Deepak Puri is Co-Founder and CEO of The Democracy Labs and he comes back on the show to shed some light on the gerrymandering efforts underway around the country to limit the voices of certain voters. We talk about: how data analysis and GIS tools are being used by states to surgically create new districts to negatively impact minority voters the need to educate voters about the consequences of gerrymandering and what can still be done to influence final decisions the role of Facebook's ad revenue model in fueling anger in voters political advertising and organizing trends to watch in 2022  @TheDemLabs #TheDemLabs #Gerrymandering #GIS #Facebook #Organizing #PoliticalAds #Voters TheDemLabs.org 

Digital Politics with Karen Jagoda

Gerrymandering Social Media and 2022 Trends to Watch with Deepak Puri The Democracy Labs

Preston Tollinger is CEO of Bluelink, which is part of the Higher Ground Labs Cohort of 2021. Preston brings his knowledge of managing big data to the political world. We talk about: New tools that are needed to weave together different teams and data streams on the campaign trail Replacing manual processes with automated approaches to manage data, including donor info, social media, email contacts, voter lists, event attendees, and volunteers The trend for newer campaign tools to open up their APIs to improve interoperability Solving the problem of "Where is my sticker?" Need for political campaigns to meet voters' expectations as consumers have come to expect a quick and accurate response from vendors. Why it is essential for a campaign to run on top of strong technology with secure and automated processes @bluelinkorg @HigherGroundLab #politicalcampaigns Bluelink.org 

Automating and Integrating Campaign Processes with Preston Tollinger Bluelink

Philip Armstrong is COO and Brandon Harris CEO and both are Co-Founders of Votus, part of the Higher Ground Labs cohort of 2021. Votus is a communications platform that helps campaigns and elected officials establish meaningful 1:1 relationships with voters and constituents. We talk about: The value of social listening and analytic reporting to identify influencers, hot topics, and location of those interested in a campaign or issue The untapped power of Nano-Influencers of all ages Opening up the dialogue to a diverse coalition to encourage more civic engagement Finding persuadable voters who align with the campaign's overall message and building a community around their interest in specific issues Value of 1:1 conversations for campaigns to directly target messages using the preferred channel for each voter Establishing an opportunity for ongoing communication includes the ability to respond rapidly to counteract fake news #Votus @HigherGroundLab #SocialListening #SocialAnalytics #CivicEngagement #VoterPersuasion #VoterEngagement Votus.com 

Building Relationships with Persuadable Voters with Philip Armstrong and Brandon Harris Votus

Thomas Kramer is Co-Founder of Measure Studio, part of the Higher Ground Labs 2021 Cohort. Measure Studio is bringing this Software as a Service to political clients to provide a way for them to organize and make sense of social media data.  With deep experience in the entertainment world, Thomas understands what content works well and why.  He talks about: What is required to have social media content go viral How quickly it can be determined whether content is resonating with the desired audience What about the content makes it engaging Value of consistent messaging and risks campaigns take by just looking to provoke The need to use real-time social media data to come up with a strong content strategy. @MeasureStudio @HigherGroundLab #SaaS #SocialMediaAnalytics Measure.Studio 

Value of Social Media Data and Content Analytics with Thomas Kramer Measure Studio

David Nussbaum is the Founder and Chief Executive Officer of PORTL, a hologram technology company that lets people beam high resolutions of themselves to multiple locations to interact with other people.  Called telepresence or holoporation, this company is inventing the future of political campaigning, fundraising, and voter engagement.  Talking with guest host Cyrus Krohn, David describes the history of using holograms in politics and professional speaking since the 1860s.  No longer just a magic trick, beaming political candidates is becoming an efficient way to get attention, safely be in more than one place at a time, and give access to those restricted in their time and ability to physically move around.  Known for looking over the horizon in political campaigns, Cyrus asks, what will it take to make this mainstream in politics? Will concerns about wear and tear on candidates, security threats, and COVID-19 drive the accelerated use of this technology? David says that scanning and saving the living is the future of politics and holograms. Not just for the famous, he also says the next step is using our phone to send miniature versions of ourselves -- where holograms meet Zoom. @PORTLHologram @cyrusk #Holograms #Voters #VoterEngagement #PoliticalCampaigns #COVID19 #BeamMeUpScotty PORTLHologram.com 

Using Hologram Technology to Beam Politicians into Virtual Encounters with David Nussbaum PORTL

