Vizion had the pleasure of speaking with Loren McDonald at this year’s Dallas Digital Summit. Loren is the Marketing Evangelist for IBM Watson Marketing. He focuses on alumni interactions via Twitter, Facebook, and Instagram. Loren’s role at IBM is to educate marketers and executives on digital marketing best practices and emerging trends.Check out our interview with Loren below, as he gives us some key takeaways from his session: “AI and Machine Learning Technologies: What They Mean for Marketers Today and in the Future” and shares some upcoming news for 2018!

Digital Marketplace

Loren McDonald Discusses AI and Machine Learning Technologies at DDS

Vizion had the pleasure of speaking with Melanie Deziel at this year’s Dallas Digital Summit. Melanie is an award-winning branded content strategist and consultant, and the founder of The Overlap League, the native ad newsletter. She is a board member of the Native Advertising Institute, has served as an executive judge for the Digiday Content Marketing Awards, and travels the country educating marketing, sales and editorial teams on branded content strategy.Check out our interview with Melanie below, as she gives us some key takeaways from her session: “Think Like a Journalist: Tips for Improving Your Content Marketing” and shares some exciting upcoming news for 2018!

Melanie Deziel Discusses How to Think Like a Journalist at DDS 2017

Vizion had the pleasure of speaking with Tyler Farnsworth at this year’s Dallas Digital Summit. Tyler is the Managing Director of August United, a leading influencer marketing agency. Tyler is passionate about telling incredible stories, building and leading award-winning teams, and helping brands connect with the people they serve. He’s on a crusade to rid the world of boring marketing.Check out our interview with Tyler below, as he gives us some key takeaways from his session: “A Roadmap to Remarkable Marketing” and shares his upcoming plans for 2018!

Tyler Farnsworth Discusses a Roadmap to Remarkable Marketing at DDS 2017

Vizion had the pleasure of speaking with Robert Bochnack at this year’s Dallas Digital Summit. Robert is the Director of Social Media for the Harvard Business School’s Office of External Relations. He focuses on alumni interactions via Twitter, Facebook, and Instagram.Check out our interview with Robert below, as he gives us some key takeaways from his session: “Social Media Matters: Developing and Sustaining Social Media Engagement,” and shares his upcoming strategies for 2018!

Robert Bochnack Discusses How Social Media Matters at DDS 2017

Vizion had the pleasure of speaking with Thom Craver at this year’s Dallas Digital Summit. Thom is the Senior SEO Analyst for CBS News.  From technical issues to measuring outcomes, Thom has a unique view of modern digital marketing.Check out our interview with Thom below, as he gives us some key takeaways from his session: “Measuring the Moment: Pro Tips for Monitoring User Behavior” and shares his digital marketing predictions for 2018!

Thom Craver Discusses Monitoring User Behavior at DDS 2017

Vizion had the pleasure of speaking with Keynote Speaker Jay Baer at this year’s Dallas Digital Summit. Jay is a New York Times best-selling author of five books, President of Convince and Convert, and is also the host of the acclaimed Social Pros podcast.Check out our interview with Jay below, as he discusses Talk Triggers and gives us some key takeaways from his keynote, plus his upcoming plans for 2018!

Jay Baer – Keynote Speaker at Dallas Digital Summit 2017

Vizion had the pleasure of speaking with Keynote Speaker Morgan Spurlock at this year’s Dallas Digital Summit. Morgan is best known for his critically-acclaimed hit documentary “Super Size Me”. Morgan Spurlock is a prolific, Oscar and Emmy-nominated film and television documentarian and campus speaker.Check out our interview with Morgan below, as he gives us some key takeaways from his keynote, plus his upcoming exciting news for 2018!

Morgan Spurlock – Keynote Speaker at Dallas Digital Summit 2017

Benj Arriola, the Vice President of SEO of Internet Marketing Inc, speaks with our host ( ?Vice President, Development and IT at Internet Marketing Ninjas) Thom Craver to discuss topics such as marketing dollars for a local business and managing user-generated content to work in your favor. They discussmarketing insights including local SEO, how to handle positive and negative reviews, user generated content, and how traditional and digital media work together.

