Anant is a creative entrepreneur and design evangelist from New Delhi. He is an alumnus of Wanganui School of Design. New Zealand. He started his first company Inchworks at the age of 23. Currently, he is the Co-founder of The Irregulars Art Fair and creative agency called Bakheda. On this episode, we talk about Anant’s journey as a designer, about the ventures he started and his opinions on design entrepreneurship. Anant also shares with us his personal tips on networking, time management and work-life balance. RELEVANT LINKS Anant Ahuja - instagram.com/typethug Rajouri Garden - en.wikipedia.org/wiki/Rajouri_Garden Sikhs -en.wikipedia.org/wiki/Sikhs Wanganui School of Design - en.wikipedia.org/wiki/Wanganui_School_of_Design Synesthesia - en.wikipedia.org/wiki/Synesthesia Satchi and Satchi - saatchi.com Klim Typefoundry - klim.co.nz Claudia Borella - www.claudiaborella.com Kunel Gaur - www.linkedin.com/in/kunelgaur/ Animal - www.weareanimal.co Arvid Lithander - www.arvidlithander.com For links regarding work experience of Anant - www.linkedin.com/in/anant-ahuja-96735949 Lakh - en.wikipedia.org/wiki/Lakh AIESEC - aiesec.org Belo AirBNB - www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_airbnb_by_designstudio.php Jalebi - en.wikipedia.org/wiki/Jalebi Imerti - en.wikipedia.org/wiki/Imarti Hauz Khas, New Delhi - en.wikipedia.org/wiki/Hauz_Khas Worli, Mumbai - en.wikipedia.org/wiki/Worli Fyre Fest - en.wikipedia.org/wiki/Fyre_Festival Bojack Horseman - en.wikipedia.org/wiki/BoJack_Horseman Mr. Peanutbutter - en.wikipedia.org/wiki/Mr._Peanutbutter Times Internet - timesinternet.in Times Bridge - www.timesbridge.com Thane Richard - www.linkedin.com/in/thanerichard/ The Irregulars arts fair - theirregularsartfair.com Tarini Sethi - www.tarinisethi.com Bakheda - www.bakheda.co 72andSunny - www.72andsunny.com Kukri - en.wikipedia.org/wiki/Kukri Champa Gali - https://goo.gl/maps/4WksGMS3u1i8HJdh8 Blue Tokai - bluetokaicoffee.com Odd Bird Theatre - www.oddbird.org Hauz Khas Village - en.wikipedia.org/wiki/Hauz_Khas#Hauz_Khas_village Gentrification - en.wikipedia.org/wiki/Gentrification Mood Board (Just incase someone doesn’t know about them) - en.wikipedia.org/wiki/Mood_board

Designed this way

Anant Ahuja

Ishita is an illustrator and graphic designer from New Delhi. She is a graduate of the National Institute of Design, Ahmedabad and is currently pursuing her masters in Illustration as Visual Essay at the School of Visual Arts, New York. She loves to document moments from her life and travels in her sketchbooks. She co-authored and illustrated - The Girl who went to the Stars and Other Extraordinary Lives, a book published by Penguin Random House, India. On this episode, we talk about Ishita’s journey as a designer and about how she acquired the obsessive habit of documentation through sketching. She also shares with us her struggles in finding a right work-life balance and her efforts to build sustainable work habits. SECTIONS - TIME INDEX Childhood and Early influences - 00:02:00 Design Education at NID - 00:11:30 Graduation Project - 00:21:26 Part-time job with a start-up - 00:24:40 Book - ‘The Girl Who Went to the Stars: and Other Extraordinary Lives’ - 00:28:55 Masters Program at SVA - 00:41:50 Project - Unladylike - 00:55:00 Thesis Project - 01:02:00 RELEVANT LINKS Ishita Jain - ishitajain.in Ishita Jain Instagram - www.instagram.com/ishitajain24 Streams in Indian Senior Secondary education - https://en.wikipedia.org/wiki/Education_in_India#12th_(Senior_Secondary_or_Higher_Secondary)_Exam Cuttlefish - en.wikipedia.org/wiki/Cuttlefish My podcast with Rajesh Dahiya - designedthisway.com I can draw (Book) - https://books.google.co.in/books/about/I_Can_Draw.html?id=9CHpeNGWPYgC&redir_esc=y Ruskin Bond - en.wikipedia.org/wiki/Ruskin_Bond Entomology - en.wikipedia.org/wiki/Entomology Gemology - en.wikipedia.org/wiki/Gemology NID - www.nid.edu Srishti Institute - http://srishti.ac.in Green Goose Design - www.greengoosedesign.com Tarun Deep Giridhar - www.nid.edu/hi/people/faculty/tarun-deep-girdher.html Guesthouser - www.guesthouser.com The Girl Who Went to the Stars: and Other Extraordinary Lives - www.amazon.in/Girl-Who-Went-Stars-Extraordinary/dp/0143442627 Good Night Stories for Rebel Girls - https://www.rebelgirls.co/products/good-night-stories-for-rebel-girls Naomi Kundu - www.naomikundu.com Kalpana Chawla - en.wikipedia.org/wiki/Kalpana_Chawla Janaki Ammal - en.wikipedia.org/wiki/Janaki_Ammal SVA - sva.edu Visual Journalism - en.wikipedia.org/wiki/Visual_journalism Parsons New School - newschool.edu/parsons/ Pratt Institute - pratt.edu Unladylike - ishitajain.in/unladylike-1 Nariana, Delhi - en.wikipedia.org/wiki/Naraina_Area Riverside Park (Manhattan) - en.wikipedia.org/wiki/Riverside_Park_(Manhattan) New York Botanical Gardens - www.nybg.org Roberto Burle Marx - en.wikipedia.org/wiki/Roberto_Burle_Marx Wendy MacNaughton - wendymacnaughton.com Dr. Ina Vandebroek - www.nybg.org/person/ina-vandebroek/ Alex W. Crowder - alexmakesthings.com Auroville - auroville.org

