#100 - Have you ever reached big milestone that shifts you to be more introspective?I'm talking something big like turning an age that ends in zero, getting out of debt, or having a child.This is what happened to me when it came to planning and recording episode 100 of my podcast.Not only did I start to question what episode 100 should be, but also what content I even want to be making.I've stopped and started my podcast up again multiple times since recording episode 1 back in 2014. I've done plenty of interviews with video creators and taught a bunch of what I've learned running my video business the last 6 years.I tend to focus most of my YouTube videos on specific pieces of video or photo gear because that is what I think will get me more views, which leads to audience growth, more affiliate income, and more course sales. And for the podcast I feature other creators to share what is possible to accomplish with online video, but also to potentially reach some of their audience as well.I already run two profitable businesses, the first making videos for clients and the second being SwitchPod, and each equate to a full-time job themselves a lot of the time. This means the hopes, dreams, and plans for my free content and paid courses business always ends up being a third wheel.And what I earn from it is also the least of my 3 income streams, so it gets the least amount of attention.So why am I putting so much pressure on myself to make it "the thing" or compare myself to other creators online?In this podcast episode I discuss this and more with my wife Jen.We talk about what's next for me online, what kind of videos, podcasts, etc. I should be making, discuss my website redesign, and share an open and honest look at what it is like to be a creator online balancing multiple businesses, passions, and goals.

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What should I make next? (An Open Conversation with My Wife)

#99 - The most common thing people ask me online is, "what camera should I buy?”When there are new cameras being released from every brand multiple times a year, it is really hard to do enough research on your own to figure out which camera is right for you and what you’re going to use it for.In this podcast episode I chat with Greg Farnum all about cameras and which ones we’d buy. We talk through what features really matter when choosing a camera, what accessories we’d recommend beyond just the camera body or lens, and finish by discussing what we’d buy with a $500, $1,000, $2,500, or $10,000 budget.Whether you're in the market for a new camera or you want to be reassured that what you have is good enough, this episode will help you out.Chapters / Timestamps0:00 — Introduction01:41 - Greg's Background05:14 - Important Camera Features17:07 - $500 Budget Recommendation23:36 - $1,000 Budget Recommendation28:47 - $2,500 Budget Recommendation44:22 - $10,000 Budget Recommendation47:50 - Invest in Lenses Not Cameras48:53 - Essential AccessoriesItems MentionedGreg's YouTube ChannelGreg's InstagramBenQ 4K Art Series MonitorZoom H6 RecorderSony RX100 VISony a6000 & 16-50mmCanon G7XFUJIFILM X-T30 Mirrorless Digital Camera with 18-55mm LensSony a6400 16-50mm LensPocket 4kPocket 6kSigma 18-35DaVinci ResolveCanon RPCanon EF 24-105mm f/4L IS II USM LensPolar Pro 2-5 Stop Variable ND FilterSwitchPod - Handheld TripodSmall HD FocusAtomos ShinobiAtomos Ninja VBMPCC Tilta Modification Kit

Choosing the Perfect Camera for You (At Any Budget)

#98 - In my opinion, lighting is one of the most underrated skills and underspent categories of gear when making high quality videos.If you understand how to light a video well and have the proper gear, your videos can even look better than someone that has a camera that costs 5 or 10 times as much as yours.In this podcast episode I chat with Tommy Callaway about how to improve lighting in your videos. We discuss common mistakes people make with lighting, what you can do to improve your lighting setup for under $100, what specs you should pay attention to when researching a light to purchase, and what lighting gear we would recommend at low-end, mid-range, and professional level budgets.Whether you're looking to invest money into new lights or just modify your current lighting setup with a few DIY solutions to improve how it looks, this episode is full of helpful tips.Chapters / Timestamps0:00 - Introduction0:40 - Tommy's Background04:12 - Choosing to Focus on Lighting07:25 - Working with Big Brands08:09 - Common Lighting Mistakes on YouTube11:40 - Lighting Upgrades Under $10024:35 - What Matters When Buying Lights32:40 - Gear Recommendations for Any Budgets50:56 - Learning How to Shape LightItems MentionedTommy's YouTube ChannelTommy's Twitter FeedBebob MICRO V-Mount BatteryIntellytech Pocket-V 98Wh Li-Ion BatteryGodox SL-60 LED Video LightNeewer Soft BoxAputure 120DAputure MCFalconEyes F7Aputure Nova p300cLupo Superpanel Soft Full Color 30 1x1Velvet Light Evo 2Intellytech Fast Frames

