The Global Marketing for CX at Oracle, Nate Skinner joins us and takes us through Marketing Mistakes to Avoid. Along the way, he also sets a path for success all while sharing use cases from his impressive career with some of the best companies in big tech.

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Oracle's Nate Skinner On Mistakes To Avoid & A Path For Success

Elan Frank from Slack joins us and shares that the tool began life as a side project of another initiative. It's grown to be a true alternative to email. Channel based messaging is built for the future of work and as we discuss, the future of work is here, now.

Elan Frank, Slack

Karen Tilstra is the co-founder of the Florida Hospital Innovation Lab. In this conversation, Karen emphasizes the intent of the Innovation Lab, which, not surprisingly, is innovation. However, the process to innovation is often overlooked. Karen describes it as a “multifaceted journey of learning, of discovery, of openness.” In other words, innovation isn’t instantaneous, nor does it happen in a silo. When a brand thinks they know what’s best for their customers—instead of interacting with those customers—it’s often the beginning of the end. Karen details Sears’ downward spiral as an example. Next, Karen questions the value of the typical enterprise growth mentality. Is “grow or die” a myth or a reality? True, meaningful innovation involves the application of certain soft skills that aren’t immediately apparent. Karen drives their importance home in this insightful, outside-of-the-box conversation.

Ep. 156: Karen Tilstra, Florida Hospital

Ep. 155: David Campos, SertaSimmons

Fred Reichheld joins us again, this time to discuss employee engagement. The business benefit to ensuring a positive employee experience is because that translates to a positive customer experience. As Fred discussed last time, a good customer experience means an increase in profit. However, Fred is careful to clearly define what make a good employee experience. Is it lots of vacation time, the ability to shirk difficult customers, and taking on only the best shifts? Of course not, as this would lead to a bad customer experience. Fred instead focuses on “helping your employees lead great lives of meaningful service.” Technology is used as a tool to automate unfulfilling tasks that humans used to be responsible for. In turn, human talent is freed up to inform, innovate, and provide meaningful change to the customer experience. Finally, Fred makes suggestions on to achieve such a lofty goal. Ultimately, Fred says, “I think what inspires people to do their best is when they feel like they are being listened to, they have a voice, and that the team is consistently being put in a position where they can enrich the lives of customers and see that as the core purpose in their work.”

Ep. 154: Fred Reichheld (Employee Engagement)

Ep. 153: Fred Reichheld (Customer Centricity)

McDonald’s senior director of innovation, Deena John, joins us to talk about digital transformation. While definitions vary, Deena describes digital transformation as “transforming through integration of technology” with the goal of generating maximum value for the customer. End-to-end disruption means looking into the future and creating a transformation road map that leads to a new operating model. Deena discusses the differences and similarities between agile and lean, and the iterative process that makes scaling sustainable. Deena frames her key points with specific examples. Next, she asks and answers the question, “In an innovation culture what’s the importance of failing fast?” Ultimately, this insightful conversation with Deena focuses on the future of the enterprise and what needs to happen now to ensure corporations can keep up with the ever-changing landscape that technology brings to business.

Ep. 152: Deena John, McDonalds

Todd Gillam joined Comcast a decade ago—when the word “Comcast” was met with severe negativity. During the first part of our conversation with Todd, he laments over those dark days and discusses the progress they made the first five years after he was hired. They cleaned up their image by addressing common complaints such as hold times and technician effectiveness. Stage two involved systematically identifying and fixing a broader range of customer pain points by utilizing NPS surveys. By combining the operation end of things with the product, Comcast is offering a single digital interface solution across its offerings. Todd gives a few clever examples of what this entails. Finally, Todd asks and answers three important questions: How does Comcast build something and make it useful to the customer? How do you make that work with the rest of the company? And finally, how does Comcast achieve a higher state of existence with respect to customer experiences that feel like a seamless part of the product?

