:20:55 - 5 “Jobs To Be Done” Of Content 1:21:49 - Newsletter Discoverability 1:23:42 - What Gives You Energy 1:25:23 - Airbnb Job vs Creator Life 1:26:22 - Tim Urban on Content That Spreads 1:27:18 - Creators: Value vs Support 1:29:22 - Decision To Stay On Substack 1:31:31 - Knowing What To Write About 1:35:57 - Longer-Term Plan   Thank you to our sponsors: AppSump - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://www.appsumo.com Space - the easiest way to engage your team over audio: http://www.JoinSpace.co  

Lenny Rachitsky, Lenny's Newsletter + Ex AirBnb // Growth Engines, Early Traction + Creator Economy

Subscribe to "Not Investment Advice": https://pod.link/notadvicepod Watch + Subscribe on YouTube: https://youtu.be/_pqfAU92ZGw Let us know what you think on Twitter: @bzaidi @jackbutcher @trungtphan Jack Butcher, Bilal Zaidi & Trung Phan discuss the latest in business, technology & memes. Timestamps: 0:00:00 - Snippet + What We Cover 0:01:40 - Best Bad Investments + The Surprise Gap 0:05:27 - Anti-Life Portfolio - Trung’s 20s In Vietnam 0:08:33 - Bilal’s 401k Mistake 0:12:33 - Paper Hands 0:15:34 - Immigrants + Property 0:17:21 - Jack’s 20s + Working On Brands 0:18:32 - Working on Ferrari 0:20:57 - “You’ll Never Work In This Town Again” 0:22:40 - Anti Warren Buffet Portfolio 0:27:43 - European Super League 0:39:03 - Meme School On The Blockchain 0:48:46 - Trung’s Comedy Script (Preview) 0:50:29 - Audience Question: Life 5yrs Ago Vs Now 0:54:14 - Jack’s 180 0:56:30 - Trung 5yrs ago vs now 0:59:18 - Useless Dads + Super Moms 1:02:08 - What Changed After Becoming A Dad 

Anti-Life Portfolio, European Super League + Meme School + // Not Investment Advice

Ben Tossell is the founder of Makerpad, the leading online community for No Code.  His company was recently acquired by Zapier, a $5bil+ tech company. Ben is also an educator + investor in the no code space. In this conversation you'll learn about: what it was like to get acquired by Zapier developing the maker muscle by starting + launching projects what it takes to build a paid learning community + knowing when to monetize 80/20 of learning no code evolution of learning + membership models Watch + subscribe on YouTube: https://youtu.be/ONh66pmDUwk Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/ Let us know what you think on Twitter: https://twitter.com/bzaidi​ https://twitter.com/bentossell Timestamps: 0:00:00 - Snippet + What We Cover 0:01:12 - Sponsor Break 0:02:00 - Ben Intro + Time In China 0:06:21 - Getting Acquired By Zapier 0:13:06 - Before Makerpad - 50+ Projects 0:17:11 - Knowing When To Move On From Projects 0:21:26 - Role Of Fear 0:25:02 - Motivation, Parents + Buying A Yacht 0:29:20 - Zapier - Expectation vs Reality 0:33:02 - Working With Someone Who Built A $5bil Company (Wade) 0:36:00 - No Code + Paid Learning Communities 0:39:57 - Size Of Makerpad + 10k Community Success Stories 0:46:12 - Reforge + Membership Models 0:48:21 - Evolution Of Learning 0:50:44 - Shishir (Coda) + Unbundling 0:51:58 - Masterclass, Edutainment + Netflix 0:54:03 - Paid Products - Make You Money Or Save You Time 1:02:36 - Knowing When To Charge 1:04:16 - Other Projects Ben Considered 1:07:16 - Types of entrepreneurs 1:16:09 - 80/20 of growing Makerpad 1:19:06 - Paid Acquisition 1:19:44 - Hiring Good People 1:22:17 - Working In vs On The Business 1:25:09 - Starting In 2021 - What Would You Do Differently 1:26:05 - “Hope No Code Isn’t A Thing In 5yrs” 1:30:15 - 80/20 of learning no code 1:33:31 - What’s Missing In No Code Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com