Ishita Jain

Ashwini is the co-founder of Elephant Design, India’s largest independent integrated design consultancy with offices in India & Singapore. On this episode, we talk about Ashwini’s journey as a designer, how and why she started Elephant Design with her friends. She also shares with us the thought and process behind some key projects created by the studio. We discuss the unique challenges of being a design entrepreneur in India and about sustaining India’s oldest and largest multi-disciplinary design company against all the odds. SECTIONS - TIME INDEX Childhood and Early influences - 00:02:00 Design Education at NID - 00:09:00 Founding Elephant Design - 00:15:40 Projects : 1. Paper Boat - 00:52:00 2. Tata Salt - 01:13:30 3. Organic India - 01:24:45 4. Epigamia - 01:38:00 Studio culture that scales - 01:49:00 Discussion on Design Awards - 01:55:00 RELEVANT LINKS Elephant Design - www.elephantdesign.com Elephant Design Wikipedia Page - en.wikipedia.org/wiki/Elephant_Design Aurangabad, Maharashtra - en.wikipedia.org/wiki/Aurangabad NID - www.nid.edu IDC -www.idc.iitb.ac.in DIA Studio - www.dia.tv IIM, Ahmedabad - iima.ac.in Nehru Centre - www.nehru-centre.org Deutsche Mark - en.wikipedia.org/wiki/Deutsche_Mark German Unification - en.wikipedia.org/wiki/German_reunification Lakh - en.wikipedia.org/wiki/Lakh Pune - en.wikipedia.org/wiki/Pune Make in India - en.wikipedia.org/wiki/Make_in_India Brand New Conference - bnconf.com Forest Young - twitter.com/ten_ten Uber Rebranding by Wolf Ollins - www.wolffolins.com/case-study/uber PANTONE - pantone.com LLP - en.wikipedia.org/wiki/Limited_liability_partnership Sole proprietorship - en.wikipedia.org/wiki/Sole_proprietorship Confidentiality Agreement - en.wikipedia.org/wiki/Non-disclosure_agreement Bookkeeping - en.wikipedia.org/wiki/Bookkeeping Paper Boat Drinks - http://www.paperboatdrinks.com Paper Boat Branding - www.elephantdesign.com/packaging-paperboat Aam Panna - en.wikipedia.org/wiki/Aam_panna Aamras - en.wikipedia.org/wiki/Aamras Jal Jeera - en.wikipedia.org/wiki/Jal-jeera Jagjit Singh, Woh Kagaz ki Kashti - www.youtube.com/watch?v=xEdAiJiwkDE Doy Pouches - en.wikipedia.org/wiki/Stand-up_pouch Sensory Branding - en.wikipedia.org/wiki/Sensory_branding Thandai - en.wikipedia.org/wiki/Thandai Kokum - en.wikipedia.org/wiki/Garcinia_indica Tata Salt - http://www.tatasalt.com Tata Salt Packaging redesign - www.elephantdesign.com/tata-salt Brand Positioning - en.wikipedia.org/wiki/Positioning_(marketing) Tata Chemicals - en.wikipedia.org/wiki/Tata_Chemicals Brand equity - en.wikipedia.org/wiki/Brand_equity Thali - en.wikipedia.org/wiki/Thali Organic India - www.organicindia.com Organic India packaging design - www.elephantdesign.com/organic-india Tulsi - tulsi wikipedia in marathi Lucknow - en.wikipedia.org/wiki/Lucknow Tulsi in Hinduism - en.wikipedia.org/wiki/Tulsi_in_Hinduism Epigamia Yogurt Brand - www.epigamia.com Epigamia packaging design - www.elephantdesign.com/epigamia Epigamia (Greek term) - en.wikipedia.org/wiki/Epigamia Ghee - en.wikipedia.org/wiki/Ghee Ghee Spread - www.epigamia.com/spreads-made-from-ghee

Ashwini Deshpande

Ritesh began his career advertising while at Wieden+Kennedy, Deutsch, and Saatchi & Saatchi and has since transitioned to leading Product Design and Branding in-house at mission-driven startups. He recently led a 360-degrees rebrand of a dog food startup called Pet Plate with Sagmeister & Walsh and R/GA, while serving as the Senior Director of Brand & UX. Currently, he is working with Serial Box, where he is (re)designing, (re)building, (re)positioning, & (re)branding the platform. On this episode, Ritesh shares with us the story behind how he got into the world of design. He takes us through the Pet Plate’s branding process, from the time the startup decided to rebrand, to deciding on the right design agency for the task and about the partnership with Sagmeister and Walsh (now known as And Walsh). He also talks about the importance of measuring the impact of design and how it can transform our industry. He also talks about diversity, inclusion and equity in the world of design. SECTIONS - TIME INDEX Childhood, Education and Early days of work - 00:03:00 Hungry Harvest - 00:18:30 Petplate - 00:24:00 Measuring the impact of design - 01:06:00 Diversity, Inclusion and Equity - 01:29:00 RELEVANT LINKS Ritesh Gupta - www.ritesh-gupta.com Serial Box - serialbox.com Brand New Conference - bnconf.com Temecula, California - en.wikipedia.org/wiki/Temecula,_California UCLA - ucla.edu MET Logo - wolffolins.com/case-study/the-met/ Wieden+Kennedy - www.wk.com Media planning - en.wikipedia.org/wiki/Media_planning Saatchi & Saatchi - saatchi.com Deutsch agency -deutsch.com Shark Tank - en.wikipedia.org/wiki/Shark_Tank Hungry Harvest - hungryharvest.net Robert Herjavec - en.wikipedia.org/wiki/Robert_Herjavec SNAP - en.wikipedia.org/wiki/Supplemental_Nutrition_Assistance_Program Pet Plate - petplate.com Renaldo Webb - www.petplate.com/about/ Sagmeister and Walsh - sagmeisterwalsh.com And Walsh - andwalsh.com Pet Plate project on And Walsh website - andwalsh.com/work/all/pet-plate/ McKinsey - mckinsey.com RFP - en.wikipedia.org/wiki/Request_for_proposal Jessica Walsh - en.wikipedia.org/wiki/Jessica_Walsh First Round Conference - underconsideration.com/firstround/ Anthropomorphism - en.wikipedia.org/wiki/Anthropomorphism Moderat Font - tightype.com/moderat/ A/B testing - en.wikipedia.org/wiki/A/B_testing Multivariate testing - en.wikipedia.org/wiki/Multivariate_testing_in_marketing Customer acquisition cost - en.wikipedia.org/wiki/Customer_acquisition_cost Customer lifetime value - en.wikipedia.org/wiki/Customer_lifetime_value McKinsey, The business value of design - www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design POC, People of Colour - en.wikipedia.org/wiki/Person_of_color Design Census 2019 - designcensus.org Non-binary gender - en.wikipedia.org/wiki/Non-binary_gender Jammu city, India - en.wikipedia.org/wiki/Jammu Glassdoor - glassdoor.com Ritesh’s Email ID - ritesh@ritesh-gupta.com Daler Mehndi - www.youtube.com/watch?v=eZ2PtEx9-ls