Better Lighting for Your Videos On Any Budget

#97 - Everyone always wants to talk about the latest cameras that just came out, but the better way to spend your money is on making your videos sound better. And even if you don’t have any extra budget to put towards a better microphone or audio recorder, there are a lot of tips and tricks for capturing better sound.In this episode I chat with Curtis Judd about how to record high quality audio, what gear he recommends for both the cheapest and high-end budgets, and common audio mistakes to avoid when making videos.Chapters / Timestamps00:00 - Introduction01:21 - Curtis' Background04:52 - Choosing to Focus on Audio & Lighting11:27 - Audio Gear Evolution23:23 - Tips for Hiding a Lav Mic26:34 - High Quality Audio on a Low Budget32:00 - Upgrading to a Medium Budget39:30 - Curtis' Favorite Microphones48:53 - Most Common Audio Mistakes to Avoid53:30 - Final ThoughtsItems MentionedCurtis Judd's YouTube ChannelCurtis Judd's WebsiteCanon C100 Mark II CameraCaleb's Review of the C100 Mark II Rode NTG3 Shotgun MicMix Pre 6TAKSTAR SGC-600Rode VideoMic NTGDeity V-Mic D3 ProCurtis' Video About How to Boom Your Camera Shotgun MicDPA Microphones 4017BSennheiser MKH 8050Shure TwinPlex TL48Shure SM7BEarthworks SR314BElectro-Voice RE20

How to Record Better Audio on Any Budget

#96 - Most people are afraid to talk about money.If I had to guess the reason I'd say it is because they are truly embarrassed about where they are financially. They would rather flaunt flashy cars or homes the debt they owe a bank actually owns then discuss the deeper going ons of their savings for retirement or their net worth.“But Caleb, what does this have to do with creativity, using cameras, and making videos?”Everything.You can't do your work, make your art, or run your business if you can’t get your money right.I think money shouldn't be something you're ashamed of or hide from, no matter where you are at financially. There will always be someone further in debt or with a larger net worth than you.And instead of hiding where you’re at, coming face to face to your reality of not being where you wish you were with money might be the wake up call you need.So as my wife and I just hit a financial milestone we're proud of, I wanted to record a podcast episode about my financial journey from getting out of debt two different times in completely different ways. The first time by being frugal and cheap, the second by building businesses to help me earn more (while spending to live the life I want to live).I also discuss what I'm calling the "money ladder". It describes the stages of getting out of debt and saving for the future that you should work your way up, one rung at a time.If money has been something you’ve been afraid to deal with yourself or talk about with the people close to you, I hope this episode will help to feel more comfortable being open and honest about it so you can work toward financially healthy.Chapters / Timestamps00:00 - Why We're Talking About Money03:34 - Balance Sheet Rich vs Income Statement Rich05:52 - My Debt Story18:12 - Climbing the Financial LadderItems MentionedThe Millionaire Mind by Thomas J. Stanley Ph.DI Will Teach You To Be Rich by Ramit SethiYour Money or Your Life by Joe Dominguez and Vicki RobinGet Rich SlowlyThe Simple Dollar

