Powersport Roundtable - Dec 9th - Part 5 - Kurt von Ahnen For a man with so many irons in the fire at any given time - Kurt is surprisingly difficult to write a "who is" about! While he is a published author of a motorcycle fixed ops (service department) efficiencies book, that is certainly not all. He was a corporate trainer for Ducati N.A. as well as Suzuki America, a certified speaker by the John Maxwell team, and daily runs his Mañana No Mas website that touches all things life including health, faith, business, racing, training and interviews. As it is for me, the more I get to know Kurt, the more I see he is like an onion with a firm awareness that there are an infinite amount of layers! Kurt is also the consummate connector of people and ideas. This Powersport Roundtable is the proof of that.   Find Kurt -  Amazon:  https://www.amazon.com/s?i=stripbooks&rh=p_27%3AKurt+von+Ahnen&s=relevancerank&text=Kurt+von+Ahnen&ref=dp_byline_sr_book_1  LinkedIn:  https://www.linkedin.com/in/kurtvonahnen/  Facebook:  https://www.facebook.com/kurt.vonahnen  YouTube:  https://www.youtube.com/c/KurtvonAhnen/featured  Website:  https://manananomas.com/  Powersport Roundtable original content including video of the zoom, can be found here:  https://powersportroundtable.com/  *************************************************** Thanks for listening and sharing! --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Dealership fiXit

Powersport Roundtable - Dec 9th - Part 5/5 - Kurt von Ahnen - Episode 68

Powersport Roundtable - Dec 9th - Part 4 - Laura Rondon Laura, a creative designer with 10+ years of experience in graphic design with the Adobe Suite. Is a part of the Beyond Creative team and has designed for companies like Harley-Davidson of Miami, Miami-Dade County and others. Focus in Marketing | Graphics | Social Media She shares some ideas that may go counter to assumptions we have in how to best use social media for best results in business, plus which social media realms and how frequently to use. So many great morsels in her session. Find Laura - LinkedIn: https://www.linkedin.com/in/laurajasmine/ Portfolio: https://lauraajasmine.myportfolio.com/work Powersport Roundtable original content including video of the zoom, can be found here: https://powersportroundtable.com/ *************************************************** Thanks for listening and sharing! The dealership fiXit podcast exists to tap dealers into high performance ideas! --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Powersport Roundtable - Dec 9th - Part 4/5 Laura Rondon - Episode 67

Powersport Roundtable - Dec 9th - Part 3 - Joe Iribarren Founded in 2011, Joe's agency Beyond Creative is a Digital Marketing Agency specializing in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management, Strategic Ad Placement, and Email Marketing for Dealers in the Powersports industry.  "We ride and we get it! We understand the intricacies of your business and share the same passions." Joe knows his stuff and was previously marketing director for some true heavy hitter marine and powersports businesses in southern Florida.     Find Joe and Beyond Creative -  Website: https://gobeyondcreative.com/ Facebook: https://www.facebook.com/gobeyondcreative/ LinkedIn: https://www.linkedin.com/in/beyondcreative/ YouTube: https://www.youtube.com/channel/UCKRYuJclWcQPUehlg09q_1g/featured  Powersport Roundtable original content including video of the zoom, can be found here:  https://powersportroundtable.com/      *************************************************** Thanks for listening and sharing! The dealership fiXit podcast exists to tap dealers into high performance ideas! --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Powersport Roundtable - Dec 9th - Part 3/5 - Joe Iribarren - Episode 66