Loren Merchan is Partner and President at Authentic, a digital consulting and fundraising company working with Democratic and Progressive campaigns. Loren emphasizes the need for buy-in from campaigns and committees that digital is an important persuasion investment and not just an extension of traditional media.  We talk about: Why digital experts need to run the digital persuasion program rather than leaving it to traditional consultants who are buying television Who might be most persuadable using digital tools Recognition of new media habits and reaching chord cutters Unique things digital can do to engage and persuade voters rather than just talking at them Value of contrast messaging Reaching voters with accurate information through ads Running smart GOTV programs @Authentic_HQ #VoterPersuasion #Fundraising #Voters Authentic.org 

Strength of Online for Voter Persuasion with Loren Merchan Authentic

Sean Duggan is VP of Advertising SXM Media with a focus on government, political, and advocacy clients.  We talk about Surprises and trends from the 2021 primary race for Governor of Virginia and the California Governor Recall effort How campaigns are increasingly using audio ads, pivoting now to early persuasion, and planning for the final GOTV Efforts underway to re-educate about the latest wave of the pandemic and mobilizing people to get a vaccination Increasing interest in reaching multi-cultural voters with a deeper understanding of specific blocks of voters Overcoming challenges to finding voters in an ad-free streaming world Early indicators of activities underway for 2022 Senate and House races @SXMMediaGroup #politicalads #audioads #Voters #GOTV #COVID SXMMedia.com/ad-solutions.com 

Effectiveness of Audio Ads in 2021 Primary Campaigns and COVID Outreach with Sean Duggan SXM Media

Matthew Dybwad is the Senior Account Executive focused on political clients at Xandr, AT&T's data-enabled technology platform at the intersection of digital and TV. Their mission is to overcome fragmentation within the advertising landscape for sellers and buyers by creating an exchange that gets them in front of targeted viewers. We talk about: Common misperceptions about the media habits of voters including assuming that voters are like the people who are buying the media. Political marketers need to think more like direct-to-consumer advertisers using all available screens and audio devices to reach voters. Questioning the true value of voter files and growing the universe of potential voters by looking beyond the base to the expanding middle group of voters that are persuadable as well as recruiting new voters. The need to surround voters with persuasive information using a more holistic, integrated media approach and being smart about measuring investment by tracking real-world objectives like list building and fundraising. Preview of activity in the upcoming elections in 2021 and 2022 as well as international elections. How we got to a Digital First approach for political media consultants where CTV/OTT can reach more people than linear tv. @Xandr #Voters #PoliticalAdvertising #OTT #CTV #DigitalAds #AudioAds Xandr.com

The Expanding Political Advertising Options with Matthew Dybwad Xandr

David Braunstein is President of Together for Safer Roads, a global NGO actively raising awareness and pursuing solutions to increase road safety and eliminate traffic injuries, fatalities, and near-misses.  To promote public-private partnerships and social responsibility, TSR is working with corporations, government agencies, and other interested parties to improve the health of all drivers, passengers, cyclists, and pedestrians.  They are also executing evidence-based fleet safety solutions. David makes the point that a good percentage of accidents happen in a small number of locations. The key is using data and private sector technology to build smarter infrastructure to reduce the likelihood of traffic-related accidents and deaths and build safer cities. @TSRCoalition #TogetherForSaferRoads #RoadSafety #VisionZero TogetherForSaferRoads.org 

Eliminating Traffic Injuries and Fatalities with David Braunstein Together for Safer Roads

Rachel Korberg is the Executive Director at the Families and Workers Fund, and Naomi Walker is the Director of the Economic Analysis and Research Network (EARN) at the Economic Policy Institute. They join me on this podcast to discuss the economic recovery from the pandemic and the need for dramatic unemployment insurance reform.  We focus on the previously overlooked value of unemployment insurance with a mission to bring it into the 21st Century. Making Build Back Better a reality will help us recover from the impact of COVID-19 as well as historic inequities in pay, job opportunities, and access to social services. This is a once-in-a-generation opportunity to make a public investment in new jobs and strengthen the unemployment insurance systems in all states. Innovative and updated unemployment insurance policies tested during COVID-19 for previously non-covered workers need to be continued and expanded. Essential investments in updated technology should allow for a worker-friendly interface. #FamiliesandWorkersFund @EconomicPolicy #BuildBackBetter #UnemploymentInsurance #UI Families and Workers Fund Economic Policy Institute    EPI.org