Ben Tossell, Makerpad // No Code + Paid Learning Communities

Watch the full episode on YouTube: https://youtu.be/ZNFxICgbkuY Let us know what you think on Twitter: @bzaidi @jackbutcher @trungtphan This is an experimental episode w/ Trung Phan & Jack Butcher discussing the latest in business, technology & memes. Expect a raw & uncut convo, mostly filled with silly, fun banter. You'll hear us discuss: behind the scenes look at Jack's recent NFT success & crowdsourced Figma experiment Balaji's convo w/ Tim Ferriss The Future Of Online identity:  pseudonymous vs anonymous vs real names Coinbase going public WeWork documentary Difference between Fyre Fest + Tesla Potential for decentralized social networks + Bitclout The mechanics of memes + what it's like to write a daily newsletter to 1.7mil people Why Jack dubbed Trung "Fiat Phan" Time Stamps: 0:00:00 - Snippet + What We Cover 0:03:08 - Start 0:03:25 - Intros - Trung, Jack + Bilal 0:04:53 - ROI On Jack’s Tweets 0:06:26 - Inside Look At Jack’s NFTs 0:16:48 - NFTs Explained - Visualize Value 0:18:06 - Meme Mechanics + The Roast Of Jack Butcher 0:19:49 - Selling An NFT For $150k 0:20:49 - Trung’s Theory 0:23:03 - Jack’s Opinion On NFTs 0:29:13 - From Nations To Nodes 0:30:16 - Crowdsourcing Creativity On Figma 0:32:24 - What Goes Into Writing A Daily Email To 1.7mil People? 0:34:53 - “Give Me That Dopamine Son!” 0:37:26 - Ideas From Balaji’s Tim Ferriss Podcast 0:38:38 - “2020 is the year the internet starts” 0:40:23 - Pseudonymity + The Future Of Identity Online 0:49:03 - Bitclout + Moving Beyond Rented Platforms 0:51:59 - “Can I Get A Dollar Son” 0:54:58 - Bitclout, legit or scam? 0:56:15 - “Not Financial Advice” 0:58:36 - Fiat Phan 1:01:33 - US, China + Bitcoin 1:05:40 - Coinbase Going Public 1:12:04 - WeWork Documentary 1:15:57 - Reality Distortion Field 1:20:49 - Difference Between Fyre Fest + Tesla 

Trung Phan, Jack Butcher + Bilal Zaidi // Not Investment Advice

Kevin is the co-founder + CEO of Rally,  a platform that allows creators to launch their own digital currency + build independent economies with their communities. He's also Chairman of Gen.G, an esports enterprise bridging Asia and North America. Previously, Kevin co-founded Kabam, a top mobile gaming company that grew to $400M/yr in revenue, 500+ million players and sold for nearly $1 billion. Watch + subscribe on YouTube: https://youtu.be/mlSl5q_n9xU Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/ Let us know what you think on Twitter: https://twitter.com/bzaidi​ https://twitter.com/kevinchou In this conversation you'll learn about: emerging waves like AI, crypto, climate change + biotech evolution of the gaming industry + its business models rise of social gaming, esports, live streaming + where we're today gartner's hype cycle + how this applies to crypto how Rally is empowering creators to develop their own economies why there's a need for decentralized alternatives Timestamps: 0:00:00 – Preview Of Convo 0:02:19 – Sponsor Break 0:03:08 – Intro + Kevin’s Interest In Gaming 0:07:00 – 50 Games + 500mil Users 0:08:23 – Moment You Understand Ownership 0:14:59 – Hype Cycles + “Finding Something New” 0:20:57 – Other Waves: AI, Climate Change, Biotech 0:23:11 – What Is Rally? 0:24:02 – How Creator’s Use Rally 0:31:02 – What Are The Alternatives? 0:33:22 – NFT vs creator coin + creating an economy 0:37:49 – Why is it beneficial for a game to have its own currency? 0:46:04 – Kabam – Building A Billion Dollar Gaming Company 0:48:39 – Evolution Of Gaming Industry – 2.5bil People Playing Games 0:52:06 – Impact Of Social + Mobile On Gaming 0:53:38 – Gaming Business Models – Virtual Goods, Micro Transactions, Ads 0:56:04 – Fortnight 0:57:24 – Psychology Of Buying Virtual Goods 1:00:31 – Streaming – Watching People Play Games 1:04:54 – Rise of esports 1:09:33 – esports vs traditional sports 1:12:25 – NFTs + Vectors Of Opportunity 1:13:16 – Crypto Transcends Nations 1:16:56 – Digital Gold + Oil 1:18:44 – Problems with government money printing, dollars are worthless 1:23:31 – Price Volatility + Stable Coins 1:25:59 – Putting Bitcoin On Your Balance Sheet 1:29:43 – What does a decentralized alternative look like 1:33:37 – Decentralized social networks? 1:34:43 – “there is no corporation who runs email” 1:37:07 – Investing 1:39:34 – How to participate in crypto Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com

