In this interview with Dan, you'll learn about:The importance of governanceThe significance of measuring your business's touchpointsWhy accepting imperfection is key to understanding the limits of your data sourceBuild Cool Sh*t, Dan's first book 

Data Beats Opinion

Multi-touch Attribution Models with Dan Mcgaw

In this interview, Keith and Say discuss:- The importance of modifying your typical checklist SOP- The differences and the benefits of both a top-down system and a bottom-up system- How she reduced her team’s revision process from 2-3 week to just 45 minutesSay’s motto for her team is, “Done is the new perfect.” She believes failure is just the first step to success and she wants to get you just as excited as she is about effective processes and how they can not only help you, but they can help your team, your clients, your marketing, your sales, and so much more. 

Creating More Efficient SOPs with Say Gabriel

During our interview Matt and I talked about:Honesty and authenticity in marketingDescriptive content over prescriptive contentJack of all trades vs specializationRefining processes through meticulous note keeping and data analysisThe moonshot techniqueFind Matt at:moneylab.colistenmoneymatters.com

Descriptive Content & Authentic Marketing with Matt Giovanisci

In this episode of Data Beats Opinion, Brent and Keith discuss:Understanding what data to look at, interpreting it correctly and following what the data tells you you should do, even when it feels uncomfortableHow to decide when a marketing campaign isn't workingWhat your weekly scorecard should look like and why it's important to have this dataDrilling your goals down to one simple idea that your team can rally behindUsing data to help clients decide on where to focus their energy firstRisk tolerance, monthly spend threshold and deciding when to move on what the data is telling youThe most important info to know to improve lead generationYou can find Brent at:ugurus.comBrent@ugurus.com

Data driven lead generation & sales funnels with Brent Weaver

Ryan sat down with Keith to discuss:- The effectiveness of Facebook's algorithm and why the biggest variable now is content- Using data as a driver when developing successful Facebook Ads- Engaging and warming up audiences before re-marketing to them- Understanding the motivations that draw people to different networks and how that influences the effectiveness of digital marketing- The online channel posing a big advertising opportunity- Consistently switching up creative to keep ads fresh- The metrics Ryan looks at to gauge the success of his ads- The app Ryan's launching this summer that allows you to bring your APIs right to BigQuery and pipe in the data that you need.Find Ryan at:- Theblueprint.training- www.facebook.com/ryanstewartSEO- @ryanwashere

Warm audiences, fresh content & current data: the recipe for successful Facebook ads with Ryan Stewart

In this interview with Val, we discuss:The metrics you should know when it comes to your email marketingThe benefits of using consultants to scale your SaaS businessThe importance of asking ‘why’ a lot when it comes to understanding your dataThe role of building brand affinity to reduce customer churnHow to build strong connections with your customers through your onboarding flowAdding a personalized touch to your onboarding to make your customers feel cared aboutYou can find Val at:fixmychurn.com@lovevalgeisler

Reducing Churn & Increasing Customer Happiness with Val Geisler

In this talk with Keith, Jevin discusses:Why hiring the best people probably means working with them remotelyHow offering remote work helps you attract talented people in senior rolesBuilding relationships and your company culture when your whole team is remoteThe challenges of 'hybrid' teamsSome of the mistakes team leaders make that damage their relationship with a remote workerThe importance of 'over communication' for the success of remote teamsTactics you can use to help engage your whole team and build comraderyThe value of planning remote team hang outs *on company time*The warning signs and good signs to look for when hiring remote workersResources for managers leading remote teamsConnect with Jevin:buildingremoteteams.comFree Remote Operations QuizBuilding Remote Teams Podcast

Building Talented and Engaged Remote Teams with Jevin Maltais

In this interview with Jason, we cover:How Jason got his start in eCommerceHis journey with WooCommerceThe importance of personalization in online marketingWhy one of the first things Jason does with his clients is ask them what their customer journey isHelping his clients identify their sales cycleNurturing customers through emailThe importance of picking the right lead magnetUsing lead scoringLaunch style funnels vs evergreen funnelsHow to make your marketing stand out in a crowded spaceThe value of putting yourself through your own funnelsConnect with Jason@rezzz on Twitterrezzz.com

The Importance of Personalization in Online Marketing with Jason Resnick

In this interview with Kurt, you'll learn:the importance and impact of noveltythe effectiveness of combining community building with media creation and product launchesthe offer that got people's attention on Black Friday / Cyber Mondayhow to stand out onlinejust how successful ROA is on SMSthe importance of knowing you're not necessarily your own best customerthe key to competing with the big brands

Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster

In this interview with Brandon, we discuss:The inspiration behind the creation of LeadShieldThe surprising thing Brandon found in the process of creating LeadShieldThe growth strategies Brandon's used for his 3 SaaSHis use of Mechanical Sequences to plan his promotionsThe importance of keeping customers happy and offering a great productThe two parts to effective email marketingThe benefit of segmenting your listWhy you want to collect the lead first and weed out the bad leads laterThe importance of understanding your ideal target market when developing a SaaSYou can connect with Brandon:LeadShield.ioDiscount page: go.leadshield.io/databeatsOn Facebook as Brandon Shelton - send him a friend request

Refining Your List with LeadShield.io

Josh and Keith discuss:Josh's offer and how his funnel is structuredHow he uses RightMessageUsing SEO to grow his site visits from 150 to 100KWhat happened when he switched from giving away 10 templates as his opt-in, to giving away 1 template and selling the other 9How he utilizes his thank you pagesWhy he shortened his funnelConnect with Josh Doody@JoshDoody https://fearlesssalarynegotiation.com/ https://fearlesssalarynegotiation.com/coach/

Funnel Optimization Strategies with Josh Doody

In this interview with Jane and Benedikt, you’ll learn:How to leverage the audience that you have (without abusing your personal relationships)How they chose where to promote their launchWhy they used product huntTheir decision making behind choosing to do card up frontWhy they used ‘schedule a demo’ as their secondary CTA and how it worked out for themThings they weren’t expecting to come out of the launch of the product and how people respondedThe strategy behind what they chose as their freebieWhy they don’t like selling lifetime licensesYou can connect with Jane & Benedikt at:Userlist.ioJane Portman @uibreakfastBenedikt Deicke @benediktdeicke

Planning the Perfect SaaS Launch: Userlist.io

Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Data Beats Opinion

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