Introducing Lean Branding, a digital keynote for you! In this episode, I’d like to share a portion of the exercise included in the framework. The Lean Branding digital is a editable document with four segments: Story Branding, Brand Attributes, Customer Archetypes, and Customer Profiles. Use it in your discovery calls, use it in your strategy calls, or simply take it home to start your own hustle. I’d like to offer it here: https://gum.co/MYbBb

Drew Roze by Design

Lean Brand - Archetypes

As an starting artist I look into my own psychology routinely. What I hope to gain from this is self awareness and conscious knowledge. This was nspired by Alan Watts’ “Creative Accident” section in lecture, and a strong enthusiasm for understanding the psychology of art. This post, straight from my website, DrewRoze.com, dare I say, is a fun listen for those who are starting their life as an artist. Figuring out our unique creative process is a lifelong venture and I’ve continued to fine tune mine after this write ups conception. I hope this is enjoyable, please leave me some feedback, and for more content such as the Creative Accident 3.0, be sure to subscribe or join my email list at drewroze.com

The Creative Accident 2.0

Hello everyone, this episode is meant to be short and sweet. I go over my current Lean Branding process, its inspirations, and its components. I have been studying Branding for a couple of years now and I realized I may just be overthinking it. So I wanted to share this extremely simple method I use today! - I will share my keynote process on my website soon for you to download but hear it first here to kickstart, or streamline your brand thinking! Thanks for listening I hope this comes in handy.

Build a Brand Exercise

My experience with Growth Tool’s Webinar Accelerator with Andy Traub. A program meant to attract potential clients, curate who our work with, teach to prove our process, and most importantly to sell our services utilizing case studies each step of the way. An awesome program that was very fun, lightheartedly, professional, and helpful for anyone at any point in their career who hasn’t integrated a webinar program into their business.

Growth Tools Webinar Accelerator

This podcast is a morning full of ideas! First starting off with some practical ideas on reframing stress and how to use stress for your benefit. We all get it, stress sucks! But does it really have to? Then, second, tune in for my rundown on the importance of planning and how with Best Self Co 6 Month Self Planner. I also go over some of the rundown for an upcoming video release on starting your journal/planner strong by data dumping, categorizing, prioritizing, and finally contextualizing! Follow me on instagram @andrewocampos or find me with my artist username DrewRoze!

Best Self Planning and Stress Management

In this episode I quickly gather my thoughts and ideas for a recent branding project I am working on. I am creating three stylescapes and various logos that will hopefully capture my clients imagination and therefore his target audience. I’m diving deep on this side episode of Drew Roze. Join in on this episode for a brush up of the brand design process. Coming later will be my process for some passion projects !

Real-time Branding Round Up

This morning I am focusing on honing in on a branding project! I talk about some key ideas, I reflect on some portions of my process, the importance of reading and absorbing new information, and finally some tidbits on design and digital art I’m general!

Designer Morning Round Up, May 5

A small segment as to how I prepare in the morning for my graphic design and illustration work.

Warming up for the morning

I'm Andrew, and this episode is a quick post where I share some ideas of world building.  The idea of storytelling, and the core of any good story and how it relates to the business of design by Branding. 

World Building and Design

kick starting the new podcast with a little noise!

The Starting Line

Welcome! I'm Andrew Ocampos, I'm an aspiring multi-disciplinary graphic designer focusing on concept art, traditional graphic design, and identity systems through branding.

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Drew Roze by Design

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