Ritesh Gupta

Kimya Gandhi is a type designer from Mumbai with a passionate interest in Indic type design. She is an alumnus of National institute of Fashion Technology and Industrial Design Centre, IIT Mumbai. She got her professional start interning at Linotype in 2010. Over the next few years she freelanced for several type foundries catering to their multi-script requirements. In 2015, she became a partner at Mota Italic and now focuses on Indic and Latin designs for retail and custom corporate projects. On this episode, we talk about Kimya’s journey as a designer and about some of her key type design projects. She also talks about the unique challenges of designing fonts for Indic scripts and about business aspects of the type design industry. RELEVANT LINKS Kimya Gandhi - kimyagandhi.wordpress.com Motaitalic type foundry - www.motaitalic.com Madh Island - en.wikipedia.org/wiki/Madh_Island NIFT - nift.ac.in Fashion Communication - www.nift.ac.in/bdesfc NID - www.nid.edu Lettering - en.wikipedia.org/wiki/Lettering IDC, IIT Mumbai - www.idc.iitb.ac.in White Crow Design - whitecrow.in Type Design at Univ. of Reading - typefacedesign.net Type Design at KABK, Netherlands - www.kabk.nl/en/programmes/master/type-and-media CDAC - cdac.in Fontographer - en.wikipedia.org/wiki/Fontographer Prof. Kirti Trivedi - www.idc.iitb.ac.in/kirti/index.html Kohei Sugiura - www.academia.edu/28689470/Kohei_Sugiura_Graphic_Design_Methodology_and_philosophy Gurmukhi Script - en.wikipedia.org/wiki/Gurmukhi Mahendra Patel - designedthisway.com Linotype - www.linotype.com Monotype - www.monotype.com Indian Type Foundry - www.indiantypefoundry.com Satya Rajpurohit - www.indiantypefoundry.com/about Devanagri - en.wikipedia.org/wiki/Devanagari DIN Next - www.linotype.com/517415/din-next-family.html Jubilee - www.linotype.com/317196/jubilee-family.html Akira Kobayashi - www.monotype.com/studio/akira-kobayashi Type design intensive course - http://typefacedesign.net/courses/tdi/ Cleveland Museum of Art - www.clevelandart.org Gerry Leonidas - leonidas.net Fiona Ross - www.reading.ac.uk/typography/about/Staff_list/f-g-e-ross.aspx Indic Scripts - en.wikipedia.org/wiki/Brahmic_scripts Dr Vaibhav Singh - www.reading.ac.uk/typography/about/Staff_list/v-singh2.aspx Rob Keller - www.motaitalic.com/info/about/ Sharad Typeface Download. - setuadvertising.com/sharad76/ SETU Advertising - setuadvertising.com Conjunct consonant - en.wikipedia.org/wiki/Conjunct_consonant Maku Typeface - www.motaitalic.com/product/maku/ Dingbats - en.wikipedia.org/wiki/Dingbat Glyphs App - glyphsapp.com Robofont - robofont.com Chikki Typeface - www.motaitalic.com/product/chikki/ Chikki, the food - en.wikipedia.org/wiki/Chikki Boaty, McBoatface - en.wikipedia.org/wiki/Boaty_McBoatface Shirorekha - idc.iitb.ac.in/resources/dt-jan-2009/Anatomy%20of%20Devanagari.pdf Physics Envy - en.wikipedia.org/wiki/Physics_envy Link to my upcoming Gurumukhi Type Inspiration (Mentioned in the podcast) - www.instagram.com/p/BrzbZT3Hxqr/ Golden Temple - en.wikipedia.org/wiki/Golden_Temple Type Design Resources from Motaitalic - www.motaitalic.com/info/type-design-resources/ David Jonathan Ross - djr.com Inga Plönnigs - www.ingaploennigs.com OTF - en.wikipedia.org/wiki/OpenType TTF - en.wikipedia.org/wiki/TrueType WOFF - en.wikipedia.org/wiki/Web_Open_Font_Format Futurefonts - www.futurefonts.xyz EULA - en.wikipedia.org/wiki/End-user_license_agreement Apache License - en.wikipedia.org/wiki/Apache_License Danfo Std by Da Design - dadesign.studio/work/danfo-std

