<p><a href="https://demanzo.com/what-is-demand-generation-and-its-role-in-b2b-saas-and-it-companies/" rel="noopener noreferrer" target="_blank">⁠<strong>Demand generation in marketing</strong>⁠</a> is the strategy used to raise awareness of and interest in the goods or services of a firm. It’s about developing a long-term relationship with your target market and guiding them from ignorance about your brand to becoming engaged prospects. </p>

⁠Demand generation in marketing⁠ is the strategy used to raise awareness of and interest in the goods or services of a firm. It’s about developing a long-term relationship with your target market and guiding them from ignorance about your brand to becoming engaged prospects. 

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Demand Generation and its Role in B2B, SaaS, and IT Companie...

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