Powersport Roundtable - Dec 9th - Part 2 Joe Marcoux With over 30 years of specialty retail experience, Joe Marcoux has managed, owned and sold retail fitness businesses. Since the sale of his last retail venture, Joe has played the roles of consultant and coach for high-ticket sales in the specialty fitness equipment and electric bicycle industries. He is a published author and has created programs that have helped thousands of sales people in specialty retail stores all over North America, Europe and Asia. Joe has been contracted to train, coach and help with integration for some of the world’s largest retailers to help them scale their business. He has been invited to speak at annual sales meetings, trade shows and events. Providing real life stories that are injected with humor, truth and memorable information, he inspires listeners to take action. He's proud to be from Winnipeg, Canada. Born and raised in Winnipeg, Joe is the youngest of three siblings in a French-Canadian family. At the age of 18, he became the manager of a specialty fitness equipment retail store while attending University. At 20, he opened his first retail store. At the age of 25, Joe decided to merge with another fitness retailer, becoming the 7th location in what would become a 38-store chain 18 months later. The Most Important Lessons: Ambition caught up to him in his early 30s and a devastating affair tore his young family apart. This was a defining moment in Joe’s business life. Not because his wife and best friend had an affair, but because Joe realized that it was his ambition that had kept him away from his family. He did not heed his own advice and was away from what he loved most for too long, resulting in a failed relationship. He co-parented his two daughters as a single dad for over 10 years. “If the first man a girl loves is her father, I would like to set the bar extremely high.” – Joe Marcoux Today, Joe, along with his wife and LeadCycles business partner, Shauna, live in Winnipeg and are close to all five of their combined children. They also spend as much time as they can at their cottage on Lake of The Woods, Ontario, when they are not traveling and training clients. Find Joe -  Website: https://www.joemarcoux.com/ Facebook:  https://www.facebook.com/TheJoeMarcoux/ LinkedIn: https://www.linkedin.com/in/joe-marcoux-sales-trainer-sales-coach-author-keynote-speaker/ Powersport Roundtable original content including video of the zoom, can be found here:  https://powersportroundtable.com/  *************************************************** Thanks for listening and sharing! The dealership fiXit podcast exists to tap dealers into high performance ideas! --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Powersport Roundtable - Dec 9th - Part 2/5 - Joe Marcoux - Episode 65

Powersport Roundtable - Dec 9th - Part 1 - Stacy Raske About Stacy Raske An Iraq War Veteran and founder of Stacy Raske Coaching & Consulting, Stacy Raske is an author, speaker, coach, and business strategist. Since her own powerful transformation, Stacy has been obsessed with helping others do the same. Today, she is committed to supporting high-achieving entrepreneurs in growing their businesses with ease and authenticity by helping them build confidence and finally giving themselves permission to be successful. Stacy calls herself "The Empowered Overthinker" because her journey focused on getting out of her head and connecting to her truth in order to allow abundance to flow in all areas of her life and business, and helps her clients to do the same. Seeing the same patterns and belief cycles interfering in the success of her and her client's businesses, she leaned into understanding attraction and abundance more deeply. She discovered the missing piece was focusing on the allowing process and the results have been amazing for high-achievers and overthinkers! Passionate about travel and riding her motorcycle, Stacy believes that "everything we need to be successful is already within us, we just need to get out of our own way." She is confident that aligning yourself and your business with your truth, you can be abundant and successful with ease and authenticity. Find Stacy - Website: https://stacyraske.com/ Facebook: https://www.facebook.com/stacy.raske/ Amazon: https://www.amazon.com/Stacy-Raske/e/B07TTT5864%3Fref=dbs_a_mng_rwt_scns_share LinkedIn: https://www.linkedin.com/in/stacyraske/ Powersport Roundtable original content including video of the zoom, can be found here: https://powersportroundtable.com/ *************************************************** Thanks for listening and sharing! The dealership fiXit podcast exists to tap dealers into high performance ideas! --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Powersport Roundtable - Dec 9th - Part 1/5 - Stacy Raske - Episode 64

Link to sign up here: https://powersportroundtable.com/ Seats are FREE right now! BUT YOU MUST RESERVE YOUR SPOT IN ADVANCE. December 9, 2020 — 9 am to 2 pm PST Bringing Powersport Experts to the circle, adding value to dealers and seeking excellence Whether Sales or Service, you must be looking at positive channels to draw attention to your business. We’ll discuss a few tools about online publishing illuminating the options and tools at your disposal. The Dealership fiXit podcast exists to help dealerships tap into high performance ideas! --- Send in a voice message: https://anchor.fm/dealershipfixit/message