Ep. 151: Todd Gilliam, Comcast

Uzair Rashid, with CVS Healthcare, explains the importance of structuring innovation. Uzair brings a unique perspective to CVS, a Fortune 10 healthcare innovations company, because prior to CVS, he spent many years as a consultant. He understands how to level set and create meaningful change in legacy companies. When it comes to healthcare disruption, Uzair puts it this way: “Innovation at the speed of regulation.” Uzair’s goal is to seek out key technology enablers that create new patient experiences, drive down cost, and take the challenge of resource contention out of the game. By leveraging technology in conjunction with traditional medical resources, the healthcare system can clean up the funnel of patients who are better served with these new innovations. First, as the patient must take priority, it is imperative we understand the narrative of what they want. Then, we can power that with data and connected devices. The more proactive and preventative healthcare becomes, the healthier people become, the better healthcare becomes. Uzair summarizes the process beautifully with this simple phrase. “[With technology], you think about routing people appropriately to care.”

Ep. 150: Uzair Rashid, CVS Healthcare

The entertaining Genworth Financial team joins us from OPEX Week 2020 to tell us their enterprise’s transformation story—or journey, more accurately. Kathleen starts off by explaining her view of the company 15 years ago: “It was a very siloed organization. It was very much command and control; very hierarchical. We were focused very much on our processes, like manufacturing, because we came from GE.” Sometimes, as Martijn is quick to interject, they were focusing on the wrong processes. Their new goal was to focus on the customer and increase associate empathy. The leadership team achieved this with some creative physical props that mimic certain hardships their clients experience. However, leading by fear negatively impacts the service a customer receives as well, so Genworth devised a new workforce strategy. “If you really truly believe that the customer is the most important person--because he or she pays your salary--then the front line employees are the most important people, and therefore, your team leaders are the most important leaders. Most people leave their leader. They don't leave the organization.” The team details how they achieved this monumental task.

Ep. 149: The Genworth Financial Team

Ep. 148: James Dodkins

Roland Haefs, with Henkel, discusses enterprise evolution and the shift from having purely transactional relationships to becoming a true business solutions provider. It takes strong leadership and an entrepreneurial spirit to pull off such a transformation, which Roland details. In order to demonstrate his point, Roland lays out Henkel’s approach to the shared services process of master data management. Next, the conversation turns to RPA and AI more specifically, including its role in shared services and how to make sure it is being deployed effectively. Further, Roland discusses Henkel’s four business priorities: fund growth, drive growth, excel at digitalization, and increase agility.

Ep. 147: Roland Haefs, Henkel

Rida Moustafa is an experienced data scientist with a demonstrated history of working in the retail industry. Rida covers a lot of ground in this concise, informative conversation. He shares his story with us, beginning in 1995 with the big data mining movement. Walking us through the way data mining has evolved, Rida hits on neural networks, deep learning, and expert systems. Today, however, AI technology has evolved enough to render some of these old processes moot. Of course, new obstacles present themselves, such as AI’s black box and its influence over regulatory decisions and prediction models. The last half of the conversation is reserved for Rida’s involvement with Walmart and the work he is doing with AI to automate processes and generally improve Walmart’s workflow and profits.

Ep. 146: Rida Mustafa, Walmart

Dr. Timothy Renick with Georgia State joins us to talk about his implementation of predictive analytics within the university, including an AI enhanced chatbot. Since the deployment of these technologies, Georgia State is graduating 3,000 more students a year than it did seven years ago. Dr. Renick explains the university’s approach to finding solutions for problems over innovation for innovation’s sake. With a change in demographics, including a larger low-income population, the university felt it necessary to increase access to support and identify issues before students found themselves in dire straits. Dr. Renick discusses the process of finding a vendor to help them identify and build the perfect solution. It’s working, as shown by the examples he discusses during the rest of the conversation.

Ep. 145: Dr. Timothy Renick, Georgia State Univ

Max Just is accompanied by a special guest on this episode of Future of Work. Julie Seitz is an expert on all things workspace, which makes her the perfect partner for the topic of—you guessed it—the future of workspaces. While she notes that an enterprise can’t necessarily futureproof themselves in this regard, she encourages them to get out of their insular spaces for the sake of spotting trends in how people are working in universities, airports, etc. Flexibility and simplicity in a workspace make more practical investments than technological ones that will become outdated. Julie also reflects on the evolution of the public school classroom and how examining that process helps illustrate how different generations work differently. Max jumps in with the ah-hah moments he had while working with Julie, including the importance of providing collaborative workspaces for collaborative work. Ultimately, Max and Julie agree: workspaces matter.

Ep. 144: Max Just, Coca-Cola + Julie Seitz, United

Examining the relationship between the customer and your company.

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