Kevin Chou, Rally + Kabam // Evolution Of Gaming, Crypto + The Creator Economy

Get every episode + giveaways sent to your inbox: https://www.creatorlab.fm/subscribe/ Let us know what you think on Twitter: https://twitter.com/bzaidi​ https://twitter.com/noahkagan Subscribe to Noah's YouTube channel & Podcast: https://sleek.bio/noah Watch & Subscribe on YouTube: https://youtu.be/mAnOqgH0OgA Noah Kagan is the founder of AppSumo, an 8-figure business bringing in an estimated $70mil+ in 2021. He was employee #30 at Facebook, #4 at Mint.com and his popular YouTube channel has over 140k subscribers. In this conversation, you'll learn: the 80/20 of succeeding on YouTube what he's learned from popular YouTubers like Mr. Beast and Ali Abdaal how Noah tests topics, thumbnails + behind the scenes look at the master doc his team uses to manage his channel (watch screen share on YouTube.com/creatorlabfm) growing through partnerships, newsletter swaps + ads we get personal and talk relationships, his formula for freedom + how he invests Timestamps: 0:00:00 - Snippet + What We Cover 0:02:12 - Sponsor Break 0:03:01 - Intro + Booyakasha 0:03:32 - Number 30 Employee At Facebook 0:08:17 - What Is AppSumo? $70mil Revenue Business 0:10:15 - AppSumo’s Impact 0:13:19 - Is Noah 11/10 energy all the time? 0:16:27 - Inputs vs Outputs + Craft vs Metrics 0:19:01 - Formula For Freedom 0:20:26 - Knowing When To Stop vs Keep Going 0:24:16 - Finding What You’d Do For Free + As A Kid 0:27:51 - Understanding What Gives You Energy 0:37:09 - Rethinking Old Mental Models Of Money + Happiness 0:41:53 - What Will You Think About On Your Deathbed 0:44:40 - Tale Of Two Lives 0:50:15 - Growing To 140k+ YouTube Subscribers 0:53:34 - Investing $500k Into YouTube 0:56:07 - Who Is Doing YouTube Well? 0:58:42 - 80/20 of YouTube 1:00:41 - Mr Beast, 100 staff + treating it like a business 1:02:06 - His YouTube Creation Process 1:02:30 - Topic Selection 1:03:54 - Testing Topics, Thumbnails + CTRs 1:06:36 - Balancing What You Want To Make vs What Audience Wants 1:08:36 - Tools To Help With Topic Selection 1:09:18 - Screenshare - Noah Shares “Weekly Video Ideas” Planning Doc 1:14:32 - Partnerships + E-Mail Swaps 1:16:29 - Paid Ads 1:20:53 - Audience Questions 1:21:56 - Asymmetric Bets, Relationship With Money + Investing 1:26:29 - Wealth in Concentration, Preserve Through Diversification 1:28:08 - Where Do You Have An Advantage 1:28:50 - Why Noah Is Still Working Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com