Kimya Gandhi

Seyi Olusanya and Damilola Marcus are the founders of Dá Design Studio, a brand identity design studio from Lagos. Dá Design believes in pushing the boundaries of brand expression in Nigeria, testing the zeitgeist and most importantly, creating effectively communication. On this episode we will talk about Damilola and Seyi’s journey as designers, about the formation of da design studio and about the iconic work created by the studio. We will also talk about the unique challenges and opportunities of operating a design studio in Nigeria. RELEVANT LINKS Dá Design Studio - https://dadesign.studio Lagos, Nigeria -en.wikipedia.org/wiki/Lagos University of Nigeria -unilag.edu.ng Nigerian Independence - en.wikipedia.org/wiki/History_of_Nigeria#Independence RGB vs CMYK - en.wikipedia.org/wiki/RGB_color_model vs en.wikipedia.org/wiki/CMYK_color_model Yourba culture - https://en.wikipedia.org/wiki/Yoruba_people Market March - https://dadesign.studio/work/marketmarch Pidgin - https://en.wikipedia.org/wiki/Pidgin Igbo People - https://en.wikipedia.org/wiki/Igbo_people Kofe Club - https://dadesign.studio/work/thekofeclub Cowrywise - https://cowrywise.com Y Combinator - https://www.ycombinator.com Niara Symbol - https://en.wikipedia.org/wiki/Nigerian_naira Indian Rupees Symbol - https://en.wikipedia.org/wiki/Indian_rupee_sign Danfo Typeface - https://dadesign.studio/work/danfo-std Nollywood - https://en.wikipedia.org/wiki/Nollywood YabaTech - http://www.yabatech.edu.ng Dribbble Meetups - https://dribbble.com/meetups Ije Nwokorie - https://twitter.com/onyeije?lang=en Eddie Opara - https://www.pentagram.com/about/eddie-opara Osaze Amadasun - https://www.instagram.com/osaze_amadasun/ BINI playing cards - https://twitter.com/osaze_amadasun/status/1122189125388521474?s=20 The Fallacy Of The African Aesthetic - https://medium.com/@MarcusandAD/the-fallacy-of-the-african-aesthetic-149193cc846e Kerala Sari - https://en.wikipedia.org/wiki/Kerala_sari

Seyi and Damilola

Rajesh Dahiya is a designer, brand consultant and design educator. He graduated from National Institute of Design, Ahmedabad and later he pursued a Masters programme at Interaction Design Institute, Ivrea in Italy with specialisation in Interaction Design. In 2004 he started his own studio Codesign. The studio designs identity and communication to connect ideas and people, creating impact for brands and value for organisations. Since its inception, the studio has worked across industry sectors and scale. On this episode, we talk about Rajesh Dahiya’s journey as a designer. He tells us how and why he started his studio - Codesign. He also shares with us the thinking and process behind some of the key projects that the studio has created thus far. SECTION TIME INDEX Childhood and Early influences - 00:03:00 Design Education at NID - 00:39:20 Internship and Work at ICD - 00:58:25 Masters in Interaction Design School, Ivrea - 01:09:20 Revising Graphic Design curriculum at NID - 01:18:15 Founding Codesign - 01:25:00 Projects : 1. Nirmal Bharat Wash Yatra - 01:41:00 2. Asian Paints Colour Quotient - 01:52:16 3. Nyoli - 02:00:35 4. Royal Enfield - 02:06:00 5. Dr. Reddy’s - 02:51:15 6. Wildcraft - 03:24:19 7. Script - 03:39:41 RELEVANT LINKS Codesign - codesign.in Rohtak, Haryana - en.wikipedia.org/wiki/Rohtak Motilal Nehra School of Sports Rai (Dahiya’s Alma Mater) - www.mnssrai.com Futura Pressure Cooker - www.hawkinscookers.com/1.1.2.futuraHA.asp School of Planning and Architecture - spa.ac.in/ National Institute of Design - www.nid.edu Dandi March - en.wikipedia.org/wiki/Salt_March S. Balaram - www.acades.in/faculty.html DJ Academy - www.djad.in Pushpendra Nath Mishra - www.imdb.com/name/nm6500222/ Mahendra Patel - soundcloud.com/designedthisway/mahendrapatel ICD - icdindia.com Itu Chaudhuri - soundcloud.com/designedthisway/itu-chaudhuri Akzidenz Grotesk - en.wikipedia.org/wiki/Akzidenz-Grotesk Interaction Design Institute Ivrea - en.wikipedia.org/wiki/Interaction_Design_Institute_Ivrea MP Ranjan - http://design-for-india.blogspot.com Casey Reas - http://reas.com Codesign project with Levi’s - http://www.codesign.in/codesign-projects/a-walk-through-history Lotus Design Architects - https://studiolotus.in Amardeep Behl - studiolotus.in Nirmal Bharat Wash Yatra - http://www.codesign.in/codesign-projects/making-sanitation-fun Quicksand - http://quicksand.co.in Wash united - wash-united.org Flying Saucer film -flyingsaucer.in Asian Paints - www.asianpaints.com Colour Quotient - www.codesign.in/codesign-projects/design-for-engagement Dekho - www.codesign.in/dekho Nyoli - www.codesign.in/codesign-projects/building-a-brand-inside-out Royal Enfield - www.codesign.in/codesign-projects/riding-into-the-future Eicher Motors - www.eicher.in Wolfgang Weingart - en.wikipedia.org/wiki/Wolfgang_Weingart Type Hinting - stackoverflow.com/questions/38308985/why-is-type-hinting-necessary-in-php Dr. Reddy’s - www.codesign.in/codesign-projects/from-cure-to-care Schedule H Drug - en.wikipedia.org/wiki/Schedule_H Wildcraft Branding - www.codesign.in/codesign-projects/wildcraft Godrej Interio - www.godrejinterio.com Branding Script - www.codesign.in/codesign-projects/script-by-godrej