Marketing Dollars for a Local Business and Managing User-Generated Content

Daron Babin talks to Barry Feldman of Feldman Creative about his 11 techniques for writing more persuasive content. They speak about the tricks to the trade in persuasion, and the biggest mistakes and musts people can make on their web page in order to retain and convert visitors. Hear about Barry's conference session called "Word Power: 11 Techniques for Writing More Persuasive Content" on this special edition of Digital Marketplace on location from Conversion Conference 2016 in Las Vegas.  

Barry Feldman and His Go-To Techniques for Writing Persuasive Content

Finding a balance between a great desktop experience as well as a great mobile experience can be tough which is why Brain Massey with Conversion Sciences is here to help. Daron Babin and Brian Massey discuss conversion optimization discipline, content delivery, and desiging a mobile site with high conversion rates on this special edition of Digital Marketplace on location at Conversion Confrence 2016 in Las Vegas.

Brian Massey with Conversion Sciences Interview

The field of video has exploded and collided with social media causing a new mutation in the field.  The co-founder of SEO-PR marketing agency Greg Jarboe updates Daron Babin with what he has been up to recently, and weighs in on the relationship between video and social media and how it has evolved over the years on this special edition of Digital Marketplace on location at Conversion Confrence 2016 in Las Vegas.

Greg Jarboe from SEO-PR Interview

Shyamala Prayaga spoke at Conversion Conference 2016 in a presentation entitled Great User Experience Leads to Conversions - an Amazon Case Study. Daron Babin and Shyamala talk about how to create cool products that are pratical while giving the experience the user is looking for on this special edition of Digital Marketplace.

Shyamala Prayaga User Experience Evangelist at VoiceBox Technologies Interview

People of Distinction Process is a new intiative started by Vi's Senior Living content manager Leslie Boehms. Brandy Shapiro-Babin talks with Leslie about macaroons, native content marketing, leadbanks, and how she's been able to communicate content to prospects that may not be the most tech saavy on this special edition of Digital Marketplace on location from Conversion Conference 2016 in Las Vegas

Vi's Senior Living Content Marketing Manager Leslie Boehms Interview

Bill Albert runs the largest User Experience Program in the United States at Bentley University. Daron Babin and Bill Albert discuss the unique opportunities the program offers students, and what Albert is hoping to get out of this year's conference on this special edition of Digital Marketplace on location at Conversion Conference 2016.

Bill Albert from Bentley University Interview

Majestic as an SEO Tool is discussed as Majestic’s U.S. Brand Ambassador Mel Carson talks about his most recent project he’s been working on, involving broadening the audience for Majestic. Mel tells us how Majestic is no longer just a tool for the tech-savvy SEOs out there; whether you’re in marketing, SEO, or even PR, Majestic can fit into your digital marketing tool belt!Mel Carson has more than 12 years of experience in the digital marketing industry. He is the founder of Seattle-based Delightful Communications, a social media, digital PR and personal branding consultancy.  Mel Carson spent 7 years working as the Digital Marketing Evangelist at Microsoft Advertising building relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelizing through social media, writing and by speaking about internet marketing and digital at conferences, trade shows and other events. In 2000, Mel began his digital advertising career as an editor at LookSmart, a search engine. He spent time at the 24/7 Search as an Account Director before moving to Microsoft in 2005. He was an important part of the team that helped plan & execute the UK roll-out of Microsoft adCenter in August 2006. That same year, Mel helped set up Microsoft Advertising’s Community Team, when it became apparent that Social Media Marketing was going to be huge. Mel has been a keynote speaker for several years, talking about Digital Marketing, Search, Social Media and adCenter at conferences and events in the UK, Las Vegas, Los Angeles, New York, Toronto, Reykjavik, Dublin, Barcelona and Tenerife. He has also lectured on MBA, MSc and online marketing courses at Cranfield School of Management and Birkbeck College – part of London University. 

Majestic as an SEO Tool

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