What is the POWERSPORT ROUNDTABLE on Dec 9th? - Episode 63

Welcome back! Tonight I caught up with Austin Rothbard, CEO of Twisted Road to see what he up to, after a year has passed since last episode he was on. Why would normal powersports dealerships be interested in understanding motorcycle "sharing" when they want to sell more motorcycles? I think they should learn about it as, like most other tools available to you - they are also available to your competitors. This is why I asked Austin to speak with me about what he is doing, so powersports dealerships can understand how the landscape is changing and the options of an UBER-esque population begin to hit where we live. Know the change so you can be decisive in how you deal with that change. That's my opinion anyway. Austin Rothbard is Founder and CEO at Twisted Road, a motorcycle sharing community that empowers riders (possibly future owners) to try different motorcycles where they live or while traveling elsewhere in the US. Like an AirBnB in homes or TURO in automobiles, TwistedRoad.com allows rental of others bikes or you can be the owner who lets others use your motorcycle when you aren't. A potentially nice financial offset to your ownership cost when you were going to have it sitting still anyway... Check them out here: https://www.twistedroad.com/ Austin admits that not everyone wants someone else to ride their motorcycle - and he says that's ok! He says the majority of people he has surveyed would like to rent someone else's motorcycle while the minority of people are initially interested in letting some "stranger" ride theirs. Sounds like sound logic to me. LOL. We are all likely to fear an unknown like this... I know I did. Listeners to this podcast are likely to have in the past or do currently work in a powersports dealership, so the idea of getting (or letting) a potential buyer pay to try a motorcycle rather than just become an owner may have you feeling skeptical at first. Trust me, I am not an investor in his company and he has not paid me anything to speak on his behalf but I can tell you I see some reasons to be optimistic about this business model in relation to dealership business. NEW DEALER DEMO framework. Could dealers who shy away from doing motorcycle test rides be more confident in letting consumers demo their bikes? I'm talking a day or two day, get-to-know the bike. Do you think a consumer/renter would fall in love with a bike if given a bit more time to romance it? I think they might.  Austin and Twisted Road seem to have a framework that may let a dealership put units or some into rental listing, get paid for the "demo" while being covered by their insurance and then offer up an offsetting amount of the rental incurred, if the renter buys the bike. Sounds like a less commitment/more attractive rent to own program. A customer would start to have some skin in the game that way. And as he mentioned, the owner gets to determine if the renter is actually qualified to be on that bike, baed on their riding experience. Parts and Accessory sales.  According to Austin, a renter would already be licensed and insured or they wouldn't be able to rent from Twisted Road. If the owner (a dealer) chooses, they could have a certain availability of gear or they could obviously just be there to sell the renter gear, if needed. Could be an opportunity at a bit of a captive audience in front of your well stocked accessory walls. If the shift to sharing model becomes more reality as some studies say it will be - are you, as a selling dealer prepared to stay in play with that consumer? It's my belief that the vast majority of the dealers I have worked with in my 20 years in powersports, nationwide, may not be.  Contact Austin at: austin@twistedroad.com  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Austin Rothbard of Twisted Road - What's NEW? Dealer rental system - Episode 62

Welcome back! Tonight I caught up with Austin Rothbard, CEO of Twisted Road to see what he up to, after a year has passed since last episode he was on. Why would normal powersports dealerships be interested in understanding motorcycle "sharing" when they want to sell more motorcycles? I think they should learn about it as, like most other tools available to you - they are also available to your competitors. This is why I asked Austin to speak with me about what he is doing, so powersports dealerships can understand how the landscape is changing and the options of an UBER-esque population begin to hit where we live. Know the change so you can be decisive in how you deal with that change. That's my opinion anyway. Austin Rothbard is Founder and CEO at Twisted Road, a motorcycle sharing community that empowers riders (possibly future owners) to try different motorcycles where they live or while traveling elsewhere in the US. Like an AirBnB in homes or TURO in automobiles, TwistedRoad.com allows rental of others bikes or you can be the owner who lets others use your motorcycle when you aren't. A potentially nice financial offset to your ownership cost when you were going to have it sitting still anyway... Check them out here: https://www.twistedroad.com/ Austin admits that not everyone wants someone else to ride their motorcycle - and he says that's ok! He says the majority of people he has surveyed would like to rent someone else's motorcycle while the minority of people are initially interested in letting some "stranger" ride theirs. Sounds like sound logic to me. LOL. We are all likely to fear an unknown like this... I know I did. Listeners to this podcast are likely to have in the past or do currently work in a powersports dealership, so the idea of getting (or letting) a potential buyer pay to try a motorcycle rather than just become an owner may have you feeling skeptical at first. Trust me, I am not an investor in his company and he has not paid me anything to speak on his behalf but I can tell you I see some reasons to be optimistic about this business model in relation to dealership business. NEW DEALER DEMO framework. Could dealers who shy away from doing motorcycle test rides be more confident in letting consumers demo their bikes? I'm talking a day or two day, get-to-know the bike. Do you think a consumer/renter would fall in love with a bike if given a bit more time to romance it? I think they might.  Austin and Twisted Road seem to have a framework that may let a dealership put units or some into rental listing, get paid for the "demo" while being covered by their insurance and then offer up an offsetting amount of the rental incurred, if the renter buys the bike. Sounds like a less commitment/more attractive rent to own program. A customer would start to have some skin in the game that way. And as he mentioned, the owner gets to determine if the renter is actually qualified to be on that bike, baed on their riding experience. Parts and Accessory sales.  According to Austin, a renter would already be licensed and insured or they wouldn't be able to rent from Twisted Road. If the owner (a dealer) chooses, they could have a certain availability of gear or they could obviously just be there to sell the renter gear, if needed. Could be an opportunity at a bit of a captive audience in front of your well stocked accessory walls. If the shift to sharing model becomes more reality as some studies say it will be - are you, as a selling dealer prepared to stay in play with that consumer? It's my belief that the vast majority of the dealers I have worked with in my 20 years in powersports, nationwide, may not be.  Contact Austin at: austin@twistedroad.com  --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Austin Rothbard of Twisted Road - What's NEW?! - Episode 62