Reimagining Unemployment Insurance with Rachel Korberg and Naomi Walker

Mike Nellis is the CEO and Founder of Authentic, a digital consulting and fundraising company working with top-level Democratic and Progressive campaigns.  Mike is deeply concerned about the fundraising malpractices and scams used by Republican and Democratic campaigns to confuse seniors, low-information low-tech voters, and those eager to join a community of supporters of a campaign or cause. Mike points out that many digital strategists and consultants take advantage of deceptive wording, misrepresentation, and even fraud to draw in donors. He is emphatic about not thinking of voters as an ATM machine.  Mike also shines a light on campaigns that have treated voters with respect, and he emphasizes that candidates need to take proactive steps to run ethical fundraising campaigns. @authentic_HQ #fundraising #politicalfundraising #fundraisingscams Authentic.org 

Fighting Political Online Fundraising Scams with Mike Nellis Authentic

Tara McGowan is the Founder and CEO of Courier Newsroom and shares lessons learned as CEO of ACRONYM and PACRONYM during the 2020 election cycle about low information and elusive swing voters. We talk about: need to give people more opportunities for a balanced information diet providing content where they are online need to understand the new media consumption habits of all voters changing rules and effectiveness of online political advertising when voters are most likely to be persuaded need to increase civic engagement and build a more informed, engaged, and representative America by providing factual news and information to passive consumers  Advice to campaigns: Never too early to tell your story proactively by reaching Americans with facts instead of allowing disinformation to define the narrative. @taraemcg #CourierNewsroom #TaraMcGowan #swingvoters #lowinformationvoters #voterpersuasion CourierNewsroom.com  

Countering Disinformation with Tara McGowan Courier Newsroom

Ben Katz is a political internet pioneer and Chief Architect ISPolitical and concerned about getting beyond the hyper-partisanship when dealing with questions about how to make sure elections are safe and secure. We also talk about: Need to return to expertise in political campaigns. Ben says the traditional gatekeepers are gone replaced by eager amateurs and brute anger. The impact of nationalization of campaigns on partisanship and for raising money from voters and a national audience.  The third wave of fundraising where the deluge of emails asking for money from candidates all around the country are being tuned out. Ben points out the trend to a return to individual asks with customized follow-up enhanced by technology. #fundraising #VoterFraud #VoterSuppression #politicalcampaigns ISPolitical.com 

Third Wave of Fundraising with Ben Katz ISPolitical

Joe Corbe is the Founder of 1631 Digital and the winner of 2 Reed Awards from Campaigns & Elections--one for Best Online Bootstrapped Campaign and the other for Best Online Bare-Knuckled Street Fight Victory for their work with the National Association of Broadcasters to defeat the Ad Tax. As a result of COVID-19 we saw a tremendous increase in time spent on digital sources from desktop to mobile and OTT and Connected TV. Joe talks about the need to micro-target and geo-target decision makers as well as influencers using all digital media options to get the message out particularly when so many people are still working from home. He also emphasizes the need to look at the data to fine tune a campaign and determine which issues are most compelling to the target audience and that will draw interest and contributions from grassroots supporters. @1631_DigitalAdv #ReedAwards @C_and_E @nabtweets 1631Digital.com 

Influencing Decision Makers Wherever They Are with Joe Corbe 1631 Digital

Don Caldwell is Editor-in-Chief of Know Your Meme and an expert on the growth of memes, GIFs, viral videos, and other digital content that is widely shared and hits a responsive chord.  Don talks about tracking Internet culture, the history of the word meme, the life cycle of memes, and how social media fuels the speed of how fast and far memes spread. While predicting which memes will go viral is difficult, Don had a feeling that the image of Bernie Sanders wearing his mittens at the Biden Inauguration was going to be a winner. He points out that memes need to use strong symbolism in order to grab attention to elicit an emotional response and encourage sharing.  He also reminds us that memes have a life of their own and can not be tamed once unleashed on the internet. He emphasizes that candidates and advocates need to really understand internet culture in order to create a successful meme. @KnowYourMeme @DonCald #memes #BerniesMittens KnowYourMeme.com   

Bernie Sanders' Mittens and the World of Viral Memes with Don Caldwell Know Your Meme

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

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Digital Politics with Karen Jagoda

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