Neil Langridge, marketing director at e92plus, joins us to share some advice on how vendors can connect their PR and marketing activity with their channel partners

Cyber Beat - the éclat Marketing podcast

Episode 13 - Aligning your PR and marketing with your cyber security channel

Go to market consultant Ken Rutsky joins us to discuss how cyber security vendors should be adjusting their marketing and PR messaging during the COVID crisis.

Episode 12 - Adjusting your cyber security go to market for the COVID-19 pandemic

Sapio Research Managing Partner Jane Hales joins us to share practical advice on creating research projects that will deliver results across PR and marketing.

Episode 11 - How to launch research projects that deliver results across PR and marketing

éclat Deputy Managing Director Robin Campbell-Burt discusses taking on management just before the lockdown, teambuilding and communication while remote working, and éclat's focus on powerful integrated PR and marketing solutions.

Episode 10 - New management, teambuilding in the lockdown, and the future

Justine Cross, Director of EMEA Channels, joins us to discuss the importance of thought leadership in the channel, as well as successful channel activity during the COVID-19 crisis.

Episode 9 - Thought leadership and channel activity during COVID-19

Berenice Baker, senior editor at the Verdict Group, joins us to discuss how to best work with journalists during the COVID-19 lockdown.

Episode 8 - What do journalists want during the lockdown?

Major cyber stories news stories seem to be breaking every few days - but how can you get involved in the story? Join the éclat team as we discuss managing breaking news.

Episode 7 - Breaking news and the art of the rapid response

This episode I welcome veteran writer, editor and broadcaster Stephen Pritchard on to the show to discuss how PRs can create content that journalists can really use.

Episode 6 - Creating content that works for journalists

This month I'm joined by two of our junior account executives to discuss their experiences of joining éclat and how PR agencies can support new recruits.

Episode 5 - Recruiting in cyber security PR

Veteran freelance business and tech journalist Jane Bird joins us to share her insight on creating and pitching a hit cybersecurity story.

Episode 4 - Interviewing freelance journalist Jane Bird

In this episode I'm joined by Richard Laven, MD of Apollo Research, as we discuss our new joint research analysing how the UK national press covered cyber security stories in 2018.

Episode 3 - Analysing 2018 cyber coverage in the UK nationals

In the second episode of Cyber Beat, we take a look back at some of the biggest cyber security stories and PR opportunities in 2018.

Episode 2 - Looking back at the biggest cyber stories of 2018

Welcome to Cyber Beat, the new PR and marketing podcast for cyber security from éclat Marketing. In our inaugural episode we discuss how cyber security companies can secure coverage in the leading national press.

Episode 1 - Securing national coverage

Expert advice and insight on PR and marketing for cyber security companies.

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Cyber Beat - the éclat Marketing podcast

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