Rajesh Dahiya

Neha is the founder and principal designer of NH1 Design, which is an integrated branding consultancy firm from Gurgaon. What makes NH1’s work unique is the emphasis on the design approach that focussed on storytelling, touching emotions and creating thoughtful experiences. On today’s episode, we talk about Neha’s journey as a designer and about how she started her own design practise - NH1 Design. She also shares with us the thinking and process behind some of the interesting work that the firm has created so far. And this episode is filled with great advice and tips from Neha, which are really helpful for young creative professionals. RELEVANT LINKS Nh1 Design - nh1design.com Neha Tulsian - http://nh1design.com/about ‘The Birthplace’ Branding - http://nh1design.com/project/birthplace Hyderabad - https://en.wikipedia.org/wiki/Hyderabad Kolkata - https://en.wikipedia.org/wiki/Kolkata Marwari People - https://en.wikipedia.org/wiki/Marwari_people Wysiwyg communications - http://wysiwyg.co.in Lintas - https://www.lowelintas.in Rediffusion - https://en.wikipedia.org/wiki/Rediffusion APJ Surendra group - http://www.apeejaygroup.com Preeti Paul - https://www.bloomberg.com/research/stocks/private/person.asp?personId=106619611&privcapId=10867041 London college of Communication (LCC) - https://www.arts.ac.uk/colleges/london-college-of-communication Johnson Banks - https://www.johnsonbanks.co.uk Radform Wallis - http://www.radfordwallis.com Unreal Design - http://www.unreal-uk.com William Murray Hamm - https://wmhagency.com Bangalore (Bengaluru) - https://en.wikipedia.org/wiki/Bangalore Ray and Keshavan - https://www.business-standard.com/article/companies/wpp-acquires-ray-keshavan-106092600057_1.html VGC - https://www.vgc.in Nitesh Estates - http://nelholdings.in Nitesh Shetty - https://nelholdings.in/investor-relations/board-of-directors/ Gurgaon (Gurugram) - https://en.wikipedia.org/wiki/Gurgaon NH1 : National Highway 1 - https://en.wikipedia.org/wiki/National_Highway_1_(India) CPO Branding - http://nh1design.com/project/cpo Ottobock - https://www.ottobock.com/en/ Gait training - https://en.wikipedia.org/wiki/Gait_training Majja Branding - http://nh1design.com/project/majja Vada Pao - https://en.wikipedia.org/wiki/Vada_pav Chola Puri - https://en.wikipedia.org/wiki/Chole_bhature Ahmedabad - https://en.wikipedia.org/wiki/Ahmedabad Design for Non-designers - http://nh1design.com/project/csf Central Square foundation - http://www.centralsquarefoundation.org Don’t hide it. Period. - http://nh1design.com/project/donthideitperiod Asian Bariatrics - http://nh1design.com/project/asianbariatrics

Neha Tulsian

Jasjyot is an illustrator who is inspired by an explosive neon mix of fashion, music and pop culture. His work chronicles around themes of body image, sexuality and self love. On this episode, we talk about Jasjyot’s life and his journey towards becoming the amazing artist he is now. We talk about zines, illustrations and fashion. Jasjyot shares with us some extremely personal experiences that had a formative impact on him. DISCLAIMER : The episode contains explicit content/language.  RELEVANT LINKS Bystander by Kadak - https://bystander.kadakcollective.com Bystander Kickstarter - https://www.kickstarter.com/projects/bystander/the-bystander-anthology/description - Jasjyot Singh Hans - https://www.jasjyotjasjyot.com To Babes, with Love - https://www.jasjyotjasjyot.com/comics#/to-babes-with-love/ Sikhism - https://en.wikipedia.org/wiki/Sikhism Sikh army - https://en.wikipedia.org/wiki/Sikh_Khalsa_Army NID - http://nid.edu Deviantart - https://www.deviantart.com Jasjyot’s Blogspot - http://ultichhatri.blogspot.com Sardarni Satwant Kaur (character design by jasjyot)- A dress a day - http://ultichhatri.blogspot.com/2011/09/dress-day-30-days-of-fashion.html Surabhi Chauhan - http://lovestruckcow.com Sabyasachi Mukherjee - https://en.wikipedia.org/wiki/Sabyasachi_Mukherjee Topsia, Kolkata - https://en.wikipedia.org/wiki/Topsia Section 377 of the Indian Penal Code - https://en.wikipedia.org/wiki/Section_377_of_the_Indian_Penal_Code Wendell Rodricks - https://en.wikipedia.org/wiki/Wendell_Rodricks Manish Arora - https://en.wikipedia.org/wiki/Manish_Arora Print engineering - Maryland Institute College of Art, Baltimore - https://www.mica.edu M.F.A. in Illustration Practice | MICA https://www.mica.edu/graduate-programs/illustration-practice-mfa/ Zine - https://en.wikipedia.org/wiki/Zine Risograph - https://en.wikipedia.org/wiki/Risograph Sikh Ladies in Sick Fashion - https://www.jasjyotjasjyot.com/comics#/sikh-ladies-in-sick-fashion/ Johnny Lever - https://en.wikipedia.org/wiki/Johnny_Lever Typical (problematic) representation of Sikhs in Bollywood in the 90s - https://www.youtube.com/watch?v=u5PG8mFukic Diljit Dosanjh - https://en.wikipedia.org/wiki/Diljit_Dosanjh Cornelia Sorabji - https://en.wikipedia.org/wiki/Cornelia_Sorabji Gaysi - http://gaysifamily.com Machineast on Designed this way - https://soundcloud.com/designedthisway/ando-and-fizah Kulture Shop - https://www.kultureshop.in Takashi Murakami - https://en.wikipedia.org/wiki/Takashi_Murakami Chupa Chups logo designed by Salvador Dali - https://en.wikipedia.org/wiki/Chupa_Chups Sikhs call headpiece sold by Gucci disrespectful mimicry - https://www.theguardian.com/fashion/2019/may/17/sikhs-call-headpiece-sold-by-gucci-disrespectful-mimicry