Tony Altieri is the VP of Business Development at National Powersport Auctions (NPA).  He joined me tonight to chat about their used market insights videos he is now doing frequently to share WHAT is happening at the auction and WHY.  Some really interesting insights from a team that certainly has their finger on the pulse of dealers, nationwide.  Check their videos out here on the NPA YouTube page:  https://www.youtube.com/channel/UCvd6yAMOEo-1FMe4RbLwZCQ/featured Connect with Tony here on Linkedin: https://www.linkedin.com/in/tony-altieri-a6817b61/ The Dealership fiXit podcast exists to tap dealers into high performance ideas! Please share this podcast. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Tony Altieri from NPA - We discuss their used market insights - Episode 61

Kurt was kind enough to come back on with me and discuss Leadership in Crisis. We are are having some wide ranging effects from this mess that is the COVID-19 Coronavirus of 2020. Kurt and I chat about ways to take control of what you can right now for maximum benefit coming out of this. Find Kurt here on Linkedin: https://www.linkedin.com/in/kurtvonahnen/ His website Mañana No Mas is here: https://manananomas.com/ The dealership fiXit podcast exists to tap dealers into high performance ideas! Please share this with everyone you know in a dealership!   Thank you  :) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Kurt Von Ahnen / Leadership in Crisis - Episode 60

Jared joined me again to dig in on ideas for dealers to implement in this very confusing and continually evolving Coronavirus Pandemic.  He recently wrote the referenced article, here on his LinkedIn page: Jared's Article on LinkedIn Jared says it will also be published on DealerNews this coming Monday, March 23, 2020.  If you haven't checked out DealerNews recently, do yourself a favor and hop over there. They were a true staple in my days at dealership (albeit in a paper version!) Jared is NOT new to the ideas of dealerships needing to make big changes to remain relevant to how consumers expect to be able to transact with us. Now, we are seemingly in a true do or die situation in regards to that. Dealers who adapt right now will have a chance and those who are expecting to do what they've always done - I fear they will be gone before the next year goes by. I'm no seer, but I feel like this is one of those pivotal moments and I hope you'll use it to get creative and implement the new. You can find Jared on LinkedIn here Please also go back and check out his other episode when you have some more time to listen. The Dealership fiXit podcast exists to tap dealers into high performance ideas! Please share the episode with anyone you know that should hear it! Thank you! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/dealershipfixit/message

10 Changes Dealerships Should Make After Coronavirus w/ Jared Burt - Episode 59

Jaye Sanders joined me tonight to discuss what a recruiter can do to help dealerships as well as individuals who work in the spaces of powersports, marine & RV. Now, with the current situation involving the #COVID19 #CoronaVirus there may be a certain lack of action by many of us to wait and see but Jaye says they haven't stopped helping people and businesses like you, connect the right talent to the right opportunity. In fact it might be the perfect time to utilize your skills for a business that needs some fresh people power perspective. She offers a professional resume service and loves the process of helping individuals best showcase their talents in that way. Seems maybe a lot of us dealership folks are not so great at telling our story on a one pager!  ;-) She can help! She told me a bit more about what sets them apart from the other industry job boards and recruiters. She also tells me that if you aren't on LinkedIn, you should be as it is THE place where she finds a lot of the right connections. Just leave the drama behind! (That's me saying that! LOL) Find Jaye's LinkedIn here: Jaye Sanders on LinkedIn She says she typically has a discovery phone call with any potential candidates to see if there is a fit. If the fit is there, you're off to the races! If not, many times she can help you connect with a different recruiter.  Please check out Dream Team Referrals website here:  http://dreamteamreferrals.com/ Please share this episode with everyone that should hear it. We appreciate your support and the opportunity to have you listen to these episodes! The Dealership fiXit podcast exists to tap dealers into high performance ideas! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Jaye Sanders from Dream Team Referrals - Episode 58

