As we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing. Podcast Highlights: Should budgeting be the same? Should I just keep marketing? Should I temporarily stop marketing? How to make sure you have room in your schedule for new patients 

Dental Marketing Mastery

Managing Your Marketing Next Year Will Be Different

In this podcast, Mark Dilatush and Sal Khan discuss how certain keywords or phrases can be more expensive due to your location and competition. They go over some of the work arounds to this and how the Google Ads bidding environment can drive up the price. Podcast Highlights: Learn what overbought even means Learn how Google Ads might become overbought Learn some leading indicators which might signal an overbought situation What to do with your Google Ad campaign to keep from participating in an overbought situation 

Are Google Ads Overbought In Your Area?

If you've never advertised your practice on Google, or you do it yourself, or are paying someone else to do it - these courses are perfect! Listen in as Mark Dilatush, Marci Voigt & Aaron Bartos discuss what to expect from our up coming courses! Podcast Highlights: Small Learning Groups (no more than 10 dentists). Short Courses - Typically 45 minutes of learning - 15 min of specific help. Hands on - Via Zoom screen share, you will be able to watch your instructors implement their suggestions in a real Google Ad Account 

Google Ad Training for Dentists!

In this podcast, Mark Dilatush and Lee Buzard discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well. Podcast Highlights: Who owns the website? Who owns the social media properties? Who owns the Google business page and reviews? What information your marketing firm needs, to help guide you through the transition 

Dental Marketing Things To Consider When Ownership Changes

Howie Horrocks and Mark Dilatush discuss what you might think is a boring topic - forms management. Your business team cares and your patients DEFINITELY care, so we explain everything in this podcast. Podcast Highlights: What it was like 30 years ago to manage paper forms What it is like now managing paper forms Why patients (especially new ones) care about how you process forms How you can be the high tech hero to your patients and your business team for $169 bucks 

Get High Tech for 169 bucks

Mark and Howie discuss where, when, and how to use offers as a call to action in their marketing. Listeners will learn: Choosing the right half of the dental market Opportunity Costs Give them more than one reason to choose you How offers can be damaging Use offers to drive volume. Delete offers to drive revenues It’s all about “which moms?” There’s an opening for you! 

The Best Offers to Put in Your Marketing

Howie and Mark break down source attribution, it's history, and how technology and listening to dentists has evolved into the Practice Control Center. Listeners will learn: What source/attribution is What outcome classification is What interaction rating is Why they all matter a great deal How they give the practice owner full visibility 

CEO Level Control Over Your Marketing

Now is the time to start preparing for April, May 2021 and beyond. Listen in as Howie & Mark divulge what's coming and how to turn a slowdown into a fantastic opportunity. Your hygiene schedule will be empty. Now what do you do? Where are you going to put new patients? How to grow your way out of the Covid downturn. Turning the looming dip, into a wonderful opportunity. 

A Chasm AND Opportunity Loom Ahead.....

Now is the time to start preparing for October - failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes to dental practice management it is vital that you continuously look ahead. Listen in as Howie & Mark discuss what you need to do now to be ready. Podcast Highlights: A Chasm Looms Ahead Where Should I Send Your Charts? Pre-Paint Your Schedule Now is Your Chance The 8 Day Rule 

Prepare for October Now

In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer demands without breaking your marketing budget. Finally, they talk about a call tracking dashboard that allows you to see which marketing campaigns are producing new patient calls. Podcast Highlights: Web Presence Optimization Building websites based upon consumer demand Call tracking on steroids! A website that is updated every 6 months 

WPO – What Is It?

We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now available on Audible. In this podcast, Mark & Howie talk about the making of our audiobook, supplementary marketing guides and where you can find a copy of your own to listen too. Podcast Highlights: History of the Unlimited New Patients Series Dental Marketing Guides The Two Halves of the Dental Market Unlimited New Patients – Volume 3 on Audible 

Audiobook: Unlimited New Patients – Volume 3

Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. Finally, they cover setting reasonable expectations for when you can resume work. Podcast Highlights: How to set reasonable expectations for when work resumes How to manage your marketing campaign in the midst of this pandemic Know which marketing to pause and which to move to maintenance mode Exactly what it takes to rebuild marketing momentum 

COVID Impact & Rebound Plan

In this podcast, Mark & Howie discuss what you can do NOW to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19. Podcast Highlights: How to set your schedule to create room for new patients Paint “new patients only” blocks in your calendar now Zero Cost Marketing Guide 

What You Need to Do Right Now

In this guide, we dive head on into our dental consumer research findings. We combine those with over 30 years of real world marketing result data. What we have found will most definitely surprise you! The first question you may often hear from a prospective patient is ‘How much will it cost?’. This is because they don’t know how to ask the question they really want answered. This guide outlines how to answer the right questions, before they even ask! Know the questions. Answer the questions. More high quality new patients! Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

Dental Marketing Guide: Dental Consumer Research: Unraveling the Mysteries

An All Inclusive Implementation Plan Our sleep apnea guide provides advice on marketing to internal patients, attracting new external patients and who should be your targeted audience. As well, we offer tips on Google Ad Campaigns, social media promotions and more. Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk

Dental Marketing Guide: 7 Steps to Attracting More Sleep Apnea Patients

Dental Marketing Mastery is brought to you by New Patients Inc.com. In this podcast, Howie Horrocks and Mark Dilatush share their 30 years of experience in bringing quality new patients to thousands of dental practices across the world.

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Dental Marketing Mastery

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