Jasjyot Singh Hans

Itu Chaudhuri completed his bachelor’s degree in architecture from SPA, Delhi, but left that profession to pursue his interest in Graphic Design. He started his Graphic design practice in the mid-80s, before the advent of computer desktop publishing. He is the founder and principal designer of ICD - one of the best design studios in India. He runs the studio along with his partner Lisa Rath. Since its inception, the studio has created a huge body of work, across many design disciplines that go beyond the purview of graphic design. On this episode, Itu talks to us about his journey as a designer. He talks about the transition he made, from being an Architect to a Graphic design professional and he talks about starting his own studio. He also talks about the importance of writing down our thoughts and about conscious explicit thinking. Itu shares with us the stories behind some notable client projects the studio has produced. RELEVANT LINKS Itu Chaudhuri Design - http://www.icdindia.com In Which Annie Gives It Those Ones - https://en.wikipedia.org/wiki/In_Which_Annie_Gives_It_Those_Ones Arundhati Roy - https://en.wikipedia.org/wiki/Arundhati_Roy Pradip Krishen - https://en.wikipedia.org/wiki/Pradip_Krishen School of Planning and Architecture - http://spa.ac.in/Home.aspx?ReturnUrl=%2f Sankho Chaudhuri (Itu’s father) - https://en.wikipedia.org/wiki/Sankho_Chaudhuri Ira Chaudhuri (Itu’s mother)- http://irachaudhuri.com Parsis - https://en.wikipedia.org/wiki/Parsis R K Joshi - https://en.wikipedia.org/wiki/R_K_Joshi X'Lents - https://www.discogs.com/artist/2061459-XLents Usha (Iyer) Uthup - https://en.wikipedia.org/wiki/Usha_Uthup Darkroom - https://en.wikipedia.org/wiki/Darkroom Typesetting machine - https://www.britannica.com/technology/typesetting-machine DOS - https://en.wikipedia.org/wiki/DOS Windows runtime - https://en.wikipedia.org/wiki/Windows_Runtime Adobe Pagemarker - https://en.wikipedia.org/wiki/Adobe_PageMaker Communication theory - https://en.wikipedia.org/wiki/Communication_theory Aurobind Patel - https://www.designindaba.com/profiles/aurobind-patel Italic script - https://en.wikipedia.org/wiki/Italic_script Typography Day 2015 keynote by Itu - https://www.youtube.com/watch?v=xoXq3oJqmTs NID - http://www.nid.edu NDTV - https://www.ndtv.com UX design - https://en.wikipedia.org/wiki/User_experience_design IIM Ahmedabad - https://iima.ac.in Haldiram’s - http://icdindia.com/result/Haldirams/ Bhujia - https://en.wikipedia.org/wiki/Bikaneri_bhujia Economic Times work by ICD - http://www.icdindia.com/project/newspaper-redesign/the-economic-times/136/ Business Standard - https://www.business-standard.com Times of India - https://timesofindia.indiatimes.com Nimrod by Monotype - http://catalog.monotype.com/family/monotype/nimrod Mike Monteiro - https://medium.com/@monteiro Itu’s Blog - http://icdindia.com/blog/ Specialists vs Generalists - http://icdindia.com/blog/specialists-vs-generalists/ Satyajit Ray - https://en.wikipedia.org/wiki/Satyajit_Ray Lisa Rath - http://icdindia.com/about-us/ Vernacular Etymology - https://www.etymonline.com/word/vernacular A Class Apart - http://icdindia.com/blog/class-apart/ Truck art in South Asia - https://en.wikipedia.org/wiki/Truck_art_in_South_Asia Auto rickshaw - https://en.wikipedia.org/wiki/Auto_rickshaw Gurgaon - https://en.wikipedia.org/wiki/Gurgaon Devi - https://en.wikipedia.org/wiki/Devi Mohenjo-daro - https://en.wikipedia.org/wiki/Mohenjo-daro Harappa - https://en.wikipedia.org/wiki/Harappa Dutch Design - https://en.wikipedia.org/wiki/Dutch_Design Rembrandt - https://en.wikipedia.org/wiki/Rembrandt Fab India - https://www.fabindia.com Modernism - https://en.wikipedia.org/wiki/Modernism Motorsport / Motoracing - https://en.wikipedia.org/wiki/Motorsport Motocross - https://en.wikipedia.org/wiki/Motocross Kancha(hindi) - Marbles - https://en.wikipedia.org/wiki/Marble_(toy) Design thinking - https://en.wikipedia.org/wiki/Design_thinking

Itu Chaudhuri

Raj Dongre is a painter from Nagpur, Maharashtra. He primarily practices of Truck art, sign and wall painting. He is also associated with All India Permit, a platform created by Farid Bawa with a mission of reviving, preserving and promoting the vibrant art form of Truck painting. On this episode, Raj talks about his journey as a painter. He talks about the pre-printing era of film poster painting. He shares some interesting insights into his profession. We also talk about the changing dynamics and the future of truck art and truck artists. Hindi Translation of Difficult words श्रोताओं - Listeners फूल पत्ती - decoration आर्थिक - Financial/Economic निसर्ग - Nature रंग संगती - Colour Combination/Scheme पदक न्यास - Foot Movement/Technique RELEVANT LINKS Raj Dongre / All India Permit - http://allindiapermit.com Nagpur, Maharashtra - https://en.wikipedia.org/wiki/Nagpur Arni, Maharashtra - https://en.wikipedia.org/wiki/Arni,_Maharashtra Devanagri - https://en.wikipedia.org/wiki/Devanagari Sir J J Institute of Applied Arts - http://jjiaa.org/home.htm Panvel, Maharashtra - https://en.wikipedia.org/wiki/Panvel VT (now known as CST) - https://en.wikipedia.org/wiki/Chhatrapati_Shivaji_Terminus_railway_station Juhu, Mumbai - https://en.wikipedia.org/wiki/Juhu Air India Maharaja Mascot - https://en.wikipedia.org/wiki/Air_India / http://www.airindia.in/the-air-india-brand.htm Asian games Elephant Mascot (Appu) - https://en.wikipedia.org/wiki/List_of_Asian_Games_mascots / https://economictimes.indiatimes.com/magazines/panache/from-appu-to-bhin-bhin-the-asian-games-mascots-through-the-years/articleshow/65573138.cms Taluka (Tehsil) - https://en.wikipedia.org/wiki/Tehsil Amravati, Maharashtra - https://en.wikipedia.org/wiki/Amravati Hero Honda Splendor - https://en.wikipedia.org/wiki/Hero_Splendor Truck art - https://en.wikipedia.org/wiki/Truck_art_in_South_Asia Farid Bawa - https://soundcloud.com/designedthisway/farid-bawa Vinyl Stickers - https://en.wikipedia.org/wiki/Decal Radium - https://www.amazon.in/slp/radium-stickers/y3a2cqpkybo76mx Dhaba - https://en.wikipedia.org/wiki/Dhaba Plotter - https://en.wikipedia.org/wiki/Plotter Wagah Border - https://en.wikipedia.org/wiki/Wagah Stefan Sagmeister - https://sagmeisterwalsh.com Princess Laurentien of the Netherlands - https://en.wikipedia.org/wiki/Princess_Laurentien_of_the_Netherlands Mowgli - https://en.wikipedia.org/wiki/Mowgli Mannat ka sher - https://www.youtube.com/watch?v=n2BLQmRh9ds Gatka - https://en.wikipedia.org/wiki/Gatka Jugaad - https://en.wikipedia.org/wiki/Jugaad