Derek joined me this afternoon to discuss why communication is one of the most important things you need to put laser focus on, right now in the midst of this COVID-19 coronavirus thing we dealership people are trying to wrap our heads around. For starters, the consumer expectation has long since diverged from what dealerships (in general) are actually doing to communicate with the consumer, on the consumers' preferred terms. Consumers right now are scared and uncertain. If they reach out to a dealership, we need to be the rock for them to count on. Communication is key to be that rock! If you have a vendor that provides any communication service - which ones are they? Are you paying for it? Are you using it? Are you using it effectively? This relates to all communication streams. I know at Trader, we provide phone call tracking but maybe more importantly right now, we provide texting, chat and even managed chat in dealer packages. I have dealers who have them and chose not to activate them because they didn't have the time to learn them or weren't interested in holding their staff accountable up to now. I think the events we are experiencing are the perfect time to hit the reset button on that mentality. Call your product/service reps, ask if you have any services like that that you aren't using. Have them get you and your staff trained on them. Have a plan with expectations so everyone in the store knows what the plan and goals are in all communications. As Derek said, if your team is saying they need to get a customer into the store to move past a call or message communication - you may be dead in the water in this, the new world that we were just thrust into. A lot more in the chat today with Derek.  He is always a great guest. I appreciate him coming on to share his experiences. Please reach out to Derek if you are looking for training or just some perspective. Website: http://www.ds1consulting.com/ Linkedin: linkedin.com/in/ds1consulting email: dsanders@ds1consulting.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Communication is Key Right Now w/ Derek Sanders of DS1 - Episode 57

Parts & Accessory folks - Do you want to grow? Are you currently retaining all of your customers? Sadly, based on what I see when I visit or consult with many businesses, the answer is probably not a yes. So, if you are bleeding customers at any level, what is step one? I had Richard Kimes come on the dealership fiXit podcast to discuss just that.  Although he is no longer with Helmet House, Richard's most recent role was as their Chief Marketing Officer & Director of Training until late last year. You probably know Helmet House as your main distribution source for Shoei & HJC helmets as well as Cortech, Tourmaster and many more solid accessory lines. I know that when I was at dealerships I relied on my Helmet House rep as my main go-to for helmet training. That was some years ago and I know there are other distributors doing great things now but, for me they were the hot ticket.   Richard says that of ultimate importance is that there is belief at the GM/Ownership level, that more of the right training can help. Vital is what he calls Customer Handling Training where scenarios can be used to help staff understand consumer expectations, nuances of communication and (example) if you are better off to sell what you have on the shelf or skip the turn and order them something else instead. Interesting thing to have to decide on as standard operations have always been that roll what is on the floor. But when is that the wrong choice? Having a background in advertising where he represented companies like Suzuki, General Motors and more seems to have helped Richard really understand what it takes to help move people toward the product or service you offer so please listen in for insights. I'm hoping these type of ideas can help dealerships like yours stop the bleeding, keep the "easy button" web sales away from your customers and set yourself up for a way to test and grow PG&A sales in the local market you serve.  Richard's website here Richard on LinkedIn here  Dealership fiXit podcast exists to tap dealers into high performance ideas! Thank you for checking us out!  I appreciate every listen and any/all feedback. Brian Croft --- Send in a voice message: https://anchor.fm/dealershipfixit/message

Retain Your P&A Customers - Richard Kimes - Episode 56

I wanted to read this LinkedIn blog post from my friend Jeffrey.  It hits home for me and I'm sure it will hit "home" for you... wherever you find yourself.  Buy his book on Amazon here: https://www.amazon.com/Ultimate-Retail-Manual-Strategies-Retailers/dp/1732565414 Jeffrey P. McNulty can be found on LinkedIn here: https://www.linkedin.com/in/jeffreypmcnulty/ The actual LinkedIn post can be found here: https://www.linkedin.com/pulse/leadership-axioms-ensure-my-intentions-honorable-true/ Thank you for listening to the Dealership fiXit podcast. The Dealership fiXit podcast exists to tap dealers into high performance ideas! --- Send in a voice message: https://anchor.fm/dealershipfixit/message

LEADERSHIP AXIOMS THAT ENSURE MY INTENTIONS ARE HONORABLE & TRUE by Jeffrey P. McNulty, read by me - Episode 55

•always scheduling guests• email: dealershipfixit@gmail.com Host: Brian Croft A podcast about sharing ways to make your dealership better. Basic premise, is that you are the fiXit for your dealership. I hope to offer fresh perspective thru interviews of others who have been where you are or offer a product or service to propel your results. Dealership fiXit exists to help dealers tap into high performance ideas! Support this podcast: https://anchor.fm/dealershipfixit/support

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