Could the Airbnb rating system be doomed to failure all because they chose stars over hearts? Read on to learn why this design decision meant the user’s mental model would never match the system’s conceptual model, imposing pain and suffering on their key partners, their hosts!

Design Talk

Is Airbnb guilty of a UX Cardinal Sin?

As a design thinking and business model canvas devotee, I always encourage the startups I work for to use these methodologies because together they dramatically increase the chance of the team finding product-market fit, or in other words, a viable, repeatable business model.

Why startups should stop searching for their business model by taking stabs in the dark...

This show covers digital product design concepts, what's new, what's wrong with the old way, etc.

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Design Talk

hubhopper