Money Lessons Learned from Getting Out of Debt Twice

#95 - In this podcast episode I chat with Tom Martin about what a YouTube channel should do behind the scenes if it wants to get more views through search and suggested recommendations.Tom's experience working on large YouTube channels for companies like the BBC and advising smaller independent channels has led him to be a leading expert in the technical aspects of YouTube. I brought him back to the podcast to share what really works on YouTube to get more reach, gain more subscribers, and ultimately earn more money through the platform.We discuss how to research keywords for your video titles and tags, how to make sure your other videos show up in the suggested area when someone is watching your videos, how long YouTube videos should be, how frequently you should publish, tips for creating thumbnails, and more.If you have a YouTube channel that isn’t performing how you want it to, this conversation is for you.Chapters / Timestamps0:00 - Introduction1:50 - Tom's Background4:19 - Managing Large Channels11:37 - Recommendations for Small Creators29:19 - Keyword Research36:19 - Best Way to Gain Subscribers37:23 - How Long Your Video Should Be40:03 - How Often You Should Publish a Video46:12 - Making Videos You Want to Make vs What YouTube Wants55:20 - Tom's Current Projects57:32 - YouTube Isn't for EveryoneItems MentionedTom's WebsitePro Channel ManagerMr. Bean YouTube ChannelvidIQTubeBuddyWordtrackerAhrefsYoutube defaultsText ExpanderVideo Insiders PodcastPro Channel Manager Podcast

How to Get More Views & Subscribers on YouTube (The Technical Way)

#94 - In this podcast episode I chat with Sarah Beth, a yoga teacher on YouTube, about how she grew her channel to almost a million subscribers and built a thriving online business over a span of nearly ten years of uploading videos.We dive into everything she has learned about content strategy & release cadence on YouTube, figuring out which videos her audience really wants to watch, how she experimented with one off digital courses at first, and then how she ultimately built a paid membership app with a bustling community behind it.If you're wanting to turn YouTube into a full-time business, this episode is full of great advice, stories, and experience shared about what tactics and mindset changes it takes to achieve results.Chapters / Timestamps0:00 - Introduction2:50 - When Sarah Got Started with YouTube10:34 - Starting to Make Money on YouTube14:23 - Growth on YouTube20:18 - Trying to Play with the Algorithm22:18 - Having Others Work On the Channel27:22 - Deciding to Use an App for Membership34:47 - Fitting into the Youtube Space40:03 - Finding Future Content42:42 - Batching Videos1:00:18 - What's Next for Sarah1:07:13 - Advice for Building a Channel1:12:34 - Sarah's ResourcesItems MentionedSarah's YouTube ChannelSarah's InstagramSarah's WebsiteThe Four Hour Work Week

How Sarah Beth Turned Teaching Yoga on YouTube into a Six Figure Business

#93 - In this podcast episode I chat with Matt Giovanisci of Swim University & Money Lab about how to get more traffic to a website from Google. He shares what he’s learned from 10+ years of experience optimizing his websites for search engines, doing content audits, and creating epic content.We dive into what he does on his websites to drive more email sign-ups, affiliate income, and digital product sales.If you're like me and you have years worth of old content on a website and a lot of what you’ve made is not being found by anyone anymore (or it is completely out of date or irrelevant) this podcast episode will help give you direction on what to do with all of it so your website starts to rank for what search terms you’re targeting.Chapters / Timestamps3:07 - Matt's Businesses16:16 - Deleting Posts for More Traffic31:26 - Getting a Post to Rank40:29 - Tools for Website Rank and Speed47:13 - Matt's Beef with Squarespace54:03 - Affiliate Marketing58:55 - Books/Courses Surpassing Affiliate Income1:12:42 - Keep it Simple1:22:21 - Matt's Recommended ProductsItems MentionedSwim UniversityMoney LabBrew CabinTractionAhrefsWP EngineCloudflareImagifyTiny jpgConvertkitWordpressGenius LinkLassoBuyCarbonateMatt's Course on Asana