Noah Kagan, AppSumo // Growing On YouTube + Building An 8-Figure Business

Alex Lieberman is the co-founder & CEO of Morning Brew. They're a leading new media startup with over 2.7mil newsletter subscribers, making them one of the largest daily newsletters around. Alex & his co-founder sold a majority stake in the business to Insider Inc for a reported $75mil in Oct 2020. After listening to this conversation, you'll understand: growing from a newsletter to a full-on media business 3 step audience funnel: rented, owned + monetized hub + spoke model how they got their first 1000 subscribers by doing things that don't scale growth stages: from 1k to 10k, 100k and 1mil+ subscribers how to grow through email swaps, paid ads + partnerships a framework to reinvent old formats like Shark Tank or QVC Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/businessbarista Timestamps: 0:00:00 - Preview + What You’ll Learn 0:02:17 - Sponsor Break 0:03:08 - Interview Start 0:03:44 - Grandma Likes Morning Brew 0:04:59 - Growing From Newsletter To Media Brand 0:07:23 - Acquired For Reported $75mil By Insider Inc 0:08:21 - Scale of Morning Brew: 2.7mil subscribers 0:11:28 - Audience Building Done Well 0:14:02 - Audience Funnel: Rented, Owned, Monetized 0:17:39 - “Who Is This NOT For?” 0:21:47 - Audience ≠ Distribution 0:25:25 - Unwritten Contract With An Audience 0:26:27 - Focus vs Breadth of Interests 0:29:05 - Ask Yourself Why 3x 0:33:14 - Hub & Spoke Model For Audience 0:38:23 - Getting First 1000 Subscribers + Growing Through Referrals 0:41:10 - Stages of Growth From 1k to 100k to 1mil 0:43:42 - When To Grow Through Paid Ads 0:47:20 - Growing Through E-Mail Swaps + Paid Ads 0:49:28 - Programmatic E-Mail Ads 0:50:43 - Snapchat Ads, YouTube Influencers + Channels That Worked 0:53:23 - Cross Promotion + Strategic Partnerships 0:55:59 - Signals Of Consumer Intent From E-Mail Clicks 1:00:13 - Multimedia + How To Grow A Podcast 1:02:11 - Re-Inventing What Worked In Legacy Media Business 1:05:05 - Macro + Micro Of Promotion 1:08:07 - 3 Types Of Content That Work Well For Podcast 1:08:38 - Timely News Hooks 1:10:26 - Evergreen “Service Content” - Solve Problem or Passion 1:13:35 - Vulnerable Content + Imposter Syndrome 1:19:04 - Future Of Monetization 1:24:14 - Talent vs Learned Skill 1:26:00 - Jay-Z, Mr. Beast + Ownership 1:30:03 - Building A Writing Habit + Ship 30 For 30 1:32:13 - Accountability 1:35:11 - Business Idea: Shark Tank For The Digital Age 1:39:09 - Re-inventing old formats: QVC + who wants to be a millionaire 1:42:51 - Dealing With Bad Times + His Dad’s Loss 1:48:01 - Survivor Guilt Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com

Alex Lieberman, Morning Brew // Building A Digital Media Empire, Growth Playbooks + A $75mil Sale

Dru Riley is the founder of Trends.vc, a community + newsletter that helps 35,000 entrepreneurs discover new markets + ideas. Trends makes tens of thousands of dollars/month in subscription revenue + was ranked "Product of The Month" on Product Hunt. In this conversation you'll learn about: – the meta-trends behind what Dru writes about, the things that don't change, after studying the things that do change – democratization, positive-sum networks + fractional ownership – trends he's excited about including: DeFi (decentralized finance) + DAOs (decentralized autonomous organizations) and NFTs (non-fungible tokens) – the 80/20 of his research + editing process, including how he processed 172 podcasts for 1 recent report – we go behind the mind & discuss some of his rules for life, we touch on incentives, stories + courage Let us know what you think on Twitter: https://twitter.com/bzaidi https://twitter.com/DruRly Watch on YouTube: https://youtu.be/q5rdqLzy-Gw Timestamps: 0:00:00 - Preview 0:02:46 - Intro To Dru + Trends 0:04:57 - Scale of Trends 0:05:39 - Software Engineering Background + Knowing When To Leave 0:08:14 - Starting Books In The Middle 0:11:46 - Making First $15 after saving up $250k 0:21:00 - Rejecting An Offer Of Investment 0:22:22 - Decision Dilution + Stakeholder Types 0:25:14 - Content vs Trust Treadmill 0:26:01 - Refining Like A Standup Comedian 0:28:34 - Signals To Look For In Feedback 0:31:37 - Meta-trends 0:33:45 - Democratization 0:36:18 - Ability To Build Smaller 0:38:06 - Coders vs Builders - “Code Is Being Commoditized” 0:40:57 - Decentralization 0:43:06 - Positive Sum Networks 0:45:26 - What are DAOs (decentralized autonomous orgs) 0:46:53 - Fractional Ownership 0:48:45 - NFTs 0:51:41 - Direct To Consumer 0:52:44 - Research + Writing Process 0:54:57 - Processing 172 Podcasts 0:59:10 - Podcast Speed + Dopamine Hits 1:02:15 - Edit - “How Many, How Much” 1:03:52 - Filtering Feedback 1:05:49 - Constraints 1:08:34 - Starting From Scratch Today 1:11:37 - Behind The Mind - 100 Rules To Live By 1:12:15 - Hard choices easy life. Easy choices hard life. 1:13:05 - Think Grey, Not Black + White - Annie Duke 1:14:09 - Stories vs Insight 1:16:59 - Incentives 1:17:56 - “Life Is Short, Not Fair” 1:19:27 - Don’t Try To Change Someone’s Worldview 1:21:20 - “It’s Not About The Bag” 1:23:24 - Memento Mori 1:24:29 - Life Is Not Baseball - Play Asymmetric Games 1:25:23 - Courage Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com