Raj Dongre (Hindi - हिंदी)

Farid Bawa is a designer from Nagpur, Maharashtra. He is currently working in Amsterdam with the creative agency DDB & Tribal. Few years back he started a digital platform called All India permit, to create a support system for truck artists and to help them gain global recognition. All India Permit is on a mission of reviving, preserving and promoting this vibrant art form. On this episode, we talk about different aspects of truck art. We talk about Farid’s project AIP, we talk about the AIP road trip and about the future of this art form. Hindi/Punjabi section 12:10 – 17:40 Hindi/Marathi section 29:00 – 31:30 and 32:28 – 35:46 RELEVANT LINKS All India Permit - http://allindiapermit.com Nagpur - https://en.wikipedia.org/wiki/Nagpur Trucks in India - https://trucks.cardekho.com History of truck art - https://en.wikipedia.org/wiki/Truck_art_in_South_Asia Lassi - https://en.wikipedia.org/wiki/Lassi Pune - https://en.wikipedia.org/wiki/Pune MIT institute of design, Pune - https://www.mitid.edu.in Rawalpindi, Pakistan - https://en.wikipedia.org/wiki/Rawalpindi Partition of India - https://en.wikipedia.org/wiki/Partition_of_India Vinyl Stickers - https://en.wikipedia.org/wiki/Decal Radium - https://www.amazon.in/slp/radium-stickers/y3a2cqpkybo76mx Chakka (Axle) - https://en.wikipedia.org/wiki/Axle Ogilvy - https://www.ogilvy.com Cold rolled sheets - https://www.onlinemetals.com/merchant.cfm?id=197&step=2&top_cat=87 Go Gallery - https://www.gogallery.nl All India Permit (Actual permit) - https://parivahan.gov.in/npermit/ Jalna, Maharashtra - https://en.wikipedia.org/wiki/Jalna_district Amravati, Maharashtra - https://en.wikipedia.org/wiki/Amravati Shaheed Bhagat Singh - https://en.wikipedia.org/wiki/Bhagat_Singh Drone - https://en.wikipedia.org/wiki/Drone Dynamo - https://en.wikipedia.org/wiki/Dynamo Malegaon, Maharashtra - https://en.wikipedia.org/wiki/Malegaon Aurangabad, Maharashtra - https://en.wikipedia.org/wiki/Aurangabad,_Maharashtra Appropriation - https://en.wikipedia.org/wiki/Appropriation_(art) and https://en.wikipedia.org/wiki/Cultural_appropriation Kerning https://en.wikipedia.org/wiki/Kerning and Leading https://en.wikipedia.org/wiki/Leading Vans - http://www.vans.co.in Risograph - https://en.wikipedia.org/wiki/Risograph India-Pakistan relations - https://en.wikipedia.org/wiki/India–Pakistan_relations Stefan Sagmeister - https://sagmeisterwalsh.com

Farid Bawa - All India Permit

Rezaliando (Ando) and Fizah Rahim are the co-founders and design directors of Machineast, a creative studio based in Singapore and Kuala Lumpur. Machineast creates rich visual aesthetics for 3D still and motion-graphics with a unique flavour. Machineast has been creating amazing work in collaboration with worldwide creative studios, agencies and some of the leading brands of the world. On this episode, we talk about their journey as 3D artists and creative professionals. Fizah and Ando talk about their struggles with creative burnouts and how they found a work-life balance. They also share their secret recipe for creating unique aesthetics and their approach to client work. RELEVANT LINKS Machineast - https://machineast.com Sandakan, Borneo - https://en.wikipedia.org/wiki/Sandakan Borneo, Malaysia - https://en.wikipedia.org/wiki/Borneo Indonesian Language - https://en.wikipedia.org/wiki/Indonesian_language Hijab - https://en.wikipedia.org/wiki/Hijab Borneoan Languages - https://en.wikipedia.org/wiki/Bornean_languages Pekanbaru, Indonesia - https://en.wikipedia.org/wiki/Pekanbaru One Design Academy - https://www.theoneacademy.edu.my Wanganui School of Design - https://en.wikipedia.org/wiki/Wanganui_School_of_Design Slipknot - https://en.wikipedia.org/wiki/Slipknot_(band) Incubus - https://en.wikipedia.org/wiki/Incubus_(band) After Effects - https://www.adobe.com/in/products/aftereffects.html Key Framing - https://en.wikipedia.org/wiki/Key_frame Hue Visualab - https://www.huevisualab.com Singapore - https://en.wikipedia.org/wiki/Singapore Critica - http://www.criticatv.com Behance - https://www.behance.net 3D art - https://en.wikipedia.org/wiki/3D_computer_graphics NIKE Air Max - https://machineast.com/project/nikeamd Rainbow Paper series - https://machineast.com/project/rainbowpaper 36 Days of type - http://www.36daysoftype.com 36 Days of Type project by Machineast - https://machineast.com/project/36days Anamatics - https://en.wikipedia.org/wiki/Storyboard#Animatics Foreign Policy Design - http://foreignpolicy.design & podcast episode on designedthisway.com Bravo Rocks - https://www.bravo.rocks PHUNK studio - http://www.phunkstudio.com BLACK design - http://blackdesign.com.sg Jackson Tan - http://www.weare.sg/jackson-tan-phunk Art Zoo - http://blackdesign.com.sg/?p=2700 Graphika Manila - https://www.graphikamanila.com Skillshare - https://www.skillshare.com