How to Get More Traffic to Your Website from Google The Hard Way

#92 - Separating work from your personal life is hard enough already without partnering with, hiring, or working for other people close to you. When you work with your spouse, friend, or a family member, it can be a convoluted mess of emotions, tones, and debating.In this episode I talk with my wife Jen about how we work together on each other’s businesses or on the same business with all the dynamics of a boss/employee/partner relationship while staying married (and sane).We discuss how to over communicate, give appropriate feedback, split up roles and responsibilities, and prioritize what needs to be done. We also dive into how each of us work differently using digital or physical systems to track work and not make each other crazy.Chapters / Timestamps00:00 - Introduction02:55 - Whose the boss?08:36 - Giving & receiving feedback19:12 - Combining strengths & weaknesses21:31 - Agree on goals30:28 - Follow the calendar32:54 - Open communicationItems MentionedBOOK - Crucial Conversations: Tools for Talking When Stakes Are HighAsana

Working with a Spouse, Friend, or Family Member

#91 - Working from home is way different than going to a separate physical location to work. You don’t clock in or out, no one is looking over your shoulder, and your normal routine of hygiene or commuting go out the window.And right now, a lot of people are being forced to work from home due to CO-VID19.In this episode I talk with my wife Jen about how over the past 9 years of working from home we’ve figured out what boundaries, rules, and setups allow us to get the most done.We discuss finding a perfect location in your home for you to work, whether you should have set hours, how to let the rest of your family or roommates know the boundaries around interrupting you, and more.Chapters / Timestamps00:00 - Introduction08:21 - Setting BoundariesItems MentionedFrom Million Dollar T-Shirt Wearer to Selling His Last Name... Weird Business Ideas with Jason Zook — Caleb WojcikWhere work happens | SlackSelfControl

Advice for Working From Home

#90 - Whether you want one or not you have a personal brand.People want to follow and learn from other people online and even bigger brands “try” to act more like a person than a huge company.In this podcast episode I chat with my buddy Chris Ducker about how to build, scale, and monetize a personal brand, whether you should name your brand after your name or something else, what to do when your name is common or already being used online, and how having a strong personal brand can help future proof your business.We also discuss how to financially survive an economic downturn and get over your superhero syndrome (a.k.a. doing everything yourself and not hiring help).Chapters / Timestamps1:57 - Feeling at home on a stage10:40 - Build a personal brand28:19 - Scaling beyond yourself31:20 - Monetizing your brand37:42 - Surviving a downturn45:59 - Superhero Syndrome52:58 - Find ChrisItems MentionedVirtual Staff FinderVirtual FreedomChris DuckerSwitchpodPatreonRise of the Youpreneur

Personal Branding & Superhero Syndrome with Chris Ducker

#89 - If you have the ability and skills to edit video a great way to supplement your existing income is to do video editing for other people.Not only can some editing only projects help fill the gap between other clients or projects you have, you can get paid well doing so.In this episode I chat with Jacob Cross, who I’ve hired to help me film for clients before, but who piqued my interest when he said he and his wife edit YouTube videos for 8 different clients at once on top of the video production work they already do. We discuss how you can find potential video editing clients, how to reach out to them, what the workflow is like, and how to charge them.Chapters / Timestamps3:31 - How Jacob got started with video8:43 - How 1/3 of his revenue comes from virtual editing20:36 - Editing to increase YouTube watch time26:59 - Music platforms for YouTube31:17 - Remote Editing Workflow Tips38:55 - Why Jacob only bills hourly42:16 - Advice for starting a virtual editing business48:03 - How Jacob increased his pricing52:01 - Allocating time for each taskItems MentionedFrame.io - Video Editing CollaborationMusicbed - Music LicensingArtlist.io - Royalty-Free Music Licensing For Video, Film & YoutubeSoundStripe - Royalty Free Music & SFXTimely - Fully Automatic Time TrackingTrello - Project Management AppJacob's Video Production Company - Cross & Co

How to Build a Video Editing Business From Scratch (Without Leaving Home)

