Design Essentials: small objects of desire - for iPod/iPhone

The Open University

When the Apple designers first came to Steve Jobs with the iPod he picked it up, fiddled with it and then dropped it into a fish tank. "Those are air bubbles," he snapped. "That means there's space in there. Make it smaller." A successful designer needs a critical awareness of the design all around us and the factors that produce it. They also need to be able to look at an item and analyse - what it is, what does it do, why is like that, how is i...Read More

When the Apple designers first came to Steve Jobs with the iPod he picked it up, fiddled w...Read More