With intent-based marketing, you direct marketing campaigns to people who have a buying intent. This means that you minimize the money you spend on broad-based marketing. Content consumption is the strongest signal of B2B buyer intent. The type of content, the target audience is consuming can give you a glimpse of what your target audience is researching about. To share insight on Intent Based Conversational Marketing, we had Priya Mishra, COO and Co-Founder, Corporality Global, Australia with us. Priya Mishra is Australia’s leading marketing strategist, consultant, speaker, author and entrepreneur. She co-founded Corporality Global, a distinctive marketing agency that currently operates in Australia and New Zealand. She has recently authored a book titled ‘Journey of Perseverance' To know more about her, visit - https://www.priya.sydney

Digital Marketing Gyaan

Intent Based Conversational Marketing with Priya Mishra

Social Media platforms have become a must for all brands to have their presence on. But the major challenge that brands generally face is improving the social media engagement organically. Since, a lot depends on the type of platform selected, the audience type, and the communications that are being planned. To give better insight on this, we had Gabby Ianniello with us. Gabby Ianniello is the founder of The Adulting Manual, a platform where twenty-somethings can learn the life lessons they weren't taught in school. She's also the host of Corporate Quitter, a podcast where entrepreneurs and side-hustlers share their stories and provide listeners with actionable steps to help them achieve their own goals. Know more about her at - https://corporatequitter.com/community/ Listen to her podcast at https://podcasts.apple.com/gb/podcast/corporate-quitter/id1565634537 Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

How to improve Social Media Engagement Organically by Gabby Ianniello

The Digital Marketing world has been witnessing rise of User-Generated Content. According to a report, 78% of the users claimed to have been influenced by user-generated content in their buying decisions over emails and search engine results. To discuss this interesting topic in detail, we had Ankit Raj Bachchan, Senior Manager, Brand Planner for Radio Mirchi in our next podcast episode. Ankit shared few interesting case studies from WittyFeed and The Viral Fever where he and his team had implemented few campaigns with User Generated Content that went viral. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Leveraging Online Marketing efforts with User-Generated Content by Ankit Raj Bachchan

In our next podcast episode, we had Tracy Lamourie and the topic of our discussion was “how to Build a Strong Brand With Effective PR and Media Relations”. Tracy is a high-profile international award-winning publicist and the Founder and Managing Director of Lamourie Media Inc. She is the author of the upcoming book GET REPPED - Build Your Brand with Effective Public and Media Relations. She has been featured in Rolling Stone Magazine, The Hollywood Times, NBC TV and other major media. Know more about her at - http://www.lamouriemedia.com Some of the key pointers we discussed were: - What is PR and Media Relations - How can brand plan to improve their PR & Media Relations - How can individuals build their brand with the help of PR & Media Relations - Parameters to measure the success of a PR campaign Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Build a Strong Brand With Effective PR and Media Relations with Tracy Lamourie

In our next podcast episode, we had Wayne Mullins, who is Founder and CEO of Ugly Mug Marketing. The theme of our discussion was Social Media Strategies to Improve Organic Performance. Visit his website to know more about him and Ugly Mug Marketing - https://www.uglymugmarketing.com One of the best things that he discussed was, most of us don’t do social media marketing, but we do Digital Media Marketing. Because Social Media Marketing is all about the word social – which means forming a 2-way communication whereas Digital Media is about broadcasting your brand message which is generally a 1-way communication. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Social Media Strategies to Improve Organic Performance

45% of all Google searches are for local businesses. A study done by Forbes showed that 95% of people use their mobile devices to perform local searches – out of which 61% called, and 59% visited the business. This clearly indicates the importance of having an optimized Local SEO Strategy for businesses. To elaborate more on this topic and share insightful tips to have RoI-driven local SEO, we had Sean Boyle, owner of Momentum Digital & Momentum 360 with us. He also hosts “The Sean Boyle Podcast”, a weekly podcast on entrepreneurship, investing, and lifestyle. Know more about him at - https://www.seanboyle.com We discussed the importance of Rating & Reviews, how to plan for local keywords, and the importance of Voice search. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Optimizing Local SEO Strategies for Businesses by Sean Boyle

With the growth of trust among audiences for product endorsements and reviews, Influencer Marketing has paved its way and is now part of mainstream Digital Marketing Activities. To understand what is Influencer Marketing, how it is different from Advertisement, who can consider themselves as Influencer, and what are the best tips to select an Influencer for brand campaigns, we had Gordon Glenister with us. He is Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) & Author of Influencer Marketing Strategy. He hosts his own podcast called Influence the global podcast, shining a spotlight on the influencer marketing industry. Gordon also is the founder of Membership World and has recently co-authored the Social CEO report into the social impact of membership CEOs. Know more about him at - https://gordonglenister.com Get his Influencer Marketing Strategy book at - https://www.amazon.co.uk/Influencer-Marketing-Strategy-Create-Successful/dp/1789667259 Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

