On the corner of Jiashan Lu and Jianguo Xi Lu in the former French concession, you'll find some of the best coffee in Shanghai! The great coffee is the result of the hard work of Justin and Tim Crooks, two brothers from New Zealand who cofounded Fix Espresso in 2014. Justin's also a veteran of the Food & Beverage trade in China, having lived there for 9 years. I caught up with Justin on a recent trip back to New Zealand.Continue Reading → The post DIGITAL CHINA #3: From the food & beverage front lines appeared first on FIR Podcast Network.

Digital China: the Podcast for Western Marketers with a Chinese Audience

DIGITAL CHINA#3: From the food & beverage front lines

Missed episode 1? Listen here. In Shanghai’s stunningly beautiful former French concession is something you don’t see very often in China: a second hand clothing store. In episode 2 of the Digital China Podcast, we interview Jane Jia, founder of high-end recycled fashion retailed Pawnstar. In China, second-hand clothing is typically seen as old and only for poor... Continue Reading → The post DIGITAL CHINA #2: Selling 2nd Hand Fashion in China with Pawnstar appeared first on FIR Podcast Network.

Selling 2nd Hand Fashion in China! Digital China Podcast, Episode 2

Welcome to the episode 1 of the Digital China Podcast! I’m your host Simon Young from syENGAGE. Digital China is for western marketers with a Chinese audience. China presents unique challenges to marketers because of these 3 barriers: Language – there is zero similarity between Chinese and English Culture – in 5000 years of history,... Continue Reading → The post DIGITAL CHINA #1: What is a Daigou appeared first on FIR Podcast Network.

DIGITAL CHINA #1: What is a Daigou

Simon Young, CEO and co-founder of Chinese marketing agency syENGAGE hosts Digital China, to meet the needs of marketers and communicators outside of China. Consider it an extension of the “Asia Report” that used to be part of the For Immediate Release podcast. The Digital China Podcast takes listeners inside the dynamic Chinese marketing space. The podcast will feature interviews with China-facing marketers from a range of industries, all with the common factor of bringing something new and different into China.

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Digital China: the Podcast for Western Marketers with a Chin...

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