Dru Riley, Trends.vc // Meta-Trends, Paid Newsletters + Crypto

Lexi Lewtan the founder of Centered, where she's building the Masterclass for Mental Health. Previously she ran operations for AngelList's Talent Platform, scaling it from zero to $20m in revenue. She has a deep background in the startup world, previously working at Hired & betaworks. In this conversation you'll learn: lessons in recruiting & the 80/20 of hiring the business model behind AngelList Talent & Hired tools to help you deal with focus, anxiety, depression & work stress the difference between CBT & DBT why depression feels like playing life on "hard mode" Let us know what you think on Twitter, I'm @bzaidi and she's @lexilewtan Timestamps: 00:00:00 Preview 00:02:12 Lexi Intro – Betaworks, Hired, AngelList, Centered 00:03:36 Hired Raised $150mil – What Went Wrong? 00:07:23 Moving to AngelList 00:09:34 Superpower 00:12:24 Experiments at AngelList 00:15:50 Hiring Pricing Model – 15% of salary vs flat fee 00:21:30 Lessons In Recruiting 00:23:54 Scraping & Growth Hacking 00:26:57 80/20 Of Recruiting 00:29:35 Advice To New Grads 00:33:46 Centered Origin Story 00:35:57 CBT vs DBT 00:40:17 Tools For Mental Health 00:42:54 Focus: Planned Obsolescence 00:44:45 Motivation + Values 00:48:04 Tool for managing anxiety – “shut the door” 00:49:28 Managing Depression 00:51:00 Inner Child Exercises 00:53:37 Journaling 00:56:08 “Life Becomes Hard Mode” - Defining Depression 00:59:55 Future Of Mental Health Thank you to our sponsors: Space - the easiest way to engage your team over audio: http://www.JoinSpace.co Micro Acquire - the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup: http://www.microacquire.com

Lexi Lewtan, Centered & AngelList // Hiring For Startups & Tools For Mental Health

Jake Gibson is the co-founder of NerdWallet & Founding Partner at Better Tomorrow Ventures, a $75mil venture fund, investing in the future of Fintech alongside Sheel Mohnot. He's been involved in fintech for over a decade. Prior to NerdWallet, he studied math and quantitative finance at MIT and traded interest rate derivatives at JPMorgan. Let us know what you think on Twitter: @bzaidi & @iamjakestream Full video with timestamps on YouTube: https://youtu.be/s-Tcuootl7s In this conversation we discuss: NerdWallet's business model + growing to a $500mil+ valuation the transition from founder to investor + the 80/20 of investing mental models to figure out your next step why "everything is fintech" + examples of this thesis DeFi, NFTs, stock market highs & ideas from a global fintech market Timestamps: 00:00:00 Preview 00:02:20 Intro To Jake + Nerdwallet 00:06:57 Nerdwallet Deep Dive + $500mil Valuation 00:15:02 Opportunity: Nerdwallet Model In Other Verticals 00:18:40 Audience First Business in 2021 00:22:24 Trend: Audience Business Selling To Software Companies 00:26:09 Founder To Investor 00:31:12 Mental Model For Thinking About Next Step 00:35:29 "I want to be rich" - more context 00:39:48 Finding Motivation In Struggles 00:42:43 Role of Luck, Golden Handcuffs + Lifestyle Creep 00:48:51 80/20 of investing 00:51:31 "Everything Is Fintech" - Raising A $75mil Fund 00:56:04 Starting A Neo Bank 00:57:48 Fintech Opportunity In Ridesharing, Tesla & Airbnb 01:02:37 Facebook + Whatsapp Payments 01:03:06 Asia Market + WeChat Model 01:05:24 Problem vs Product…Verb vs Noun 01:10:54 Jake's Take on DeFi 01:16:40 NFTs + NBA Top Shots 01:20:59 Tesla's Balance Sheet 01:23:00 Elon + Chamath: Meme Masters 01:23:19 Global Market Ideas 01:29:09 Why Do We Have Stock Market Highs? 01:31:54 Investing Advice To A 25yr Old 

Jake Gibson, NerdWallet + Better Tomorrow Ventures // Investing In The Future of Fintech

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