Ando and Fizah

Shubhankar Ray is one the most sought after creative directors and thought leaders in the world of branding. He has developed and mastered a counter-intuitive approach to re-framing and developing modern brands in the 21st century. He started his career as a Scientist, but left the lab early to re-invent and transform some of the world’s top fashion and lifestyle brands including Levi’s, Caterpillar, Camper, Sony and G-star RAW. On today’s episode, Shubhankar shares with us the crazy story behind how he got into the world of branding. He shares his experience of creating a cultural universe around a brand and about designing for fans instead of consumers. He also talks about the influence of Punk attitude and DIY culture on his life and career. And he shares his opinion about the future of branding. Shubhankar Ray - https://shubhankarray.com Kyoorius Design Yatra - https://www.designyatra.com Kolkata - https://en.wikipedia.org/wiki/Kolkata Manchester university - https://www.manchester.ac.uk Desmond Haynes - https://en.wikipedia.org/wiki/Desmond_Haynes The Haçienda - https://en.wikipedia.org/wiki/The_Haçienda Joy Division - https://en.wikipedia.org/wiki/Joy_Division New order - https://en.wikipedia.org/wiki/New_Order_(band) Punk Rock - https://en.wikipedia.org/wiki/Punk_rock DIY in Punk Music - https://en.wikipedia.org/wiki/DIY_ethic#Punk_culture Alternative Culture - https://en.wikipedia.org/wiki/Alternative_culture Happy Mondays - https://en.wikipedia.org/wiki/Happy_Mondays Street Wear - https://en.wikipedia.org/wiki/Streetwear Nestle brand portfolio - https://www.nestle.in/brands JWT - https://www.jwt.com/en/ Ogilvy - https://www.ogilvy.com Levi’s - https://www.levi.in Caterpillar apparel - https://shopcaterpillar.com Shubhankar for Caterpillar - https://shubhankarray.com/Caterpillar Oliviero Toscani - https://en.wikipedia.org/wiki/Oliviero_Toscani Luciano Benetton - https://en.wikipedia.org/wiki/Luciano_Benetton Fabrica - https://en.wikipedia.org/wiki/Fabrica_research_centre Richard Avedon - https://en.wikipedia.org/wiki/Richard_Avedon Camper - https://shubhankarray.com/Camper G-star - https://en.wikipedia.org/wiki/G-Star_Raw New York Fashion Week - http://nyfw.com Poetry in the middle of fashion show - https://www.youtube.com/watch?v=N4pyzhtBNyg Rudyard Kipling’s War Poem - https://www.poetryfoundation.org/poems/57409/epitaphs-of-the-war G-Star X Leica Camera - https://www.youtube.com/watch?v=dt30epq6j6g Vitra - https://en.wikipedia.org/wiki/Vitra_(furniture) Jean Prouvé - https://www.vitra.com/en-us/corporation/designer/details/jean-prouve Pimp my ride MTV - https://en.wikipedia.org/wiki/Pimp_My_Ride Jay Z - https://en.wikipedia.org/wiki/Jay-Z Justin Beiber - https://en.wikipedia.org/wiki/Justin_Bieber ¯_(ツ)_/¯ Skrillex - https://skrillex.com G-star Skeleton Dog - https://www.youtube.com/watch?v=VR9sNr1OLwU

Shubhankar Ray

Karan Singh is an Australian visual artist and illustrator. He is originally from Sydney but now living and working in Amsterdam. His work is bold and vibrant. He creates a playful interpretation of minimalism particularly focusing on depth and dimension using hypnotising patterns and repetition. His work is very much inspired by op-art movement. His art lives in a variety of mediums, from prints to sculpture to music videos and augmented reality. His client list includes Instagram, IBM, Apple, Air BnB, Nike, the band OK Go. On this episode, Karan talks to us about his work and his life. He shares his thoughts behind his client projects and his personal projects. We talk about his struggles and his triumphs. RELEVANT LINKS Kyoorius Design Yatra - https://www.designyatra.com Karan Singh - http://www.madebykaran.com Sat Shri Akal - https://en.wikipedia.org/wiki/Sat_Sri_Akaal Art Attack - https://en.wikipedia.org/wiki/Art_Attack Bob Ross - https://en.wikipedia.org/wiki/Bob_Ross Abobe Flash - https://en.wikipedia.org/wiki/Adobe_Flash Processing - https://processing.org Computer Art Magazine - https://www.creativebloq.com/computer-arts-magazine Chuck Anderson/No Pattern - https://www.nopattern.com Depthcore art - http://www.depthcore.com Op Art - https://en.wikipedia.org/wiki/Op_art Ash Leech - http://ashleech.squarespace.com Jazzy B - https://en.wikipedia.org/wiki/Jazzy_B Dutch Design - https://en.wikipedia.org/wiki/Dutch_Design The Daily Quickies - http://cargocollective.com/karansingh/The-Daily-Quickies Nike Winter Olympics - http://www.madebykaran.com/work/nikekoreaolympics Lookmate - https://lookmate.co/products/karan-singh Augumented Reality - https://en.wikipedia.org/wiki/Augmented_reality Zach Lieberman - http://thesystemis.com

Karan Singh

Designed this way podcast is an initiative to start candid conversations with designers and other creative folks, to bring out the stories about the realities of living a creative life. Not just the stories of courage, hard work and success but also the stories of mistakes, rejections and doubts. These wide-ranging conversations also reveal the diversity of thoughts, practices and opinions that exist in the creative world.

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Designed this way

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