How to Create Successful Influencer Marketing Strategy by Gordon Glenister

Email Marketing outperforms all digital marketing strategies, including SEO, PPC, Social Media Marketing and others if done correctly. Creating an effective email marketing strategy is an important part of any marketing strategy as it is the most cost-effective way to promote your products, communicate with your customers and reach your business goals. We had Matt Rouse, Host of Digital Marketing Masters Podcast & Co-founder of Hook SEO, Hook DM and Hook DM Canada with us to share some of the important strategies to plan your email marketing and get better RoI. He is also the Amazon Best Selling Author. Visit https://matthewrouse.com to know more about him. Listen to the podcast to understand: How is Email Marketing effective compared to other digital marketing methods? Preferred tools/platforms for setting up an Email-Marketing Campaign Best practices to grow email subscriber list How to ensure that emails don’t end up in the Spam folder Importance of A/B and Split Testing in Email Marketing Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Important steps for an effective Email Marketing Campaign with Matt Rouse

"India is the Fastest Growing Podcast Market in the World” was the key highlight of our guest Graham Brown. He is Host of the Asia Tech Podcast & CEO of Pikkal & Co - an Award-Winning Podcast Agency. His work has been featured in the Financial Times, The Wall Street Journal and he has worked with McKinsey, UTI Investment Bank, AirAsia, Vodafone, UNICEF, and many more. Visit https://www.grahamdbrown.com to know more about him.  Some of the key points of our interaction were:  Spotify will soon become the Google of Sound - Weekly podcast listenership will cross 1 billion in 2021  Podcast is part of the mainstream marketing in many countries such as US, it will take 1-2 years for India to reach where US is now Youth Population, Diversity and Impact of COVID allowed people to connect virtually and are the prominent reasons for the growth of Podcast market in India. Brands such as Ford and UTI Investment Bank have already started leveraging podcast in their marketing activities  Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

India - The Fastest Growing Podcast Market in the World, Know the stats and trends in Podcasting with Graham Brown

Happy to share the latest episode of my podcast which is a case study of How Branzio Watches increased its online sales from 6 figures to 8 figures. The guest for the show was Ronnie Teja, Founder & Digital Marketer at Branzio Watches. He owns and operates a thriving ECommerce company that sells watches and related accessories across 15 websites, including Branzio.com. Some of the key highlights of this episode are: - Regular interaction with customers and keeping them delighted helps in retaining them for a long run - Acquiring websites that rank among the top google searches and also supplement your core business. - 5 years ago, businesses needed 6-8 touchpoints to be converted as a customer which has now increased to 18 touchpoints today - E-commerce industry should not focus on giving discounts, as in the end you will mostly end up making losses Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Case Study of How Branzio Watches increased its online sales from 6 figures to 8 figures – with Ronnie Teja

May 2021 was one of the most happening months in the world of Digital Marketing, ranging from Twitter Verification Process to YouTube new Clips Option to Facebook and Instagram allowing users to hide their post LIKE count. Listen to the latest podcast on Digital Marketing Gyaan by Prince Kumar Singh which highlights the Top 5 Social Media News/Current Happenings of May 2021 Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Top 5 Social Media Announcements of May 2021 (Updates from Facebook, Twitter, YouTube & Instagram)

Many of the agencies and marketers excel in providing social media marketing services. However, there are some common marketing mistakes that marketers make especially in the initial part of their careers. These mistakes can also be because of the wrong expectation setting with the clients. Some of the most common mistakes are: 1. Working without a Well-Planned Social Media Strategy 2. Not Diversifying Content based on Platforms 3. Being Faceless with less human touch 4. Dealing with negative comments 5. Promoting yourself a lot 6. Not using Analytics to track results So, let us try to understand these mistakes and learn how we can correct them to make a positive impact Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

Common Social Media Marketing Mistakes that Marketers Must Avoid

You will be amazed to know that there are around 12 Different Digital Marketing Techniques that businesses and marketers can use based on their objectives. Most of them have their specific objectives and are used by brands in 1 or the other form. Watch this podcast to learn more about them and where to use them.  They are: 1. Social Media Marketing 2. Paid Advertising or Search Engine Marketing 3. Search Engine Optimization 4. Content Marketing 5. Email Marketing 6. Influencer Marketing 7. Viral Marketing 8. Affiliate Marketing 9. Native Advertising 10. Banner Advertising 11. OTT/CTV Advertising 12. Inbound Marketing Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

12 Digital Marketing Techniques Every Marketer Must Know

In this channel, I will be sharing useful information, tools and latest updates for businesses on using Digital and Social Platforms effectively which can help in increasing their brand and sales. So, do follow the channel and you can also suggest the topics on which you want to have our next Podcast. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DMG-GuestForm

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