# 88 - If you’re running a service based company, like making videos for people, you need clients or customers to stay in business each month. And when there is a recession like what we’re currently going through during CO-VID19, sometimes your services are the first to go for a company looking to cut back.But now is an important time to focus on who you can best serve, how you can find them, and convince them to work with you.In this episode I chat with Mike Kilcoyne, who I got to know well when he signed up for my Freelance Filmmaker Accelerator Program last year. We discuss how he niched down to what clients he could serve best, how to make them repeat clients, when the right time to hire help is, and how to land and work with clients in other cities then where you live.We also talk through this pandemic causing economic downturn and how you can work to help your business survive through it.Chapters / Timestamps00:00 - Mike's progression from start of Accelerator Program till now07:47 - Figuring out what style of work attracts you13:32 - How Mike gets new clients and keeps them21:54 - Relinquishing project control to grow the business36:18 - Collaborating with teammates and clients45:10 - Mike's unique lead generation system49:50 - Mike's advice for landing clients in the next 3-6 monthsItems MentionedMy Freelance Filmmaker Accelerator ProgramCreating Stuff with Mike Kilcoyne - Learn from my mistakes in entrepreneurship.How to Recession Proof Your BusinessMike Kilcoyne on LinkedInWhat The Coronavirus (COVID-19) Means For Marketers

Surviving a Recession, Getting More Clients, & Growing a Team

#87 -If you're like me, you're overwhelmed with everything that is going on right now. The global pandemic is turning the economy into an unknown mess, we want to make sure our finances and our lives don’t implode, and there is an ever-growing pile of work to do to help your business survive all of this. But sometimes, what’s most important is to just take a break.In this podcast episode I give you permission to take a break.I discuss how to let yourself rest when there is so much to do, spend your downtime wisely, and avoid feeling overwhelmed by the news.Be nice to yourself. Give yourself a break.Items MentionedWandering AimfullySelf Control App for Mac

Take a Break

#86 - In this episode I talk with photographer and video creator Tyler Stalman about how important it is to become a “full stack creator”, his term for being able to do the multiple types of creative work needed in today’s competitive landscape. We discuss how to start a client business and scale it, the importance of setting up multiple revenue streams, how to make your work stand out from the crowd, working authentically with sponsors, what has been working for him to grow on YouTube, and how to stop comparing yourself to others.Chapters / Timestamps00:00 - Introduction03:54 - Staying in Business During the CO-VID 19 Pandemic11:19 - From First Clients to Fully Booked16:56 - Building Multiple Revenue Streams22:39 - Making Your Work Stand Out to Potential Clients37:03 - Reviewing Product & Promoting Sponsors42:58 - What Works on YouTube44:49 - Comparing Your Work to Others54:14 - Are Cinema Cameras Worth it?1:00:41 - How is Tyler Improving?1:02:34 - Shooting Raw VideoItems MentionedTyler Stalman's YouTube ChannelThe Stalman PodcastThe Stalman Podcast #46: Make Money Making Videos, with Caleb WojcikAnia & Tyler Stalman PhotographyAnia's Fashion, travel and lifestyle blogTyler's InstagramiStockPhoto Philip Bloom's Review of the Sony PXW-FX9Quote by Ira Glass: “Nobody tells this to people who are beginners, ...”Crimson Engine & Mondobytes C200 Luts

Tyler Stalman on Becoming a Full Stack Creator

http://DIYVideoGuy.com If you’ve ever thought to yourself, how you can start making videos, what camera you should buy, how you can make your videos look better, where you should host your videos, or how you can shoot and edit videos faster, this is the podcast for you. I'll share everything I've learned about making videos for the web the past few years and help you determine whether video can actually help you grow your business and how it would do so. You’ll also hear from many web video personalities that are successfully earning a living from the videos they make. Whether you already have a successful YouTube channel, are just now dabbling with Vines, or are making a full-on video based training course, you’ll learn how to make your videos better, faster, and more profitable here at DIY Video Guy. Hosted by Caleb Wojcik.

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DIY Video Guy: Make Better Web Videos by Yourself

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